...Impressive experimental exertion is being applied in the quest for gravitational waves, the conviction being that their identification could essentially help the examining of the universe. Be that as it may, starting yet, they have been distinguished just indirectly[1]. The expectation of the presence of gravitational waves comes as an immediate outcome of Einstein's hypothesis of general relativity[1], and measuring such waves stays one the last tests of his theory[2]. As per general relativity, gravity can be communicated as a space-time curvature[1], with gravitational waves being "swells" in these four measurements which spread as waves[2]. Not at all like electromagnetic waves, gravitational waves can go through matter without being impeded[3]. For example, the electromagnetic radiation discharged from supernovae blasts will be scattered endless times thus data from the blast will be lost[4]. The same does not remain constant for gravitational waves, which gives them specific criticalness in space science. Pretty much as cosmologists use optical telescopes to watch galactic wonders today, the trust is that the same will be made conceivable utilizing hardware that can distinguish gravitational waves[1]. About all galactic wonders radiate gravitational waves in some form[4], including frameworks, for example, dark opening communications, which have no electromagnetic signature[5]. In this manner, new wonders might get to be discernible if the force of gravitational...
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...PETrecycling gives short information about Masafi Company. The company was found in 1976 and now it is a unique brand that has become a generic name for bottled and mineral water in the entire Gulf region. Such a status was acquired because of their high quality products known all over the world for their pure natural freshness. Today Masafi Company can offer a great number of products, ranging from bottled mineral water to soft facial tissues, cups, juices and chips. Gulfbusiness website writes that the main aim of Masafi Company is to strengthen the market leadership. It is distinguished by constant improvement the quality and number of their products and also through the processes of innovative manufacturing, continuous reinvestment and marketing and audit strategies. The target market for Masafi products, as well as any others ones, is distinguished according the following customer characteristics: geographic, demographic, psychographic and behavioralistic. Urban areas of the Middle East region is the main target market for Masafi products. People use water in summer more than in winter. In summer one person uses ten or more glasses of water per day, and can use a couple of glasses of juice. In the Middle East region the temperature is one of the highest on Earth. In most countries of the region the summer is all the year round. It was conducted a survey and analyzed that 40% of individuals are ready to use Masafi products as a regular drink. Demographics...
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...sources? 5. What is database marketing? How does it make use of secondary data? 6. How can published secondary data be classified? 7. How can computerized databases be classified? 8. How do we identify and classify the sources of secondary data useful in international marketing research? 9. How can technology and what ethical issues are involved in the use of secondary data? AUTHOR'S NOTES: CHAPTER FOCUS This chapter provides an overview of secondary data. Secondary data are defined and their advantages, disadvantages, and evaluations discussed. A classification of secondary data is presented. Internal sources, published external sources, and computerized databases are discussed. Applications of secondary data in the context of a buying power index and computer mapping are provided. The several classifications of secondary data, presented in Figures 4.3 through 4.6, are unique to this book. In addition, a focus on international marketing research, technology, and ethics is placed at the end of this chapter. This chapter could be taught by focusing on the opening questions sequentially. Greater emphasis could be placed on the nature of secondary data (Opening Questions 1 and 2), criteria for the evaluation of secondary data (Opening Question 3), internal data and database marketing (Opening Question 5), published external sources, and computerized databases (Opening Questions 6 and 7). The material on international marketing research...
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...Gimbal CONTEXT AWARE PLATFORM MOHHAMAD JUNAID ASHARAF | GAURAV VASANI | MOHAMMED SAALIK NAWAB | UDIT DIXIT CONTENTS Executive Summary ........................................................................................................ 4 Market Summary ............................................................................................................. 7 Target Market .............................................................................................................. 7 SWOT Analysis ............................................................................................................... 9 Strength ..................................................................................................................... 10 Interaction .............................................................................................................. 10 Content Feed ......................................................................................................... 10 Bluetooth Proximity Beacons ................................................................................. 10 Analytics ................................................................................................................. 11 Checkout option ..................................................................................................... 11 Opportunity ................................................................................................................ 11 Application...
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...sixty five. Fred quickly learned the value of serving well –made and high quality sandwiches along with top notch customer service. Other key things Fred learned early during his business venture was the importance of keeping your operating expenses low and finding good locations for new restaurants. Today Subway is a chain restaurant with more than thirty seven thousand sandwich shops around the world. The marketing strategy at Subway focuses on the fresh, healthy, and custom made in front of you sandwich consumers want. Subway’s concept of serving fresh made sandwiches on their fresh baked bread along with them being made directly in front of the customer has proven to be strong winning marketing strategy with its customers across the world. The sandwich shop has been working hard to strengthen their health conscious customers’ which has proven very successful for the company. It only makes sense with the healthy fast food alternative Subway offers that their marketing slogan is “Eat fresh”. Subway uses television commercials as one of its marketing strategies because it reaches a large number of potential customers and allows them to provide a visual of the freshly made sandwiches offered. In order to promote the healthiness of their sandwiches, they launched the promotional series of commercials using Jared Fogle who was an obese man that lost around two hundred and forty pounds eating a...
