...BAM 306 Principles of Marketing Final Examination Follow Below Link to Download Tutorial https://homeworklance.com/downloads/bam-306-principles-of-marketing-final-examination/ For More Information Visit Our Website ( https://homeworklance.com/ ) Email us At: Support@homeworklance.com or lancehomework@gmail.com 1. All of the following are accurate descriptions of modern marketing EXCEPT which one? 2. Marketing is the creation of value for customers. 3. Marketing is used by for-profit and not-for-profit organizations. 4. Marketing is managing profitable customer relationships. 5. Marketing involves satisfying customers’ needs. 6. Selling and advertising are synonymous with marketing. 2. Consumer research, product development, communication, distribution, pricing and service are all core ________ activities. 1. management 2. exchange 3. production 4. customer relationship management 5. marketing 3. Which marketing orientation calls for aggressive promotional efforts and focuses on generating transactions to obtain profitable sales? 1. Product concept 2. Selling concept 3. Marketing concept 4. Production concept 5. Societal marketing concept 4. Which of the following reflects the marketing concept philosophy? 5. “We build them so you can buy them.” 6. “You won’t find a better deal anywhere.” 7. “We don’t have a marketing department; we have a customer department.” 8. “We’re in the business of making and selling superior products...
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...BAM 306 Principles of Marketing Final Examination Follow Below Link to Download Tutorial https://homeworklance.com/downloads/bam-306-principles-of-marketing-final-examination/ For More Information Visit Our Website ( https://homeworklance.com/ ) Email us At: Support@homeworklance.com or lancehomework@gmail.com 1. All of the following are accurate descriptions of modern marketing EXCEPT which one? 2. Marketing is the creation of value for customers. 3. Marketing is used by for-profit and not-for-profit organizations. 4. Marketing is managing profitable customer relationships. 5. Marketing involves satisfying customers’ needs. 6. Selling and advertising are synonymous with marketing. 2. Consumer research, product development, communication, distribution, pricing and service are all core ________ activities. 1. management 2. exchange 3. production 4. customer relationship management 5. marketing 3. Which marketing orientation calls for aggressive promotional efforts and focuses on generating transactions to obtain profitable sales? 1. Product concept 2. Selling concept 3. Marketing concept 4. Production concept 5. Societal marketing concept 4. Which of the following reflects the marketing concept philosophy? 5. “We build them so you can buy them.” 6. “You won’t find a better deal anywhere.” 7. “We don’t have a marketing department; we have a customer department.” 8. “We’re in the business of making and selling superior products...
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...AN ENORMOUS TRUTH: OBESITY IN THE UNITED STATES The research will provide useful information that will determine if the fast food industry is responsible for obesity, which is a rapidly growing public health issue in United States. Prepared for Professor Eugene Fregetto, Marketing 452 Research completed by Team 7: Sara Garcia – (708) 770.8682 Garcia.sara59@gmail.com Jessica Gardeck – (847) 363.3389 jgarde4@uic.edu Lisa Elizabeta Komolova – (630) 857.8129 lisakomolova@gmail.com Krunali Sheth – (630) 903.8320 ksheth2@uic.edu February, 2012 The need for the project A large amount of the United State’s population is suffering from obesity. Throughout the years the well-being of the American population has shown a negative movement and a large number of people are experiencing a decline in their health. Obesity being a common health issue in United States is concerning to health care providers because it is progressing into a costly expense for those companies. The amount of fast food restaurants in United States is constantly increasing and to improve the reputation of junk food the restaurants have been trying to introduce reinvented products with a healthier approach. Unfortunately the new products lines and its menu alternatives are still not living up to the standard of a proper diet. The research will provide us with useful information about obesity, people’s attitudes towards fast food and their life-style choices. The information will determine if...
