...THE PROMOTIONAL MIX A company’s total promotion mix also called its marketing communications mix; consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct marketing tools that the company uses to persuasively communicate customer value and build customer relationships. THE FIVE MAJOR PROMOTION TOOLS The Nature of each Promotion Tool ADVERTISING Each promotion tool has unique characteristics and costs. Marketers must understand these characteristics in shaping the promotion mix. Advertising: Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. For example, advertising includes broadcast, print, Internet, mobile, outdoor, and other forms. Advertising Objectives The first step is to set advertising objectives. These objectives should be based on past decisions about the target market, positioning and marketing mix, which define the job that advertising must do in the total marketing program. An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose – whether the aim is to inform, persuade or remind. Informative advertising – this advertising is used to inform consumer about a new product or feature or to build primary demand. Persuasive advertising – this type of advertising is used to build...
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...I. MARKET ANALYSIS: Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. Deodorant market has emerged two “giants" mostly Unilever and Procter & Gamble (P & G), Romano. These brands dominate the market with products such as deodorant Romano (Classic, Gallant), Dove deodorant spray, deodorant Rexona. However, all beauty products from deodorant is directed at an audience mostly women. Consumers do not distinguish the products for women, so men often use deodorant for women. They did not have the notion deodorant own choice. In Vietnam, women typically played a decisive role in the purchase of beauty products. Market deodorant for men is only exclusively Romano. This is a "piece of cake" color Arimount open to exploitation. 1. Macro Environment: 1.1 Demographics: Percentage of years with roughly 50 % of Vietnam's population, however beauty products for men deodorant popular only 2%. 1.2 Economy: Vietnam 's economy is on the rise, the total gross Domestic product GDP despite the change but stable amplitude (the statistics show Furniture Vietnam 's GDP Increased Continuously from 2000 to 2007, Reaching...
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...Table of Contents Course Project - Marketing Plan 1 1.0 Executive Summary 2 2.0 Situation Analysis 2 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 6 2.1.4 Market Growth 7 2.2 SWOT Analysis 8 2.2.1 Strengths 8 2.2.2 Weaknesses 8 2.2.3 Opportunities 9 2.2.4 Threats 9 2.3 Competition 9 2.4 Product Offering 10 2.5 Keys to Success 10 2.6 Critical Issues 10 3.0 Marketing Strategy 10 3.1 Mission 11 3.2 Marketing Objectives 11 3.3 Financial Objectives 11 3.4 Target Markets 11 3.5 Positioning 12 3.6 Strategies 13 3.7 Marketing Program 13 3.8 Marketing Research 14 4.0 Controls 14 4.1 Implementation 15 4.2 Marketing Organization 15 4.3 Contingency Planning 15 5.0 Conclusion 15 Reference Page 17 Appendices 18 1.0 Executive Summary Lele is a newly established cleaning products manufacturer. Lele will start off with carpet cleaning product hoping to gain customers trust and expend on it. In addition to cleaning product at this time carpet cleaner Lele is planning to have website with different forms of education for end users. There will be numerous web clips, trick blogs and news. Although there are many well known cleaning companies and cleaning products manufactures on the market today, Lele has advantage because Lele will produce eco friendly and green products that are just starting to gain customer attention and hope is to make it while it is still fresh. Lele will work on growing its product menu as feedback...
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...Amber Rice Marketing Company (ARMC) Marketing Plan * Prepared By: Munaf Alethari Table of Contents 1.0 Executive Summary 2 2.0 Sitiuation Analisys 2 2.1. Market Summary 4 2.2. SWOT Analisys 6 2.3. Competition 7 2.4. Product Offering 8 2.5. Keys to Success 9 2.6. Critical Issues 10 3.0 Marketing Strategy 11 3.1. Mission 11 3.2. Marketing Objectives 12 3.3. Financial Objetives 13 3.4. Target Markets 14 3.5. Posioning 15 3.6. Strategies 17 3.7. Marketing Mix 18 3.8. Marketing Research 24 4.0 Controls 26 4.1. Implementation 28 4.2. Marketing Organization 28 4.3. Contingency Planning 29 5.0 Coclution 30 References 31 1.0 Executive Summary Amber Rice Marketing Company (ARMC) will add a rare and delicious type of rice to the U.S. markets, will offer the American people of this new type of rice so that they get its benefits and enjoy with its unique flavor. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. We are not just any rice marketer. Our unique focus of providing a distinct type of rice gives us an advantage over our competitors by giving customers a new outlet to enjoy of delicious taste . This increases our desire that the providing of Amber rice will not be limited to the markets of Kansas City but expands our reach to people in all U.S. markets. Our brand is our promise. It says consumers can count on us to provide consistently high-quality...
