...Identity Developing the Framework and Communicating the Value Proposition Building Customer Relationships Characteristics of Successful Brands Conclusion 1 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CHAPTER 4 4.1 4.2 4.3 4.4 4.5 4.6 THE INTERNET 33 34 34 35 35 39 40 43 Introduction Overview of the Internet 4.2.1 The Defining Characteristics of the Internet The Growth of the Internet The Internet & e-Commerce The Impact of the Internet on Business Conclusion CHAPTER 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 BUILDING BRANDS ON THE INTERNET 44 45 45 47 48 50 51 52 57 59 60 Introduction The New Dynamics of Brands The Importance of Customer Loyalty Online Increasing Returns Economics and First-Mover Advantage Viral Marketing 5.5.1 The Case of Hotmail.com The Online Experience & The 7Cs Framework The Interactive...
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...------------------------------------------------- Loughborough University Business School ------------------------------------------------- Strategic Management Consultancy Report Aleksandr Karev (A816441) Abstract The purpose of this report is to analyse the strategic position of Amazon and determine any competitive advantages held by the company. Beginning with a discussion of Amazon’s industry and review on the political, economic, social, and technological environments in which the company operates, the report than narrows to focus on Michael Porter’s Five Forces: threat of new competition, threat of substitutes, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry. The report continues with a thorough SWOT analysis of the company and follows on to the analysis of the company’s internal environment. Resource base view together with value chain analysis has been chosen to analyse Amazon’s internal environment. Introduction Company Overview Jeffrey Bezos started Amazon in 1994, after identifying that Internet usage was growing at a rate of 2,300 per cent per year (Emerland, 2002). Working from a 400-square foot office in Seattle, Jeffrey launched Amazon in July 1995. By the end of 1996, Amazon has posted sales of over $16 million and served about 180,000 customer accounts, which made it one of the most successful Web retailers in the world (Galante, 1997). Amazon has continued to expand its customer base, and sales revenues...
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...FLIPKART’S MOU WITH MINISTRY OF LABOUR AND DGET SUBMITTED BY: CHINMAYEE SHARMA-13BSPHH010156 KULJEET KAUR CHHABRA-13BSPHH011068 ANITHA M-13BSPHH010061 DIVYA SREE B-13BSPHH010149 CHETIKA GUPTA-13BSPHH010154 ABHIDHA-13BSPHH010011 ARYAMITA MOHANTY-13BSPHH010121 SUBMITTED TO: Dr. PURNAPRABHAKAR NANDAMURI DATE: 31-8-2014 Background Flipkart is an e-commerce business founded by Sachin and Binny Bansal in 2007 both are not related to each other and alumni of IIT Delhi. It is a Singapore holding based company and the most of investors are from foreigners, the business was incorporated as a company in October 2008 headquarters Bangalore, Karnataka .During its initial years Flipkart focused only on books and soon as it expanded, Today they are present across categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationeries, perfumes, toys, apparels, shoes and eBooks. They both pooled in Rs 2 lakh each and with two computers launched the site from their two-bedroom apartment in Koramangala, a primarily residential locality in Bangalore where the company now has multiple offices. For 10 days, the site did not see a single sale and then a customer VVK Chandra from Andhra Pradesh placed the first order for the book 'Leaving Microsoft to Change the World’. Now the Flipkart has more than 10000 employees. Flipkart initially had spent 4lakhs to set up the business but it has...
