Introduction

Green marketing claims can be a capable marketing instrument. Companies are progressively utilizing environmental claims as a part of of an endeavor to separate themselves and products from the other competitors hence, the lax regulations have led an extensive variety of green claims in the market, including statements about ecological sustainability, such as water and energy proficiency, animals and habitats conservation and recycling. These growing claims in the market has devaluated influence of statement and in the confidence of the consumer.

Companies understands that consumers today have expanded familiarity with modern merchandises and their environmental effect. Green marketing claims are currently applicable to bigger household items to small household products, for example, washing machine and air conditioning to cleaners, nappies and even tissues. Numerous consumers consider environmental claims, for example water and energy proficiency, as a main consideration while accessing the product of purchase. Hence, it is vital that consumers are furnished with proper information to make well informed choices to reduce the growing cynicism in consumers, otherwise it would be unfair to the honest manufacturers.

Companies which make green marketing claims ought to guarantee that their claims are logically solid and suitably sustained and consumers have the rights on such claims the company make and anticipate that these claims to be honest. In addition, to the fact it is a good business practice under the law.

Businesses and consumers have the same lawful securities connections to marketing and advertising hones wherever they are in Australia under the Australian Consumer Law (ACL), the ACL applies broadly and contains basic standard of fair trade between businesses and consumers. The ACL also states that businesses that neglect the basic requirements which mislead or deceive consumers may convey to a hefty penalty.

Making Environmental Claims