...Devil – Vacuum Cleaners Cytonia Williams 000299566 Marketing Principles and Applications Western Governors University Abstract Company G new stream of vacuum cleaners – “Devil”, are a part of newly improved line of small appliances. The vacuum cleaners are designed in way, so that they allow consumers to improve the quality and convenience of their lives. These new lines of vacuum cleaners are very effective which deliver unmatchable performance by any existing product in the market. Company G’s vacuum cleaners are targeted for consumers who are pet owners. Devil product line will use the existing company logo XG on the product. As an introductory offer company G is offering a 30-day money back with no questions asked to the customers. Product Support of Mission Statement Company G’s Devil vacuum cleaner is a high-quality, innovative electronic solution to enable consumers to improve the quality and convenience of their lives. Devil vacuum cleaner line falls into the category of shopping goods (Consumer good classification).Devil vacuum is part of re-designed small appliances category. The re-designed vacuum cleaner provides a superior performance over any available product in this line. Company G’s engineers were able to design the product in such a way that these appliance provided effective and stable performance for years. This has added lot of value to the Devil product line. Target Market Most pet owners face with pet hair problems and most current vacuum cleaners...
Words: 1833 - Pages: 8
...Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G is introducing a new product in the XG line of products. It encompasses many of the features used in the ceramic heating elements of other XG small appliances. It is the XG Flat Iron. It is a new innovation in beauty. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The XG Flat Iron is the elite of all small appliances for hair. It is made from the highest quality ceramic and heating elements available on the market. The XG Flat Iron is fully heated and ready to use in less than 10 seconds for superior convenience. It straightens all types of hair with an anti frizz technology that is unavailable with any...
Words: 2057 - Pages: 9
...evaluation of current market and competition, product development, financial perspective and the future prospective of profitability of the company. The food service industry is experiencing a steady growth in demand amongst the consumers in Singapore. A microenvironment analysis shows that technological advancements have changed the industry in a drastic manner. Industry analysis using Michael Porter’s five forces shows that the strongest force that affects industry profitability is the threat of substitutes. The food service industry faces threats from a whole range of restaurants, fast food chains and locally owned food businesses. The market is segmented into the various age groups, each have to be catered for. Different marketing strategies can be implemented to tap into the different segments. The obstacle facing TRCS is the fast paced changing scene in the industry by consumers and industry players alike. Consumers changes tastes and habits very quickly. Industry players are investing heavily in reinventing themselves to have a bid on the market share. Competition in the industry are held high as there are many established players which are offering promotions which are competitively priced and strategic locations which are near the consumers. With different promotions already available to the public, we are still able to tap into the market. We are able to differentiate ourselves through value added activities such as catering and quality services at...
Words: 4371 - Pages: 18
...Maria Tropiano Saturday, June 8, 2013 Marketing Research Application #2 1. Market Entry Strategy: which global market entry strategy will be most effective and why? The globalthoughts.com and the quickmba.com websites outline several different global market strategies. These strategies include: exporting, licensing, franchising, foreign direct investment, strategic alliances, and joint ventures. Exporting is “the marketing and direct sale of domestically-produced goods in another country” (quickmba.com 1), and is used more often by small companies, licensing “is best used by those companies that have a component of intellectual property,” (globethoughts.com 1), franchising requires lower startup costs for the franchisor but limits the amount of money that can be made, foreign direct investment “is the direct investment of facilities in the target country” (quickmba.com 3), strategic alliances “are simply a business-to-business collaboration” (globethoughts 3), and joint ventures are the “formation of a third independent company owned but not necessarily managed by the partners” (globethoughts.com 2). After reading and analyzing information on these global marketing strategies, the most appropriate and effective strategy for Temple University’s expansion abroad would be the strategic alliance strategy. The strategic alliance strategy would allow each campus of Temple University to collaborate toward common goals “while remaining apart, distinct,” and independent as opposed...
