...Assessment 1 Assessment Assessment scheme The assessment for this course consists of 1 set of discussion board exercises and 2 assignments. Description Discussion board activities Marketing audit Strategic marketing plan Marks out of 10 40.00 50.00 Wtg(%) Due date 10 40.00 50.00 Weeks 1–4 Week 5 – 12 December 2011 Week 11 – 23 January 2012 Submission details For this course students must submit assignments electronically via EASE. Instructions to assist students in this process are available under the assignment icon on their StudyDesk. No assignments will be accepted via email or hard copy. No exceptions. Assignment guidelines University academic regulations govern assignment handling, late submission penalties and academic misconduct. Assessment policies can be found on the USQ web site at http://policy.usq.edu.au/portal/custom/detail/assessment/. Academic misconduct policies can be found at http://www.usq.edu.au/glossary/acmisconduct. Return of assignments Assignments submitted by the due date will be marked and returned to you, together with appropriate feedback, normally within three weeks of those assignments being sent to a marker by the University. Late submission of assignments If you submit assignments after the due date without extenuating circumstances then a penalty of 5% of the assigned mark will apply for each working day late up to a maximum of ten working days at which time a mark of zero can be recorded for that assignment. Assignments will be not...
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... | |Marketing Principles | |Assignment 1 – | | | | | |Word Count 2189 (Total 2525) | |Harry Singh | |02/11/2015 | Contents What Is The Marketing Process 2 Benefits and Draw Backs of of having a Marketing Orientation 2 Benefits and Draw Backs of of having a Marketing Orientation (Cont) 3 What is Macroeconomics 4 Pestle Analysis 4 Pestle Analysis (Cont) 5 What is Microeconomics 6 Porter's Five Forces Theory 6 Porter's Five Forces Theory (Cont) 7 References 8 References (Cont) 9 What Is The Marketing Process There are a number of different definitions from organisations or individuals to describe it, The UK Chartered Institute of Marketing’s used the Author ‘Blyth’s’ definition; ‘Marketing is the management process...
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...Assignment #1 Market Segmentation and Product Positioning Noaman Siddiqui Marketing Management-MKT 500 Dr. Shirley McLaughlin April 21st, 2011 Abstract This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an interest of mine and would be a consumer product that would have market potential and become very profitable. The following objectives will be addressed: The marketing segment for the product and why? The target market and the reason why? A SWOT analysis for the company and last the market position for the product and service. Marketing Segmentation and Product Positioning The vision is to bring the feel of the city to suburbs and small towns outside of the city with an upscale restaurant and lounge. The restaurant will consist of lavish décor, delectable cuisines, yet affordable prices. The restaurant will service as a model for franchising therefore making it easier to expand and branch out among foreign markets. The marketing segment...
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...1) What factors determine demand for toothbrushes? Which of these factors are Environmental? Do the marketers have control over them? Which factors could be influenced by marketing programs? If Cottle intends to develop primary market (primary demand) for toothbrushes, at which different levels should it influence the target market? Ans: Following factors determine demand for tooth brushes: Environmental (External) – Very less Influence 1. Population Structure (Demography- Size and Composition) 2. Disposable income of consumer (Standard of Living). 3. Habits of consumers (Dental Care – Attitudes, Beliefs, Dental Check Ups). 4. Brushing – Style, Frequency and Brush Replacement. Marketing 1. Awareness (Education). 2. Advertising, Promotion and Distribution Strategy. 3. Product Features - Quality, Style, Design and Cost. 4. Competitors in Market. 2) How many different marketing objectives Cottle can have? Ans: Cottle can have following marketing objectives: 1) Secure early market share in low and mid range products and gradually shift to higher end brushes. 2) Increase the sales of toothbrush to 100.2 million in 2010. 3) Channel the distribution of majority of product through supermarket. 4) Use dentists for effective promotion especially for higher end toothbrushes. 5) Increase the unit sales of low level brushes by 15%, medium by 120% and higher by 25%. 3) Has Cottle enjoyed a first mover advantage? How? Ans: Yes Cottle has...