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...Marketing Mix for ‘FACTOR W’ – A health drink for women Project report submitted for partial fulfilment of the Marketing Management (MK-101) course work under Prof. Krishanu Rakshit Submitted by Section A Group: 2 Table of Contents Introduction | 3 | Scope, Definition and Analysis | 4 | Scope of project | 4 | Details of questionnaire | 5 | S-T-P analysis | 6 | Competitor analysis | 10 | Recommendations and Discussion | 12 | 4Ps: Product | 12 | 4Ps: Price | 13 | 4Ps: Place | 13 | 4Ps: Promotion | 15 | Conclusion | 17 | Introduction As people are becoming more health-conscious, supplementing dietary needs with health drinks has become the norm. Hence, there is a large scope of health drinks business in the present world. There are various big brands in this business area, for example, Bournvita, Horlicks, Complan, Boost etc. These brands have to innovate continuously in terms of their marketing mix (product, price, place and promotion) to sustain their businesses and to grow their market share. The importance of each marketing mix in respect of health drinks has been stated as follows: * Product The health drink should have such ingredients that are the potential requirements of a particular market segment. For example, health drinks for children should be rich in calcium as calcium is necessary for the development...
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...Marketing Practices of Prince Bazar Super Store Limelight on 4 P’s & STP Concept A term paper by team White collar East West University Department of Business Administration Marketing Practices of “Prince Bazar Super Store” Limelight on 4 P’s & STP Concept Submitted to: Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan ID: 2012-2-10-167 2. Mobashir Ahmed chowdhury ID: 2012-2-10-220 3. Abdul Aziz Fahad ID: 2012-2-10-249 4. Meraz Hossain ID: 2012-3-10-200 5. Rezwana Sultana ID: 2012-1-10-101 Date of Submission: 25 March, 2013 Date: 25 March, 2013 To Husne Ara Lecturer East West University Bangladesh Sub: submission of the term paper on Prince Bazaar. Dear Madam, We have great pleasure to replace before you our assignment on Super Shop Industry. We have made a research paper on Prince Bazar. We are the student of MKT-101; Sec-6. We analyzed on Prince Bazar to prepare this term paper, we have gathered what we believe to be the most complete information available. We have worked hard preparing this Term paper and we hope it will perfectly present the whole organizational situation of Prince Bazaar. We will be always available for answering any query related with this term paper. We request you to...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...7/24/2011 Group | Aquamarine | EAST WEST UNIVERSITY MKT 101 Term Paper | [Square consumer products] | Submitted To: Mashruha Zabeen Dept. of Business Administration Submitted By: Salma Parvin Mahim (2010-2-10-) Aninda ( Adiba( Sumaiya ( Zubair ( Shatil Hasan (2010-3-10-166) Executive Summery Square Group is one of the largest groups of Bangladesh who provides a large range of product & service to its customers. Square group has been founded in 1991 and competing in the international market since 2002 and it is still developing day by day. They have been producing quality product in cheaper price and they have a variety of products. The Square group has been living to their name and improving the image of Bangladesh in front of the world. They provide authentic information for their customers and are devoted towards customer satisfaction. We have learnt a lot of things from them and wish them good luck for their journey to prosperity. Table of Contents Title Page 04 05 10 12 15 15 17 19 20 12 22 23 1.0 Introduction 2.1 Objectives 2.0 Company Profile 3.0 SWOT Analysis of Square Consumer goods (Radhuni) 4.0 Competition Analysis 4.1 Identifying Competitors 4.2 Assessing Competitors 5.0 Marketing Mix 5.1Product 5.2 Product Quality 5.3 Price 5.4 Place 5.5 Promotion 6.0 Success Factor of Radhuni 7.0 End Note 1.0 Introduction SQUARE...
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...A REPORT ON MOBILE MARKETING Submitted by Aatish Khemka INTRODUCTION Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Within this definition, Kaplan uses two variables, i.e. the degree of consumer knowledge and the trigger of communication, to differentiate between four types of mobile marketing applications: Strangers, Victims, Groupies, and Patrons. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders". Mobile marketing is commonly known as wireless marketing, although viewing advertising on a computer connected to a home local area network is not considered to be mobile marketing. Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to...