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...Researched, compiled and published by Woods & Seaton International Automotive Systems Customer Relationships Management - “CRM” May 2009 ★ ★ ★ ★ ★ ESTABLISHED ★ 1973 ★ ★ ★ ★★★ International Automotive Systems - “CRM” - 2009 For the sole, internal use of Aspen Marketing Services, Inc. - Contact: Bill Ewing. Researched, compiled and published by Woods & Seaton page 123 International Automotive Systems Customer Relationships Management - “CRM” May 2009 Copyright Notice All rights reserved. This document is supplied for the sole, internal use of... Aspen Marketing Services, Inc. - Contact: Bill Ewing. No part may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright holder. Any questions from Subscribers to Woods & Seaton Automotive Systems Information about this study should be addressed to Mike Seaton, Automotive Systems & Communications, Wash Hill House, ★ ★ ★ ★ ★ Wooburn Green, ESTABLISHED ★ 1973 ★ Buckinghamshire ★ ★ England, HP10 0JA. ★ ★ ★ Telephone: 44 (0) 1628 525 960 E-Mail address . . . mikeseaton@woods-seaton.com Web Site . . . http://www.woods-seaton.com © Woods & Seaton 2009 Tel. 44 (0)1628 525 960 E-mail: mikeseaton@woods-seaton.com www.woods-seaton.com Subscribers to Woods & Seaton Automotive Systems Information are automatically included on our e-mail Briefings list ...
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...of CRM. Introduction The expression customer relationship management (CRM) has only been in use since the early 1990s. Since then there have been many attempts to define the domain of CRM, a number of which appear in Table 1.1. As a relatively immature business or organizational practice, a consensus has not yet emerged about what counts as CRM. Even the meaning of the three-letter acronym CRM is contested. For example, although most people would understand that CRM means customer relationship management, others have used the acronym to mean customer relationship marketing.1 Information technology (IT) companies have tended to use the term CRM to describe the software applications that automate the marketing, selling and service functions of businesses. This equates CRM with technology. Although the market for CRM software is now populated with many players, it started in 1993 when Tom Siebel founded Siebel Systems Inc. Use of the term CRM can be traced back to that period. Forrester, the technology research organization, estimates that worldwide spending on CRM technologies will reach US$11 billion per annum by 2010.2 Others with a managerial rather than technological emphasis, claim that CRM is a disciplined approach to developing and maintaining profitable customer relationships, and that technology may or may not have a role. Some of the differences of opinion can be explained by considering that a number of different types...
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...tMARKET RESEARCH REPORT E-Commerce In the Middle East Contents Introduction .......................................................................................................................... 3 E-Commerce Market Trends ................................................................................................. 3 Online buying habits: ........................................................................................................... 7 Demographics of Online buyers: ........................................................................................... 9 Challenges for e-commerce implementation ........................................................................ 11 Group buying players of Middle East .................................................................................. 13 Online Payment gateways in Middle East............................................................................ 15 Confidential Page | 2 Introduction Electronic commerce, or E-Commerce, involves the sale of goods and services via electronic means—principally over the internet, although sales via television (terrestrial, cable, and satellite) are also included. E-Commerce can be further divided into the following sectors: business-to-business (B2B), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business (G2B), government-to-citizen (G2C), and business-to-consumer (B2C). Retailers that rely primarily on E-Commerce to sell goods...
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...Project Report for Understanding and creating the busienss potential for Zappos keeping in view the E-commerce Footwear retail business in india Synopsis: Having seen the potential of e-commerce business in India, the internet user base is on the growth path. India being one of the fastest growing e-commerce markets shows a sign of business success. Both Brick and Mortar and Online business have its own pros and cons however online business in on a trajectory growth trend. The market assessment talks positive about the online Footwear Business. It would be worthwhile to say Zappos has a right time to enter into the Indian market scenario as though he cannot enjoy the “ first mover advantage” , however it can capitalize the unknown and expected potential from e-commerce trade in India. The USPs which are tried and tested at other part of the globe can be replicated in Indian scenario with a clinch of Indian localization. In the report, we have said that Zappos should opt for a “wholly owned subsidiary” with 50:50 debt equity ratios. Various models of revenue like Sales, affiliate, transaction, subscription and sales revenue have been suggested to increase the overall revenue base. The wide policies will be Free Shipping & returns (365 days) and creation of ZCLT (Zappos Customer Loyalty Team). Keeping in view the emerging retail trends worldwide where Nike is creating Nike Runner's Lounge for athletes, Rocky debuts the shoes for nursing professionals, Road Runner...