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...Assignment 1: Global Business Today – The Hofstede Study Professor David Holness MKT505011VA016-1146-001 International Marketing 7-23-2013 As companies compete for the consumers’ loyalty and purchasing power, much research must go into determining if a product will succeed or fail in its given target market area. Azure Tea Company has experienced continuous growth in their respective market region, and because the focus of the brand will cater to almost any age group, it is just a matter of making sure individuals fully understand the amount of attention given to quality for this brand. Future growth for this company is evident across the world because the stats are showing that more humans are beginning to incorporate tea drinking as a pastime. Valiga states, “marketing and product introduction involves the continual development of customers and ongoing renewal of their commitment, understanding, and involvement; these are the true defining characteristics of a industry leader” (Valiga, 2009). As with any type of product expansion, a firm understanding must be had about the overall factors that affect the potential growth of the brand into the region. Relocation is the option that will provide the company with the largest growth opportunities, and sustained business for decades to com. In identifying countries for Azure Tea Company to relocate, there needs to be a firm understanding of the Hofstede Cultural Dimensions model. This provides us with some sound...
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...Assignment 1 Red Bull Female Perspective Focus Group Marketing Research Introduction: For over 26 years, Red Bull has manufactured and sold energy drinks. With over 40 billion cans consumed and sold in over 166 countries, Red Bull is currently the number one energy drink brand consumed worldwide, but as new energy drink companies emerge and the market saturates, it is important to retain a competitive edge. A report conducted by Nielsen on users of energy drinks states that a new heavy user category has been discovered; young mothers (Nielsen, 2013). In the past Red Bull has remained very neutral, appealing to both males and females with gender neutral packaging and directed marketing to the target markets of young males, students and club goers. Recently, direct competitors such as Monster and 5 hour energy have created flavours designed specifically for the female demographic. As an industry leader, it is important to evaluate possibilities, especially if they mean gaining market share. This focus group will explore the potential opportunities that this newly discovered target market may hold. Purpose of study (problem definition): The following study is an attempt to gather insight on the wants and needs of a new target market demographic (young mothers and young female energy drink consumers). Will a new female-oriented beverages be well received and potentially profitable? Specific research objectives and information/data requirements: The Goals of this...
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...Marketing communication 312 | Massive Multiplayer Online Game | Alaisha Green | | Sally Waters | 8/23/2014 | | There is a new sheriff in town in the arena of the online gaming world and its name Is Flash Fight, this multiplayer video game changes the way online gaming world has represented its self, Flash Fight is the most popular online gaming system yet. This is a game in which multiple amounts of individual fight random individuals around the world and when and if you win the match you move up to the next strongest individual which is determined by the number of wins versus losses there are. This games promotes the sport not violence so after every matches hands are shaken and or hugs are giving to show respect. According to Statista,com online gamers reprent 72% of the video game share , Flash fight would be access by 65% of the 72%. Flash fight reaches your average working, behind the desk individual or student those who spend most of their day at the computer, with many features to accommodate your busy life styles. This online game features 24 access help line for any bugs or glitches experienced in the game. Its automatic virus protection allows individuals to play an infinite number of hours without facing any viral conflicts. Flash can be access on any dev ice as long as the device is updated and the space for the game is there. The target demographic for Flash Fight are multi-cultural and between the ages of 12-30. The target flash drive player...