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...Kelsey Bradbury/COMM 427 THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended the Second Annual Symposium on the Use of Social Media in the Tourism Industry (“Social Media Tourism Symposium,” 2011). The topic of the conference speaks to a growing trend in tourism promotion. Attendees focused on best practices for interacting with consumers via social media channels—an important skill, as social media is fast becoming one of the most vital, cost-efficient tools in tourism marketing. Effective use of social media has been proven to boost the number and length of visits, as well as visitor satisfaction and number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web sites...
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...B2B MARKET SEGMENTATION 5 KEY SEGMENTATION DIMENSIONS WRITTEN BY: ART WEINSTEIN PHD PROFESSOR OF MARKETING NOVA SOUTHEASTERN UNIVERSITY ART@HUIZENGA.NOVA.EDU 954‐262‐5097 FRANK JAMIESON MBA PRESIDENT APPLIED DM RESEARCH INC FRANK@APPLIEDDMRESEARCH.COM 415 884 9902 B2B SEGMENTATION STRATEGY DEVELOPMENT VITAL INGREDIENTS + CREATIVE COOKING Effective b2b segmentation is like gourmet cooking – you need a nice variety of ingredients to create a delicious balance of flavors and a certain unexplainable artistic skill to combine the ingredients into a crowd pleasing experience. The primary purpose of this whitepaper is to introduce a list of b2b segmentation ingredients that ...
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...…………………………………………………………………… 04 History …………………………………………………………………………... 05 Brands ………………………………………………………………………….. 06 Values ………………………………………………………………………….. 09 Vision Statement …………………………………………………………….. 10 Mission Statement …………………………………………………………… 11 Aspiration Statement ……………………………………………………….. 12 Situation Analysis …………………………………………………………….. 14 Competitive Analysis ……………………………………………………….. 14 Current Market Need ………………………………………………………. 15 SWOT Analysis ………………………………………………………………… 17 Objectives …………………………………………………………………….. 20 Scanning Environment ……………………………………………………... 21 Market Segmentation ……………………………………………………. 22 Target Market ………………………………………………………………. 28 Marketing Mix ………………………………………………………………. 30 Product Attributes ………………………………………………………… 31 Brand Positioning …………………………………………………………. 32 Brand Personality …………………………………………………………. 32 Features Analysis Chart ………………………………………………….. 33 Implementation …………………………………………………………… 35 Evaluation ………………………………………………………………….. 38 Budgeting ………………………………………………………………….. 41 Media Strategy ……………………………………………………………. 48 DEDICATION • This humble effort is dedicate to the last Holy Prophet Hazrat MUHAMMAD (PEACE BE UPON HIM) Who is the only perfect ideal of life for human peace. ...
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...4. Legal and regulatory requirement Singapore have no specific prohibition on certain product. However, like most of the western country, have a strict limitation in how a product is advertised, especially, when a product mentioning any benefit to the technology, it should be stated with strict evidence approved by the respective country. Our product might need to alter the method of promoting, we can reference to the sales of similar product, like the xiaomi product sold in American. 5. Modification to the current Marketing Mix To fit with the custom and regulation in Singapore, the marketing mix will be alter slightly (mostly in promotion aspect). 5.1 Product The taste of Jiaduobao should be modified continuously throughout the marketing process, for instance, if most consumer feel too sweet, we shall lower the amount of sugar used. However, the package should not be changed as it is a symbolic signature for jiaduobao. 5.2 Price The price shall be kept competitive. As long as the price is higher than the breakeven point, it should be able to be bought by the one without much purchasing power. 5.3 Promotion In promotion aspect, the slogan should be redesigned, because Singaporean have no idea to what is ‘ the only red can herb tea’; on the other hand, more product placement is used to increase its overall exposure among the people. 5.4 Place The distribution strategy is the same. Jiaduobao will cooperate with the local retailer to sell the herb tea in convenience...
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...Marketing Report on: abc (Name of the Company) by: Students’ names Registration ID’s & Contact No’s (Date) Submitted as mandatory requirement for the course “Principles of Marketing” in the Program, Master/Bachelor of Business Administration Table of Contents Company Description Mission/Vision Organization Structure (Emphasizing the Marketing Function) Product Mix (with PLC Analysis) Target Market & Segmentation Promotion Strategy (& Positioning) Pricing Strategy Marketing Channels/Distribution Strategy SWOT Analysis Competitor Analysis Sales/Financial Data Conclusion Note: The page numbers given above are only for demonstration; they should not be taken as recommended length of a section/part. Company Description The company description should highlight the history and evolution of the company, as well as provide data about its age, size and geographic scope and operations. Mission/Vision The Mission/Vision statement is a high-level, qualitative statement that specifies the overall markets and product lines in which a business will compete. Mission/Vision statements can be found on a company’s official websites/literature. Organization Structure Organization structure gives the differentiation as well as reporting relationships in an organization. Particular emphasis must be placed on the Marketing Structure within the organization. Product...