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...Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors 45 Promotions Decisions 46 Advertising and Media 47-48 In-Store Promotion 48-49 Online Promotion 49-50 Sales Promotion Tools...
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...communication in the service marketplace The Authors W. Glynn Mangold, Professor of Marketing, Department of Management & Marketing, College of Business & Public Administration, Murray State University, Murray, Kentucky, USA Fred Miller, Professor of Marketing, Department of Management & Marketing, College of Business & Public Administration, Murray State University, Murray, Kentucky, USA Gary R. Brockway, Chairman and Professor of Marketing, Department of Management & Marketing, College of Business & Public Administration, Murray State University, Murray, Kentucky, USA Abstract Word-of-mouth communication (WOM) is a dominant force in the marketplace for services. However, the current body of research provides little insight into the nature of WOM in the service marketplace. Reports the results of a content-analytic study that provides insight into WOM’s content and the catalysts by which it is stimulated. The goal was to capture a series of “grounded events” from which broader patterns could be discerned. These grounded events were actual incidents of WOM as described by the recipients of a communication. Three content categories and ten catalyst categories are identified. Implications for managers are addressed. Article Type: Research paper Keyword(s): Communications; Consumer behaviour; Customer satisfaction; Interpersonal communications; Services marketing. Journal: JOURNAL OF SERVICES MARKETING Volume: 13 Number: 1 Year: 1999 pp: 73-89 Copyright © ...
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...rP os t 9-601-163 REV: SEPTEMBER 30, 2005 SANDRA J. SUCHER STACY E. MCMANUS The Ritz-Carlton Hotel Company op yo The Master said, Govern the people by regulations, keep order among them by chastisements, and they will flee from you, and lose all self-respect. Govern them by moral force, keep order among them by ritual, and they will keep their self-respect and come to you of their own accord. — The Analects of Confucius tC James McBride, general manager of the new Ritz-Carlton in Washington, D.C., faced the largest challenge of his successful career. A proven veteran of the luxury hotel chain’s march across Asia, McBride’s most recent assignment was as the general manager of the 248-room Ritz-Carlton in Kuala Lumpur. Opened in 1998, the hotel was named “Best Hotel in Asia-Pacific” in the eighth Business Traveler Asia/Pacific magazine Travel Awards Subscribers’ Survey and, for two consecutive years, “Best Business Hotel in Malaysia” by Business Asia and Bloomberg Television.1 As Nikheel Advani, food and beverage services director for the Washington hotel, noted: “James is excellent—we have opened many hotels together. In the place where you didn’t think that it had a chance, he made it the best hotel. That’s his talent. That’s what he can do really well. It’s for the entrepreneurial person who wants to get involved and who thinks they can make a difference.” Do No But this was a new situation, even for McBride. For the first time,...
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...INDIAN LEATHER INDUSTR Y Submitted by, AHSAN JAVED ROLL NO. BM-A-20 POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT Submitted to, DR. SHAMSHER YMCA BUSINESS SCHOOL PRICING AND DOCUMENTATION INDIAN LEATHER INDUSTRY ACKNWOLEDGEMENT “FOR EVERY OPPORTUNITY MAY GOD BE THANKED” I am very thankful to our teacher Dr. Shamsher for his great assistance of the to make the successful his able accomplishment learnt a lot. I am also thankful to my friends and colleagues for their support and endurance while preparing this project. I would like to thank all the people who have directly or indirectly helped me in completing this project, as and when I required. project. Through guidance and knowledge-based interactions, we have 2 INDIAN LEATHER INDUSTRY AHSAN JAVED PREFACE The project Indian Leather Industry has been carried out with a view point of understanding the role of Leather Industry in the Indian Trade and Indian economy. As per the objective of the project, I have tried to explain, analyze and interpret the role of Leather sector in Indian as well as in international trade. 3 INDIAN LEATHER INDUSTRY TABLE OF CONTENTS CHAPTE R TOPIC Acknowledgement Preface Executive Summary Objectives Of The Study PAGE NO. 02 03 08 10 1. INTRODUCTION TO LEATHER INDUSTRY: An Overview History Of Leather World Scenario Environmental Products Aspects for Leather 11 12 14 17 2. THE INDIAN LEATHER INDUSTRY: ...
