...is (NAME OF CORPORATION) II. The purpose of the corporation is to engage in any lawful act or activity for which a corporation may be organized under the GENERAL CORPORATION LAW of California other than the banking business, the trust company business or the practice of a profession permitted to be incorporated by the California Corporations Code. III. The name and address in the State of California of this corporation's initial agent for service of process is: Name ................................................................................................................................................................................................... STREET Address (DO NOT USE POST OFFICE BOX) City _________ State CALIFORNIA Zip _________ IV. This corporation is authorized to issue only one class of shares of stock; and the total number of shares which this corporation is authorized to issue is _______________. V. This corporation is a CLOSE CORPORATION. All of the corporation's issued shares of stock, of all classes, shall be held of record by not more than _________ persons. (Signature of Incorporator) (Typed Name of Incorporator), Incorporator INSTRUCTIONS: To incorporate utilizing the attached form, it will be necessary for you to complete the form with the required information. The information must be typed with letters in dark contrast to the paper. Documents submitted which would produce poor microfilm will be returned unfiled. Articles of Incorporation...
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...|[pic] | | | | | | | |[pic] | |How to make a cover letter | | | | | |[pic] | |How should a presentation letter be written? | |It is very important, before applying to any job, to remember that as you, there are many people with the same pretentions. This| |is why you have to find the way of making yourself...
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...ONE GOOD COOKIE A Final Business Plan Presented to Professor Hal Lefkowitz School of Business and Management National University In Partial Fulfillment of the Requirements for MGT 610C and the Degree Master of Business Administration by Virginia C. Hire Damrauer September 2010 Copyright 2010 Virginia C. Hire Damrauer ALL RIGHTS RESERVED Executive Summary When I was traveling for work, it struck me that the interesting places were *not* the chains I find at home, it was the unique experiences that I was craving. Not a franchise, and not an internet thing, just a face-to-face unique experience kind of place. One Good Cookie is a sole proprietorship business with the vision of providing “One Good Cookie at a Fair Price.” Our slogan is “One Good Cookie Deserves Another! TM” and our mission is “To make unique, creative, high quality cookies and provide them locally at a fair price in a single-store cookie shop.” Our values are community, quality ingredients, and fair prices. Our financial objectives are to achieve an average sales transaction of $4.50 per customer by the end of the first year and to increase the first year profit by 5% in the second year of business. The top local competitors are profitable with revenues of over $500,000 per year (Manta.com, 2010b, 2010d) and are sustainable as most have been in business for 15 years or more (Manta.com, 2010a, 2010b, 2010d). Financial projections show that the business...
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...Ghirardelhi Chocolates Ms Sudha Chandran Vijay Kumar Ashutosh Ms Anuradha For: Dr. S Vasudevan Executive Summary Ghirardelhi Chocolate Factory is a confectionery manufacturer franchisor with 30 stores in 4 states viz Mumbai Tamil Nadu, Bangalore and Chennai. It is in the business of premium chocolates and other confectionery products. The business believes that it should seek opportunities to continue to their growth by providing good quality, variety, comfortable store ambience and atmosphere. Market penetration will create strong name recognition, which is essential for the company’s expansion plan. The management of Ghirardelhi Factory is the responsibility of the franchisee that commits to continue the growth of the business. This is part of an expansion strategy as the company always plans to open company-owned and franchised stores. The franchised stores enable the company to open more stores quickly with no capital investment. Our consumers are mainly corporate employees and impulse buyers, Our business is proposing Metro Mall in Chennai as the next site location. This location has all the essentials needed for Ghirardelhi Factory to continue its tradition of selling chocolates to its target market,. Ghirardelhi Factory will continue to provide quality confectioneries to corporate.. The in-store demonstrations of chocolate are sure to satisfy the sweet tooth of our client base. Ghirardelhi...
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...GROUPON VIDEO CASE 1. What features of contemporary e-commerce does Groupon Now! utilize? * Ubiquity: Groupon now offers local deals at any moment of the day. * Global Reach: Groupon features a daily deal on the best stuff to do, see, eat, and buy in 48 countries, and soon beyond (read: Space). We have about 10,000 employees working across our Chicago headquarters, a growing office in Palo Alto, CA, local markets throughout North America and regional offices in Europe, Latin America, Asia and around the world. * Interactivity: Since the payment information is saved with the Groupon account you can just tap on a deal to purchase it. The app will give you a scannable barcode that the shop offering the deal can read using the Groupon NOW app. * Personalization and customization: Groupon personalizes “deals” for users who supply some information about themselves, such as their zip code, gender and age, and it will make sure you see the deals most relevant to you. * Information density: Groupon now share with the user many promotions according to the place, so the user can compare options and select the one he likes more. * Richness: If the user finds a deal he or she likes, that person “buys” the deal online via Groupon. The user can print the voucher or bring it up to display on a mobile device. 2. What value does this service provide subscribing merchants? What value does it provide customers? SUBSCRIBING MERCHANTS * A deal in Groupon...
