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APPLE DOESN’T HAVE SOME special place where their marketing secrets are kept, unless of course you count their charismatic CEO’s brain. The five secrets I offer here are careful deductions, empirical results and the product of my career as an engineer, sales rep, product manager, marketing executive, parent, son and avid consumer (although not necessarily in that order.) These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time. All I ask is that you share this eBook with everyone and please come to MarketingApple.com to share your thoughts, ideas and comments to improve on our collective ‘secrets’.

OF COURSE THE REAL SECRET is there are more than just five secrets. But you’ll have to visit my website - or hire me to learn the rest. Enjoy.

Copyright holder is licensing this eBook under the Creative Commons License, Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ Please feel free to post this eBook on your blog, email it, or link to it with whomever you believe will benefit from reading it.

People buy what other people have.
PRODUCTS DON’T SELL. PEOPLE DO.
Look carefully at Apple’s iPod commercials. You’ll see lots of happy, energetic people dancing in silhouette against a colorful and ever-changing background. Notice the distinctive white