...MKGT310 Final Exam Study Guide YOU MAY WANT TO PRINT THIS GUIDE. 1. The Final Exam is open book and open notes. The maximum time you can spend in the exam is 3 hours, 30 minutes. If you have not clicked the Submit for Grading button by then, you will be exited from the exam automatically. In the Final Exam environment, the Windows clipboard is disabled, so you will not be able to copy exam questions or answers to or from other applications. 2. You should click the Save Answers button in the exam frequently. This helps prevent connection timeouts that might occur with certain Internet service providers and also minimizes lost answers in the event of connection problems. If your Internet connection does break, when you reconnect, you will normally be able to get back into your Final Exam without any trouble. Remember, though, that the exam timer continues to run while students are disconnected, so students should try to log in again as quickly as possible. The Help Desk cannot grant any student additional time on the exam. 3. See the Syllabus section "Due Dates for Assignments & Exams" for due date information. 4. Reminders * You will only be able to enter your online Final Exam one time. * Click the Save Answers button often. * If you lose your Internet connection during your Final Exam, log on again and try to access it. If you are unable to enter the Final Exam, first contact the Help Desk and then your instructor. * You will always be able to see...
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...Marketing Study Guide Test 1 1. A target market is a. One or more specific groups of potential consumers toward which an organization directs its marketing program 2. The first task of a market is to b. Discover the needs of consumers 3. The four Ps of the marketing mix are c. Product, promotion, price, and place 4. ___ is a trade of things of value between a buyer and seller so that each is better off d. Exchange 5. One or more specific groups of potential consumers toward which an organization directs its marketing program is e. A target market 6. Which of the following statements best defines needs and wants f. Needs occur when a person feels physiologically deprived of something and wants are determined by a person’s knowledge, culture, or personality 7. The four utilities created by marketing are g. Form, place, time, and possession 8. According to the American Marketing Association ___ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders h. Marketing 9. The activity in which two or more parties give something of value to each other to satisfy perceived needs is known as i. Exchange 10. The societal marketing concept is j. The view that an organization should discover and satisfy the needs of its consumers...
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...4/20/2014 4/20/2014 Aaron Wheeler Cut loose incorporated Aaron Wheeler Cut loose incorporated Marketing Plan Outline Paper Shredding Business Marketing Plan Outline Paper Shredding Business Marketing Management 522 Keller School of Management Executive Summary Each year improper document management costs businesses millions of dollars in liability and lost productivity. Paper shredding business are beginning to spring up across the nation. The concerns over privacy in addition to new regulations and guidelines have open the door for a need in paper shredding services. No matter the size of a company they are in need of shredding services. Investing in a paper shredding business has a very promising future and will continue on an upward trend. The Federal Government alone is destroying more documents each day and the time limit for companies to destroy signed documents, job applications or a customer’s receipts for transactions are getting shorter. The lawful requirements are helping to expand shredding services. This continuing process virtually guarantees that a confidential paper disposal service can thrive. CUT LOOSE Inc. is an innovative document destruction company that offers a convenient facility, on-site and mobile shredding services to the Pikes Peak region of Colorado Springs. We cater to all organizations and individuals in need of secure, reliable, and cost efficient material destruction. As the premier document destruction company in Colorado Springs...
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...------------------------------------------------- 1. Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence? ------------------------------------------------- A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel ------------------------------------------------- 2. When Molly’s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the motel’s __________ systems. ------------------------------------------------- A. Accountability information system (AIS) B. Marketing intelligence C. Experiential research data D. Marketing research ------------------------------------------------- 3. Which of the following is an example of primary data that would be used by Topps card company to determine popularity of its new hologram baseball card series? ------------------------------------------------- A. Sales records for baseball cards gathered by the industry’s trade council. B. Data from sales records kept by exclusive dealers of Topp’s...
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...MARK 3000 • Chapter 1 o LO 1- What is marketing? ▪ A set of activities • Using the four P’s to deliver value and benefits to a targeted group of customers (target market) ▪ A company philosophy (the marketing concept/orientation) • The objective of the company is to (1) satisfy consumer wants, and (2) meet organizational objectives. • What does the consumer want? ▪ The four P’s • Product (what are we making?) o Can be a… ▪ Physical good ▪ Service ▪ Idea • Price (how much are we charging?) o Monetary, barter, etc. • Place o Where is the product available? o How do we get the product where it needs to be? • Promotion (how is the product communicated?) o TV, internet, free samples, newspaper, etc. ▪ Exchange • Exchange is a desired outcome of marketing. • Five conditions of exchange o At least two parties o Each has something of value to the other o Each is capable of communication and delivery o Each is free to accept or reject the offer o Each feels it appropriate or desirable to deal with the other • Marketing can occur even if exchange doesn’t o LO 2- Marketing management philosophies ▪ Other orientations • Production o Focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. o As long as it is...
