maQuestion 2
Marketing Communication Plan for Kiara Designs
By [Your Name]

[Instructor’s Name]
[Institution’s Name]
[Institution’s State]
[Date]

Report Overview
This report serves as a digital communication plan for a fictional fashion retailing brand named, Kiara Designs. This plan will help marketers achieving organizational goals of Kiara based on information at hand regarding online marketing and shopping trends in Pakistan.
Throughout this report, it is made sure that the digital marketing goals suggested to the brand are:
| Smart
| Specific
| Measureable
| Attainment
| Realistic
| Timely
Company Details
Established back in 2013, the brand Kiara Designs fall under the category of Apparel/Lifestyle Brands. Its primary products include clothes, bags, phone pouches, shoes and other related items. Each creation at Kiara is a piece of art, inspired by the desire to introduce Pakistani crafts to the upscale local and international market. The key collections are for women who aspire to be different from the crowd. The organization manufactures items related to apparel category. All our items are hand crafted, hence providing job to underprivileged women in Pakistan.
Kiara’s Brand Standing
Analysis of Kiara Designs as a brand depicts the company has following mission vision and values:
Mission
To promote Women Empowerment & "Made in Pakistan" globally
Vision
Fashion with a cause, as every dress we sell can help change a woman's life. Kiara is not just about fashion, it is socially-conscious fashion.
Values
* Promote Pakistani Culture * Help Women to empower them * Art for cause
All these key components of Kiara fit in a brand persona according to which it is brand that promotes Fashion with a cause. Industry professionals who are not only catering to the market needs but are also empowering women.
Figure 1: