DIPLOMA IN BUSINESS MANAGEMENT Awarded by Unitedworld School of Business Marketing Environment

Name: Lam Chau Tuan (Max) Student ID: 08000 Date of submission: Monday, May 14th, 2012 Word count: 1411.
Contents
1.Six environmental forces that can have impact on TV-manufacturing industry: 3
1.1 Demographic forces: 4
1.2 Economic forces: 5
1.3 Environmental forces: 5
1.4 Technological forces: 5
1.5 Political forces: 6
1.6 Cultural forces: 6 2. Opportunities and threats from the external forces: 7
2.1 Demographic forces: 7
2.2 Economic forces: 7
2.3 Environmental forces: 7
2.4 Technological forces: 8
2.5 Political forces: 8
2.6 Social forces: 8 3. Strengths and weaknesses of Samsung 9
3.1 Strengths: 9
3.2 Weaknesses: 10 4. Referencing: 11

1. Six environmental forces that can have impact on TV-manufacturing industry:
Environmental forces impact on all the organization operating in a macro-environment in general and the TV-manufacturing industry in particular. They will become either opportunities or threats to the TV industry. Therefore, TV-manufacturers should carefully analyze those forces so as to penetrate into the market. There are six types of environmental forces shown in below figure:

Figure 1.Environmental forces (self-created).
Figure 1.Environmental forces (self-created).

2.1 Demographic forces:
Demographic forces relate to age, gender, race, occupation and other statistic (1). The demographic environment is one of the most important things to the marketers, because demography mainly mentions about people, and people build up the market. TV audiences can be divided in two major ways age and gender as the chart below:
Figure 2.TV audience composition (2).
Figure 2.TV audience composition (2).

According to the chart, women account more half of the composition by age and the people between