MARKETING PLAN
FOR
ABIGAIL’S MEDICAL BILLING AND CODING

Abigail’s Medical Billing and Coding Services, LLC is an accurate, timely and affordabl

Here are the major elements of a marketing plan:
Executive Summary: The Executive Summary should be a brief summary of the entire marketing plan and include the highlights of each section to be included in your marketing plan. It should also include your Business's Mission (or Vision) Statement.
Start with your Mission Statement and use this as a foundation for the rest of marketing plan. Next, work on the rest of the plan, skipping the remainder of this section until the rest of the marketing plan is complete. Your Mission Statement should be a simple paragraph describing your company's values as well as what your company does and who it is. After the rest of the marketing plan is complete, come back and finish the Executive Summary.

Product Description: The product description is the detailed description of the products and/or services that you intend to market. Anywhere in length from a few paragraphs to a few pages, use this as an opportunity to communicate your ideas regarding exactly what your product is and how your customers will use it.

Market Analysis: The Market Analysis is drawn from in-house or third party Marketing Research and includes: * A description of the target market * Distribution channels with any applicable laws or regulations * The unique positioning of the company and its products versus the competition
You need to discuss the history of sales within the market, current market conditions and future trends of the market environment in relation to your product. Include demographic, legal, social, political, economic, and technological considerations.

Competitive Analysis: The Competitive Analysis is where you identify your competitors, both the obvious and not so