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Marketing Assignment 1 Paper

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Marketing communication 312 | Massive Multiplayer Online Game | Alaisha Green | | Sally Waters | 8/23/2014 |

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There is a new sheriff in town in the arena of the online gaming world and its name Is Flash Fight, this multiplayer video game changes the way online gaming world has represented its self, Flash Fight is the most popular online gaming system yet. This is a game in which multiple amounts of individual fight random individuals around the world and when and if you win the match you move up to the next strongest individual which is determined by the number of wins versus losses there are. This games promotes the sport not violence so after every matches hands are shaken and or hugs are giving to show respect.
According to Statista,com online gamers reprent 72% of the video game share , Flash fight would be access by 65% of the 72%. Flash fight reaches your average working, behind the desk individual or student those who spend most of their day at the computer, with many features to accommodate your busy life styles. This online game features 24 access help line for any bugs or glitches experienced in the game. Its automatic virus protection allows individuals to play an infinite number of hours without facing any viral conflicts. Flash can be access on any dev ice as long as the device is updated and the space for the game is there.
The target demographic for Flash Fight are multi-cultural and between the ages of 12-30. The target flash drive player is not totally serious about work or school so between a class or at work at the desk the average flash fight player is playing the game.
When integrating different elements of the promotional mix in order to communicate Flash fight to the online gaming world can utilized different methods. First advertising for the company could be made through multiple outlets, I’ve noticed in the App

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