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.............................................................13 After Reading Activities .........................................................................21 About the Author of this Guide .............................................................29 About the Editors of this Guide .............................................................29 Full List of Free Teacher's Guides...........................................................30 Click on a Classic ..................................................................................31 Copyright © 2007 by Penguin Group (USA) For additional teacher’s manuals, catalogs, or descriptive brochures, please email academic@penguin.com or write to: PENGUIN GROUP (USA) INC. Academic Marketing Department 375 Hudson Street New York, NY 10014-3657 www.penguin.com/academic In Canada, write to: PENGUIN BOOKS CANADA LTD. Academic Sales 90 Eglinton Ave. East, Ste. 700 Toronto, Ontario Canada M4P 2Y3 Printed in the United States of America A Teacher’s Guide to the Signet Classics Edition of George Bernard Shaw’s Pygmalion 3 AN...
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...S E C O N D E D I T I O N POWER MARKETING, SELLING, and PRICING A Business Guide for Wedding and Portrait Photographers Amherst Media ® PUBLISHER OF PHOTOGRAPHY BOOKS Mitche Graf Dedication I would like to dedicate this book to one of the greatest men I have ever met, Pat Wright. Although he is no longer with us, he left behind a legacy that will not soon be forgotten. As my stepfather, my supporter, and my friend, he showed me the value of not only a hard days’ work, but also the importance of taking time to enjoy the precious moments life has to offer. By example, he taught me to take my work seriously, but to take myself lightly. His playful spirit will forever be an integral part of my daily life, and his gentle approach to loving others will always help guide me in each of my relationships. I am honored to have known such a tender and loving man. Copyright © 2009 by Mitche Graf. All rights reserved. Published by: Amherst Media, Inc. P.O. Box 586 Buffalo, N.Y. 14226 Fax: 716-874-4508 www.AmherstMedia.com Publisher: Craig Alesse Senior Editor/Production Manager: Michelle Perkins Assistant Editor: Barbara A. Lynch-Johnt Editorial Assistance: John S. Loder, Carey A. Maines, C. A. Schweizer ISBN-13: 978-1-58428-246-4 Library of Congress Card Catalog Number: 2008926666 Printed in Korea. 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical...
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...Harvard Business School 9-898-171 Rev. December 11, 2000 Nantucket Nectars Well, we knew we were in an interesting position. We had five companies express interest in acquiring a portion of the company. Sometimes you have to laugh about how things occur. Tropicana (Seagram) and Ocean Spray became interested in us after reading an article in Brandweek magazine that erroneously reported that Triarc was in negotiations to buy us. (See Exhibit 1 for a copy of this article.) At the time, we hadn’t even met with Triarc, although we knew their senior people from industry conferences. We have no idea how this rumor began. Within weeks Triarc and Pepsi contacted us. We told no one about these on-going negotiations and held all the meetings away from our offices so that no Nectars employee would become concerned. It was quite a frenetic time. The most memorable day was just a few days ago actually. Firsty and I were in an extended meeting with Ocean Spray, making us late for our second round meeting with Pepsi. Ultimately, Tom and I split up: Firsty stayed with Ocean Spray and I met with Pepsi. Ocean Spray never knew about the Pepsi meeting. Tom and I have learned under fire throughout our Nectars experience, but this experience was a new one for us. —Tom Scott, co-founder of Nantucket Nectars Research Associate Jon M. Biotti prepared this case under the supervision of Professors Joseph B. Lassiter III and William A. Sahlman as the basis for class discussion rather...
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