Nadolniy Taras
Marketing Approach of the National Bank of Belarus

In my exercise I would like to consider the experience of the National Bank of the Republic of Belarus as the country's central bank to implement the government project of the creation of the domestic market of precious metals of the Republic of Belarus.
First of all I want to note that the number of central banks are involved in this sphere of relations insignificant in the world. As a general rule, commercial banks are engaged in this activity. Precisely because of these circumstances, the success of the National Bank depended on many factors, including well chosen marketing strategy for beginning and implementing the project.
Just wanted to mention that there is no specialized unit responsible for implementing a marketing strategy in the staffing structure of the National Bank because of the nature of the central bank. The main tasks of the central bank are conducting monetary policy and its individual components - foreign exchange, interest rate and monetary policies.
Nevertheless, I would like to give a characterization of the bank in the development of the domestic market of precious metals through the prism of marketing management. In addition, relying on Article Leslie M. Fine "The bottom line: marketing and firm performance" and Roland T. Rust, Christine Moorman, Gaurav Bhalla "Rethinking marketing", I would like to highlight some points that, in my opinion, are essential for this project.
The project of the National Bank of the development of the gold market began with the production of gold bullion (bars weighing from 1 gram to 1 kg). The first consignment of gold bullion was produced in a volume of 1 ton of pure gold in order to realize to the individuals and businesses.
Beginning with the production’s stage the National Bank came from the need to maximize the volume of gold sales