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...Others buy cameras, printers, scanners or something like that to service their work such as researches, and surveys. Business buys Optical wireless, Projectors and Copiers to improve their performance in their company .Therefore Canon need to have customer loyalty to can win competitor in markets Following to scenario, Canon has a lot of competitors (rivals) such as Nikon Corporation, Olympus Corporation, Samsung Electronics Corporation, etc .This problem require Cannon that they have a good strategy to overcome competitors. Now Canon is facing a competitor is Fujifilm camera. This camera can take a photo and give you a photo immediately. It meets customers demand that they can show their photo for their friends rapidly. Moreover when Fujifilm camera gives you a photo, this photo is so beautiful and cool with high definition. Macro environment Macro environment include political / legal, economic, social /cultural and technological factor (PEST factors). Because Canon Vietnam is managed by Cannon Singapore so that technological factor don’t affect activities of Cannon • Policy + Inside At conference of Ministry of Finance and Ministry of Planning & Investment, they discuss about the trend of value added tax and the corporate income tax .Economist Pham Chi Lan proposed the Government should reduce the corporate income tax from the current 25% to 20% is reasonable ( Tinmoi.vn ). If these taxes are increased, the business doesn’t have any motivation to develop their...
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...Marketing MBSW60297 Assignment 1 Program: Global MBA – Hong Kong SAR Group Student Name: Angela Lau Student Number: 8726568 Date: 20 August, 2012 Background For reasons of confidentiality, the name of the company used in this assessment will be referred to as Company X hereafter. Company X is a multi-national company listed in Hong Kong SAR, China. Its business covers areas such as garments manufacturing, shoe manufacturing, bag manufacturing, fishing apparatus, information technologies, real estate investment and logistics. The sector that we will be exploring here is focusing on manufacturing. Market Company X, as a garment manufacturer, sells massive quantities of garments in different styles to its customers, branded garment companies that have their own retail stores allocated across the world, who then resell to the end consumers. Company X has the capability to produce the products but does not have the tools or right channel to sell to the end consumers. In order to sell to the end consumer, Company X would need to promote its products through advertisement, and has the right distribution centres for its products to reach the end consumer, which Company X does not have, or have no intention to achieve this at that point. Hence we can conclude that Company X is taking a business to business market approach. Baines et al (2011, p.28) pointed out that “in a business to business marketing activity, it...
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...company. The head office and factory are located in Sydney, New South Wales and it is manufactured and distributed from this location. Main Cereal Company offers organic cereals, which consists of Australian grown whole grains, fruits and nuts. Main Cereal Company has developed a new breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes), ‘Bran Flakes Mixed Fruits’ and ‘Bran Flakes and Nut’. The purpose of this paper is to provide an analysis of the six forces that operate and within the macroenvironment, the six influences are: demographic, economic, natural, technological, cultural, and political (Kotler, Brown, Burton, Deans and Armstrong, 2010). All six forces play a significant role in marketing Main Cereal Company’s new range. Demographic As explained by Kotler, et al. (2010) demographic environment is “the study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics” (p.137). Statistics indicate Australia has lower fertility rates and people are living for longer. This has increased Australia’s median age, evidently resulting in Australian have an ageing population (Australian Bureau of Statistics, 2011). In the year 2007 Australian’s population for people over the age of 60 was sitting at 18%, however by the year 2050 they predict over a quarter of Australian’s population will be over the age of 60 (Kotler et al., 2010, pp.140). With this is mind, nearly one fifth of...
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...HSA 305 WK 4 ASSIGNMENT 1 MARKETING To purchase this visit here: http://www.activitymode.com/product/hsa-305-wk-4-assignment-1-marketing/ Contact us at: SUPPORT@ACTIVITYMODE.COM HSA 305 WK 4 ASSIGNMENT 1 MARKETING HSA 305 WK 4 Assignment 1 - Marketing and the Health Care System Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you: 1. Determine the direct impact of marketing for the health care provider you selected. 2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. 3. Outline a marketing strategy for the health care provider you selected. More Details hidden... Activity mode aims to provide quality study notes and tutorials to the students of HSA 305 WK 4 Assignment 1 Marketing in order to ace their studies. HSA 305 WK 4 ASSIGNMENT 1 MARKETING To purchase this visit here: http://www.activitymode.com/product/hsa-305-wk-4-assignment-1-marketing/ Contact us at: SUPPORT@ACTIVITYMODE.COM HSA 305 WK 4 ASSIGNMENT 1 MARKETING HSA 305 WK 4 Assignment 1 - Marketing and the Health Care System Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you: 1. Determine the direct impact of marketing for the health care provider you selected. 2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. 3. Outline...
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...Recent trends in banking technology: 1. Convergence of Mobile and Online Technologies - Mobile banking started as an innovation, something only techies and first adopters felt comfortable using it. But as smartphones have skyrocketed in popularity over the past few years, mobile banking adoption has increased along with it. As banks continue to search for efficiencies and consolidate operations, the convergence of mobile and online technologies looks to be a prime opportunity to do so. 2. The Rise of Business Process Management - Both to increase efficiency and ensure regulatory compliance, banks need better methods of gathering and reporting data using new and improved business process management tools. 3. Goodbye Email, Hello Message Center – Advantages of message center over classical secure e-Mail are that confidential and authenticated exchanges can be started immediately by any internet user worldwide since there is no requirement to install any software nor to obtain or to distribute cryptographic keys beforehand. 4. The 'Tabletization' of Banking and the User Experience - The "tabletization" of online banking gives rich user experience than mobile banking 5. Security increasingly is A Moving Target – As consumers increasingly spend their time on their smartphones and tablets, including for their banking needs, these devices also will become the growing focus of hackers and fraudsters, who are always on the hunt for ripe targets. 6. Integrating toward...
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...MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY To purchase this visit here: http://www.activitymode.com/product/mkt-475-wk-4-assignment-1-marketing-strategy/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY MKT 475 WK 4 Assignment 1 - Marketing Strategy Implementation Part I You are the Chief Marketing Officer for a U.S.-based department store chain handling lower and higherrange- priced product categories with the primary focus on the lower-end. The department store chain has stores on the east coast, northern area, and the south with the locations in metropolitan cities. You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones. Two key competitors will be Macy's and Nordstrom. Write a six to eight (6-8) page paper in which you: 1. Determine the marketing driven strategy that the company will take. Provide a rationale for your strategy. 2. Distinguish the product-market boundaries. Provide a rationale for your strategy. 3. Construct a marketing segmentation strategy. Provide a rationale for your strategy. 4. Develop a customer relationship management strategy. Provide a rationale for your strategy. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 475 WK 4 Assignment 1 Marketing Strategy in order to ace their studies. MKT 475 WK 4 ASSIGNMENT 1 MARKETING STRATEGY To purchase this visit here: ...
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...MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer that you are interested in. Write a six to eight (6-8) page paper in which you: 1. Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels. 2. Identify the three (3) most influential channel participants for the retailer that you selected. 3. Describe the role of marketing channels in the overall marketing strategy of the retailer you chose. 4. Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 315 WK 4 Assignment 1 Retailer Marketing Channels in order to ace their studies. MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer...
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...Assignment 1: Part A: Mam-ma’s Country Kitchen Catering Marketing Plan Michelle M. Webb Professor Greg Turner MKT 500: Marketing Management November 8, 2014 . Assignment 1: Part A: Mam-ma’s Country Kitchen Catering Marketing Plan Executive Summary (Everything I have read so far in this course says the executive summary cannot be written until after the plan marketing plan is complete so I am leaving this page blank until the other parts to this assignments have been completed) Mam-ma’s Country Kitchen is a down home southern soul food catering company that serves the greater Atlanta area. Mam-ma’s provide, good, southern downhome cooking steeped in the traditions of the Southern living. Generally, southern soul food is thought to be heavy in fats, cholesterols, and sugars. However, Mam-ma’s meals are not the heavy calorie laden, unhealthy versions touted from the traditional good ole south. The dishes Mam-ma’s make are healthy versions of some of the same traditional recipes. So Mam-ma’s customers have the privilege of experiencing good quality southern meals with less fats and other unhealthy contents. Environmental Analysis In the greater Atlanta Area, there are over three hundred catering businesses. However, most are located in the trendy, industrial, and metropolitan areas of Atlanta, Buckhead, Roswell, Norcross and Sandy Springs. The 2012 NAICS defines caterers-772320, as companies primarily contracted to provide single occasion-based food services...
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