Marketing Plan Part B Wk:6 Assignment
MKT500 Marketing and Management
Dr. Maiosun Kawwaff
August 8, 2015
Strayer University
Christopher Cook

Introduction
The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand.

Company Name
Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods.
Company Strategy
Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to make your sneaker dreams, a reality.

Company Logo
The company has a very simplistic design, that we hope most people can associate with. The logo consists of a man in a suit wearing a pair of sneakers. This represents the quality of service you will receive with a down to earth feel.( The image shown below was acquired from the internet just for visual purposes it is not the actual