...Executive Brief 1 Tuttle, Brad. "Save That $4 Million! 3 Smart Super Bowl Non-Advertisers Read more: Super Bowl's Smart Non-Advertisers." TIME Business& Money. N.p., 03 Feb 2014. Web. 17 Feb 2014. <http://business.time.com/2014/02/03/save-that-4-million-3-smart-super-bowl-non- advertisers/>. Green, Laura. "Esurance builds its brand power to attract new customers." Smart Business. N.p., 31 May 2012. Web. 17 Feb 2014. <http://www.sbnonline.com/component/k2/14-northern- california-editions/23825 During, or should I say after, Super Bowl XLVIII, Esurance engaged, in my opinion, in a genius marketing campaign. What intrigues and motivates people more than money? There’s probably not very much. According to an article from TIME, Esurance purchased the first commercial after the big game. During the Super Bowl, a 30 second time slot cost companies a grand four million dollars. Esurance saved itselves 30 percent with their post-game purchase, so they decided to take the 1.5 million dollars saved and give it back. The online based company decided to give away the money to one lucky winner, and all that had to be done to be eligible was to tweet “#esurancesave30” within thirty-six hours of the commercial’s first airtime. The company decided to use their savings to “try and spread the word about how uber-efficient we are.” In the past, Esurance had difficulty in terms of gaining customers based on their advertising. The company new it needed a revamp...
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...NYANJA&TONGA CONTACT No : +260950254807, +260968793352, EMAIL : bcchimusb562@gmail.com EDUCATIONALBACKGROUND 2012: Bachelor of Business Administration in CMIS; Rusangu University. 2005:Grade10-12; Namwala High School. 2002:Grade9; Itezhi-Tezhi Basic School. 2001:Grade1-8; Mujika Basic School, Monze. PROFESSIONAL QUALIFICATIONS * Candidate-Master’s Degree of Science in Information Technology * Candidate- Cisco Certified Network Associate * Certified Fiber Optic Technician * SMB Account Manager * BBA-Computer and Management Information Systems WORKEXPERIENCE * Am currently working with Smartnet Network Limited as Technical Sales and Marketing Engineer and assigned to the following tasks: * Searching for new clients, visiting them and developing long-term relationships with them through managing and interpreting their requirements. * Persuading clients to buy products or services * Deliver the purchased Items on time and issue out the delivery note. * Assessment of Tender requests, attending tender...
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...Marketing Strategies For Perodua Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain. Marketing is an organization function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders (Kotler et al.,2007). Marketing is a holistic process encompassing prior and after the act of selling applicable to any organization, large or small, for-profit or non-profit, domestic or global. Marketing itself is an evolutionary process starting off from consumer goods marketing all the way to electronic marketing of current times. Marketing professionals have also capitalized on viral marketing in recent times. This marketing report analyses the marketing...
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...components of legally astute social media marketing. It explains the methods of alternative dispute resolution and determines the effective genuine disputes. This paper analyzes that how the federal government controlled the consumer transactions. It also examines the three branches of government for the discussion of impact of consumer transactions. This paper is going to be explained the agency relationship for utilizing the site for advertising. It also concludes this topic by providing the entire details of Twitter social media outlets. This was to be the component of astute Twitter social media marketing which was to manage the risks and to develop the realizable value for the initiation of rules which were offended by the law. The component provided the firms’ overall strategy which varied according to the legal tools of managers in business. This component analyzed that how the law affected the risk ratio for making business of Twitter social media marketing and also it provided the proper application of legal tools for attaining the legal astute of social media marketing. The ability to exercise informed judgment was to be the second component of social media marketing which provides the legal rules and outcomes for executing the facts and minor changes dramatically. It was also to serve as a guide for making the exercise of informed judgment in order to implement the decisions and dealings for Twitter social media marketing. This component could make legal matters...
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... Medina 2 A few years ago I jumped on the social media bandwagon after being introduced to it by my father. I was always a little skeptical about social media because of all negative that I had heard about it. Now, I love it because there is a lot of positive about social media as far as I am concerned. Social media is an asset to marketing, and it is fun for personal use as well. I am fan of Facebook so I will discuss how it can direct consumers to a better source of purchasing. A Legally Astute Marketing Manager According to our text a legally astute manger has four components; a set of value-laden attitudes about the importance of law to the firm’s success; a proactive approach to regulation and legal issues; the ability to exercise informed judgment when managing the legal aspects of business; the appropriate use of legal tools and context specific knowledge of the law (Bagley, 2013, p. 11). The legally astute social media marketing manager has to take those components a step further. The legally astute social media marketing manager must embrace social media and its networking power to drive sustainable change in the business world. In his book, We First: How Brands & Consumers Use Social Media To Build A Better World, Simon Mainwaring shows how brands can leverage social media to build consumer goodwill, loyalty, and profit. One of the components of the legally astute manager stresses...
