...1. EXECUTIVE SUMMARY 2. THE CHALLENGES Palma Beach Resort is a resort that providing facilities in term of accommodation and course to the customer who came to Pangkor Island. Channel that applies at Palma Beach Resort is a business to consumer (B2C). Among the challenges facing by the Palma Beach Resort management is higher operating cost. Inefficient usage of air Cond and water by customer will resulting to the higher operating cost incurred by the resort. It will become worst during the peak season such as school holiday and public holiday. All this cost will affect the revenue of Palma Beach Resort. In addition is intense competition from other resort around the Palma Beach Resort. Other resorts are offering variety type of package and discount to attract came to their resort. Palma Beach Resort also uses many ways to attract customer to ensure they remain competitive in the hospitality market. Apart from that is higher cost for repair and maintenance. This is because of the price of things is high at the market. Palma Beach Resort must repair any building structures that were damaged by natural disaster such as strong wind. This is to ensure the resort always be in a good condition and safe to the customer. Maintenance such as air Cond must service according to the schedule to make sure it functioning well. 3. SITUATION ANALYSIS Company Analysis Goal Palma Beach Resort goals are to maximize the company profit and also fulfill their customer...
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... G. (2014). Villa Beadoy Resort Alip, N. (2014). Prime Beach Resort Alix, (2014). Alix Beach Resort Bagunas, E. (2014). Eastern Star Resort Batangas all here so near municipal tourism officers (2014). Retrievedfrom http://www.batangasallheresonear.com Batangas.gov (2014) Batangas Provincial Information Office, 2013 Bitner, M., Gremler, D. and Bitner, M. (2009). Services Marketing, Integrating Customer Focus across the Firm McGraw. Hill International Edition (5th Edition) Boddicker, H. (2014). White Castle Boone, K. (2010). Principles of Marketing (Philippine Edition) Carnite, J. (2015). Place Strategy in marketing retrieved from educational- portal.com Castelani, D. (2014). La Primavera Beach Resort Chel “Contact Person” (2014). Rico Beach Resort Clare “Contact Person” (2014). Starcove Resort Corporation (2014). Club Punta Fuego Cravens, D. and Piercy, N. (2009). Strategic Marketing McGrawHill International Edition (9th Edition) Debbie “Caretaker” (2014).Heart of D’ Ocean Beach Resort De Luna, A. (2014). Sunshine Inn and Resort Dwyer, F. and Tanner J. (2009). Business Marketing connectingstrategy, relationships, and learning (Fourth Edition) Garcia, M. (2014). El Recurso Resort Iacobucci, D. (2012). Marketing Management (Second Edition) Joseph “Contact person” (2014). Villa Agustina Beach Resort Kanagal, N. (2014). Journal of Management and Marketing Research "Role of Relationship Marketing in Competitive Marketing Strategy" vol. 16, August...
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...service Chapter I: Introduction 1.1 Background In recent times, customer's satisfaction is the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the resort and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver, 1997). The customers' satisfaction can be defined as “the fulfillment response” which they feel towards given service. It has been a judgment that a product or service feature, or the product or service itself, provides (or is providing) a pleasurable level of consumption-related fulfillment, including levels of underfulfilment or overfulfilment” (Oliver, 1996, p. 14). The concept of consumer satisfaction occupies a central position in marketing thought and practice. Conceptually, satisfaction is an outcome of purchase and use results from the buyer's comparison of the rewards and costs of the purchase in relation to the anticipated consequences. Operationally, satisfaction is similar to attitude in that it can be assessed as the sum of the satisfactions with the various attributes of the product or service. With due consideration of this marketing approach, every effort is being made to provide the customers with better services in order to keep them loyal and make them a...
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...The Influence of service delivery to customer satisfaction and loyalty at sand dunes chalao Beach Resort in Thailand. 1 Chapter one 1.1Introduction. Tourism and hospitality industry is one of the largest industry in the world. It contributes 11% of the total world gross product. The driving forces of the industry include public relations and integration of proper marketing strategy. Public relations refers to the ability of an organization to foster a relationship with their consumers. For an organization to impress their clients it must commit to quality service delivery. Quality service ensures client satisfaction (Sasser). Satisfied clients form a fundamental economic efficiency for a firm especially organizations in the hospitality industry. It ensures client loyalty and thus constant business retention for the firm (Viglon.). 1.2 Background of the study. The tourism and hospitality industry is a service industry. It deals with the retail of high end luxuries. The core drive of such an industry is the ability to market its services in abide to attract new clients. Marketing enable the firm to retain old clients too. To ensure continuity of the business the organization must be able to keep the promises it gives to the clients. This is through delivery of quality services. Adoption of suitable marketing strategy also helps the organization to remain relevant in business. To evaluate the levels of satisfaction of customers...