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...Marketing Report on: (Name of the Company) by: Students’ names Registration ID’s & Contact No’s (Date) Submitted as mandatory requirement for the course “Principles of Marketing” in the Program, Master/Bachelor of Business Administration Table of Contents Company Description Mission/Vision Organization Structure (Emphasizing the Marketing Function) Product Mix Target Market & Segmentation Promotion Strategy (& Positioning) Pricing Strategy Marketing Channels/Distribution Strategy SWOT Analysis Competitor Analysis Sales/Financial Data Conclusion Note: The page numbers given above are only for demonstration; they should not be taken as recommended length of a section/part. Company Description The company description should highlight the history and evolution of the company, as well as provide data about its age, size and geographic scope and operations. Mission/Vision The Mission/Vision statement is a high-level, qualitative statement that specifies the overall markets and product lines in which a business will compete. Mission/Vision statements can be found on a company’s official websites/literature. Organization Structure Organization structure gives the differentiation as well as reporting relationships in an organization. Particular emphasis must be placed on the Marketing Structure within the organization. Product Mix This part gives...
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...COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L T.BATUMALAI | DATE ASSIGNED: | 22 February 2010 | DUE DATE: | 5 April 2010 | Students Full Name (Indicate Student ID in brackets) | | DINDA AULIA DAMANIK (TP020563) | | TOTAL NUMBER OF PAGES INCLUDING THIS COVER PAGE: | 45 | TOTAL WORDS WITHOUT TABLES AND FIGURES WORDS: | 1,576 | Acknowledgement The success of this project is due to advises and involvements of several people that always support and help me. First, I would like to express my gratefulness to Allah SWT for give me health and smoothness in doing this project. Then, I would like to say thank to University College of Technology and Innovation (UCTI) for the inclusion of this subject ass part of B.Sc. (Hons) in Business Management Program. This subject will give a good knowledge about marketing plan. And also I would like to say thank to Mr. Sevakumar A/L T.Batumalai as our lecturer of Marketing subject for the knowledge about marketing and giving a direction of this assignment to us...
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...Readings CIDCM Hilton Hotels: Brand Differentiation through Customer Relationship 2002 Hilton launched a CRM (“Customers Really Matter”) strategy, which was focused on improving service delivery consistently across the family of Hilton brands. After rapidly expanding since 1919, starting 1964 Hilton started diversifying their business by expanding into casinos and vacation ownership. 2005 Hilton bought back Hilton International and kept expanding “We need scale and breadth to be the first choice of the world’s traveler. WE want enough distinct product at different price points in order to be considered by guests across the full spectrum of segments and reasons for travelling.” Hilton OnQ: Implementation of a consistent IT infrastructure to enable the brand promise. Collecting customer data, preferences, and likings across all properties of Hilton to ensure fast, effective and excelling customer relationship management. Hilton did not bill owners of hotels for their technology implementation. Technology is there to reduce their costs and improve their revenues. “We all share the goal of driving profitability” OnQ as critical component of aggressive expansion strategy. OnQ stimulates cross-selling and managing customer relations at all touchpoints (before/during/after) Fostering a relationship with the customer throughout their lifecycle with ONE system for all properties helping recognition of customer needs and personalization of service...
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...BTEC BUSINESS Assignment Brief Student Name | Isabel Tomas | Email Address | Isabeltomas@hotmail.co.uk | Programme Title: | BTEC Level 3 90 Credit Point Extended Diploma | Unit Number/Title: | UNIT 3 | Title of Assignment: | BUSINESS MARKETING | Assignment Internally Verified by: | | Date: | Tutor Name: | Greg Lewis | Issue Date: | 27/02/2015 | Submission Date: | 22/03/2015 | Re-submission date | 20/05/15 | | Targeted Criteria Within This Assignment | Criteria | | | | | | | | | | | | | | Task No. | | | | | | | | | | | | | | Met | | | | | | | | | | | | | | | | | | | | | | | | | | | | Learner declarationI certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.Learner signature: Isabel Tomas Date: 20/05/15 | Contents Page * Introduction/ Identifying customers in consumer markets – Page 3 * Market segmentation – Pages 3 - 4 * Geo-demographic systems – Pages 4 – 5 * Reason for choice of target groups – Pages 5 - 6 * How are business groups segmented? – Pages 6 – 8 * Tesco market segmentation – Page 8 * Conclusion – Page 9 * Bibliography – Page 9 P5 This report will build up from previous assignments and it will be focusing on the different...
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...Table of Content ........................................................................................................................ 1 Executive Summary...................................................................................................................2 1 Company Analysis.................................................................................................................. 3 1.1 The Company...................................................................................................................3 1.1.1 Brand Image..............................................................................................................3 1.1.2 Human Resource Management.................................................................................3 1.1.3 Corporate Social Responsibility (CSR)....................................................................3 1.2 Organizational Structure..................................................................................................4 1.2.1 Internal Analysis.......................................................................................................4 1.2.2 Production and Product Categories .......................................................................... 4 1.2.3 Target Market Profile ............................................................................................... 5 1.2.4 International Involvement...............................................................
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