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...BUS 620 Entire Course Managerial Marketing http://hwguiders.com/downloads/bus-620-entire-course-managerial-marketing/ BUS 620 WeeK 1 DQ 1 Value BUS 620 WeeK 1 DQ 2 Market Orientation BUS 620 WeeK 2 DQ 1 Consumer Decision Process BUS 620 WeeK 2 DQ 2 ( Organizational Consumer Markets ) BUS 620 WeeK 3 DQ 1 ( Market Segmentation ) BUS 620 WeeK 3 DQ 2 ( Generic Marketing Strategies ) BUS 620 WeeK 4 DQ 1 ( New Products ) BUS 620 WeeK 4 DQ 2 ( Pricing Methods ) BUS 620 WeeK 5 DQ 1 ( New Economy Ventures ) BUS 620 WeeK 5 DQ 2 ( Market Pioneer Follower ) BUS 620 WeeK 6 DQ 1 ( Marketing Plan ) BUS 620 WeeK 6 DQ 2 BUS 620 Managerial Marketing Week 1-6 All Assignments BUS 620 Week 1 Assignment Amazon Reaching for Consumer Loyalty BUS 620 Week 2 Assignment U.S. Construction Industry “Its Return to Glory” BUS 620 Week 3 Assignment The New Apple, Inc. BUS 620 Week 4 Assignment ( Advertising ) BUS 620 Week 5 Assignment ( Space And Place ) BUS 620 Week 6 Assignment PebbleBee 2015 Marketing Plan BUS 620 Entire Course Managerial Marketing http://hwguiders.com/downloads/bus-620-entire-course-managerial-marketing/ BUS 620 WeeK 1 DQ 1 Value BUS 620 WeeK 1 DQ 2 Market Orientation BUS 620 WeeK 2 DQ 1 Consumer Decision Process BUS 620 WeeK 2 DQ 2 ( Organizational Consumer Markets ) BUS 620 WeeK 3 DQ 1 ( Market Segmentation ) BUS 620 WeeK 3 DQ 2 ( Generic Marketing Strategies ) BUS 620 WeeK 4 DQ...
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... 2013. 2013 Tuition and Fees Schedule Total Credits Required for Graduation Total Credits Taken at AIU Total Cost Per Credit Hour Total Program Cost (Includes all Software and Course Materials)1 Undergraduate Programs Associate of Arts in Business Administration (AABA) 90 90 90 180 180 180 180 180 90 90 90 180 180 180 180 180 $302 $302 $302 $302 Bachelor of Accounting (BACC) $302 $302 Bachelor of Fine Arts (BFA) $302 $302 $54,360 $54,360 Bachelor of Science in Criminal Justice (BSCJ) $54,360 $54,360 Bachelor of Information Technology (BIT) $27,180 $27,180 $27,180 $54,360 Associate of Science in Criminal Justice (ASCJ) Associate of Arts in Visual Communication (AAVC) Bachelor of Business Administration (BBA) Graduate Programs Master of Business Administration (MBA) 48 60 48 48 48 60 48 48 $582 Master of Accounting (MACC) $582 $582 Master of Education (M.Ed.) $442 $21,216 $34,920 $27,936 Master of Information Technology (MIT) $27,936 Notes 1. rogram tuition and total program cost are based upon total program credits, which may vary due to transferred credits or repeated courses. P 3. rogram tuition is charged per credit hour each quarter throughout the student’s program and is charged at the beginning of each quarter. P 4. nstitutional Charges include a custom suite of course materials that are provided to the student by Words of Wisdom, LLC. At the University’s discretion, books I may be delivered in an electronic (e-Book) or standard textbook format...
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...PROGRAM REQUIREMENTS SUMMARY CREDIT SUMMARY REQUIRED APPLIED DEFICIENT Maximum Lower Division Credits 75.0 69.0 0.0 Minimum Upper Division Credits 45.0 51.0 0.0 120.0 120.0 0.0 CREDIT TOTALS SECTION 3: REQUIRED COURSE OF STUDY GRADE REQUIRED APPLIED DEFICIENT Required Course of Study 63.0 63.0 0.0 Introductory Course 3.0 3.0 0.0 3.0 3.0 0.0 3.0 3.0 0.0 3.0 3.0 0.0 3.0 3.0 0.0 GEN/200 FOUNDATIONS FOR GENERAL EDUCATION AND PROFESSIONAL SUCCESS (LD) (3.0 credits) C Communications BCOM/275 BUSINESS COMMUNICATIONS AND CRITICAL THINKING (LD) (3.0 credits) D Business Information Systems BIS/220 INTRODUCTION TO COMPUTER APPLICATIONS AND SYSTEMS (LD) (3.0 credits) C Management I MGT/230 MANAGEMENT THEORY AND PRACTICE (LD) (3.0 credits) B+ Accounting I AC 201 PRINCIPLES OF ACCOUNTING I (LD) (3.0 credits) B NOTE Page 1 of 4 This audit provides an official summary of your applied and deficient credits as of the run date and time listed above, but is subject to change. Please review the courses, credits and other degree information provided. Please note that the specific courses in Section 3, 4, and 5 may be printed under slightly different headings than those contained in your Enrollment Agreement/Disclosure Agreement. If you have any questions or feel there is a discrepancy with your record, please contact your Academic Counselor...
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...or a General Education elective* or ECO113 Principles of Economics (4 crs.) SECOND YEAR Fall Semester (16 or 15 credits) Spring Semester (15 credits) ACC200 Fundamentals of Financial Accounting ACC201 Managerial Accounting SCM200 Statistical Applications in Business* BSL261 American Legal Environment* ECO113 Principles of Economics (4 crs) ECO280 Managerial Economics or a General Education elective ________ General Education elective ________ General Education elective ________ General Education elective ________ General Education elective THIRD YEAR Fall Semester (15 credits) Spring Semester (15 credits) FIN311 Financial Management FIN313 Advanced Financial Management (SP) MKT305 Principles of Marketing FIN333 Applied Comp. & Security Analysis (SP) MGT305 Organizational Behavior SCM330 Supply Chain & Operations Management ________ General Education elective ________ Free elective ________ General Education elective ________ General Education or Free elective FOURTH YEAR Fall Semester (15 credits) Spring Semester (15 credits) FIN312 Investments (F) MGT497 Strategic Management FIN314 Financial Institutions (F) Finance elective MGT447 – Business & Society ________ Free elective* Finance elective* or Finance elective or a Free elective ________ Free elective ________ Free or General Education elective ________ Free...
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...MKT 635 Marketing Research Entire Course https://homeworklance.com/downloads/mkt-635-marketing-research-entire-course/ MKT 635 Week 1 Marketing and Research Problems Marketing and Research Problems. Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47. The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. MKT 635 Week 2 Assignment Propose Research Project Propose Research Project. You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online- advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research. MKT 635 Week 3 Assignment Critique Questionnaires Critique Questionnaires. Case 3.7 Critiquing Questionnaires is on pages 274 – 279. Using questionnaire information in the text and gathered from outside sources, develop the...
