...Marketing Strategy For Products Web Solutions Robert H. Farrington Dr. Matula July 24, 2011 Marketing Strategy For Products Discuss the type of product will offer and identify its primary characteristics. Web Solutions is a creative solutions company, specializing in unique web site design. We want companies to benefit from the use of present technology, but have the readiness to adapt to the technology and programing of the future. We will seek to understand each client’s business needs and industry well enough to be able to build a productive and interactive web site that will draw the attention of our client’s market and its customers. Market Strategy For Products Discuss the product branding strategy. Our sales force will accomplish three goals –One, give Web Solutions a local presence in major cities with local sales people and local offices: two, increase brand awareness through word of mouth advertising and three; increase profitability through direct sales. Marketing Strategy For Products Discuss how the product fits within a product line and the depth and breadth of the line. Unlike Proctor and Gamble who have a number of products and an array of products within each line, we at Web Solutions offer Web Hosting, Web design, technical support along with Web Hosting as well. We at Web Solutions have an assortment of a full line of description of services and our pricing structure can be viewed at our website...
Words: 357 - Pages: 2
...Marketing Strategy Marketing Strategy trategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy trategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing...
Words: 5919 - Pages: 24
...Marketing Strategy for Product By Carlos Whisenhunt Lilhunt25@hotmail.com Marketing Management-MKT 500 Dr. Thomas L. Matula, Ph.D. Strayer University 05/02/2011 This paper will explain the marketing plan in more detail for southern style coffee shops. Southern style coffee marketing segment will be to supply not only the airports and surrounding areas but to also reach out to department food stores and market international online sales. To give more detail on the marketing plan I will explain four more questions in detail. First I will discuss the type of product the company will offer and identify its primary characteristics. Secondly I will discuss the product branding strategy. Next I will discuss how the product fits within a product line and the depth and breath of the line. Finally I will discuss how the product and target market strategies fit with the organizational strategy. Finally I will explain how the product and target market strategies fit with the organizational strategy. First, southern style coffee shop name speaks for itself. The company is all about selling coffee and to not only market particular demographics but to attract the non- coffee drinkers as well. The Southern style coffee shops have just begun business, and marketing is essential to its success and future profitability. The shops will offer a place for people to meet in a comfortable, person-to-person...
Words: 1115 - Pages: 5
...Marketing Strategies Professor: Williams May 22, 2015 One of the professional association that I’m affiliated with is the Society of Research Administration International (SRA). SRA International’s major strength is its diversity. They are the only research management society in the world whose membership spans the entire spectrum of research institutions including: colleges and universities, research hospitals and institutes, government agencies, non-profit funders of research, and industry. In July I will be attending a Basic Research Administration Conference in Baltimore, MD. At this conference I will go to various meting pertaining to the overview of research administration, compliance and award acceptance. The other professional association I’m affiliated with is National Council of University Research Administrators (NCURA). NCURA members are advances in the field of research administration through education and professional development programs. In August I would like to attend a Financial Research Administration Conference in New Orleans. This conference will give me a chance to get more familiar with how to budget better when setting up grants and proposal. My favorite market strategies would be networking. I’m an extravert, so I like to meet new people and have conversation. Emory has so many diverse meeting throughout campus daily. These meetings have allowed me to meet people all across campus. To be a great networker, you don’t have to be a brilliant conversationalist...
Words: 356 - Pages: 2
...Doughnuts E – Marketing Plan Name : Dimitri Josephine Student Number : n8934291 Tutorial : Tuesday 5-6 pm Word Counts : 1774 Executive Summary The purpose of this report is to provide an e-marketing plan for the client, Divine Doughnuts. After examining the current online presence, some strengths and weaknesses have been found. Furthermore, some issues arise regarding the Divine Doughnuts’ online presence has also been addressed as well as the recommendations to counter the circumstance. Thus, after examining the direct competitor online presence, it is required that Divine Doughnuts improve their online presence in order to be able to still competing in the market. Therefore, the intended target market and the appropriate marketing mix strategies to approach it has been provided. A brief budget plan has also been calculated to give an idea to Divine Doughnuts of how much the redevelopment would cost. Table of Content Executive Summary………………………………………………………………………… 2 1. Introduction………………………………………………………………………………. 4 2. Goal and Objective…….…………………………………………………………………. 5 3. Target Marketing Strategy………………………………………………………………... 5 4. Marketing Mix Strategies………………………………………………………………… 6 5. Monitoring and Evaluation………………………………………………………….……. 7 6. Budget……………………………………………………………………………………. 7 7. Conclusion………………………………………………………………………………... 9 8. References………………………………………………………………………………… 10 9. Appendix………………………………………………………………………………….. 12 1. Introduction This marketing plan was...
Words: 2315 - Pages: 10
...Sunderland Faulty of Business & Law Undergraduate Programmes MKT306 Marketing Strategy Assignment February 2009/10 Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be handed in to the University of Sunderland Learning Resource Centre with an accurately and clearly completed Assignment Cover Sheet. Learning Outcomes Assessed: Upon successful completion of this module, students will be able to: • Knowledge 1. Explain the nature of marketing strategy and its significance for the organisation 2. Assess the drivers and factors affecting the choice of marketing strategies 3. Evaluate appropriate models and techniques that aid the strategic marketing process 4. Analyse contemporary marketing issues and problems in a strategic context • Skills 1. Apply research skills 2. Demonstrate interpreting advanced information and marketing data handling skills 3. Assess communications skills to develop effective relationship marketing Title: Individual report Weighting: 100% Module Assessor: Stephen Storey Issue Date: February 2010 Hand-in Deadline: 2.00pm Monday 17th May 2010 Word Count: 2500 - 3000 + Appendices Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) ...
Words: 873 - Pages: 4
...successful business only because it provides high quality entertainment, but also because of the way NASCAR markets itself to its fans. NASCAR has grown to have one of the best marketing strategies in the world. The initial strategy of NASCAR is to appeal to their fans. They have attracted over seventy-five million loyal, devoted fans around the world. NASCAR uses its advertisements, reviews, content, promotions, and several other tactics as ways to continue to appeal to their fans and gain new fans. Another crucial strategy of the sport is their use of web and digital content. Over the last decade, the company has extremely increased its digital and web content to market the company. NASCAR introduces new information about the company, posts videos of previous races or interviews with drivers, and a variety of other things to help people experience what it is like to attend an actual event. Next, NASCAR has chosen to take advantage of sales promotions, but the key to their success that is differs from other companies is the company targets third-party promotions. Examples of these promotions are the free tickets given to radio stations to help promote both the radio station and NASCAR, the NASCAR logo on hats, t-shirts, bumper stickers, etc., and more. Additionally, an effective marketing strategy is sponsorship. By gathering a hosts of different corporate sponsors, the corporations are able to appeal to all of the fans around the world as their logos flash across the television...
Words: 539 - Pages: 3
...VIRAL MARKETING STRATEGY ON SENNHEISER PREPARED BY HARSHAD MAHAJAN KETAN CHOUGULE LAVKUMAR SUTHAR Index 1. ABSTRACT 2. IMPETUS 3. DESCRIPTION OF A COMPANY 4. ACTUAL MARKETING CONCEPT 5. TARGET GROUP 6. VIRAL MARKETING STRTEGY 7. POSSIBLE POTENTIAL 8. MARKETING CHANNELS 9. RECOMMENDATIONS ABSTRACT Sennheiser is a German audio company, which produce headphones, microphones and other electronic accessories. They have a rich history and have maintained substantial position in market till now. Usage of effective marketing strategies has helped them to keep their market during recession period. People at Sennheiser say that ‘They are not obsessed with image, they are obsessed with sound’. This obsession has motivated them to be innovative in their respective field and provide premium quality products to their customers. As a result, they have a loyal customer base. Unique and funny content in their marketing methods creates interest in customers. Sennheiser arranges various marketing campaign, in which users can actively take part. This way they can make direct connection to customers and know customers demands. Social media is also important part of marketing. Sennheiser is also active on various social media sites, which is really helpful to target young people. In this report how Sennheiser can expand their customer base using effective viral marketing strategy and meet change in demands...
Words: 1995 - Pages: 8
...Corporate Responsibility and Marketing Strategies Robyn Wright Herman Dr. Tonya D. Moore Contemporary Business January 28, 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s reputation as a result of any violations will be outlined in this document. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets. Criteria #1 Apple’s position on its ethical and social responsibility should be in direct correlation to Apple's reputation as it is to the credibility of its products Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and...
Words: 1294 - Pages: 6
...Marketing Strategy of laundry shop in selected town in Cavite I. THE PROBLEM Introduction Now a days, not only in Manila has laundry shop for workers who are so busy, they can’t wash there cloths at their own hands. Laundry shop was well known nowadays even in Cavite for those persons who are so busy and there’s no time to wash their cloths even the students are at the dormitory or boarding house. The laundry shop business has a very bright potential. Every year it is getting harder to get a “labandera”. Besides this, more and more households now have both husband and wife going to work and college students who are so busy for their school works. Many working wives now turn over this chore to a laundry shop. College students too often would rather outsource their laundry whenever they could afford it. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other. The selected laundry shop in Cavite significantly acts a helper for the people who does not have enough time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing the laundry, an extra time to bond with other family members or do...
Words: 606 - Pages: 3
...Create A Digital Marketing Strategy Tactics without strategy is the noise before defeat. — SunTzu There are still many companies that believe they don’t need to have a strong digital marketing strategy to be successful, and while they may be able to maintain or even grow their revenue, their customers are gradually moving to the internet to make buying decisions. That is why companies without a great digital strategy aren’t only leaving huge amounts of money on the table, they are losing customers to those that do. You need a Digital Marketing Plan. Any company no matter the size or industry can benefit from a strong digital marketing strategy. In this article we will be discussing some of the best practices in putting together a digital marketing plan that allows you to strategically outperform your competition and create results in the marketplace. Overview In digital marketing, like all forms of business, it is best to have your strategy defined before you dig in to implementation. So before you create your first Youtube video or Facebook group, lets begin by discussing what you need to think through: 1. Your target customer & the problems you are solving 2. Differentiation and branding plan 3. Customer assessment (where they are and where they will be) 4. Competitive analysis & timeline 5. Your tactical plan 6. Results and feedback Once you have figured out the following you can begin to think about which marketing channels will be...
Words: 1585 - Pages: 7
...MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY To purchase this visit here: http://www.activitymode.com/product/mkt-475-wk-4-assignment-1-marketing-strategy/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY MKT 475 WK 4 Assignment 1 - Marketing Strategy Implementation Part I You are the Chief Marketing Officer for a U.S.-based department store chain handling lower and higherrange- priced product categories with the primary focus on the lower-end. The department store chain has stores on the east coast, northern area, and the south with the locations in metropolitan cities. You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones. Two key competitors will be Macy's and Nordstrom. Write a six to eight (6-8) page paper in which you: 1. Determine the marketing driven strategy that the company will take. Provide a rationale for your strategy. 2. Distinguish the product-market boundaries. Provide a rationale for your strategy. 3. Construct a marketing segmentation strategy. Provide a rationale for your strategy. 4. Develop a customer relationship management strategy. Provide a rationale for your strategy. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 475 WK 4 Assignment 1 Marketing Strategy in order to ace their studies. MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY To purchase this visit here: ...
Words: 913 - Pages: 4
...Sustainable Export Marketing Strategy Fit and Performance Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, and Constantinos N. Leonidou ABSTRACT Despite the growing global importance o f sustainability issues, scant research has examined marketing strategy sustain ability issues in international settings. Although significant prior work has examined drivers and performance conse quences o f adaptation/standardization o f marketing strategies in international markets, researchers have yet to apply this avenue o f inquiry to sustainable marketing strategies. Building on contingency theory and the concept o f strategic fit, the authors develop a model o f drivers o f sustainable export marketing strategy adaptation and explore the circum stances under which such a strategy affects export performance. Using a sample o f U.K. exporters, they find that vari ous macro- and microenvironmental factors are responsible for sustainable export marketing strategy adaptation, which shapes the nature o f sustainable export marketing strategy fit and its export venture performance outcomes. The results indicate that sustainable export marketing strategy adaptation is the outcome o f the differences between home and export markets in terms o f economic and technological conditions, competitive intensity, customer characteristics, and stakeholder pressures. Moreover, the performance relevance o f sustainable export marketing strategy adaptation requires adequate fit with...
Words: 15078 - Pages: 61
...Strategic Marketing. A literature review on definitions, concepts and boundaries Jorge Mongay Autonomous University of Barcelona, SBS Swiss Business School 2006 Online at https://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840, posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS, CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS Swiss Business School 1 WORKING PAPER. JM-A1-2006 Summary 1. Definitions of strategic marketing 2. Aspects of Strategic Marketing 3. Factors in Strategic Marketing 4. Elements of Marketing Strategy 5. Intersections with others disciplines 5.1. Intersection between Strategic Marketing and Marketing Tactics 5.2. Intersection between Strategic Marketing and Corporate Strategy 5.3. How does it Strategic Marketing fit into Corporate Strategy? 6. Final conclusions of the paper 7. References 2 WORKING PAPER. JM-A1-2006 1. STRATEGIC MARKETING AND ITS DEFINITIONS Although most authors speak about some parts of Strategic Marketing, here is included a list of definitions of the term. Some authors appear in different years ( for example, Jain), It is understand that they have added new comments or redefined the term after the years. The table and the definitions have been ordered by year of publication. Author Year Definition Drucker 1973 “ Strategic marketing as seen...
Words: 11185 - Pages: 45
...will we implement our marketing spending plans? When will marketing spending plans occur? How much sales, spending, and profits will we achieve? Sales and Marketing Plans This section of the marketing plan outlines each marketing event or action planned to increase sales. The plan will generally cover a calendar year, broken down by month or by quarter. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share/shipment goals for each program. Sales and marketing plans should be a logical outgrowth of short- and long-term company objectives and your marketing strategy. In the business plan, the sales and marketing plans provide an outline of each marketing event for the year, covering the following information: description of each event vehicle (for example, media, promotion, trade, sales) timing of each event event goals and objectives (for example, volume, share gains) cost of each event Marketing Strategy Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is off-strategy, it may indicate a temporary emergency action prompted by competition or other factors beyond normal management control. Or it may indicate the need to change or revise the company's marketing strategy. A good marketing strategy provides specific goals...
Words: 633 - Pages: 3