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...I. Introduction A. History of Iba, Zambales Founded by Recollect priests in 1611, the village of Paynawen moved from one place to another until it settled permanently along the banks of Bancal River, where a fort was built as a defense against pirates who constantly molested the region. In 1860, the administration of the town was turned over to the Dominican priests. There were no available records as to when Paynawen was renamed Iba, but old folks believed, the town was named after a sour fruit called “Iba.” How the town got this name became a legend, that has been told, retold and handed down from generation to generation. The story happened during the early days of Spanish colonization. It was told, that while most of the Spaniards were busy establishing the pueblo, one of their men sneaked out from the group and curiously wandered around the village of the natives. Along the way, he saw a group of people, who incidentally were eating a certain kind of soft fruit. This particular Spaniard, being stranger to the place, approached them and asked the name of the place, but because of language differences, the natives thought, he was asking the name of the fruit they were eating, immediately, they replied “Iba…Iba…Iba…” from then on, this small pueblo was named Iba. The early formation of Iba was attributed to the Zambals, an ethnic group who belonged to the Malay race. They originated from the Celebes. They pushed the dwarfish, kinky haired Negritoes or Aetas eastward...
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...MARKETING PLAN Table of Contents 1.0 Executive Summary 2.0 Corporate objectives 3.0 Marketing Audit 3.1 Market Needs 3.2 The Market 3.2.1 The Market geographic 3.2.2 The Market demographics 3.2.3 The Market behaviours 3.2.4 Market trends 3.2.5 Market growth 3.3 Macro Environment 3.4 Competition 3.5 Marketing mix 4.0 SWOT analysis 5.0 Key Assumptions 6.0 Marketing objectives and strategies 6.1 Mission 6.2 Challenges 6.3 Marketing objectives 6.4 Financial objectives 6.5 Target Marketing 6.6 Messaging 6.7 Branding 6.8 Marketing mix 7.0 Marketing programmes 7.1 Marketing activities 7.2 Public Relations strategy 8.0 Budget 9.0 Implementation 10.0 Control 10.1 Marketing activities 10.2 Critical Success factors 10.3 Marketing organization 10.4 Contingency planning 1.0 Executive Summary Constance Halaveli Resort (CHR), situated in the North Ari Atoll, Maldives, is an 86 keys villas resort with each villa featuring its own private pool located on the beach or over the water, with three restaurants, two bars, and an exclusive wine cellar, a 5 star PADI IDC diving center, a “Kuda Club” for children aged between 3 and 5 and Spa (1). The hotel started to operate in July 2009. Progression has been very good over the last years, and customers have been very well impressed with its high end product and services. Constance Halaveli Resort being a representative of Constance Hotels, a Mauritius based...
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...[pic] Case Study: [pic] ONE LAIYA BEACH RESORT Bgy Laiya, San Juan, Batangas, Philipines A Research Case Study by: Mark Louis V. Birot BSBA Major in Management - ETEAAP A C K N O W L E G E M E N T First of all, I would like to thank our Lord and Savior Jesus Christ for the providence and strength He has given me in completing this project. Second, I would like to dedicate this to my father, Pastor Joselito R . Birot for being my inspiration in completing this decade-long fulfillment of my dreams which at first I thought would not be possible but now became possible. This goes the same for my family members who always believe in me. I would also like to thank Mr. and Mrs. Paulo Sison and Family for extending all the help in having access to the resort information that I need in completing this study. It would have been very difficult for me to do this due to work schedule without their help. Thanks also to my Senior Manager Liza Tazewell, for extending me the privilege of adjusting my schedule to attend to very important classes at the University. To the Philippine Women’s University office of the Expanded Tertiary Education Equivalency Accreditation Program (PWU-ETEEAP) headed by Director Dr. Hipolito T. Palcon , my sincerest gratitude for being very nice and accommodating to working students like us, especially Prof. Glenda. Lastly, I would like to acknowledge all the brethren of Lighthouse Apostolic Ministry of...
