...brief description of the hospitality industry in UK along with its size, scope and diversity in order to convince the panel of potential investors to invest in the hospitality industry. My management consultancy firm was asked to produce a formal report focussing on the foreign business people to help them to decide whether to invest or not in particular sector of the industry for the coming London 2012 Olympic games. It will provide them a brief description of different ownership styles, management styles as well as organisational structure of several different sectors of the hospitality industry. Moreover, it will also provide the detail analysis of current trends, issues and recent developments within the industry. There are different sectors in the hospitality industry like hotels, restaurants, clubs and bars, contract catering, casinos etc. The particular sector that I am going to focus is the accommodation sector i.e. hotel and I am presenting the ideas that i have generated while doing the research. INDEX PAGE Executive Summary…………………………………………2 Definition of hospitality industry……………………………4 Scale, scope and diversity…………………………………...5 Organisational Structure……………………………………..6 Contemporary issues…………………………………………7 Changes in last 20 years……………………………………...8 Current trends…………………………………………………9 Conclusion…………………………………………………….9 Bibliography………………………………………………….10 Definition of hospitality industry Hospitality industry is a very broad industry. It is not always easy to...
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...Table of Contents: Introduction….………………………………………………………………………………..p. 3 Five Forces Model in Hospitality Industry…………………………………………………..p. 4 Top three companies in Hospitality Industry (Hotels)………..…………………………….p. 5 Marriott International, Inc. Comparative Strategy, Value Chains..……………………....p. 7 Differentiation Strategy of Marriott International, Inc……………………….…………...p. 7 Cost Leadership Strategy of Marriott International, Inc…………………………………..p. 8 Value Chains of Marriott International, Inc………………………………………………p. 8 Primary Activities…………………...……………………………………………….p. 8 Supporting Activities………………………………………………………………...p. 9 Business processes………………………………………………………………….p. 10 Conclusion………………………………………………………………………………….…p. 11 References……………………………………..………………………………………………p.11 “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”. (Bill Gates) Introduction. In the today’s world of competitive markets, information technology has a huge impact on the success of the companies. “The role of IT is constantly evolving and has changed significantly from the days when the IT organization was often referred to as “data processing.” Today, in many industries, IT enables some businesses to differentiate themselves from their competitors. Those companies...
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...Programme Title: | FD Travel and Tourism ManagementFD Hospitality Management and Licensed Retail FD Events Management | Module: | Marketing Management | Topic(s)/Element(s): | Marketing Mix | Tutor, Room & Ext.: | David Thorley SB 115, Tel 504563, EMAIL: david.thorley@blackpool.ac.ukJohn Plummer SB 110, Tel 504481, EMAIL: john.plumm@blackpool.ac.uk | Issue Date W/C17/09/12 | Student Submission Date W/C03/12/12 | Staff Return Date W/C07/01/13 | Weighting:50% | Moderated by:D Thorley | Assessment Type:Essay | Assessment Number:1 | Script Submission Reference Code: | MarketMan 12 / 1 | Instructions to Candidates: You are expected to write an essay of 2,000 words on the topic given below. Assessment Task: Analyse the role of the marketing mix to a tourism / hospitality/ events organisation of your choice. You should agree your choice of organisation in advance with your tutor. Assessment Objectives: - Analyse the components of the marketing mix along with the constraints on the mix as related to various sectors of the industry. - Evaluate the components of the promotional mix in relation to the various sectors of the industry and identify a range of relevant media. - Understand the consumer decision making process and how it affects a range of mix variables Assessment Criteria: Your answer should include a clear examination of the concept of the marketing mix relating to a hospitality organisation, tourism or an events organisation. You...
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...Proposed Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc, UK. Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to be presented to the Investment Committee of JKL Plc. JKL Plc is a large London headquartered multinational FMCG with operations spanning 16 countries across the world. Its turnover for the financial year ended December 31, 2010 amounted to GBP 454 million. The search for innovative products has led the company to focus on the swift technology evolution within the hospitality industry around the world. This has necessitated the accurate estimation of future developments for maximising customer satisfaction and retention. Environmental scanning and market research reveals that customers are driving the industry towards technology convergence (Bentley, 2007, p2). The hotel industry presently relies upon stand-alone modes or discrete technology application devices to fulfil customer service requirements, in areas like electronic check-in/ check-out facilities, purchase and use of in-room entertainment or even the control of room settings for different utilities and appliances that are used by the customers during their stay in the hotel. Due to the continuous nature of the service provided by the industry, it is difficult to install/ retro-fit new technologies in operational properties at reasonable cost outlays. Consequently...
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...The aim of this essay is to take the City@Hotel as a case study to analyse the causes of service failure and determine what service recovery strategies could be taken by the hotel. This essay first gives the brief introduction of service excellence and service failure, and identifies the causes of service failure in this case study. Then, it will apply the concepts of service recovery into the hospitality industry, and come up with some solutions according to the theories. At last, the essay will evaluate the contention that service failure whether can be recovered or not. In order to get a better understanding of the case study, this paper begins with the brief introduction of service excellence and service failure that in relation to the provision of hospitality services. Service excellence is an integrated approach to business that organizations set customers in the centre of all the activities (Clark and Baker, 2004). There is no exactly definition of service excellence, but some researchers (Horwitz and Neville, 1996; Dobni, 2002) pointed out that service excellence refers to the provision of service exceeds the customer's previous expectations. In a word, service excellence is not only meeting customer requirements but also about exceeding their expectations. Conversely, service failure can be defined as that the service does not meet the customer expectation and requirement. Service failure often occurs in the process and the outcome of the service delivery (Lewis and...
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...Task 1 answer Diversity of sectors Hospitality industry includes a range of businesses that relates to provision of products and services. It is a multi-billion dollar industry that depends on leisure and disposable income. There are several sectors under the term hospitality industry which are as the following: 1. Hotels 2. Restaurants 3. Contract services 4. Pubs, Bars, casinos and nightclubs 5. Event A hotel is a place that has rooms in which people can stay when they are traveling where they can get food, shelter and other services. Hotels are divided into several categories such as boutique hotel, business hotel and motels. It is also classified into different star-rating, usually from one to five stars when one star hotel is much worse than a 5 star hotel. For example, Hilton hotel is a five-star hotel, and Euston Square Hotel is a three-star hotel (https://www.expedia.co.uk/3Star-London-Hotels.s30-0-d178279.Travel-Guide-Filter-Hotels) . These hotels are classified according to the different level of quality of service and products that each brand offers. However star-rating is different in every country. (http://www.businessdictionary.com/definition/hotel.html#ixzz46jZ6gtGl) Restaurants A restaurant is a place where people pay and sit to eat food that are cook and served. http://www.merriam-webster.com/dictionary/restaurant Restaurants are also classified into several groups as the following: 1. Fast food 2. Fast casual 3. Fine dining ...
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...| Hospitality and Restaurant Management As an In-Demand Course: | A Survey Study | | Peter Jay Obillo | 10/1/2013 | | CHAPTER I THE PROBLEM Background of the Study In the annual rate of enrollees at Panpacific University North Philippines, The College of Hotel and Restaurant Management takes the place of one of the courses that has a high percentage of enrollments every year in the other courses offered. This result shows that many students are giving interest of taking up Hotel and Restaurant Management course. Hospitality Management is one of the courses that is in-demand in the Philippines and all around the world. The program has a very broad scope of subject and skills to be learned, it may come in many names; these are food and beverage, hospitality management, and travel and tourism business, cruise line and maritime. Here are some factors why Hotel and Restaurant Management course is in-Demand: 1.)Wide Range of Opportunities- Hospitality Industry is very huge. You can find different Hospitality companies anywhere in the globe. Because of this you will Have Unlimited opportunities for your career. You can choose to work in your local or find jobs abroad. 2.)Different Career Path- Graduates who study Hotel and Restaurant Management choose a career based on their expertise or shift to another field related to Hospitality Management. You can be a Restaurant Manager, Hotel Manager or any career that is related in hospitality industry. 3.)High...
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...Hospitality companies have an ethical responsibility to go green even at the expense of the bottom line Nowadays it has become fashionable for businesses and organizations to adopt and promote environmentally friendly approach. This adaptation not only helps making these organizations noticeable but also is considered to be cost effective. The expectations and pressures of going green have also affected the hospitality industry as customers are rapidly becoming aware of the environmental concerns that the world is facing and expect the organization that they are associated with to adopt such operational and service management scenarios which are environment friendly.It is not easy to present an argument against healthier work space and environment. This essay will analyze different aspects of adopting ‘green activities’ by the hospitality organizations and will discuss if it is possible for them to maintain healthy revenues while adopting green activities. The word green generally refers towards the activities which are considered to be environmentally responsible by the consumers and stake holders, adopted by the organization in question. Such activities are meant to reduce the environmental foot print of the organization by reducing their use of natural resources and a balanced contribution towards the eco systems (Graci & Dodds, 2009).There are variety of ways to choose from when a company decides to ‘go green’ starting from minor activities to bigger more significant...
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...Abstract This article presents findings of growth and challenges that hospitality industry might fact in the year ahead respectively through globalization. Globalization is becoming increasing important these years in international hotel industry. When hotels flag their properties in a new country, they must localize their products and service in order to adapt the culture traditions of that country strategy. Differentiation strategy is also useful or hotel companies to become competitive in the global environment. Top issues that will influence the global hospitality industry in the year ahead include sustainable development calls for green hospitality, labor cost, multicultural issues and higher education. Challenges that facing hospitality include will include operating issues, such as labor shortages; marketing issues and economic issues. Introduction Hospitality industry has booming like never before. After Second World War, the practice of Hospitality became professional and wide spread, therefore it will acquire a knowledge base so that can improve its operation and develop the manager of the future (Ingram, 1999). The rise in the global travel, market and environmental trends led to the internationalization of the hospitality industry. The globalization of business and lifestyles is characterized by communicating over vast distances in foreign languages, frequent travel to overseas countries, dealing in many currencies, and coping with a variety of political...
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...Healing Hospital: A Daring Paradigm Healing Hospital: A Daring Paradigm When I think of care giving I think of support, compassion, and making a positive difference in the health and lives of individuals. My philosophy of care giving involves passion for patient care. What I mean by passion for patient care is being passionate about providing high-quality, accessible, value-driven care that encompasses the whole person from body, mind, and spirit, as well as being committed to meeting the physical, emotional, and spiritual needs of all patients. My philosophy seems to go hand and hand with the paradigms of a Healing Hospital. According to Chapman (2007), the Healing Hospital is a concept that more than anything else, supports culture of caring. Therefore, love is the center of healing. I will further discuss the paradigm of the Healing Hospital, consider the ramifications and challenges of the paradigm, and evaluate the reasonableness of the paradigm. A healing hospital is built on the ancient tradition that love is at the center of healing. The Healing Hospital represents a vision of true excellence built on the most important principle of human existence- loving one another (Chapman, 2007, p. 10-11). Their concept is supporting a strong culture of caring for their patients and caregivers. Healing Hospitals use the three symbols of loving services which are: a Golden Thread that symbols faith in god to represent positive tradition of healing, a pair of intersecting circles...
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...BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT Course name: ADVANCED MARKETING Assessment: Assignment 1 : Essay Students name: SARAH BINTI ISKANDAR FAIZ Preferred name: SARAH Student # 640996 3. What is the purpose and what are the benefits of the marketing philosophy? How does it differ from past traditional philosophies? Give company examples (with appropriate referencing) to illustrate. Give examples to explain how companies are moving towards societal marketing within the hospitality and tourism sectors. An establishment of an organizations, business or products constantly applies marketing ideas by understanding customers need and developing the products and services to meet their satisfactions and needs. Peter F. Drucker who is a successful management consultant says “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Hospitality and tourism industry are rapidly changing and flexible therefore a combination of marketing concept or strategy will be needed and is also due to increasing level of globalization therefore trends and function has been constantly changing over the decades However the basics of marketing philosophy has constantly guiding one’s businesses marketing activities. Purpose of marketing philosophy means giving a complete customer his or her satisfactions by studying and analyze target market theirs needs and wants...