Words: 2045 - Pages: 9
...MKTG305- Unit 5 – Applications in Marketing Marilyn Williams August 21, 2011 Fortune 500 International Company: Wal-Mart Abstract This essay will discuss four countries Wal-Mart has settled into. It will also discuss the four P’s of marketing mix as well as details of Wal-Mart and the founder, Sam Walton. Introduction Wal-Mart, the world’s largest retailer, generates at least 20% of its sales internationally. Even though it is a very fast growing business, or has grown very fast, it has had its share of mixed success around the world. Going abroad in the early 1990’s, Wal-Mart tried to take a little bit of America with it where ever it went. To the Brazilians, it offered sales in golf clubs, even though Brazil was a soccer-fan country. In Mexico, with a very hot climate, it offered for sales ice skates, and in Germany, Wal-Mart employees were to smile at their customers. The customers thought the employees were flirting with them. Not any of these products was a success for Wal-Mart. After years of struggling, Wal-Mart had to pull out from South Korea and Germany. (Kotler, P & Keller, K. 2009). Main line Technically, Wal-Mart do not have a main line of business. They started off specializing in clothes and other departments and then years later, electronics and groceries were added. Some would say they sold clothes first and then expanded into selling electronics and food. Sam Walton, the founder of Wal-Mart wanted the world to know that if prices are...
Words: 988 - Pages: 4
...| Marketing ApplicationsMarketing Analysis of company Dary Kraje | | | | | 2012/2013 | | | | | Content 1 Executive summary 4 2 Situation analysis 5 2.1 Company analysis 5 2.2 Company objectives 6 2.3 Customer analysis 6 2.4 Product market 6 2.4.1 BCG matrix 7 2.4.2 Suppliers: 7 2.5 Competition 9 2.5.1 Benchmarking: 9 3 external market environment 11 3.1 Economic 11 3.1.1 Current economic situation 11 3.1.2 Tendencies 11 3.1.3 The current strategy of euro adoption 11 3.1.4 MAIN MACRO-ECONOMICS INDICATORS 12 3.2 Technological 13 3.2.1 Meat product processing 13 3.2.2 Bakery 16 3.3 Political and legal 18 3.4 Cultural and social 19 4 SWOT analysis 21 5 marketing plan objectives 22 5.1 Strategic thrust 22 5.2 Strategic objectives 22 6 Core strategy 23 6.1 Target market 23 6.2 Competitive advantage 23 7 Marketing strategy 24 7.1 Product 24 7.2 Price 24 7.3 Place 24 7.4 Promotion 24 8 communication mix 25 9 implementation and control 26 9.1 Problems to overcome 26 9.2 Control 26 9.3 Budget 26 9.4 Timing of implementation activities 26 9.5 Contingency plans 26 10 conclusion 27 Executive summary Situation analysis Company analysis Dary kraje is a small shop offering quality farm food. It is possible to find there only the food without various flavours, chemical conservations and colourings. Most of the offered products come from Zlin Region. The shop offers pastry, confectionery, meat, meat products, milk...
Words: 5186 - Pages: 21
...American University of Sharjah Master of Business Management MBA 509 | Marketing Concepts Spring 2015 Marketing communication strategies and applications in the nutraceutical industry in UAE By Nadia B. Azzam ID 27379 Submitted to Dr. Mohammed Sajid Khan Submission Date May 31, 2015 1 Table of Contents 1.0. Introduction .......................................................................................................................... 3 2.0. Literature review .................................................................................................................. 3 3.0. Application of Promotional strategies in Nutraceutical Dr. Nutrition Centre, UAE ........... 7 4.0. Conclusion ......................................................................................................................... 10 5.0. References .......................................................................................................................... 12 2 1.0. Introduction In today’s society, consumers are bombarded with a massive number of promotional messages delivered to them through different mediums and from different organizations. Whether at home watching TV, listening to Radio, walking in the mall or driving through the city, consumers get exposed to those messages which they process through different channels, and eventually create behavioral responses. However, due to the competitiveness in the market...
