...Veronica Liljander Individual assignment 2 HT 2011 The aim of marketing research is to conduct empirical studies, which generate theory through the findings that the researcher makes in his or her study. In marketing research the object of research is usually concerned with consumer behavior and other social matters. When conducting academic research, one must not only be familiar with the appropriate theoretical framework to use, but also know which methods are suitable for conducting that particular study. Theory and methodology cannot be separated from each other, but should be seen instead as a whole. Depending on the theoretical framework you also commit yourself into using specific tools in the empirical research you aim to do. In other words, your world view directs what methodology you can and should use in your empirical work (Desphande,1983). The different world views are in this case broadly classified as research philosophy and when discussing different research stances one can take, we are talking about research paradigms. The three assigned articles by Desphande(1983), Brand(2009) and Tadajewski(2004) discuss the various research paradigms and how they can and should be contrasted to one another in order to form a more functional whole. In the first article by Desphande, a definition for paradigms by Thomas Kuhn is offered. Paradigms are described as a guide for professionals, which points out the important issues and problems within that discipline. Furthermore...
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...important to marketers because you can gather information about forces in the environment and get to interpret it then you can market based on what you feel would be the best way to either use or avoid the forces. 2. What are four types of competition? Which is most important to marketers? The four types are brand competitors, product competitors, generic competitors, total budget competitors. Brand competitors are most important to marketers because the products are very similar. 3. Define income, disposable income, and discretionary income. How does each type of income affect consumer buying power? Income is how much money people make. The more they make the more they are willing to spend. Disposable income is what you get after tax. The less taxes that get taken out will make your more be able to spend more on products. Discretionary income is disposable income available for spending and saving after individual has purchased their basic necessities. If people still have enough money after getting what they need they will be more able to spend money on what they want. 4. What factors influence a buyer’s willingness to spend? Willingness to spend is inclination to buy because of expected satisfaction from a product. A products price and value also influence almost all of us. Another factor is if people have the power to buy. 5. What are the goals of the Federal Trade commission? List the ways in which the FTC affects marketing activities. Do you think that a single regulatory...
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...and success of both their companies and their communities. Business ethics can be examined from various new perspectives, including the perspective of the employee, the commercial enterprise, and society as a whole. Very often, situations arise in which there is conflict between one or more of the parties, such that serving the interest of one party is a detriment to the other(s). For example, a particular outcome might be good for the employee, whereas, it would be bad for the company, society, or vice versa. Social responsibility of business ethics and consumer right are the influential aspects of the business and society relations. The social responsibility of businesses to the society’s interest and resource utilization is determinant to the business success. The Consumer right is the main components of the social responsibility of businesses in addition to other components needs special emphasis. The other general sector in business and society is the idea of consumerism and environmental movement, which is claim of collective right. Consumerism affects strategies of business in most powerful industries of the world. Environmental movements are highly attached to the consumer movements of the collective claim of right in the modern world business. LEARNING OBJECTIVES When you have been completed this unit you will be able to: * Understand the concept of ethics, business...
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...Running head: PERSONAL ETHICAL DELIMMAS How Personal Can Ethics Get Nasser Mardini Virginia International University Organizational Behavior and HR management – MBA 513 Fall 2011 Dr. Shawn Richmond 09/22/2011 ABSTRACT In this paper I will discuss the concept of ethics and the dilemmas facing Valerie; who is a marketing manager for Wisson which is an international cosmetics and fragrance company. I will also discuss how personal differences and preference can impact organizational ethics, how organizational policies and procedures can impact ethics, the ethical dilemmas that Valerie is facing and recommend what Valerie should do. Introduction This is a case of a marketing manager named Valerie Young. She is working in the US on a work permit. She discovers some documents about her boss which shows that he is taking kickbacks from two fragrance companies. And she is now in a situation where she don’t know what to do should she report the issue to the company CEOs and stick to the work ethics and face the chance or losing her job and going back to her home country or should she just keep it to herself and not go by her ethics or just keep it to herself at least until she at least gets her M.S. basically the question is if she should let him get away what this or not ? Q1: Discuss how personal differences and preference can impact organizational ethics. In most of the times, some people have more power than other people for example let’s say professor have...
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...Ethic and Truth in Advertising The purpose of a business is to make a profit. The key to the success of many businesses lies in advertising and marketing. Effective advertising and marketing ensure that consumers are well aware of a product; frankly, advertising is the base of brand awareness and consumer loyalty. One question that arises when discussing advertising is the importance of ethics and the use of the truth. The word “ethics” has a plethora of connotations, but it is often linked to the idea of set moral principles. Though businesses are organizations and not people, consumers expect them to withhold a standard of moral philosophy. Not only is it expected, but businesses have a “legal responsibility to ensure that advertising is truthful and not deceptive” (Advertising and marketing). Ethics play a critical role in advertising and if ignored can cause substantial financial and emotional damage. It can be argued that there are reasons for a business to stretch the truth, or even to lie. The main reason going back to the roots of a business, which is to make a profit. Society demands perfection and innovation; if your product is not differentiated from the others in the market, you are likely to not have as many sales as other companies. With the use of the internet, consumers have access to infinite information. Today’s buyer has the ability to find facts and data about nearly any product they are interested in. This makes it difficult for firms to lie...
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...Syracuse University Honors Program Capstone Projects Spring 4-1-2007 Ethical Marketing Controversial Products and Promotional Practices Jared D. Cohen Follow this and additional works at: http://surface.syr.edu/honors_capstone Part of the Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Cohen, Jared D., "Ethical Marketing Controversial Products and Promotional Practices" (2007). Syracuse University Honors Program Capstone Projects. Paper 596. This Honors Capstone Project is brought to you for free and open access by the Syracuse University Honors Program Capstone Projects at SURFACE. It has been accepted for inclusion in Syracuse University Honors Program Capstone Projects by an authorized administrator of SURFACE. For more information, please contact surface@syr.edu. Abstract In the field of business ethics, there has been much written and discussed about ethical matters in areas where there is a distinct right and wrong, but relatively little written about how to make decisions when the ethical issue isn’t as black and white. When marketing a product, it is one’s hope that ethical issues are typically not inherent to the marketer; however, when one has the unenviable task of marketing a controversial product, it becomes a true question of “grayarea” ethics that makes marketing decisions more difficult to make. Companies depend on marketing, as it is the one higher-level areas of corporate function that results in the...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shantrelle Godfrey April 27, 2014 Dr. Ann Pohira-Vieth Assignment 1: Apple is a innovative company. They always seem to find an easier way to do things when comes to electronics but to understand Apple, you have to get to know Apple. In this paper I will be discussing Apple’s ethical and social responsibilities, the impact that the publication of Apple’s suppliers may have had on Apple’s reputation, two methods that Apple can use to ensure their suppliers adhere to wage & benefits standards, Apple’s customers would be willing to pay more for products and discuss Apple’s marketing strategy. Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide (2) Examples That Support Your Position Apple has always been known for their innovative devices and media content and applications. It would be very hard to resist and believe that a company of such extraordinary magnitude would be in violations with their supplier. Apple’s Chinese supplier Foxconn was in violation of child labor violations, toxic conditions, and other violations of their code of ethics a few years back in 2010. After the 10 suicides at Foxconn, Apple made it a priority to reemphasize their ethic and social responsibilities. After examining the company’s ethical and social responsibilities, Apples strives to treat every worker...
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...Code of Business Ethics Third Edition Reprint Third Edition tA B L E o F C o n t E n t S oUR EtHICAL FoUndAtIon, oUR CoRE VALUES And oUR KEy dRIVERS ........................1 Our Code of Business Ethics ..........................................2 We are passionately focused on business results and customer success. ........................................14 Fair Dealing .....................................................................14 SECtIon I EtHICAL BEHAVIoR We uphold the highest ethical standards and are accountable for all we do. .................................5 Antitrust and Competition .............................................5 Anti-corruption and Bribery ..........................................6 Gifts .....................................................................................7 Integrity of Commercial Transactions ..........................7 International Trade Laws ................................................7 We are good citizens, protect employee health and safety, and manage natural resources responsibly. .......................................................8 Our Expectations in Doing Business ...........................14 Competitive Information ..............................................14 SECtIon III oUR CULtURE We treat each other with dignity and respect, and believe in diversity of thought, culture and background. ...............................................16 Our Responsibilities...
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...Coretta Brown Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property LEG500 August 25, 2014 Write an eight to ten (8-10) page paper in which you: http://www.insidebusiness360.com/index.php/ethical-issues-faced-by-marketers-18696/ Legal and ethical situations have been a topic in the business world since day one. Legal and ethical can sometimes be confusing in the work place if there are not rule and regulation to abide by in the organization. Legal is an act according to law, not in violation of law or anything related to the law. Ethical involving questions of right and wrong behavior relating to ethics and following accepted rules of behavior that are morally right and good. 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. Marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. Advertising is the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, and on billboards. According to Mathenge,“Over the years, advertising and marketing communication messages have created a lot of debatable ethical issues, due to the public belief , that advertisements...
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...the most frequently asked questions at this site - and probably for all those individuals and organisations dealing with CSR issues is the obvious - just what does 'Corporate Social Responsibility' mean anyway? Is it a stalking horse for an anti-corporate agenda? Something which, like original sin, you can never escape? Or what? Different organisations have framed different definitions - although there is considerable common ground between them. My own definition is that CSR is about how companies manage the business processes to produce an overall positive impact on society. Companies need to answer to two aspects of their operations. 1. The quality of their management - both in terms of people and processes (the inner circle). 2. The nature of, and quantity of their impact on society in the various areas. Outside stakeholders are taking an increasing interest in the activity of the company. Most look to the outer circle - what the company has actually done, good or bad, in terms of its products and services, in terms of its impact on the environment and on local communities, or in how it treats and develops its workforce. Out of the various stakeholders, it is financial analysts who are predominantly focused - as well as past financial performance - on quality of management as an indicator of likely future performance. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality...