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...CORAL DIVERS RESORT Introduction Coral Divers Resort had a comfortable niche in the scuba diving industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study,” over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only a diverse selection of diving activities, but a beachfront location. As a small well-regarded all-around dive resort in the Bahamas, many divers had come to prefer his resort to other, crowded tourists resorts in the Caribbean. "Greywell found this niche by creating short weekend and midweek diving ventures, a service that intrigued the public. Coral Divers Resort has targeted both the aficionado diver, and the tyro, both of which want maximum diving pleasure for minimum expense. The main issue in this case is what Greywell should do to enhance business, which has become increasingly flat. This paper shall consider some of the strategic options open to him, after first performing this abbreviated S.W.O.T. analysis. A classic method of performing competitive analyses of any new, emerging or maturing products the use of a SWOT analysis that stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis of Coral Divers Club will use this method. STRENGTHS * The industry sector (sports diving) is strong and getting stronger.* Greywell has developed a good name and reputation in the industry.* the...
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...Introduction Jabel Ali Beach Hotel is one of the most popular beach resorts of Dubai.Infact it is the only beach resort that provides five-star facilitates to its customers and give them the service that provides them the value for their money. It is located on the 800 meter long palm lines private beach in Dubai. It has 231 rooms all with standing balconies that provide the direct view of the sea, golf course, Arabian Gulf and the marina beach. Different restaurants, swimming pools, spa facilities and other leisure and sports activities are what make this beach resort perfect for holidays for families and also for business trips. The holiday package at Jabel Ali Beach Hotel includes morning meal, lunchtime, dinner, beach bar treats and snacks. Meals (other than breakfast) and treats are available on a full dine-around basis at any of the accommodation cafes and dining places (buffet or a la carte). Free of charge wine-tastings, catamaran, laser, windsurfing and camel trips. Moreover, the Jabel Ali Beach Hotel provides this complimentary shuttle service to different shopping malls, Yas Water world and to the Aqua ventures Park. (HBME, 2013). Moving on, this beach resort has different room facilities, designed to cater different customer demands and preferences. The ground to 4th ground area has to the rooms overlooking the golf and sea view while the fifth ground of the Dubai resort is devoted to the larger the rooms that have larger view to the Gulf course and to the...
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...a) Industry analysis, including segmentation in which the concept belongs within the lodging industry b) Description of the target market, demographics, psychographics, lifestyles, and market potential, including the size and growth rate c) Competitive analysis d) Strengths, weaknesses, opportunities, and threats e) Location, ease of access, and parking f) Nature of competition g) Potential new hotel and resort competition h) Location analysis i) Description of the area j) Commercial residential profile Pricing strategy a) Room pricing Advertising and promotional campaign a) Objective b) Techniques c) Target audience d) Means of communications e) Schedule of communications Conclusion and Summary Works Cited/References Executive Summary The concept for Island Vacation Resort revolves around several key words: Quality, innovation, Value, Luxury and Service. Island Vacation Resort will be a superior, five star resorts, located on South Beach. This new resort will give South Beach the opportunity to offer residents, visitors and businesspeople a unique and welcome alternative in lodging. The need for such a quality establishment is well documented in a recent...
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...If you like to travel to Viet Nam, La Veranda resort is the one that you cannot miss. Located on Phu Quoc Island, La Veranda has a beautiful, natural landscape with green hills, blue sky and white sandy beach. It’s a true piece of heaven on Earth… If you like to travel to Viet Nam, La Veranda resort is the one that you cannot miss. Located on Phu Quoc Island, La Veranda has a beautiful, natural landscape with green hills, blue sky and white sandy beach. It’s a true piece of heaven on Earth… C’est la vie!!! C’est la vie!!! LA VERANDA RESORT Erc Institude Principles of Marketing Student name: Pham Vy A Chau LA VERANDA RESORT Erc Institude Principles of Marketing Student name: Pham Vy A Chau “Elegance, harmony and Paradise…” “Elegance, harmony and Paradise…” 8 November 2011 8 November 2011 Pellentesque sed sem nec dui eleifend tristique. Pellentesque sed sem nec dui eleifend tristique. Dolor Dolor Lorem Ipsum Lorem Ipsum Table of contents Table of contents Www.fge.edu.ms Dining room©2011 Www.fge.edu.ms Dining room©2011 Introduction Introduction La Veranda resort is a member of MGallery Collection- a selection of boutique hotels, each being unique in its culture, style and personality. Located on Phu Quoc Island, Viet Nam, La Veranda has its own style, a style reminiscent of a French seaside mansion. With 43 rooms (private balconies), two restaurants, a lounge bar, swimming pool, water sport and day spa, it’s absolutely a good option...