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...going to be discussed the Facebook social media outlets and also detailed about four components of a legally astute social media marketing. It also explains the methods of alternative dispute resolution and determines the effective genuine disputes. This paper analyzes that how the federal government controlled the consumer transactions. It also examines the three branches of government for the discussion of impact of consumer transactions. This paper is going to be explained the agency relationship for utilizing the site for advertising. It also concludes this topic by providing the entire details of Twitter social media outlets. Four components of legally astute marketing Appropriate use of legal tools and law This was to be the component of astute Facebook social media marketing which was to manage the risks and to develop the realizable value for the initiation of rules which were offered by the law. This component provided the firms’ overall strategy which varied according to the legal tools of managers in business. This component analyzed that how the law affected the risk ratio for making business of Facebook social media marketing and also it provided the proper application of legal tools for attaining the legal astute of social media marketing. Ability to exercise informed judgment This was to be the second component of social media marketing which provide the legal rules and outcomes for executing the facts and minor changes dramatically. It was also to serve as a...
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...Abstract Social Media is the most popular way of commutating around the world today, and has connected people like nothing we have seen before. (“Social Media”) However, social media can sometimes be used for the wrong reasons. Additionally, social media severs as a relatively inexpensive platform for business and organizations. (Managers and The Legal Environment, 7thEdition) Most people feel that the social media is the only outlet to the outside world with the click of a button. By Business jumping on the social media bandwagon, most companies feel like it’s an easy way to advertise. Discuss the four components of a legally astute social media marketing manager who utilizes social media outlets for consume transactions and who each component can mitigate the risk involved in doing business in cyberspace. Due to social media, there are ways a consumer can utilize transaction via cyberspace. For example, negotiate contracts to build trust and relational governance techniques. Because of online transactions, the company must protect and enhance all of the company resources. The company should offer different options for the consumers’ transactions such as a secure web page. This exemplifies, that once all of this has been done, it should create more job opportunities. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that...
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...Assignment 1: Social Media Jamila Lashley Professor: Augustine Weekley, JD Business Law I- LEG100 February 2,2013 Legal astuteness is the ability of a manager to communicate effectively with counsel and to work together to solve complex problems is a valuable managerial capability that may provide a competitive advantage under the resource-based view of the firm. There are four components to legal astuteness: (1) a set of value-laden attitudes, (2) a proactive approach, (3) the ability to exercise informed judgment, and (4) context-specific knowledge of the law and the proper application of legal tools. It posits that law and the tools it offers are an enabling force legally astute management teams can use to manage the firm more effectively. In particular, it proposes that legally astute management teams can, inter alia, use formal contracts as complements to relational governance to define and strengthen relationships and reduce transaction costs; protect and enhance the realizable value of resources; use legal tools to create options; and convert regulatory constraints into opportunities. Alternative Dispute Resolution refers to several different methods of resolving business-related disputes outside traditional legal and administrative forums.The goal of Alternative dispute resolution is to implement items that will take some of the burden off the court system. According to the Commercial Division of the Supreme Court, New York County, the principal forms...
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...EXECUTIVE ORDER NO. 292 INSTITUTING THE “ADMINISTRATIVE CODE OF 1987” WHEREAS, the Administrative Code currently in force was first forged in 1917 when the relationship between the people and the government was defined by the colonial order then prevailing; chanroblespublishingcompany WHEREAS, efforts to achieve an integrative and over-all recodification of its provisions resulted in the Administrative Code of 1978 which, however, was never published and later expressly repealed; WHEREAS, the effectiveness of the Government will be enhanced by a new Administrative Code which incorporates in a unified document the major structural, functional and procedural principles and rules of governance; and WHEREAS, a new Administrative Code will be of optimum benefit to the people and Government officers and employees as it embodies changes in administrative structures and procedures designed to serve the people; NOW, THEREFORE, I, CORAZON C. AQUINO, President of the Philippines, by the powers vested in me by the Constitution, do hereby promulgate the Administrative Code of 1987, as follows: INTRODUCTORY PROVISIONS SECTION 1. Title. — This “Administrative Code of 1987.” Act shall be known as the SECTION 2. General Terms Defined. — Unless the specific words of the text, or the context as a whole, or a particular statute, shall require a different meaning: (1) Government of the Republic of the Philippines refers to the corporate governmental entity through which the functions of...
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...that enough people considered it such a serious problem that it required increased government action. Another example is crime. American society tolerates a certain level of crime; however, when crime rises dramatically or is perceived to be rising dramatically, it becomes an issue for policymakers to address. Specific events can place a problem on the agenda. The flooding of a town near a river raises the question of whether homes should be allowed to be built in a floodplain. New legislation on combating terrorism (the USA Patriot Act, for example) was a response to the attacks of September 11, 2001. 2. Formulation and adoption Policy formulation means coming up with an approach to solving a problem. Congress, the executive branch, the courts, and interest groups may be involved. Contradictory proposals are often made. The president may have one approach to immigration reform, and the opposition-party members of Congress may have another. Policy...
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...The American Political System The American political system is based on two historical yet very important documents, the Declaration of Independence (1776) and the Constitution (1789). Each document serves a distinct purpose; The Declaration of Independence states the country as a free independent nation, separate from the European countries many settlers migrated from, and the Constitution lays the baseline from which the federal government is formed and executed. The US Constitution lays the framework for the separation of power between the nation’s three governing branches, the executive branch, the judiciary system, and the legislature. The separation of power amongst the three branches along with the different terms served by each member of the corresponding branches, avoids the monarchial system most Americans of the time were familiar with from Great Britain, France and the likes of the various European nations America’s immigrants hail from. The political system up to this day is unique but leaves too many national issues to be lost in legalities, slowing the nation down while political and economic developments move faster and faster in our modern world. We will examine the US governmental process through political, economic, and social dimensions. In addition, we will discuss the character of American society, and the change in society throughout American history. The political aspect of American government is built on bureaucracies who handle the different flavors...
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...assignment: 1) Branches of Government: Through separation of powers, the U.S. Constitution established aCongress and gives the power to LEGISLATE or make the law in certain areas, provides a chiefEXECUTIVE (POTUS) whose function is to execute or enforce the laws, and helps create a federalJUDICIARY to interpret the laws. (chapter 1 page 2) Branches of Government were created by our forefathers so that one man/woman wouldn’thave all the powers to make all and any decision he/she wanted to make. By creating the threebranches of government, the Legislative, Executive, and Judiciary, the founding fathers of thisnation would ensure we as Americans wouldn’t be ruled by a king, but rather a well-balancedgovernment. As it says in our text, the Legislative branch of the Government (Congress) is the law makingbranch for the nation. Congress outlines and establishes the laws to be upheld by every citizenof the United States. The Executive branch (POTUS) is designed to enforce laws upon theAmerican people and be a figure head for the people at the highest level of government. TheJudiciary branch (Courts) was established to correct those that failed to follow the laws at thefederal and local levels while providing their interpretation of the laws created by congresstherefore closing the loop in our federal government. http://www.whitehouse.gov/our-government/ 2) Case Law: Or Common law is law made and applied by judges as they decide cases notgoverned by statutes or other types of law. (chapter...
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...to the separation of powers in America the legislature, executive and judiciary are all completely separate which means to get items pasts of decisions made, people from each of these 3 main sections needs to do work. As the president is only head of the executive, he must rely on the support of other people to get hi desired bills and legislation passed. From this comes the argument that his only real main power is to persuade, as it is the 3 departments combined which actually do the work and all he has done is persuade people in these departments to side with him. The president actually has many specific powers he has responsibility for, ranging from the proposition of legislations, submitting the annual bill and veto of legislation, to acting as chief executive, negotiating treaties and acting as the overall commander-in-chief. These powers burden the president with great responsibility; he is looked to for advice and guidance from all areas of government. The president is the chief executive of the United States, putting him at the head of the executive branch of the government, whose responsibility is to “take care that the laws be faithfully executed.” To carry out this duty, the president is given control of the four million employees of the federal executive branch. The power of a president to fire executive officials has long been a contentious political issue. Generally, a president may remove purely executive officials at his discretion, giving him great powers of...
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...great detail the newly proposed system of judicial government. The author of these papers was Alexander Hamilton. John Jay, and James Madison contributed to the other parts of the Federalist. The most interesting aspect of the judicial branch is the way it fits into the system that also is comprised of the Executive branch, and the legislative branch. Alexander Hamilton writes, “The judiciary, from the nature of its functions, will always be the least dangerous to the political rights of the constitution; because it will be least in a capacity to annoy or injure them”. The executive branch can be viewed as the, “sword of the community”, and the legislative has the power to create the laws the all citizens of the United States must follow (Hamilton 78). The brilliant thing is even though it seems the judicial branch of government does not carry as much power, it never states that in Hamilton’s letters due to the fact that the judicial branch is considered an “indispensable ingredient” (Hamilton 78). The power of the judicial branch may be considered not as direct as the other branches, but is still powerful nonetheless. The legislative branch and executive branch together have the power and ability to pass laws that the people must follow, but who keeps those two branches within their own boundaries? The answer is the judicial branch, due to the fact that the judicial branch has no authority to audit the constitution, but every authority to uphold it. The statement...
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...government and their functions? How are powers balanced in the U.S. government? How does each branch of government make law? Give examples. The Constitution of the Unites States outlines three branches of government: Legislative Branch, Executive Branch, and Judicial Branch. These three branches of the government each have their place and function because the federal government was designed to utilize the separation of powers, or checks and balances. The reason it was designed in this manner is due to the fact the framers of the U.S. Constitution did not want one particular branch of government to become too powerful; in essence, each branch of government depends on the others in order to make decisions and get laws enforced. Legislative Branch: The Legislative Branch of government consists of Congress which is comprised of the Senate and House of Representatives. It is the duty of this branch of government to make the laws of our country. This branch also determines how taxes are paid and also how to utilize tax funds. Although each house of Congress meets separately within the Capitol, they can join together, if needed, to make joint decisions. Executive Branch: The Executive Branch of government consists of the President, Vice President, and the major departments of the Federal Government: Department of Defense, Labor Department, state Department, etc. The leaders of these major departments, along with the President and...
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