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...|[pic] |Principles of Marketing – MKT 3331 | | |Winston Salem State University | | |School of Business & Economics | | | | 1. What is marketing? Marketing is the organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relations in a way that benefits the organization and the stakeholders. 2. What are the four eras in the history of marketing (see below)? The Production Era: Era when business success was often defined solely in terms of production success. The Sales Era: In this era companies attempted to match their output to the potential number of customers that would want it. The Marketing Era: A shift in the focus from products and sales to satisfying customer needs. The Relationship Era: Focuses on establishing and maintaining relationships with customers and suppliers. 3. What is Marketing Myopia? Marketing Myopia is when managements fails to recognize the scope of its business. Product oriented...
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...of involvement; problem solving routines; influences on consumer decision process (Figure 5-4); global companies and market strategies (Figure 7-A) | Term | Definition | Market Segmentation | Aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing action. | Product Differentiation | A marketing strategy that involves a firm using different marketing ix activities to help consumers perceive the product as being different and better than competing products. | Market-Product Grid | Framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. | Product Positioning | The place an offering occupies in consumers’ minds on important attributes relative to competitive products. | Product Repositioning | Changing the place an offering occupies in consumers’ mind relative to competitive products. | Perceptual Map | Displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands and then take marketing actions. | Involvement | The personal, social, and economic significance of the purchase to the consumer. | Perception | Process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. | Perceived Risk | Anxiety felt because the consumer cannot anticipate...
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...Principles Of Marketing | Environmental management- is the Attainment of organizational objectives by predicting and influencing the competitive, political- legal, economic, technological, and social- cultural environments. | Environmental scanning- is the process of collecting information about the external marketing environment to identify and interpret potential trends. | Strategic Alliance is the partnership in which two or more companies combine resources and capital to create competitive advantages in a new market. | Competitive environment is the interactive process that occurs in the marketplace among marketers of directly competitive products, marketer of products that can be substituted for one another, and marketers competing for the consumer’s purchasing power. | Monopoly- is the market structure in which a single structure in which a single seller dominates trade in a good or service for which buyers can find no close substitutes. | Antitrust- the laws designed to prevent restraints on trade such as business monopolies. | Oligopoly- is the market structure in which relatively few sellers compete and where high startup costs form barriers to keep out new competitors. | Competitive Strategy- is the methods through which a firm deals with its competitive environment. | Time based competition- The strategy of developing and distributing goods and services more quickly than competitors. | Gross Domestic Product (GDP): The sum of all goods and services...
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...Stutendt STUDENT GUIDE FOR WRITING A MARKETING PLAN 1. Executive Summary The Executive Summary “sells” the marketing plan to readers through its clarity and brevity. The summary should present a description of the product/service, its target market, and its need within the market. The summary should also provide an overview of the main points of the plan and should emphasize an action orientation. 2. Company Description The company description should highlight the recent history and successes of the organization. 3. Strategic Focus and Plan While not included in all marketing plans, the Strategic Focus and Plan sets the strategic direction for the entire organization. One approach is to use the strategic marketing process (see pp. 44-50 in the text) and/or diversification and synergy analyses (see pages 581-584). a. Mission/Vision The Mission/Vision statement is a qualitative statement that specifies the markets and product lines in which a business will compete. A mission statement can dramatically affect the range of a firm’s marketing activities by narrowing or broadening the competitive playing field. An effective mission statement must be clear and direct. See page 32 in the text. b. Goals The Goals section of a marketing plan sets both financial and non-financial targets. Goals should be in quantitative terms, where possible, to facilitate measuring the company’s future performance. See page 34 in the text. An example...
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...Marketing Club of G.I.M presents SUMMER PLACEMENTS 2011- MARKETING GUIDE BOOK MECCA 2011 Marketing club of G.I.M Contents Disclaimer .............................................................................................. 2 Introduction ............................................................................................ 3 Section-A: Career Choice ................................................................... 4 Is Marketing The Right Career For You? .......................................... 4 Section-B: Interview Questions .......................................................... 7 What Do They Want To Know From You? ....................................... 7 Section-C: Subject-wise Topics........................................................ 10 Terms that you should know? ........................................................... 10 Acknowledgement ................................................................................. 41 1 Some Marketing Gyan ! Marketing club of G.I.M Disclaimer This document is NOT going to make a marketing genius out of you. This is just to give you some idea of the different concepts of Marketing Management & the other related subjects in the same domain. Marketing is a subject that can’t be learnt by burning your midnight oil & just writing a few definitions on the exam-paper. Marketing needs to be practiced in daily life- we all market our thoughts to the consumers. These consumers may vary...
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...Chapter 1 - Overview of Marketing Marketing: is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. * Simply stated, Marketing is all about satisfying needs Inertia to Passion- Peoples feelings for a certain brand fall between inertia (people who dont care) to passion(people who care way to much) An example of this people writing reviews that are happy or angry are very passionate Economies of scale- The more we make of an item the lower the cost per item will be Understand Marketing mix (4 P’s)/Marketing mix from customer perspective (4 Cs) * Product- Product variety, quality, design, (feat, brand name, packaging,sizing, services, warranties, returns) * Promotion- Sales promotion(sample displays), advertising, personal selling, public relations(press releases), direct marketing(telemarketing) * Price- List price, discounts, allowances, payment period, credit terms * Place (distribution)- channels, coverage, locations, inventory, transport The Four C’s * Customer Solution (Product) * Cost to Customer (Price) * Communication (Promotion) * Convenience (Place) Exchange: the process by which some transfer of value occurs between a buyer and a seller (trade currency) Needs: the recognition of any difference between a consumer actual state and some ideal or desired state Want: the...
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...Resource Reviews A welcome retention from the first edition is the examination question at the end of each chapter, with tips on what the examiner is looking for and how to answer the question. This is an excellent and flexible resource for both teacher and student, providing an insight into the mind of the examiner. I have often used the examination questions and tips from the first edition as useful homework activities. The question can be used without the tips, with the guidance given later and used for peer assessment or to help students develop their action plans for improvement independently. The key facts and terms at the end of the chapter enable students to develop a summary of the essential points over the course of each module, and they provide a quick, easy reference point and revision resource. Overall the book is extremely well presented and is an enhancement of the first edition while retaining the best features. It should prove a valuable resource for getting to grips with the delivery of the new specification for OCR, while meeting its aim of providing excellent quality content that can be used for the delivery of a business studies curriculum in general. Diane Kutar is subject leader in business studies, at Oakmeeds Community College, Burgess Hill, West Sussex. being conversational. The subject matter is comprehensively covered, with particularly good sections on pricing policy and tactics, and market research. Unfortunately, the reader will arguably find...
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...Chapter 1: 1. Define a project. What are five characteristics that help differentiate projects from other functions carried out in the daily operations of the organization? A project is a complex, no routine, off-time effort limited by time, budget, resources, and performance specifications designed to meet customer needs • An established objective • A defined life span with a beginning and an end • Involvement of several departments • Doing something unique • Time, cost , and performance requirements • To serve customers needs 2. Compression of the product life cycle, Global competition, Knowledge explosion, corporate downsizing, increased customer focus, and small projects represent big problems are all environmental factors. 3. It is important to strategic planning and the project manager because with a project there is so much going on between so many different people so the manager has to be able to implement a plan and have people follow it. This is the only way a project can run smoothly and with the least amount of problems. If the manager is able to get the best success with good project implementation. 4. The technical side of the coin represents the science side of project management while the sociocultural side of the coin represents the art of managing a project. In order for a manger to be successful they must be a master of both sides of the coin. While some managers tend...
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...Mohammed Rafi 1 Mohammed Rafi Mohammad Rafi Background information Born Origin 24 December 1924 Kotla Sultan Singh, Punjab, British India Indian Died 31 July 1980 (aged 55) Mumbai, Maharashtra, India Genres Indian classical, ghazal, playback singing Occupations Hindi and Punjabi playback singer Instruments Vocalist Years active 1944–1980 Mohammad Rafi (Urdu: ,عیفر دمحمHindi: मोहम्मद रफ़ी; 24 December 1924 – 31 July 1980), was an Indian playback singer whose career spanned four decades.[1] He won a National Award and 6 Filmfare Awards. In 1967, he was honoured with the Padma Shri by the Government of India.[2] In a career spanning about 40 years, Rafi sang over 26,000 film songs.[3] His songs ranged from classical numbers to patriotic songs, sad lamentations to highly romantic numbers, qawwalis to ghazals and bhajans, and from slow melancholic tunes to fast and melodious fun filled songs. He had a strong command of Hindi and Urdu and a powerful range that could accommodate this variety.[4] He sang in many Indian languages including Hindi, Konkani, Urdu, Bhojpuri, Oriya, Punjabi, Bengali, Marathi, Sindhi, Kannada, Gujarati, Telugu, Maghi, Maithili and Assamese. He also recorded a few English, Persian, Spanish and Dutch songs. An article in Times of India, published on 24 July 2010 sums up his voice as, "If there are 101 ways of saying "I love you" in a song, Mohammed Rafi knew them all. The awkwardness of puppy love, the friskiness of teen romance, the philosophy of...
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...MKT 424 EXAM 3 REVIEW GUIDE CHAPTER 18 Characterizing Relationships Between Variables • 1. Presence: whether any systematic relationship exists between two variables of interest • 2. Direction: whether the relationship is positive or negative • 3. Strength of Association: how strong/consistent the relationship is (strong, moderate, weak) o Relationships should be assessed in this order How to Analyze Relationships 1. Choose variables to analyze 2. Determine if the variables are interval/ratio or nominal/ordinal 3. Use the correct relationship analysis a. For two interval/ratio variables – use correlation b. For two nominal/ordinal variables – use cross-tabs 4. Does a relationship exist? 5. If relationship exists, determine the direction a. Monotonic will be increasing/decreasing b. Nonmonotonic will be looking for a pattern 6. Assess the strength of relationship a. With correlation – size of coefficient denotes the strength b. With cross-tabs – the pattern is assessed Cross-Tabulations and Chi Square • Cross-tabulations o Consists of rows and columns defined by the categories classifying each variable. Used for nonmonotonic relationships o Sometimes referred to as an “r x c” table (rows x columns) ▪ Crosstabulation cell – intersection of a row and a column o Interested in inner cells to determine relationship before statistically...
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