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TERM REPORT
ON

PIZZA HUT MARKETING PLAN & AD CAMPAIGN

Table of Contents
EXECUTIVE SUMMARY 1
HISTORY 2
INTRODUCTION 3
PIZZA IN PAKISTAN 3
Mission Statement : 4
Vision: 4
Objective & Goals: 5
Current Market Situation: 5
Other Leading Brands: 5
OBJECTIVE: 6
Segmentation: 6
Target Markets: 6
Positioning: 7
SWOT ANALYSIS: 7 Strength: 7 Weakness: 7 Opportunities: 7 Threats: 7
MARKETING STRATEGY: 8 1. PRODUCT 8 2. PRICE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 8 3. PLACE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 10
Advertising Strategies: 11
Media Strategy : 12 1. Television 12 2. Radio 12 3. Newspaper 12 4. Internet 13 5. Outdoor 13
Campaign Evaluation 14 1. Measure Sales Of New Products 14 2. Conduct Survey 14 3. Focus Groups 14
TOTAL CAMPAIGN BUDGET 14

EXECUTIVE SUMMARY
The word "pizza" may be a derivative of the Latin word "picea", a Roman word used todescribe the blackening of bread in an oven. The word "pizza", in its current spelling emerged sometime in the middle Ages. It was used to describe both the sweet and saltypies that were becoming popular among Italian aristocracy. Pizza is basically a meal prepared in a plate made of bread. There are four main components of a basic pizza pie.
There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives.