...Demographic Paper Melissa Kirk HCS/490 Health Care Consumer – Trends and Marketing 9/16/2013 Professor Jennifer Johnson Demographic Paper Acquired immune deficiency syndrome (AIDS) is the final stage for the HIV disease. AIDS is one of the leading causes of death among people in the United States as well as the rest of the world. African Americans are the ethnic group that has been most affected by HIV. According to the Centers for Disease Control and Prevention, “African Americans have the most severe burden of HIV of all racial/ethnic groups in the United States. Compared with other races and ethnicities, African Americans account for a higher proportion of HIV infections at all stages of disease-from new infections to deaths”. Most people assume that AIDS is merely a sexually transmitted disease, but in reality it is so much more. In our community hospital there is an increasing amount of cases of AIDS cases within the African American population. We will be discussing the general impact that changing demographics may have on the health care market, why and how changes in the demographics of this population will affect health care, and how a chronic disease wellness program may affect the costs for this demographic. There are many health care related challenges as well as marketing needs for the African American population that will also be presented. There is a variety of things that the individual patient, the community, and society as a whole can do to address...
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...THE NATURAL MYSTIC The Natural Mystic’s Marketing Plan Phelicia Alert Keller Graduate School of Business Marketing Management – MM522 Professor Glen Forbes 1.0 Executive Summary Several major trends are driving the growth of wellness as an industry. These trends not only directly impact the spa industry and its customers, but also are opening new opportunities for spas to play a leading role in a paradigm shift toward more proactive ways of taking care of ourselves (Pilzer). According to economist Paul Zane Pilzer, the wellness industry is new and is currently a $500 billion worth industry. Pilzer also predicted that 10 million millionaires will emerge from the wellness industry in the next 3 to 5 years (Pilzer 2001). The Natural Mystic’s marketing plan seeks to generate revenue from a target market of primarily customers over fifty years old called the Baby Boomers. Through its wellness center, The Natural Mystic will provide unique solution – orient programs geared towards a market segment of serenity and holistic wellness seekers. Boomers represent the most progressive group in terms of making the connection between good health and appearance. As a result, Boomers represent the prime target for “beauty from within” messages. 75 % of Baby Boomers believe the best years are ahead of them. In this vein, they are looking for solutions that cater to concerns like lack of energy, physical health, memory and emotional health (Nolen 2011). It may seem that Boomers...
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...Demographic Paper Cherrylou E. Nunez HCS/490 April 29. 2013 Yvette Thompson Demographic Paper The demographic of aging population study in California is such an interesting study because of the wide range of various populations with different cultures and ethnicities that you will find with in California alone. According to the latest census it shows that there are 3.6 million of the 34 million living in California as of April 1, 2000 are 65 or older of age of which representing nearly 11% of the state’s overall population. It is somewhat lower than the 13% of Americans who are elderly. In addition, at the same time, nearly 30% of Californians were 19 or younger, and 59% were ages 20 to 64. The differences of California from the rest of the nation is that in large area of the state’s has nearly have numbers of international immigrants who in the younger generation from the rest of the population and are more in the side of male. On this study, it indicate that there is an important change in the age distribution of population forecast over the next fifty years, because of the decline rate of mortality and life expectancy increases. Presently, the life expectancy in California is 78.8 statistically nearly one year longer compare as a whole in the nation. In addition, it gives a study that by year 2050, the probability estimate of life expectancy in California is 50%, and that would give a figure of 84.2 more than three years larger than the present world record which...
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...Health Care Marketing Analysis: Baylor’s The Heart Hospital HCS/539 Marketing for Health Health Care Marketing Analysis: Baylor’s The Heart Hospital In the United States, 14 million people are affected by heart disease and it is the leading cause of death in America. Baylor’s Heart Hospital is designed with the needs of those heart patients in mind. In providing service to those patients, the hospital is there to anyone experiencing problems with his or her heart and vascular condition. Baylor Heart Hospital is the first hospital dedicated exclusively to heart and vascular health care. This paper will present the background of the organization, describe the four p’s and how they are important to success, examine the marketing relationships with the partnerships, and determine the target market, including demographics and psychographics, and data from the general area in which the organization is located, with an explanation of why understanding the target market is vital to a successful marketing plan. Baylor’s Heart Hospital Background Baylor’s Heart Hospital offers all types of patients five star service with a medical quality. The hospital, within itself, contains an equipped and advance imaging department with a 64-slice CT scanner, a cardiac emergency department, an onsite cardiac rehabilitation center, an endovascular suite, an eight-bed-post-anesthesia recover unit with three electrophysiology labs, three operating suites, and three cardiac catheterization labs...
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...Corporate Health & Wellness Programs By Kerrie Ann Frey High insurance claims rates, rising healthcare premiums, increased absenteeism. One way corporations are tackling these issues is through wellness programs that encourage healthy habits and preventative care in its employees. “We were doing online assessments, giving an incentive to do that assessment, but we knew that we needed to get the employees more engaged,” explained Franck Labiche, Human Resources Director at Laitram. Headquartered in Harahan, Laitram is global manufacturing company with four operating divisions. With nearly 2000 employees worldwide, Laitram offers its employees a corporate wellness program designed to complement the company’s already existing health plan....
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...Health Services Strategic Marketing HSA 505 2016 An orthopedic group practice has decided to develop a pediatric sports medicine program. Describe at least three potential markets for this new service. There are many marketing decisions one make in their effort to build an effective program, but should always include Ability, Availability, and Price. Ability refers to skill, but also a special focus in the practice. Availability is the amount of time one has to invest in the practice and of course cost, this is contingent on the cost of service and supplies and salary one wants to receive, all three are critical to making marketing decisions. One segment of marketing is through private practice, the goal is develop enough patient-to-patient clients to ensure a profitable practice. Another marketing approach is small group practice marketing, this segment has partnerships that develop with physicians, using referral counter parts, contracts, and staff privileges at multiple hospitals and these develop into specialty orthopedic group practices. Academic practices is the focus of reaching a broad spectrum of patients through the use of radio, television, government contract, and managed care organizations, revenue may come from teaching in academic settings and consulting. The challenges to a successful practice can be escalated by overhead cost and of course liability concerns, but the over-all goal is to improve a successful practice over time by defining specific practice...
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...of Americans. Some of the data reports age 50 as the determining number. “America’s 50 and older population is predicted to be 100 million by the year 2012, one in five people will be in the 65 or older age group by 2035” ("Transgenerational Design Matters", n.d.). Growing numbers among the aging population means growing dollars in health care. The aging population will have more needs and require more services as they progress into the retirement age. This paper will discuss changes in the demographics of the aging population, the affects they have on health care, and the health care market. The paper will also identify two-key health care-related challenges to the aging population, the marketing needs and services of the aging population, and how a chronic disease wellness program may affect the costs for this population. It will also mention ideas on how the patient, community, and society as a whole can address these challenges. The aging population of the United States includes the 79 million Baby Boomers reaching retirement age (Haag, 2003). Most of them keeping up with technology and doing everything they can to remain active as they approach their retirement years. Their needs regarding health care services will increase after retirement. Many are not willing to settle for a permanent home in the nearest nursing home and will choose a retirement community instead, for some an assisted living arrangement will be called ‘home’. For those who have been stricken...
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...Advocacy Program on Childhood Obesity Name: Institutional Affiliation: Date: Part 1: Childhood Obesity Statistics and studies on childhood obesity indicate that obesity disproportionately affects individuals from racial minority groups and that the prevalence of the condition is increasing among such populations. Childhood obesity is a significant health issue that has numerous consequences on the affected persons and their families. The increase in childhood obesity incidences among minority populations arises from economic, cultural, and political conditions that have had an impact on the environments in which children from such groups grow. According to Caprio, Daniels, Drewnowski, Kaufman, Palinkas, Rosenbloom, & Schwimmer (2008), minority populations such as Native Americans, Mexican Americans, and African Americans experience higher prevalence rates of childhood obesity than other ethnic groups. For instance, non-Hispanic whites had 14.1%, non-Hispanic blacks had 20.2%, and the Hispanics recorded 22.4% of childhood obesity (Ogden et al., 2014). The prevalence of childhood obesity also depends on other factors such as the literacy levels of the household heads and the gender and age of the children. Members of minority populations experience numerous challenges accessing affordable health care, healthy foods and live in neighborhood environments that predispose them to obesity. Although childhood obesity is caused by several factors, the...
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...RUNNING HEAD: AETNA MARKETING STRATEGY 1 “Aetna Marketing Strategy” Tara Brown Professor Charmaine Rhames HSA 305-Health Services Marketing April 29, 2013 This research was conducted and studied by Professor Rhames. AETNA MARKETING STRATEGY 2 Abstract This paper describes the health care system and the role of marketing. It analyzes the competitive environment of a health services organization. It identifies a course of action which allow strategic marketing success. It outlines its strategy on Aetna to determine the utilization of its products and services. The marketing strategy and the strategy for Aetna is outlined. The recommendation process is to list at least three separate ways in shaping the buying decisions of its customers. AETNA MARKETING STRATEGY 3 In 1850, Aetna Insurance Company formed an Annuity Fund to sell life insurance. The Annuity department detached from Aetna Insurance...
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...being targeted which is breast cancer and who are the patients that are most at risks and what the changes that need to be done in healthcare that will help patients that are diagnosed with breast cancer. The paper will also discuss the general impact that changing demographics may have on the health care market as well as why and how changes in the demographics of the breast cancer population affect healthcare. The paper will discuss two key health care related challenges to the breast cancer population such as increases in healthcare costs, increases in prescription drug cost, or the need for in home medical care. The paper will also discuss how a chronic disease wellness program may affect the costs for breast cancer patients. The paper will also discuss what the breast cancer demographics tell us about marketing needs or services needed. Breast cancer is one of the leading causes of death in women and continues to grow but with the new treatments and discoveries in treatment it is getting easier and easier to be diagnosed but one of the key things with breast cancer is awareness. What makes breast cancer so difficult is because the causes are not fully known but there are some facts of the disease and that is anyone can get breast cancer, the older the women is the more likely they are to get breast cancer, young women can get breast cancer to even in their 20’s, white women are more likely to get breast cancer more than any other women in other racial or ethnic group, African...
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...living much longer. This paper will discuss the demographics of senior citizens’ living longer than they ever had in the United States. This paper will gather data about the senior citizens’ population demographics. It will gather information and try to discuss what type of impact the senior citizens’ have on the healthcare market. This paper will also discuss the issues with the elderly immigrants and what type of effects they have on our healthcare market. This paper will also discuss challenges to this population, such as increases in health care costs, increases in prescription drug costs. This paper will also discuss How can the individual patient, the community, and society as a whole address these challenges and how a chronic disease wellness program may affect the costs for this demographic. The Effect That the Elderly Have on Healthcare According to this committee (National Committee to Preserve Social Security & Medicare, 2009) reports has triggered analysis on claims that an aging population is the major cause of spending growth on Medicare and other social insurance programs. They also goes to say that those that would like to undermine the current Social Security and Medicare programs can be expected to use the Trustee's reports' data on solvency as a rationale for privatizing, or otherwise dismantling, these successful programs. The National Committee to Preserve Social Security and Medicare, as a steward of programs critical to the retirement security of all Americans...