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...Case study notes This case has been updated to include the Apple iPad. Principally this is case explores the issue of licensing and how successful firms can become unsuccessful. It is not a case about Apple and why it has become successful. This case study explores the rise of the Apple Corporation. The Apple iPod is one of the most successful new product launches in recent years, transforming the way the public listens to music, with huge ramifications for major record labels. More than 50 million MP3 players are expected to be sold in 2005; over a third more than last year. Mobile phones have long been regarded as the most credible challengers to MP3 players and iPods. The launch of digital download services via mobile phones illustrates the dramatic speed of convergence between the telecom and media industries, which many observers expect to usher in a new era of growth for mobile phones. Users are willing to pay more for additional services and many analysts predict that mobile phone handsets will eventually emerge as the dominant technology of the age, combining personal organisers, digital music players and games consoles in a single device. Indeed, Microsoft founder Bill Gates has predicted that mobile phones will supersede the iPod as the favoured way of listening to digital music. The launch of the Apple ipad in 2010 makes this case even more topical. This should form the basis of supplementary questions at the end of the case: How will the iPhone succeed? What about...
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...S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven...
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...realize, but failure can still result if you don’t execute consistently on your business plan--or a hundred other factors that manifest unexpectedly. Here are some steps to take before you decide to make a go of a business idea. The business plan under discussion is to launch an eBusiness website for a company ABC Inc. The company is a scientific company specializing in manufacturing of chromatography gadgets, which are used by a variety of researchers in different industries including petro-chemical, pharmaceutical, clinical research, government, forensic, toxicology, fuels, academic, industrial and commercial laboratories. The gadgets and accessories manufactured by ABC Inc. are mainly used to solve the separation and purification challenges for researchers in drug discoveries, pharmaceutical developments, food safety, petro-chemical compounds extractions, and environmental analysis. The manufactured gadgets are available for separation of different mediums including solid, liquid and gas chromatographical techniques. The company mostly sells its products through a large sales team which is specialized in different techniques of chromatography, using traditional marketing and selling strategies. The company has been doing good business in North America and has loyal customer base. Since the company is in a specialized market niche, the products and services offered are expensive and not commonly available. The actual customers of the company are not individuals, but other companies...
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...A FINAL PROJECT REPORT ON “CONSUMER PERCEPTION TOWARDS ONLINE GROCERY STORES” SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR MASTER OF MANAGEMENT STUDIES TO UNIVERSITY OF MUMBAI BY RAINU TANVEER SINGH SPECIALIZATION: MARKETING ROLL NO. 40 Batch: 2010-2012 UNDER THE GUIDANCE OF PROF. ANNIE PILLAI Guru Nanak Institute of Management Studies and Research MATUNGA, MUMBAI – 400 019 Table of Content Chapter No. 1 2 3.1 3.1.2 3.2 3.3 3.3 3.4 4.1 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 Topic Executive Summary Literature Review Industry Introduction Models of E-commerce Online Shopping In India Online Grocery Shopping Indian Players in Online Grocery Shopping Company Introduction Hypothesis Research Objectives Scope of the research Limitations Research Design and Methodology Sample Design Sampling Technique Data Collection Tool Used Questionnaire Data Analysis Page No. 03 05 10 12 14 18 20 26 27 30 30 30 31 31 31 32 33 36 55 57 58 60 7.1 7.2 8.1 9.1 Observations Recommendations Conclusion Biography Page 2 CHAPTER 1 Page 3 1.1 Executive Summary Internet and Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks. Analysing the competitive...
