Premium Essay

Marketing Disasters

In:

Submitted By adil5
Words 543
Pages 3
1) Nokia

History:
Nokia has been the top selling smartphone manufacturer for a very long time. At the end of 2012, it became the second largest mobile phone maker in the world. Nokia was one of the first mobile phone manufacturers and brought products with different features and price ranges for different parts of the worlds. Nokia used its own Symbian Operating system in the handsets.
Downfall:
Nokia failed to improve itself with the changes in the trends in the Mobile phone industry. In the recent years, Apple’s iPhone and Google’s Android powered devices started to capture market share from Nokia. Samsung’s Android smartphone surpassed the Highest Selling Mobile phones record of Nokia in 2012. In public’s opinion, Nokia’s Symbian powered handsets are of no match against the Android and iOS powered devices. Nokia which had more than 50% of market share in the last decade, has only 3.2% market share in the whole world. Nokia failed to follow the market trends and that is why its demand became this low.
Acquisition:
In 2011, Nokia replaced its Symbian Operating system with Microsoft’s newly introduced Windows Phone OS. These new devices only made average sales all around the world and were not very impressive. In September 2013, Nokia was Acquired by Microsoft for $7.17 Billion.
Return:
In February 2014, Nokia announced its new range of mobile phones which is powered by Android which is the leading OS around the world. Nokia is a very trusted and reliable brand and with this much needed upgrade, it is imminent that Nokia will take back its throne as King of the Mobile phones which it has been from 1998 to 2011. 2) Coca Cola

History:
In April 1985, Coca Cola launched a new marketing campaign in which they introduced the “New Coke”. This rebranding of the product came with a new tagline, “The Best Just Got Better!” Well, the company replaced the

Similar Documents

Premium Essay

Psychology

...2400 people went missing. Psychological Impacts of Earthquakes Asian Disaster management Centre in Japan stated that there had been several earthquakes like the Hanshin-Awaji Earthquake in January 1995, Mid Niigata Earthquake in October 2004 and the northeastern Japan earthquakes on 11th March, 2011. Policy on earthquake disasters in japan ensures prompt and elaborate dealing with earthquake disasters through early warnings and evacuations. Though the institution claimed success in the effectiveness of the policy, victims thought otherwise stating that the policy was ineffective since many lives were being lost. Another aspect criticized was the emergency response rebuked for being ill prepared in disaster management. The earthquake raised degrees of stress, depression and other mental illnesses, especially among those who lost their loved ones (Alexander,2005). A visit to therapy institutions dealing with disaster victims A visit to one specific therapy center that deals with kidney problems caused by the earthquake was significant at the moment. The Nephrology therapy center painted a disturbing picture of the high number of victims seeking help with less qualified personnel. Nevertheless, restoration of normalcy was up to date with dialysis being exercised on the victims with the most improvement with each session taking about six months. Life Experience after Earthquake Disaster Disasters affect lives and property and...

Words: 636 - Pages: 3

Premium Essay

Business Scenario

...Business Scenario MGT 350 Business Scenario Business Scenario Kava is a small island country in the South Pacific. Kava has been plagued with unfortunate circumstances that have brought about one disaster after another. This is a country that is in dire need of some help and aid in the situation of getting the country cleaned up and on its way to recovery. The Island of Kava must over come many obstacles in order to improve the contiditon of there people. Certain events that have happen were tsunami’s, floods, earthquakes . People also faced with health problems such as HIV and Aids.Nik feels the need to reach out . The government also feels a need to step in so with in a joint effort in providing first aid and rebuilding the country. They have provided food and shelter with Niks help. Nik has also helped with the efforts in providing fresh water and cleaning the air as well. Nik’s company was also expanding world wide with better customer serivce.With this the company wishes to branch off.  But, even though Nik is accomplishing his goals conducting business in the far a country in the South Pacific it is a challenge within itself. Nik understands that people need water in order to survive life. In Kava more than half of people are in need of water and who younger then 15 years of age. Without this type of preparation any unexpected event can severely disrupt the operation, continuity, and effectiveness of your business. Disabling events can come in all shapes and varieties...

Words: 903 - Pages: 4

Free Essay

Decisions in Paradise Ii

...Kava is an island in the South Pacific affected by many disasters to include tidal waves, tsunami, typhoons, hurricanes, tornadoes, floods, fires, volcanic eruptions, earthquakes, HIV, AIDS, petroleum spills, avian flu, and terrorism. This country is in urgent need of help to clean up the devastation from disaster after disaster and provide a way to revitalization. The responsibility of Nik and Alex is to provide clean up assistance to help rebuild Kava for future economic growth. Plans for additional True Blue Water locations are to ensure existing and future consumers have accessibility throughout the county. True Blue Water strives to be an active part of its community committed to the restructuring after each disaster. Additionally Nik and Alex must guarantee the Kava government and people who True Blue Water wants to be a part of the recovery effort needed to help rebuild. True Blue Water will provide safe drinking water, food, and shelter to every citizen in need throughout the recovery process. This allows True Blue Water to become a major shareholder in the recovery efforts in Kava as well as establishing relations with the local government in the rebuilding process. The rebuilding process will include an outline of crisis areas as well as improved proactive warning devices against future catastrophic disasters. For this type of plan to be effective implementation of safety standards must be according to the guidelines set forth by the United States Department of Labor...

Words: 720 - Pages: 3

Premium Essay

Measuring Reliability and Preparedness

...Talavera The Issues with Measuring Reliability and Preparedness Many governmental and nongovernmental agencies have plans in place to handle terrorist attacks and natural disasters. However, many planners have only written these plans to meet a requirement. Many planners have not vetted their plans. As a result, their plans may not produce the desired outcomes when they are executed. Some effective methods planners can use to examine their plans are through assessing inputs and outcomes, evaluating the reliability of the system and response reliabilities. These methods can provide another way of assessing plans in order to make necessary changes to provide a more effective and efficient plan. Inputs versus Outcomes Every plan involves inputs and outcomes. Inputs are the resources and personnel used in a plan. An example of a plan can be how a city would respond to a wildfire. A small sample of resources can be local and state firefighters, firefighting airplanes and helicopters, and vehicles and shelters for evacuation efforts. Federal wildfire experts, local and state law enforcement leaders, and city and state emergency management teams are just some examples of experts needed to be brought in to help execute the plan. Plans exist at every level, from city to federal on how to handle natural disasters and terrorist acts. These plans usually include a checklist of inputs to ensure effectiveness and efficiency. The capabilities and limitations of the resources are just...

Words: 1325 - Pages: 6

Premium Essay

Natural Disasters and the Decisions That Follow

...NATURAL DISASTERS AND THE DECISIONS THAT FOLLOW Problem Definition Response of different industries ( Insurance Industries, Airline Industries…etc) to natural disaster. A natural disaster is a major adverse event resulting from natural processes of the Earth; examples include floods, volcanic eruptions, earthquakes, tsunamis, and other geologic processes. A natural disaster can cause loss of life or property damage, and typically leaves some economic damage in its wake, the severity of which depends on the affected population's resilience, or ability to recover How natural disasters affect business? To which extend do people like Rommel, Neeleman consider customer welfare during making their decisions? Does natural disasters a reason for companies to neglect their organizational Constraints, (customer service and satisfaction)? Justification of the problem There are several factors that affect decisions that follow natural disasters. • % of accuracy in predicating natural disasters. This determines how seriously companies should take the predication into consideration • Timing of the information . It affects the ability to have enough time to respond and make all necessary decisions •Planning and rules to be set, regularly reviewed to include any new case and tested by companies. This plan should consider welfare of both owners and customers. • Ability to adjust adequately for subsequent information and not being selectively interpreting what one sees on the...

Words: 477 - Pages: 2

Premium Essay

Hydrological Hazards In Arizona

...In some areas, disasters occur frequently, and worse, many kinds of hazards hit these zones. Arizona is rated the tenth state most at a risk to disasters in the US according to Huddleston (2014, June). The Yuma County and the City of Yuma are hit time to time by disasters. This area is cited as one the highest probability disaster areas in the state (FEMA, 2012). This disaster champion experiences all types of hazards as stated in FEMA (2012). Hazards categorization, the magnitude of disasters’ damage and the consequences, a case study of a Presidential Disaster Declaration and the lessons learned from all the processes, the generalization of some lessons learned from this community to other communities with similar demographics and hazards...

Words: 1112 - Pages: 5

Premium Essay

Disaster Recovery

...Introduction Disasters can occur at any time and more often than not they happen all of a sudden which leads to unexpected interruptions in the services offered by the businesses. At the point when a crisis strikes, our prompt security and recovery will rely upon the current levels of readiness among workforce, staff and other stakeholders. It is highly critical that all organizations frame an effective disaster recovery plan and allocate an estimated number of human and financial resources to ensure continuity of business at the time of emergencies and disasters. While it is extremely challenging for small businesses because of limited resources, it is reasonably difficult even for the large organizations. Definition A disaster recovery...

Words: 1166 - Pages: 5

Premium Essay

Social Sciences

...OF SOCIAL SCIENCES AND GENDER DEVELOPMENT STUDIES NAME SIMBARASHE BLESSING MUTERO COURSE DISASTER MANAGEMENT PROGRAM MDS 3 STUDENT NUMBER W110355 QUESTION: Outline one approach to disaster management. Critically discuss its applicability to an emergency situation. On every part of the globe at one time and another, disasters have occurred, be they natural or human induced. This essay would define disaster and within its numerous approaches, the paper would zero in, on the approach of the community based disaster management (CBDM). It would proceed to examine the applicability of this approach to emergency situations in 5 dimensions which are the environment, social, economic, physical and political. It would be interesting to note the extent of the applicability of this approach as it may vary from place to place due to the dynamics involved in emergency situations. An emergency is a situation that poses an immediate risk to health, life, property or environment. According to Twigg ( 2007 ), disaster is defined as the occurrence of an extreme hazard event that impacts on vulnerable communities, causing substantial damage, disruption and possible causalities, and leaving the affected communities unable to function normally without outside assistance. CBDM thus came into play as another panacea in disaster reduction. Community based disaster management is a bottom-up approach, that was cemented in 2005 Hyogo Declaration. This is a commitment by...

Words: 1587 - Pages: 7

Free Essay

Decisions in Paradise Part 2

...in the rebuilding efforts and work with government officials on a rebuilding plan. This plan will identify specific problem areas and provide an outlet for improvement and proactive warning mechanisms against future natural disasters. This effort is a major task and requires extensive problem identification to effectively rebuild Kava to comply with safety standards that affect the quality of life for all islanders. Humanitarian aid, housing development, disaster prevention, hotel rebuilding, and human resources are required to rebuild and reconstruct. Kava faces many new challenges and decisions. Ocean Queen would like to share a greater presence in Kava through a collaborative consensus with government officials and the citizens of the beautiful island. Evaluating the benefits against the expenses to choose the most profitable choice involves monetary calculations of initial and ongoing expenses against expected return. However, creating reasonable actions of the costs and benefits of specific measures can be very difficult in this case. Costs and benefits can be estimate by drawing suggestions from market behavior or using the survey systems. Ocean Queen will have to put a value on human life and the environment in this case because of all the disaster Kava and its inhabitants have recently experienced. Ocean Queen is a large organization and operates in 18 different states across the United States. Ocean Queen can organize a donation program for the people in Kava. Kava...

Words: 313 - Pages: 2

Free Essay

Issues in Buisness

...The island has a combination of a variety of all various races such as South Pacific tribes, Chinese, African, French, Spanish, and a significant amount of Americans. The South Pacific tribes primarily outweigh 50% of the religion and language whereas the remainder is separated among the Christian, Buddhist and Islamic. The economy of Kava strives from the fuel, coffee, bananas, sugar, tourism, fishing and natural gas and also the quality of its work is inexpensive. Numerous disasters and dangers have occurred on the island like tidal waves/tsunami cyclones/hurricanes, twisters, floods, earthquakes, HIV/AIDS, petroleum spill, terrorist attacks and elevated risk for bird flu. Every one of these disasters are accountable for the formation of chaos around the country. The most important concern in this business situation is how to determine the existence of the establishment in Kava as the administration of this country is confronting the issue because most of the individuals back home due to disasters. While there exist a number of issues, our corporation wishes to expand its business in Kava in order to capitalize the opportunity of its cheap resources and quality labor, which will play an important role in the success of our organizational objectives.Forces Responsible for Problem Formulation To display presence at a better level in a different country is not an easy jod for the establishment when there is variety in culture and happening calamities at a large degree. Services...

Words: 944 - Pages: 4

Free Essay

Mgt 350 Week 3

...community as well. Estee Lauder has strong beliefs in education and living healthy lives. As an employee they will pay the individuals tuition and the health benefits of the company are second to none. They provide health care to their employees that are kept at a very low affordable amount. There are many issues for the island of Kava. For one, the island of Kava is a disaster waiting to happen, environmentally and economically. This island seems to have most of world’s issues all in one. The environmental issues are many. Tidal waves, tsunamis, typhoons, hurricanes tornadoes, floods, fires, volcanic eruptions and earthquakes are the natural disasters that the island of Kava faces. Just those natural disasters only can cause serious issues for an organization. There are also four disaster threats that could be controllable. The first being HIV/AIDS. The second is oil spills. As we all know, oil spills are manmade disasters that can be prevented. The next disaster threat is the Avian flu. There is no cure for the Avian flu or HIV/AIDS, these can lead to death and chaos in the community. The last disaster comes domestic and foreign and that is terrorism. Other than the...

Words: 709 - Pages: 3

Premium Essay

Decisions in Paradise Part 1

...productive island, which would conceivably bring in more tourism and secure Kava’s future. The issues that Alex and I are faced with are many. To start out with, the disaster threats alone are enough to make you reconsider any business at this location. These disasters range from tsunami’s, tornadoes, floods, fires, volcanic eruptions, and earthquakes. Manmade threats such as HIV/AIDs, avian flu, and petroleum spills are also issues we will have to deal with. However, my company is dedicated to helping communities and providing them with quality telephone and internet service, no matter how rural the area is. One obstacle that we will face while building a new infrastructure in Kava is finding ways to have our technology installed and resistant to or as resistant as possible to the threats that face Kava. We have to use the most innovative technology in order to keep and sustain our presence in Kava. One of the first options that we would have to look at as a company would be for example, do we run lines overhead or underground? The expense of running underground lines are much higher, however with the disaster threats it seems as if with every storm we would have to replace overhead lines, which would cost more in the long run. With this technology, the government can be better equipped to deal with disaster threats, using tracking of...

Words: 897 - Pages: 4

Free Essay

Intro to Business

...Which economic system is best suited for handling a crisis of epic proportions (hurricane, flood, blizzard, forest fire, etc.)? Why? Natural disasters cannot be predicted. Americans, as well as people in communities worldwide, are not prepared for these types of situations. The economic system is best able to cope and recover in the event of these types of natural disasters. The free market system is the most able because it involves a sector owning most resources. This leaves the government’s main function as facilitating and aiding economic activity. The government is focused on rebuilding investment in the private sectors. For example, the government would introduce ways of lending money, such as grants and low interest loans, which would help low sector get on with their main concerns. Their main motivation would be profit, which would be greatly aid regeneration. In 2011, a tornado tore through Joplin, MO. Economics Professor Dan Smith researched the effects of economic freedom on disaster relief surrounding the aftermath. He wrote in the News Tribune: “In contrast to other recoveries in which federal and state governments orchestrate recovery, policymakers allowed the free market, voluntary sector to guide recovery in Joplin, demonstrating how effectively economic freedom can help communities rebuild after a natural disaster.” (Smith, 2012). As one of our discussion topics this week was based on Wal-mart influencing America. In this instance, yes it has. The...

Words: 974 - Pages: 4

Premium Essay

Disaster Plan Assignment

...Associate Level Material Appendix G Disaster Plan Assignment Read the descriptions for Company A and Company B and select one. Create a disaster plan for your selected company that includes how you would recommend the company back up and protect its network data. Your plan must be 1,250 to 1,500 words in length, and your recommendations must be based on the RAID system of data protection. Your plan must also address how the company should protect against natural disasters that might occur in its geographic location. Include any charts, graphs, or visual components that are helpful in illustrating your plan. Company A The IST Department of XYZ Computers is located on the first floor. Payroll and all human resources records are processed daily and bi-weekly for 10,000 employees. After payroll is run, data is backed up using tapes. No firewall is in place, and e-mail is on the same server as payroll. XYZ Computers is located in the southern part of the United States in an area that receives heavy rain. During the weekend, a major water pipe broke and flooded the first floor. The water caused extensive damage to the servers, which were also on the first floor. Create a disaster plan to prevent this sort of problem from happening in the future. Company B 123 Textiles Corporation is located in a high-crime area that also experiences occasional earthquakes. A new network was set up with the server by a window. All systems are backed up once a month on an exterior...

Words: 285 - Pages: 2

Premium Essay

Decisions in Paradise Part 1

...The issues that our company has to address is setting up a for profit business in a place where there are the many disasters and calamities that are affecting the area. Another issue is that there are environmental elements that cause damage to the island which can in turn jeopardize the economy due to the fact that the majority of the resources that are used to support the country come from agricultural means. Along with the many instances of environmental threats, there are also external and internal disasters that have affected the island. Upon arrival I am greeted with the aftermath of a set of disasters that has recently ailed Kava. The objective of the company is to set up business here and in doing so give some of what has been taken away back to the country. This is easily said than done. There are a lot of things to consider in solving the problem. The main concentration at this point will be organizational processes, human resources, and ethics. The organizational processes of the company are to flow together to do the best thing for the people involved in the company while also making profit. In order for us to be successful, our organizational processes need to aim for the most beneficial way to introduce and do business here in Kava. Having the company here will help to bring in a new additive to the economy. There will be new area of work opened to the people here The decision-maker weights the previously identified criteria in order The various key...

Words: 662 - Pages: 3