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...How to reduce utilization costs and to improve patient health outcomes? The following report will outline a strategy that can be used to improve patient health outcomes and reduce utilization costs. Increasing pressure to control health care a cost necessitates that limited healthcare resources be used equitably and judiciously. Healthcare expenditures must be correlated with high quality and efficiency in the delivery of services to improve health outcomes. This requires understanding the benefits and effectiveness of clinical procedures, recognizing the major drivers of health care costs, and identifying potential means for achieving savings. (American College of Physicians, 2009) To improve health outcomes, physician and staff members will encourage patient to utilize “my chart.” My chart is a portal that can be used when utilizing an Electronic Health Records. One electronic health records would be Epic/Apex. When patients are able to look at their lab results at will and clinical results this gives them an opportunity to be involved in their own health care. An electronic database allows patients to have access in asking provider questions, and finding out the answers in a timely manner. When patients are able to communicate with their provider by directly sending him/her a message, this gives them easy access involving health outcomes. Patients have an online access that allows them to communicate with a provider in a timely manner, which makes it easier to communicate...
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...Aging Demographics for Alaska HCA 490 University of Phoenix Aging Demographics for Alaska Established in 1959, Alaska became the 49th and largest state in America. Throughout the past 53 years, Alaska has developed ever changing demographics in regards to the population of age, health, race, gender, education, and employment. From top employers in Alaska such as Providence Health and Services all the way to the male female ratio, the aging generation is integrated in all demographics and is the one demographic that is not limited to other demographics. The aging population affects all races, genders, health, education, and employment. Aging Demographic Demographics are the result of statistics from data retrieved over a certain population that provide information on age, gender, race, education, employment, and income. The demographic range stretches from the categories of global, national, state, county, city, to town jurisdiction. The aging demographic in Alaska is categorized as state. Demographics can stay the same for decades and can change very rapidly. With this constant there are a number of concerns that arise along with this change. There is a large concern regarding the prices in health care based on the nation’s economy and the imminent change of national demographics. The state demographics within Alaska are impacted by this through the costs of health care and now more so than ever with the change of local demographics of...
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...liability on site security--data, people or materials workplace violence outsourcing new overtime regulations accounting: inventory systems pension/ stock option problems corporate contributions to political parties executive compensation prevention of accounting fraud risk analysis agriculture: land use management genetically altered plants control of crown gall in ornamental plants methods of crop estimation/pricing/futures bioterrorism in crops architecture: options in environmental or natural disaster proof structures (floods, fires, earthquakes, etc.) landscape designs for different environments (drought, boggy, etc.) solar heating or cooling designs lighting systems for large structures restoration methods for old and/or historic buildings aviation: wind shear problems and solutions pilot retirement or retention issues training and safety procedures global positioning systems runway incursion solutions aircraft fatigue competing materials for aircraft structures screening/security issues options in aircraft for corporate use small airport management biology/pre-med liability insurance/malpractice reform options in diagnosis or treatment medicare/medicaid issues wellness education physician education and training medical school curriculum updates--patient communication, grief training, etc. biomedical engineering: options in treatment/rehabilitation artificial joints or prosthetics (foot joints, etc.) competing...
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...the county level, is completed yearly and quarterly and the state research agencies collaborate with the federal government both in the reporting requirements and in the building of programs that address the findings from the reports. The state of Mississippi has one of the highest prevalence of diabetes in the country. Public health officials in the state of Mississippi understand that accessibility to health care research is basis for accurate surveillance efforts. The goal for this research proposal is to identify and create a culture of wellness for individuals living with diabetes. The Mississippi Diabetes Prevention and Control Program (DPCP) have teamed up with public health officials in an effort to facilitate the accessibility of diabetes control programs. Extra efforts are made in areas that are highest in prevalence with diabetes. Diabetes programs are being created in an effort to enable awareness and diabetes prevention. Self-management proposal/programs are included so that individuals living with diabetes can lead a healthy life. Mississippi has implemented a research proposal and programs that will target school children with diabetes by teaming up with public school officials. Population and Data Targets At the national level there is much measurement and oversight for the trending of diabetes across the nation. This data is compiled by numerous state and federal agencies. The state of Mississippi is required by law to make diabetes programs available...
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