Words: 2819 - Pages: 12
...implementation of the 4P’s in the marketing mix concept to include competition, target market, product strategy, distribution strategy, communication strategy as well as the pricing strategy. It will also identify the differences observed in the implementation of these concepts from one country to another. Applications in Marketing The global company in the service industry that was chosen for this assignment is Capco. Capco founded in 1998 by Belgian entrepreneur Robert Hayvaert as the Capital Markets Company. Capco is a global business and technology consultancy dedicated solely to the financial services industry. Capco is a company who deliver innovative solutions in banking, capital markets, wealth and investment management and finance. The company also has operation in other countries around the world. Four of these countries are Amsterdam, Frankfurt, Washington D.C. and New York. Capco provide financial services in all these locations. The company is dedicated to working closely with its clients. They believe in equipping their clients to better meet the challenges of the financial market. Capco incorporates the 4P’s marketing mix concept in helping clients with their financial strategy. When we talk about product it demonstrates a physical product as well as other services. Price refers to pricing strategy that is taken by the company. Promotion represents the many different aspects of communication through marketing which means the transferring of...
Words: 770 - Pages: 4
...Software Applications and Information Systems Business Information Systems BIS/219 Professor Ali Akbar Thursday, April 21, 2013 Software applications also known as an “app or soft apps,” are developed for various users to perform single or multiple-related tasks. Most soft app programs deal with documents but others like Microsoft office or works, accounting software, and graphics software are applicable in various areas of business. Information systems in a broad sense refer to the interaction between people. Information systems are vital to any company to understand the company it’s self and grasp what their consumers want. Information systems and software applications are a major relief of paperwork and allow the company to be more economically friendly or paperless. Information systems are vital for a company to take in mass amounts of information at a time whereas software applications do the work to divide the information and categorize them into their appropriate areas. Formtran is an example of a software application used for data management. Formtran can be used in accounting, human resources, marketing, and various other departments. This software application is fast data collection and provides ease of input for invoices, payroll, physical inventory, assets, capital expenditures, liabilities, accounts receivable/payable, and...
Words: 554 - Pages: 3
...Information Systems and Software Applications BIS219 05/05/11 Information Systems and Software Applications Software applications are computer software programs specifically designed to help individual users or businesses perform specific functions such as accounting, data entry, organize statistical analysis, record trends, security, etc. The definition of information system or management information system (MIS) is the planning, development, management and use of information technology tools to help people perform all tasks relating to information processing and management. Information systems use specific software applications as their “technology tools” to perform certain tasks or information processing. Information systems and software applications are used in specific departments of a business such as marketing, accounting, and human resources. Marketing departments or firms use geographic information systems (GIS) to gather information pertaining to where and how they should market their good or service. GIS’s gather information like population size, average income of the population, and competitive business in radius to potential site locations. This information is used to plan where they should open a business or how and where they could direct their advertising. This information is put together and simplified using charts and symbols to help marketing firms make better and quicker decisions. Different examples of software applications would include web design...
Words: 662 - Pages: 3
...Information Systems and Software Applications Agnes Pierre Louis BIS/219 August 22, 2011 Kishore Raj Information Systems and Software Applications The three departments of an organization that I have chosen for this paper is Human Resources, marketing, and management. I’m going to provide a full look of software applications and information systems used for all three aforementioned departments. Applying and running these applications. Human Resources, marketing, and management will allow these organizational departments to grow and run more effective efficiently. One very important software application that is used by the Human Resources department is the PeopleSoft. This application enables organization to manage their employees globally, from one information systems, and can still be able to comply with all laws and regulations worldwide. This software can be vey useful to global companies like Wal-Mart which have about 3000 stores and thousands of employees around the world. This application can easily record employees benefit, payroll and stock allocations, and with PeopleSoft changing employee’s information is very easy and accurate. PeopleSoft applications are built on innovative and open technology, enabling easy integration with third-party applications and legacy systems. And PeopleSoft's pioneering Total Ownership Experience initiative ensures the best overall user experience at the lowest cost of ownership. Founded in 1987 and headquartered...