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...Resorts and Climate Change Name: Institution: Date: Resorts and Climate Change Introduction Resort business is affected greatly by different climatic conditions. The purpose of this report is to identify and discuss the potential impact of climate change on beach resorts and destination resort marinas. The report will: evaluate the fundamental issues and trends that relate to developing, managing, and operating beach resorts and destination resort marinas; outline the internal and external factors influencing the market position of property; review the social, environmental, and economic issues that relate to planning and development process of resorts; and lastly, critique sustainable practices and policies related to resorts. Wherever appropriate, particular reference will be made on resort sector particularly in Western Australia and across other coastal areas in Australia. For example, Perth is popular for beach resorts and destination marina resorts owing to its proximity to the coastline. Indeed, the region is an attractive site for tourists. According to Pham, Simmons and Spurr (2010), tourism contributes significantly the total GDP and resort business is a major economic activity in Western Australia. Development, management and operation of beach resorts and destination marina resorts: key issues and trends Most resorts in Australia are in situated in regional zones. In Australia, major development...
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...words. Submit this proposal form when completed, to Turn It In via Moodle under the independent study section, as explained in the video tutorial available on Moodle in the BA Programme General Information section. Your proposal form will be graded and feedback made available via Moodle. 1. Your Name: | | 2. Programme name and code | 3. Contact Info | | 4. Module name and code | | 5. Name of project supervisor | 6. Title or topic area of proposed study | A critical analysis of customer satisfaction and service quality leads to customer loyalty at Sand Dunes Chaolao Beach Resort, Thailand | 7. What are the aim and objectives of your study? | The sand dunes Beach resort has a standing record of quality service delivery to its customers. The research seek to investigate the influence of service delivery on consumer satisfaction and royalty to the guest in Sand Dunes Chalao beach Hotel in Thailand. This is intended to fill the knowledge gap on how service delivery can lead to retention of business. The research achieves it’s a target through fulfilment of the following objectives. To investigate the level of customer satisfaction * To investigate the level of service quality provided by the hotel * To determine the number of customers who constantly book the hotel * Determine the levels of worker dedication towards delivery of customer services | 8. Brief review of relevant literature and rationale for study: list references of approximately 6 publications...
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...located near Lemlunay, one of the famous destination in Sarangani Province. We would like to add more great destination in Sarangani Province so that the economy their will improve and more investors will come. The specific location description we want to put up the business is at a beach that has a small cliff and a mountain at the other side. Surely people will love it because of its an untouched beauty, an eco-friendly environment, a relaxing place where you can unwind and have fun, having a fresh air, and a friendly community. There is a small houses near the specific location we want to put up the business but the Garcia Family is planning to relocate the people who are living there besides they own the area and because of that they can easily relocate the people there easily. There is also a school near the location of the business, it’s just a small school of elementary and high school level. The wet market is just 10 minute away drive near the location. The famous Lemlunay is just a 5 minute drive from the location, the IML resort that people loves is just 1 hour drive from the location and the Maitum’s water tubing is just 3 hour drive from the loacation. There is also lots of beach resorts...
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...some financial assistance from his family to build Jumpin’ Jeff’s Beach Bar on the barrier island. After Jumpin’ Jeff’s opening, Mr. Johnson soon realized that there are lots of challenges waiting for him, such as price setting, menu development, staffing issues, and cultural issues. Situation Analysis Since Jeff Johnson owns the land, Jumpin’ Jeff’s Beach Bar is the only one on this particular island. Mr. Johnson had chosen a good restaurant location, as he has a monopoly of business on the island. He can do whenever businesses he wants on the island. Mr. Johnson spent a lot of money on design elements, as every supplies and equipment is shipped from Florida. The restaurant was designed in a South Seas beach-hut style with shutters, which should be pretty eyes catching. The island itself is a barrier island, open on the eastern side to the Atlantic Ocean and the western side to the Haven. The other side of the Haven is a very small town, Kingsville, with two grocery stores, three churches, two resorts, two gift shops, and a small open-air market open on Tuesday and Saturday mornings. The Haven is popular in winter with cruising small boat sailors looking for a good anchorage in a sheltered harbor, amenities provided by the grocery stores and a place where they could order parts for their boats, engines and marine. From 1970’s, the beach was frequently used by the small boat sailors for recreation (such as beach volleyball, sunbathing church services, and so on). At the time...
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