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...INDEX Sr. No. | Contents | Page No. | 1. | INTRODUCTION TO COST CUTTING | 02 | 2. | COST CUTTING – AN ANALYSIS | 06 | 3. | CORPORATE COST CUTTING | 18 | 4. | COST CUTTING– A TRADITIONAL APPROACH TO POOR FINANCIAL PERFORMANCE | 24 | 5. | CHALLENGER CORPORATE COST-CUTTING SURVEY | 27 | 6. | COST CUTTING : DIFFERENT COMPANIES DIFFERENT METHODS A GIST | 31 | 7. | CONCLUSION | 32 | 8. | REFERRENCES | 33 | 1. INTRODUCTION TO COST CUTTING Cost cutting, cost reduction, consolidation or cost management have become central planning topics in all competitive markets. An established company in a maturing market is likely to see the best return from investments in cost cutting – but this has to be balanced with investments that will grow the top line – typically a mixture of selling more to existing clients (market penetration) finding new clients both locally and internationally (market development) and creating new profitable products and services (product development). This mix of strategies has been referred to as the golden circle: Consolidation improving cash flows which can be used to invest in building profitable sales in existing markets (market penetration); More profitable home market sales enabling investment in the existing product/ service mix in new markets (market development); More profitable sales in home and new markets enabling investment in new products and services which can then be transferred to existing distribution channels (product development)...
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...Market Data / Supplier Selection / Event Presentations / Best Practice / Template Files / Trends & Innovation Online Reputation and Buzz Monitoring Buyer's Guide 2010 Online Reputation and Buzz Monitoring Buyer's Guide 2010 Published April 2010 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010 Econsultancy 4th Floor, The Corner 91-93 Farringdon Road London EC1M 3LN United Kingdom Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626 http://econsultancy.com help@econsultancy.com Telephone: +44 (0) 20 7269 1450 Contents 1. Introduction ..................................................................... 1 1.1. About Econsultancy ..................................................................... 1 2. Executive Summary ......................................................... 2 3. Market trends .................................................................. 4 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. Market set for strong growth as rise of social media increases importance of online reputation ................................. 4 Buzz monitoring becomes a hygiene factor for businesses seeking to manage risk .........................
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...COMPANY NOTE Initiating Coverage 27 October 2014 CHN | Technology | Internet BUY Price target $118.00 Price $95.76 The Powerful E-Commerce Ecosystem Connecting Half of China; Initiate at Buy Key Takeaway China's changing Internet user demographics and mobile development support our favorable view on e-Commerce for the next decade. Alibaba is the largest Chinese ecommerce player, with 80%+ GMV market share, but is only selling to less than 25% of the population now. We estimate well over half of Chinese population will be shopping on Alibaba’s platforms in 10 years. Initiate with Buy; PT USD118. Changing demographics & mobile support ecommerce in the next decade. As discussed in our sector note, "A Taste of Domestic Consumption: The Unleashing of China's E-Commerce Power" published on Sept 19, 2014, China’s e-Commerce growth for the next decade benefit from: 1) changing Internet user demographics towards 30+ year old age groups; 2) accelerating structural shift to online from traditional retail; 3) Chinese government’s massive support for urbanization and domestic consumption; 4) proliferation of affordable smart devices; 5) improving wireless and transport infrastructures in lower tier and rural markets, and 6) rising consumer demand for better quality, design & fashion, authenticity and timely delivery. Growth driven by mix shift towards Tmall, and improving mobile monetization. We expect Alibaba, as the largest e-Commerce player, to sell to...
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...- December 2013 1 Sharing corps: Should company build competitive advantage by embracing the sharing economy? Ecovala © 2013 This report was produced by the Ecovala in December 2013. If no other source is specified, the contents of this report are under a Creative Commons Attribution – Non-Commercial - Share Alike 3.0 Unported License. You can find the full text of the license in this website. Ecovala Ecovala provides innovative solutions to private and public organisations to accelerate their transition towards sustainability. The organisation offers a wide range of services around sustainability and system innovation: from companies’ environmental assessment to sustainable strategic design, from new green services definition to effective implementation of CSR management. Based in Finland, the organisation is active throughout Europe, relying on an extensive network of like-minded organisations and sustainability experts. www.ecovala.eu Author Erwan Mouazan is director and founder of Ecovala. He develops and implements innovative sustainability solutions both at private and public level. Erwan owns a Master's degree in economics, with a specialization in international management. In the last 9 years, he has worked at international level in environmental NGOS and sustainable development / CSR consultancies. He is currently completing a master's degree in Creative Sustainability at Aalto University, Helsinki. Having lived and worked in France, the...
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