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...The Ethics of Marketing The Use of Alcohol, Sex, and Children Business Ethics 11/23/2013 Introduction The American Marketing Association defines marketing as, the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (www.marketingpower.com) This practice dates back to the 1450’s when the Gutenberg invented the first movable type, which allowed mass printing to be possible for the first time. Marketing and advertising has since evolved from magazines, to billboards, radio, television, telemarketing, print ads, and now with the digital age booming, has become a hyper competitive industry where companies will do just about anything to attract a customer. Doing “just about anything” is where marketers and advertisers operate on a very thin line as to what is considered ethical. This strategy now includes tactics such as the use of alcohol, sex, and the targeting of children to attract consumers. Companies use the power of beer advertisements at college sporting events, sexually explicit advertisements in venues viewed by children and teenagers, and use the developing minds of small children as targets in the advertising of certain products. While these strategies may be legal, they are not always ethical. In this paper, I will challenge the use of content, tactics, perception, and target audience, while applying ethical tests and theories...
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...Completed 11/30/2014 | Purpose and Overview The purpose of this assignment is to help you prepare for successful, enjoyable participation in a positive team experience for Units 8–10. In this assignment, you will research and compose descriptions of a fictitious anonymous company's five functional areas. Further, you will explore organization’s code of ethics and executive summaries of reports to understand what they are and how to compose them. Your main task is to develop a broad overview of the mission and purpose to be prepared to participate in the team activity for Unit 8. Note: Your assigned role for the team is not needed or related to this assignment. As you complete this assignment on this template, refer to information provided in the unit 7 studies. Specifically, utilize these provided resources and perform research to satisfactorily complete this assignment. • Teamwork Activity Challenge. • Organizational Structure reading. • Functional Areas Managers reading. Important: This assignment is due Sunday of week 7. Learners completing it on time will be performing Unit 8 as part of a team. Learners without a successful, timely assignment cannot be on a team. Important: Utilize paragraph structure in your document, not outline format, and support your ideas with references. References can include those identified from both the Internet and a library. Hint: The following template will guide the development...
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...Ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety Ethical issues differ depending on the social code and daily morality. The fact that discussions on stem cell research, abortion, and consumer loyalty still invoke serious arguments proves that ethical issues are still of considerable concern and should be addressed. Most ethical issues including those in the business sector revolve around moral or principles of morality, right, and wrongful actions, expressions of moral approvals in reference to principles of conduct generally viewed as correct by individuals in a particular profession or group. In the business world, ethical issues arise from advertising, personal selling, suppliers, contracts, and pricing. Some examples of ethical issues relating to business activities arise from market research, market audience, and pricing. Market research that invades the privacy of customers or research conducted based on stereotypes is unethical. During any company market research for purposes of marketing or attaining feedback on their performance, the research methods used should respect the rights of customers. Selection of market audience is also a common section of a business, which is likely to bring about unethical practices. It is unethical for companies to exclude potential customers from the target market. Discouraging some customers through selective marketing or targeting customers who are vulnerable such as children...
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...Ethics - Ethics Imagine a 15 year old student in philosophy class. After discussing why should you or shouldn't you judge other societies, and getting in depth with ethics, the teacher decides to tell a story to the class. She says"..there is a tribe in the Amazon(Brazil) were they show love and respect by cutting body parts.It would be a good sign if your father cuts a finger of a son...." she then asked the class ".... if you end up in the Amazon, would you stop a father cutting a sons finger because in your society is wrong.... Ethics - Ethics Ethics is a topic in which many people or groups of people tend to disregard. There can be many reasons supporting the decisions that business firms or individuals make. In many cases, money or monetary gain can influence people to do unethical things either in the workplace or in everyday life. Ethics can be defined as beliefs that distinguish right from wrong. These beliefs are normally passed down from family so you make the right decisions in the future. Morals are also on the same line as ethics when talking about doing the right thing.... Ethics Officer - ... A code of ethics also helps to empower employees to report unethical behavior witnessed by coworkers or executives within the corporation. Ethics Administrative Agency Another proposal is that the government needs to form an organization that will strictly investigate any serious claims of unethical behavior. Many people may argue that the government already over regulates...
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...Ethics in Marketing Research Introduction: Today, it is far too easy to begin practicing marketing research. But unethical research practice relying on poor information to make major decision has resulted in loss of market share, reduction in profits, and, in some cases, bankruptcy. Ethics are moral principles or values generally governing the conduct of an individual or group. Ethics behavior is not, however, a one-way relationship clients, suppliers, as well as field services, must also act in an ethical manner. Ethical questions range from practical, narrowly defined issues, such as a researcher's obligation to be honest with its customers, to broader social and philosophical questions, such as a company's responsibility to preserve the environment and protect employee rights. Unethical practices by some suppliers include abusing respondents, selling unnecessary research, and violating client include requesting bids when a supplier has been predetermined, requesting bids gain to free advice methodology, marketing false promises, and issuing unauthorized requests for proposals. Marketing research field services have used professional respondents, which I unethical. Respondents have certain rights, including the rights to choose whether to participate in a marketing research project, the right to safety from physical and psychological harm, and the right to be informed of all aspects of the research task. They should know what is involved, how long it will take...
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