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... A former chief financial officer who becomes a consultant in selling hospital financial information systems. Question 2 4 out of 4 points Correct What is included in the sales force task of allocating? Answer Selected Answer: Deciding which customers will get scarce products during shortages. Correct Answer: Deciding which customers will get scarce products during shortages. Question 3 4 out of 4 points Correct Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically, is the definition of: Answer Selected Answer: viral marketing. Correct Answer: viral marketing. Question 4 4 out of 4 points Correct A part-time paid employee who makes sales calls from a company office is part of a: Answer Selected Answer: direct sales force. Correct Answer: direct sales force. Question 5 4 out of 4 points Correct A sales person who is not expected or permitted to take an order, but whose major task is to build goodwill or educate the potential user is an example of which category of sales position? Answer Selected Answer: Missionary....
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..._________________ BAHRIA UNIVERSITY Institute of Management and Computer Sciences Islamabad Department of Management Sciences COURSE REGISTRATION FORM FOR BBA/MBA Part A: To be completed by Student Name: ____________________________________ Father’s Name: _____________________________________ Enrollment #. ______________________________ B.U. Registration No: ___________ Academic Year: __Spring 2006_ Program: BBA Semester: II Session: (Morning / Evening) Section______ • Without passing the pre-requisites first, the student cannot register for those courses, which have pre-requisites. • A course will be offered if only a minimum of 10 students register in that course and a suitable faculty is available to teach. • In a regular semester (except summer session) the minimum required load for a full time student is 12 credit hours, whereas maximum course is 18 credit hours. • A fine of Rs. 200 per day will be charged for late payment of fees. Registration will be considered completed only when all the dues are paid. Students, who fail to pay the dues by Jan. 31, 2005 will not be allowed to attend classes and will be dropped from the semester. • It is mandatory to attend 80% of total contact hours failing which the student will not be allowed to appear in the final exam. |S No |Course Code |Code & Title of Course |Cr Hrs |Pre Requisites/Passed |Mor/Eve |Section | |1 |ACC-160 ...
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...Semester | Program | Division | Course # | COURSE NAME | Spring 2016 | Elective | ACC | ACC7500 | Financial Reporting and Statement Analysis | Spring 2016 | Elective | ACC | MBA9520 | WEALTH MANAGEMENT I & II | Spring 2016 | Elective | ECN | ECN7555 | Health Economics | Spring 2016 | Elective | ECN | ECN7550 | Business Strategy and Game Theory | Spring 2016 | Elective | EPS | EPS7500 | NEW VENTURE CREATION | Spring 2016 | Elective | EPS | EPS7510 | ENTREPRNRL FINANCE | Spring 2016 | Elective | EPS | EPS7520 | MANAGING GROW BUS | Spring 2016 | Elective | EPS | EPS7547 | Women’s EPS & Leadership | Spring 2016 | Elective | EPS | EPS7530 | M&A FOR ENTREPRENEUR | Spring 2016 | Elective | EPS | EPS7552 | EPS AND THE GIG ECON | Spring 2016 | Elective | EPS | EPS7574 | MKTG FOR ENTREP | Spring 2016 | Elective | EPS | EPS7575 | VENT GROWTH STRAT | Spring 2016 | Elective | EPS | EPS8573 | ENTREP INTNSTY TRACK | Spring 2016 | Elective | EPS | EPS7520 | Managing Grow Business | Spring 2016 | Elective | FIN | FIN7502 | CAPITAL MARKETS | Spring 2016 | Elective | FIN | FIN7503 | EQUITIES | Spring 2016 | Elective | FIN | FIN7504 | RISK MANAGEMENT | Spring 2016 | Elective | FIN | FIN7511 | CORP FIN I:RASNG CAP | Spring 2016 | Elective | FIN | FIN7513 | FIXED INCOME | Spring 2016 | Elective | FIN | FIN7516 | CORP FIN II:EVAL OPP | Spring 2016 | Elective | FIN | FIN7517 | FIN & VAL SUSTNBLTY | Spring 2016 | Elective | FIN | FIN7518 | Managing...
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...College Credit Through Advanced Standing Produced by the Office of Academic Services This manual is accurate as of the date of publication. As new information becomes available, it will be posted to the online version, available through the Academic Services web site, www.nvcc.edu/aboutnova/directories--offices/administrative-offices/academic/index.html. Revised June 2012 Table of Contents INTRODUCTION ........................................................................................................... 3 PURPOSE .................................................................................................................................3 TYPES OF ADVANCED STANDING ...................................................................................................3 GENERAL PROCEDURES ...............................................................................................................4 EVALUATION RESPONSIBILITIES .....................................................................................................5 SECTION 1—CREDITS FROM POST-SECONDARY INSTITUTIONS ........................................ 7 GENERAL CONDITIONS ................................................................................................................7 GENERAL EDUCATION TRANSFER CREDIT FOR STUDENTS WITH PREVIOUS DEGREES ..................................9 EVALUATION OF INTERNATIONAL TRANSCRIPTS .....................................................................
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...PUPPY SALES . Skip Module Navigation Links Personal Information | | Student | | Financial Aid | | | | | | This is not an official transcript. Courses which are in progress may also be included on this transcript. | Institution Credit Transcript Totals Courses in Progress Transcript Data | STUDENT INFORMATION | Birth Date: | 25-OCT | Curriculum Information | | | | | | | Current Program | | | | | | | Associate of Applied Science | | | | | | | Program: | Richmond Med Asstng AAS | | | | | | | Campus: | Richmond | | | | | | | Major: | Medical Assisting | | | | | | | | | | | | | | | | | | | Secondary | | | | | | | Technical Certificate | | | | | | | Program: | Richmond Med Asstng TC | | | | | | | Campus: | Richmond | | | | | | | Major: | Medical Assisting | | | | | | | Major Concentration: | Phlebotomy | | | | | | | | ***Transcript type:Unofficial is NOT Official *** | | DEGREE AWARDED | Sought: | Associate of Applied Science | Degree Date: | | Curriculum Information | | | | | | | Primary Degree | Program: | Richmond Undeclared AAS | Campus: | Richmond | Major: | Undeclared | Major Concentration: | School of Health Sciences | | Sought: | Associate of Applied Science | Degree Date: | | Curriculum Information | | | | | | | Primary Degree | Program: | Richmond Med Asstng AAS | ...
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...Criteria 8:05 – 8:35 Course Presentation (Batch 1- First 4 courses) 8:35 – 8:40 Intermission Number (HH Slick) 8:40 – 9:10 Course Presentation (Batch 2- Next 4 courses) 9:10 – 10:15 Question and Answer Portion 10:15 – 10:30 Awarding of Certificates/Tokens to Judges & Minor Awards 10:30 – 10:35 Closing Remarks 10:35 – 10:50 Awarding of Major Awards 10:50 onwards Party Time Freshies Frolic Timeline Late Start Part I. 7:00 – 7:05 Doxology 7:05 – 7:10 Philippine National Anthem 7:10 – 7:15 Introduction of Hosts 7:15 – 7:20 Opening Remarks 7:20 – 7:25 Production Number (Runggis) 7:25 – 7:30 Introduction of Judges 7:30 – 7:40 Production number (Mr. and Ms. Frolic) 7:40 – 8:25 Dinner Part II. 8:25 – 8:30 Reading of Criteria 8:30 – 9:00 Course Presentation (Batch 1- First 4 courses) 9:00 – 9:05 Intermission Number (HH Slick) 9:05 – 9:35 Course Presentation (Batch 2- Next 4 courses) 9:35 – 10:35 Question and Answer Portion 10:35 – 10:55 Awarding of Certificates/Tokens to Judges & Minor Awards 10:55 – 11:00 Closing Remarks 11:00 – 11:10 Awarding of Major Awards 11:10 onwards Party Time Freshies Frolic 2015 Flow of Events Part 1 I. Doxology ------------------------------------------------------------------ Dina (3 mins) II. Philippine National Anthem (2 mins) III. Introduction of Hosts (Lorie, Gabs, Alfonso) (10 mins) (Welcoming of Freshies, Roll-call of Courses, etc.) IV. Opening Remarks...
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