I. MARKET ANALYSIS: Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. Deodorant market has emerged two “giants" mostly Unilever and Procter & Gamble (P & G), Romano. These brands dominate the market with products such as deodorant Romano (Classic, Gallant), Dove deodorant spray, deodorant Rexona. However, all beauty products from deodorant is directed at an audience mostly women. Consumers do not distinguish the products for women, so men often use deodorant for women. They did not have the notion deodorant own choice. In Vietnam, women typically played a decisive role in the purchase of beauty products. Market deodorant for men is only exclusively Romano. This is a "piece of cake" color Arimount open to exploitation. 1. Macro Environment: 1.1 Demographics: Percentage of years with roughly 50 % of Vietnam's population, however beauty products for men deodorant popular only 2%. 1.2 Economy: Vietnam 's economy is on the rise, the total gross Domestic product GDP despite the change but stable amplitude (the statistics show Furniture Vietnam 's GDP Increased Continuously from 2000 to 2007, Reaching then the 8.44 % decline in 2008 and 2009 at 6.31 % is 5:32 %, in 2010 has Increased by 6.78 %, followed by two years in 2011 and 2012 and continued to decline in the 5.89 % and 5:03 %. 2012 GDP growth rate lowest in many years, but it Emphasized "unusual" for the period 2007 to the present). Businesses increasingly more Vietnam "make food" products and goods - services rich and diverse national