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...Retail Case Study: Anatomy of A Tesco Fresh & Easy Neighborhood | | BackgroundA lot of PR has been built around the much debated debut of Tesco in the US. Several sources suggest a $2 Billion commitment over the next 5 years, and stores are supposed to be opened up at the rate of 3 week per week. The company is aggressive about its strategy and is gambling big bucks on their assumptions and understanding of the US food retail market. Success will result in returns of hedge-fund proportions, given the high margins that exist in the fresh and prepared foods and the organic growth that will result from developing a consumer niche of their own. A lot of players in the grocery retail industry including big names like Whole Foods and Trader Joe’s as well as smaller convenience store chains are watching Tesco’s actions closely. Since Tesco is developing an original format that doesn’t directly align with anything else anyone is currently doing on this scale, no one is certain how much of a market-share threat this is. I don’t believe any single channel will get the brunt of market-share loss from Tesco’s success in the US, more likely it will carve a little out of all channels. There are some industry experts that call Tesco’s strategy unwise given the maturity of this industry and there are those experts that acknowledge the respectable track record this company has racked up and the business acumen of its leaders. ‘No guts no glory’ seems to be the motto at Tesco, given their...
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...based on a sample are referred to as descriptive statistics. Answer: False Difficulty: Easy Goal: 2 AACSB: MD 5. There are four levels of measurement-qualitative, quantitative, discrete, and continuous. Answer: False Difficulty: Easy Goal: 5 6. Ordinal level of measurement is considered the "lowest" level of measurement. Answer: False Difficulty: Easy Goal: 5 7. A store asks shoppers for their zip code to identify market areas. Zip codes are an example of ratio data. Answer: False Difficulty: Easy Goal: 5 AACSB: REF 8. Ordinal level of measurement implies some sort of ranking. Answer: True Difficulty: Easy Goal: 5 9. Data that can only be classified into categories is nominal data. Answer: True Difficulty: Easy Goal: 5 10. The words descriptive statistics and inferential statistics can be used interchangeably. Answer: False Difficulty: Easy Goal: 2 11. A marketing research agency was hired to test a new DVD player. Consumers rated it outstanding, very good, fair or poor. The level of measurement for this experiment is ordinal. Answer: True Difficulty: Easy Goal: 5 AACSB: AS 12. The Union of Electrical Workers of America...
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...Lyris Email Marketing Statistics and Metrics Table of Contents Types of Online Marketing • • • • • Email Newsletters Online Lead Generation Landing Pages Viral Marketing and Social Media Mobile Marketing Email Marketing Best Practices, Strategies & Tactics • • • • • • • • Email Lists and List Building Email Marketing, Metrics Email Marketing Industry Growth and Trends Email Deliverability, ISPs and List Hygiene Email Creative, Formats, Images, Personalization and Subject Lines Email Frequency and Times to Send Spam, Anti-Spam Laws, Unsubscribes and ISP Relations What Consumers Want from Email Campaigns Online Marketing Industry Growth, Statistics & Trends • • Web Analytics and Comparative Performance Online Advertising Spending by Format Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259 2 Lyris Email Marketing Statistics and Metrics Types of Online Marketing Email Newsletters 49% of email marketers said their newsletters routinely justified themselves in terms of ROI. – Marketing Sherpa “Email Marketing Benchmark Guide 2008, www.marketingsherpa.com. Average time that users spend reading a newsletter: Users spend 51 seconds reading the average newsletter. The layout and writing both need superb usability to survive in...
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...1 million of pretax profits to philanthropic causes yearly. All this has contributed to the acquiring of 36% of the market share since 2008, falling 8% short of their main competitor Haagen- Dazs and their 44% of the market share. WEAKNESSES Even though Ben & Jerry has a large portion of the market share and contributes to society continually the company does not come with out its flaws. Their most obvious weakness was their management as well as their mission statement (which they have amended). Some poor management decisions include such events as reinvesting in huge amounts of property and equipment back in 1994, which increased their long-term debts by 45%. Another poor decision made in the same year was their increase of marketing and selling expenses and administrative infrastructure, which increased to 28% to 36.3 million from 28.3 million in 1993. Another weakness that Ben & Jerry’s carries is their social responsibility that they want to uphold...
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...Dirt Bikes USA Running Case Study Bryan Gaine Melissa Kelly Brad Michels Erica Riley Table of Contents Management Analysis of a Business .....................................................................................4 Analyzing Financial Performance..........................................................................................5 Competitive Analysis .............................................................................................................7 Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets .......................8 New Customer Database Design ...........................................................................................9 Using Internet Tools to Increase Efficiency and Productivity ...............................................10 -2- Table of Charts Table 1: Dirt Bikes USA Sales History from 2001 to 2005 .................................................. 5 Table 2: Domestic vs. International Sales from 2001 to 2005 ...............................................6 Table 3: Statement of Income ................................................................................................6 Table 4: Software Suites ........................................................................................................8 Table 5: Customer Database ..................................................................................................9 Table 6: Internet Tools Matrix .............
