...sales and marketing to a reputable marketer thereby establishing a strong alliance with FitnessQuest. FitnessQuest also further created thousands of alliances with professional trainers who were able to create lock-in with their numerous clients. FitnessQuest was able to keep database of trainer data by which emails and correspondence are sent to trainers and, also to keep trend of hike or reduction in registrations. Feedback as a strong aspect of information technology should be given more priority to keep track of customer s’ reaction to their product. All the alliances with trainers who also had alliances with clients- would be customers-created a strong shield against competitors. In other to empower trainers, FitnessQuest made sure they had everything needed to offer an excellence experience to their clients. Their information system could also ensure a strong feedback system, tracking daily client’s usage of products, to market new products, to repackage existing product, and carry out survey among trainers and their clients. Bosu is more focused on functional training as against focusing more on muscle building in seclusion. IndoRow is elaborate in in providing transforming workout that challenges the body when working out in groups, partners, and individually. Bosu is cheaper, and portable. Making use of existing database of Bosu trainers would be a great advantage in bringing IndoRow to the market, coupled with the experience gain in the sales and marketing of Bosu...
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...Course Name | Marketing Management-1 | No. of Credits | 3 | No of Contact Hours | 20 | Session Duration | 90 Min. | About the Instructor: Dr Tapan K Panda is a professor of marketing at Great Lakes Institute of Management Chennai and Director of Kotler Srinivasan Centre for Research in Marketing. Prior to joining at Great Lakes, He taught at leading business schools of India including Indian Institute of Management Lucknow, Kozhikode and Indore as a full time faculty member. He has published fifteen books in various areas of marketing and was awarded late Dewang Mehta Best Marketing Faculty Award 2011 and AIMS International Best Management Professor Award in 2013. His areas of interest include brand management, customer relationship management, digital marketing. He can be reached at tapanpanda@gmail.com Course Objectives and Key Take Away This is the first course in marketing for students of the Post Graduate Program in Management. This course is designed to acquaint students with conceptual foundation of marketing and its various facets affecting business decision making in a modern organization. It focuses on * Building clear understanding of customer orientation in organizations and how marketing serves as a value delivery mechanism. * Sensitizing students to issues related to marketing environment and how managers should respond to challenges arising out of subtle and path breaking changes in external marketing environment. ...
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...Principles of Marketing Referential answers for assignments Chapter1 D3 Discuss the differences between the production, product, selling, marketing, and societal marketing concepts. Identify circumstances where each one may be appropriate. The production concept: consumers will favor products that are available and highly affordable, which is useful when demand for a product exceeds the supply. The product concept: consumers favor products that are highest in quality, performance, and innovative features, which focus on continuous product improvement. The selling concept: consumers will not buy enough of products unless it undertakes a large-scale selling and promotion effort. Firms often practice the selling concept when they face overcapacity. The marketing concept: achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. It works best in competitive markets where companies are in tune with customer’s product requirements. The societal marketing concept: marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and the society’s well-being. This concept is used by firm’s wishing to take a long-term view of their operations. A1 Human needs are a basic desire for things one does not have (e.g., clothing). These needs are transformed into specific wants by one’s individual personality and the culture in which one lives...
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...would like to thank my family and friends who have always supported me, even when I may not have been aware of it. I would like to thank my Parents my Mother and father, who always provided me with motivation and for their continued support of me throughout my life, financially and emotionally, and for instilling in me their morals and values. ABSTRACT This report presents a framework for “Market related challenges faced by marketer”, in this report we will discuss the challenges faced my marketers in the modern era. We start by reviewing on the articles, research reports and literature already available regarding the same topic, how does the poor economic condition, unstable political environment and strong culture affect the marketing processes, how does considering these factors...
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...own business because they do not have the right idea or concept. Sometime ideas and concepts are good but if customers will not buy what they are offering, the business will fail. Richard Hayne and his wife Judy along with an old college roommate, Scott Belair had a great idea. They wanted to open a small shop filled with unique objects that they could sell. The basically sold used second hand clothes, bohemian knickknacks, and “found objects”. Their customers would come for the unique “found objects” and were willing to pay what they were being sold for. Entrepreneurs- people who risk their time, money and other resources to start and manage business-business basics chapter 1 page 3 ➢ Sale and marketing entry: Selecting the right location is very important. The location of your business can be very critical to its success. Getting your name out there by advertising in very important in trying to get new customers. Owners need to do their homework and...
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...Leeds Metropolitan University Business School Entrepreneurial Marketing Dencowear Report by Julie Mombielova Executive Summary Over the last 48years, Dencowear Ltd has been a successful manufacturer, proving unique uniforms in the UK. Dencowear Ltd have managed to innovate their uniform designs and further expanded as years have passed, into establishing other brands within the Denco Group. Mainly the clothing is being manufactured in China. Dencowear are proud to support breast cancer awareness. The Haven remains the only charity that promotes integrated healthcare specifically designed to support people through their breast cancer treatment. They provide up to date support, information and complementary therapies to people in need. Dencowear Ltd is now a leading manufacturer for healthcare and medical wear in the UK and voted best uniform supplier for three consecutive years. They were also the frst to establish a beautician uniform website, with large demands, and further demand in student college courses and Universities. Dencowear have extended their range of uniforms, to fashionable and modern ‘twist’ as Iian Sherman, the owner and co-finder of the Dencowear Group explained, when presenting at Leeds Metropolitan University. Other companies, such as care homes and spa’s are approaching Dencowear. This means there is a potential market for the company, to provide their product to those industries and expand further. Therefore this report will present...
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...Chapter1 Marketing - the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Needs – state of felt deprivation. A. Physical needs- foods, clothing, warmth and safety B. Social needs- belonging and affection C. Individual needs- knowledge and self-expression Wants- The form human needs take as they are shaped by culture and individual personality. Demands- human that are backed by buying power. Market Offerings- some combination of product, services, information, or experiences offered to a market to satisfy a need or want. Market myopia- the mistakes of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. Exchange- the act of obtaining a desired object from someone by offering something in return. Market- the set of all actual and potential buyers of a product or service. Marketing management – the art and science of choosing target markets and building profitable relationships with them. Market Concept Production Concept- the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency. Product Concept- holds that consumers will favour products that offer the most in quality, performance, and innovative features. Selling Concept- the idea that consumers will not...
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...Chapter1 Quiz | 1 INCORRECT | | __________ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. | | | A) | Global strategy | | | B) | Marketing | | | C) | Marketing concept | | | D) | Regional marketing concept | | | E) | International marketing | | | | | | | | 2 INCORRECT | | Which of the following is the most critical difference between domestic marketing and international marketing? | | | A) | The environment in which marketing plans must be implemented | | | B) | The different concepts of marketing | | | C) | The change in marketing goals | | | D) | The difference in technological standards | | | E) | The change in corporate objectives | | | | | | | | 3 CORRECT | | Dylan is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer? | | | A) | The international marketer must change his marketing goals in the various countries of operation. | | | B) | The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. | | | C) | Technological standardization could challenge effective customization in different markets. | | | D) | International trade regulations still do not allow free trade...
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...3 INTRODUCTION Online advertising is one of the most powerful inventions of modern technology. Like all other advertisements, the information is given in order to affect buyers. However it is less expensive and much faster with colour, sound and, motion compared to other medium such as newspapers, magazines, television and radio (Zef & Aronson, 1999). This media is an important and effective medium of internet advertising for anyone wanting to promote their products and services to an audience and has a lot of advantages compared with traditional advertising. The purposes of spending money on internet advertising are: it gives wider coverage, targeted audience, affordable price, easy to track, convenient and better return on investment (ROI) to advertiser. In this project, there are four parts. The meaning and different types of online advertising vehicles are first presented. A discussion about the subject of internet advertising and a study of the effectiveness of online advertising during the intermission period of online series is explained in the second part. A survey of consumer’s usage in ABC.COM, which tested the reaction to and impact of the presence of online episodes and potential customers interaction with advertisements is discussed in the third part and finally the conclusion on the necessity of online advertising in media and the discussion of how far ABC.COM is successful as a brand ambassador in the media environment is given. The purpose of choosing...
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...PROJECT REPORT “To identify the market potential of starters in M.P. and measure the level of awareness, acceptability and availability for LnT Agri-products”. Submitted By: Sanil Jain NMIMS, Mumbai 06/06/2013 Submitted To: Mr. Rajiv Tandon Project Guide, L&T 1 PREFACE This report represents the primary as well as secondary market research performed and the learning garnered while working on the project in Larsen & Toubro, ESP – Agri Business department. The objective as decided by my project guide was to identify the market potential of starters in M.P. and measure the level of awareness, acceptability and availability for LnT Agriproducts. First and foremost it required understanding of the utility of starters and the factors that affects the potential sale of pumps and starters used in a region. The secondary research was hence vital to find out these factors across all the districts of Madhya Pradesh and analysing their impact on potential sale. This report is by large based on the primary research conducted across eight districts of Madhya Pradesh, viz, Ujjain, Khargone, Sehore, Raisen, Hoshangabad, Sagar, Vidisha and Ashoknagar which involved performing surveys on Retailers, Stockists and farmers at these locations. The report seeks to analyse the responses of the stockists, retailers and farmers districts in order to determine the potential sale and existing market share of LT-LK starters and provide recommendations to improve the same. Both quantitative...
