Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955

Communication effective communication played a crucial role in serving customer . Verbal or communicating never means as an effective communication , there is sign and written language for those people or employees who are verbally impaired communication in all business should be handled professionally and customer's should never feel left out because you have suddenly decided to speak in a different language than they do. All the communication should be held in a professional and yet approachable manner, communication is referred to as soft skill. Because this is a skill that is learned gradually as you go on with experience, as well as being sustain by precise training
McDonald’s adopts multi-channel communication methods to ensure that all its messages are delivered to staff. These include the use of print, online and other forms of technology such as video conferencing.

Culture
Culture is defined as a specific assemblage of mental, physical, and emotional knowledge of a society or a group of people in society and it contains, in addition to art and literature, the way of life and living, religion, value systems, traditions and beliefs.
Culture affect business:
Marketing: Right from the first day, McDonald realized the importance of marketing in the branding process. Marketing is a characteristic of McDonald. Until now, the money invested in advertising and promotion of McDonald always occupies a fixed rate of turnover of the store. In addition to advertising on television to make the customer feel good, McDonald also participated in funding for sports programs, especially the prestigious sporting events in the world as the World Cup and Olympic Games to reinforce the international power of the brand, besides McDonald participate in funding programs vary by region.
Human resource management:
Structure:
Employees of McDollald’s include three groups, those are restaurant workers, corporate staff, and franchise owners. There are between 50 and 65 staff or a local MacDonald’s restaurant.
Training:
It start immediately with orientation for an hour on the company. Each restaurant has its own video player and training room. Step--by --step manuals and video tapes cover every detail of the operation, everything from how to make a Big Mao to a shake. Each restaurant has 25 stations from the grill area to the front counter, Trainers use a series of checklists as new crew members move through the restaurant. A level of competency is demonstrated and the activity is checked off on the SOC--Station Observation Checklist. There is a follow-up SOC to get certified on the station.
1. On Time, Neat and Clean: Our crewmembers are expected to report work on time, neat and clean.
2. Wash Your Hands: the most important thing crewmembers so to help make sure our customers receive safe food is to wash their hands often.
3. Skills and Training: Training will provide you with the skills you will need to perform your job.
4. Standards: Crewmembers follow standard operational procedures so customers always receive exceptional quality & service.
5. Teamwork: Our crewmembers rely on teamwork and high energy to get the job done.
6. Clean' Spotless... Tidy... sparking. Our customers expect every McDonald's will be clean.
7. Welcomed Guest: Our crewmembers make each customer feel like a welcomed guest.
8. Service: We depend on our crewmembers to deliver fast, accurate and friendly service with a smile
Production:
Innovation and creativity play an extremely important role in the growth of the McDonald's brand. The company has large investments in technology and understanding of customer needs. Biggest breakthrough of McDonald's is opening a restaurant in Sierra Vista in 1975 that allowed customer to buy food which did not have to go down from the car.
The McDonald's menu always be reviewed and improved to ensure satisfying the customer's expectations. In the menu of McDonald's restaurants in the United States with beer, chicken, fish, salad and vegetarian dishes, plus a variety of desserts, hot and cold drinks with different flavors
McDonald's is the first restaurants to open the list of all ingredients and analysis of nutritional values In 2000, McDonald's launched a number of products with innovative McSalad, Shaker and Fruit N'Yogurt Parfaits (sour cream Fruit), easy to eat more during busy times.
Religion:
In India, beef is banned for the Hindus and pork never allow to appeare in food of the Muslims. Therefore, in order to conquer the market "vegetarian", McDonald's had to change up to 70 percent of familiar menus. Pork and beef are replaced with lamb or chicken at the same time the company also created a series of vegetarian dishes as McAloo Tikki Burger, McCurry Pan, Pizza McPuff and McVeggie. And to meet the needs of the customers who is Buddhist, 50% of McDonald's menu has been replaced with vegetarian dishes. Mcdonald believes that, vegetarian market segment will bring substantial profits for the company.
Technology in culture
Management: McDonalds will soon put the Nintendo DS into training part-time staff in Japan. It will use the program called "eSmart" which is manufactured by Mcdonald restaurant in Japan. The program will be installed into two Nintendo DS on every McDonalds restaurent in Japan. Expected by the end of February this year, a total of 3700 McDonalds restaurent in Japan, so McDonalds will need to buy 7400 DS to equip its stores.
Service: Personal computers, wireless devices and the internet have McDonald’s plugged into mainstream technology. McDonald’s innovative planning introduced Wi-Fi hotspots, internet terminals, and web-based games for children into its stores. Wi-Fi hotspots will allow consumers to check email, access the internet and download presentations while having something to eat and drink