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...RESUMES WHAT IS A RESUME? A resume is a custom designed, written summary of your background. It provides a thumbnail sketch of your education, experience, and qualifications to a prospective employer. An effective resume targets a specific type of position and relates your skills and experience to that position. WHO WRITES A RESUME? A resume is written by anyone seeking employment, both part-time and full-time. Although there are companies that provide resume-writing services, the most effective resumes are written by the job seeker--after all, who else knows you, your qualifications, and your experiences better--someone you just met, or you? WHAT IS THE PURPOSE OF A RESUME? A good resume (in combination with a cover letter) will provide you with an interview. The employer will select applicants on the basis of how well their skills match up with the job requirements. Sometimes, the difference between getting an interview and being placed in the “no” pile is a well put-together resume. GENERAL RESUME GUIDELINES: Length: • A one-page resume works for the recent graduate. If you have extensive work history, two pages are reasonable. Remember to limit pertinent to what is important to the current job objective. Appearance: • Developing a well organized, readable layout determines if it gets read! Direct the reader’s eyes to the format. • Avoid dense text appearance, which is difficult to read. • Use high-quality white or off-white paper--stay conservative...
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...Suzuki Samarai – Summary and Notes HBR Background: * Suzuki was founded in the early 1900’s an d started off as a motorcycle company. In the 50’s, lightweight vehicles became popular. Motorcycle products grew and expanded products to include a lightweight vans and cars. Until 1979, cars and trucks were only sold in Japan. In 1979, auto’s were introduced into foreign markets and by 1984, Suzuki cars were available in over 100 countries and Hawaii. In 1983, GM purchased 5% of Suzuki and helped develop subcompact car for US market (Chevy Sprint) – sold exclusively by Chevrolet dealerships American Suzuki Motor Corporation (ASMC) * GM’s success with the Sprint showed Suzuki that a market existed for its cars. Suzuki decided to establish its own presence in US market (not including GM) – and could begin selling under their own name. To test the waters, ASMC started with a beta product in FL called the SJ413 that had 1324 cc engine and was designed with US market in mind. In 1985, Suzuki hired Douglas Mazza to head ASMC and develop a Suzuki dealer network to sell SJ413 within 6 months. They named SJ413 the Suzuki Samurai and decided to market a convertible and hard top version. Samurai Dealer Network * Mazza’s goal was to establish Suzuki as a major car company in US – and had to convince prospective dealers to build separate showrooms for samurai to ensure product visibility. Facility had to include a showroom, sales offices, customer waiting and accessory...
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...Sitecore Case Study: Suzuki – Improving the user experience for its dealers and customers, while streamlining site management Summary Suzuki Motor Corporation (SMC) founded The Motorcycle and ATV Division of American Suzuki Motor Corporation (ASMC), Brea, CA, in 1963. ASMC markets motorcycles,ATVs and Scooters via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries. When Suzuki needed an updated web experience and more control over their content they looked to their agency of record, Questus, who recommended Sitecore. Challenge The purpose of Suzuki’s site is to market their products and drive customers to their local dealers. The dealers are the ones selling the Suzuki products, so it’s important for Suzuki to keep their dealers happy. • Dealer Locator – a tool to help end users find the dealer nearest them • Dealer Center - A place for dealers to access all of the latest promotions and participate in dealer-only programs Previously, Suzuki was using an aging home-grown CMS to manage their web content. However, the interface wasn’t user friendly and it required a developer to make any changes to the content, which was costly and time-consuming, not to mention error-prone. E-commerce...
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...CASE: M-313A DATE: 02/07/08 RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However, a recent survey confirmed his suspicion that RIN was primarily being used for dish washing. COMPANY Lever Brothers Pakistan Limited (Levers), a subsidiary of Lever Brothers International, produced and marketed a variety of consumer products in Pakistan. The company’s diverse product line consisted of items such as shampoos, skin and shaving creams, edible oils, margarine, toilet soaps, scourers, and laundry detergents in powder and solid bar forms. In 1988, Levers had a profit before tax of Rs 277 million on sales of Rs 3.65 billion.1 MARKET In 1988, the total fabric wash sales of 263,050 tonnes in Pakistan consisted of 247,000 tonnes of laundry soap, 14,500 tonnes of nonsoap detergent (NSD) powders, and 1550 tonnes of NSD bars.2 The laundry soap, NSD detergent, and NSD bar markets had grown by 5 percent, 12 percent, and 29 percent respectively, as compared to 1987. Laundry soap retailed for Rs 10 to Rs 15 per kilogram (kg), whereas NSD detergent powders had...
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...Running head: MARKETING MANAGEMENT MKT522 First Draft Your Name Marketing Management MKT522 Date Professor Phil Shaps Table of Contents (Leave Page Blank) Executive Summary (Leave Page Blank) Situation Analysis Gladiator Tough is a business that focuses in creating products for fitness gurus. The company believes people who are active in fitness, need products that will keep them looking fresh, comfortable and empowered while they do their fitness activities. The main concern of this company is to comfort consumers while they exercise. There are about “three million sweat glands in a human body” and people need an object to absorb the moisture off their body (http://www.popsci.com/science/article/2011-01/fyi-how-much-can-human-body-sweat-it-runs-out). This is how the Gladiator Towel was created. The gladiator towel is light weight and absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand for...
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