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...Impact of advertising on consumer buying behavior By S #. | Name | Reg #. | 1 | Muhammad Hasnain Abbas (Leader) | 23618 | 2 | Haris Memon | 19965 | 3 | Kamran Khan | 20911 | 4 | Zahida Lakhan | 22868 | 5 | Kabir Thakur | 24017 | 6 | Mushtaque Shayan | 24026 | A Project Report submitted in partial fulfillment of the requirements for the Course of Writing Research Reports to Miss Sania Usmani at the Iqra University, Main Campus Karachi, Pakistan. Dec 26, 2014 ACKNOWLEDGMENT This report is dedicated to our family, companions, and educators for their backing and support. Initially, we might want to thank Miss Sania Usmani for being a fabulous research supervisory. It implies a ton to us that she ventures up when we required her most and tackled the obligation of managing us in the privilege bearing. Moreover, she pushed us to consider unheard of options and tested us to look past what is directly before us. Without her we would not have possessed the capacity to finish this exploration. Thus and a lot of people more, we will be perpetually appreciative. ABSTRACT Advertising has made a great deal of chances for advertisers to associate with their customers and additionally advance their items successfully however not all their customers consider it to be of much vitality. People of Pakistan don’t get influenced by advertisement even if the product is advertised on TV by their favorite celebrity or actor. Advertisements are the source...
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...www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product quality, price, design, promotion, service quality and store environment. Questionnaires were distributed and self-administered to 382 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The findings of this study indicated that brand name has shown strong correlation with brand loyalty. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, design, promotion, service quality and store environment) with cosmetics brand loyalty. Keywords: Female buying behavior, Brand loyalty, Cosmetics, UAE 1. Introduction The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth...
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...Ta’Kita Boykin REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. U.S. Economy How does the current U.S. economy affect REI retail operations? 1. If the economy was in a depression, people would begin saving money and limiting their spending habits, which in turns results in a decrease in online/in-store purchases for REI because the value of their goods/products would have to increase. There will less buying for some goods and supplies which decrease the company’s sales and revenue. 2. Employees within the companies would lose jobs (turnovers) or employees making less money. Global Economy How does the current global economy affect REI retail operations? 1. If some products or goods were bought or traded from another country and the currency values were increase, REI would have to purchase these items at a higher price also and the scope of REI’s prices would decrease because customers would realize that the prices for what they want are too expensive and not want to buy them. 2. Fair Labor. REI has joined with other associations such as Outdoor Industry Association (OIA) and Fair Factories Clearinghouse (FFC) to crack down and ban fair labor violations. Legal and Regulatory Environment What types of legal and regulatory forces affect REI in the U.S.? 1. Consumer privacy. By REI customer’s using their social security numbers, credit cards, checks, and debit cards to make purchases...
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...KUTCHEN March 24, 2013 MARKETING ANALYSIS REPORT BY: BRIDGETT BLUNT EXECUTIVE SUMMARY Lortex Lutchen is the first company in the United States to ever create a comfortable toilet seat with state-of-the-art features, called Flush Max 1250. This product was created for consumers seeking a piece of mind in their private time. “Our mission is to provide the best in customized toilets, while integrating the latest in technology, to deliver quality and satisfaction to all our consumers. We are committed to the performance and consumer experience of Flush Max 1240 MARKETING MIX Setting a team of members to do a specific job as follows: • One would be responsible for external and internal environments. She/or he would keep up with the new technologies that comes out and keep track of the competition. • One would be responsible for marketing objectives and target marketing. He/ or she would focuses on what needs to be done for future purposes. • One would be responsible for product and pricing strategy. He/ or she would be in charge of setting prices and budgeting for the product. One would be responsible for marketing communication strategy. He/ or she would be in charge of the advertising, ads, sales, and promotion planning of the product. One would be responsible for distribution strategy and implementation and control. She/ or he is in charge of the action plan for marketing objectives. Being a brand new...
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...Executive Summary Introduction Blu-Ray Computer Design will provide computer and technical consulting to local small businesses as well as home PC users. In doing so the company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. The Company Blu-Ray will initially be a sole proprietorship with minimum outside financing. Blu-Ray will be a home office start-up, utilizing one studio room in the owner's home and serving customers in the local Clearwater, Florida area. Blu-Ray Computer Design will be initially owned by Nigel Murrien. Depending on growth, the company will possibly add additional employees and expand operations. The Market Market research indicates an available market niche able to be occupied by additional businesses of this nature. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. Home PC users will provide the majority of our business revenue. These jobs will typically consist of minor upgrades services and advising. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales. Blue-Ray Computer Design has decided to focus mainly on the home PC market for many reasons. These home customers typically request jobs that are easier, faster, and less...
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