Words: 464 - Pages: 2
...InFoRmAtIoN aNd SoFtWaRe aPpLiCaTiOnS Danielle Lange BIS/219 Ross Sines 07/11/2011 Today there are many software applications and information systems that are available to the organizational departments within a company. This paper will give an overview of what software applications and information systems for the accounting, human resources, and marketing departments. It will describe their use and how they relate to the departments mentioned. Software and applications are developed and specialized for each department to help the organization as much as possible. Accounting department has to have an information system that measures, processes, and communicates financial information. They need this so they can keep track of the money the organization makes, spends, and has in the bank. In the human resources department their primary job is to recruit, train, and retain the employees of the organization. Then the marketing department’s job is to research the competitors, research the products, promotion, pricing, and selling of the product. All the departments in an organization play important roles that keep the organization running efficient. The software for the accounting department has functions that manage accounts receivable and payable, ledger, inventory, billing, purchasing, and sales. The software called Intuit Quickbooks, which helping the accounting department do the things they need to do. Human resources have software that keeps track of hours...
Words: 322 - Pages: 2
...departments that I chose to do this essay on are Accounting, Marketing, and Human Resources. These departments I feel are the pinnacle of business management. Without these departments a business can’t function or grow and would eventually crash and burn. I hope to enlighten you on how each of these departments software function and show you why each are needed. An excellent software application for Accounting is the Formtran application. This application is known for being the fastest data collector. The application offers compliance, consistency, and efficiency. This provides help with purchase orders, credit memos, invoices, physical inventor forms, fixed asset forms, capital expenditure requests, and check requests. The software provides a system that helps with certification testing, applicant tracking, charitable fund drives, employee satisfaction, pre-employment testing, time sheets, training, and pay roll forms. If one works in the Marketing department one would benefit from Customer relationship management (CRM). CRM is used the most in large organizations. The marketing and sales department can capture, store, and organize information with the use of CRM to better improve the quality of service to existing and new potential customers. At one touch of a button key information about a company’s customers can help marketing personal make timely and accurate decisions. In the Human Resources department, software applications such as iCIMS are being used by companies such as...
Words: 368 - Pages: 2
...Information Systems and Software Applications Student Name Course Date Teacher Every department within a company needs software applications and information resources to function properly. Three major departments are Marketing, Accounting, and Human resources. Each has tailored applications and they can be purchased, changed, and used appropriately for each company. Prices and complexity can vary, but it is the responsibility of the purchasing company if the price is worth the product. Marketing departments use marketing software to manage marketing projects, create catalogs, and segment customer databases. Marketing software includes all computer programs and applications that help manage marketing work. The types of software used in this department are analyzing, planning, producing, and measuring, which can be broken down into more recognizable groups such as productivity and collaboration, business applications, and design and production tools. Marketing departments utilize these tools to analyze markets and customers, produce offers and promotions, and plan where money and time should be spent to increase sales. Finally, software is used to analyze and measure the results of the department’s efforts (What is Marketing Software?). There are many types of accounting...
Words: 484 - Pages: 2
...Information Systems and Software Application BIS/219 April 25, 2012 Abstract Information Systems and Software Application There are many types of information systems and software applications that an organization uses to run their businesses. Today, organization uses the information systems and software applications to broaden their horizons and allow their businesses to function at its full capacity. For example, human resources use the software applications to manage employees, were accounting uses the software applications to help manage the company finances and other applications that help manage the company on day-to-day operations. Every organization has a different agenda and specific duties they must perform. The information systems and software applications helps the organization to run a successful business in todays, environment and help manage every aspect of their business affairs. Also, it will help determined how well a business is doing and which direction the business is going. Business that takes the opportunity to seek investment in this type of software can help take accurate inventory of the company. Three major organizational departments that help run a company is human resources, marketing, and accounting. Human resources gather the information that relates to the employees and the company they uses the information system and software applications to help maintain the company, such as hiring, employees...
Words: 746 - Pages: 3