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...TOURISM STUDIES BA - IHA Assignments Booklet (2012-13) [pic] School of Tourism and Hospitality Services Management Indira Gandhi National Open University Maidan Garhi, New Delhi – 110 068 BA - IHA ASSIGNMENTS TOURISM STUDIES Dear Student, You will have to do one Tutor Market Assignment (TMA) in each of the courses in Tourism Studies. Before attempting the assignments please read the instructions provided in the Programme Guide for BA - IHA. In this despatch we are sending you the Assignments for all the EEG - 03 and all the TS courses. Kindly complete the assignments of the courses pertaining to your year of study. Note: All Assignments must be submitted in time and they should be sent to the Coordinator of your Programme Centre. You must mention your Enrolment Number, Name, Address, Assignment Code and Programme Centre Code on the first page of the assignment. You must obtain a receipt from the Programme Centre for the assignments submitted and retain it. If possible, keep a photocopy of the assignments with you. After evaluation, the assignments have to be returned to you by the Programme Centre. Please insist for this and keep them as a record with you. The Programme Centre Coordinator has to send the marks to Programme Coordinator, BA – IHA programme, Room # 13, Block # 1, IGNOU, Maidan Garhi, New Delhi – 110068. GUIDELINES FOR DOING ASSIGNMENTS We expect you to answer each question in about 700/500 words or as mentioned in the assignments. You...
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...Vultaggio Differentiating Between Market Structures The hospitality industry has always been above and beyond for excellence. In today’s hospitality industry, the competitive structure is not so much aggressive but more unique with tactics. Every company tries to one up the next person by using creative approaches to intrigue each consumer when they are on vacation. Since we do live in Vegas, how does that work? Every structure is owned by this guy or that guy, and that’s where loyalty comes into play. My job, Hard Rock Café has everything possible for an independent company. Hard Rock Café continues to grow and flourish without changing the purpose of the café, “To create the spirit of rock and roll by using innovation” (Hard Rock Cafe', 2015 ). The market structure for the café is based on music, and the lovers of music. In 1971 Isaac Tigrett and Peter Morton wanted to create a place with Americana vibes and food. The music came later on when artists like Eric Clapton and Paul McCartney would come out and eat hamburgers after shows. Today the café does have similar companies like Planet Hollywood and Harley Davidson Café trying to fill the shoes of the original, but nothing replaces Hard Rock Café. By creating this original idea, others used the same marketing techniques but with different perspectives such as movies, TV, and automobiles. This has always been a natural competition, but how it competes with other hospitality companies is the flexibility of creating new hotels...
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...Executive Summary 2 2.0 Introduction 3 3.0 Brief Description of the Company 4 4.0 Analysis of Customer Relationship Marketing Strategies 5 4.1 The Value Proposition of Ritz-Carlton 5 4.2 The Concept of Experience Economy 6 4.2.1 The "wow effect" of the Company 6 4.3 Four Tier Customer Pyramid 7 4.4 Customer Relationship Management 8 4.5 Customer Complaint and Gap Model 9 5.0 Conclusion 10 6.0 Recommendation 11 7.0 References 12 1.0 Executive Summary The purpose of this report is to analyze the relationship marketing strategies by selecting one service organisation from certain industry and suggest five recommendations for the service organisation to improve its relationship marketing strategies. The introduction of this report started with the introduction and brief description of organisation about the history, objectives, achievements and competitive advantage. The body of the report will be the analysis of the customer relationship marketing strategies of the organisation. This part will explain about the value proposition of the organisation, followed by the concept of the experience economy and development of "wow effect". After that, application of the four tier customer pyramid will be discussed and also analyze how the organisation conducts its customer relationship marketing to build a loyal customer base. At the end of the body part, the processes that the company handle its customer complaints and the gaps...
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...economy. The global scale of interests in travel leads tourism becomes one of the most prosperous industry in the world. Therefore, this essay will give an introduction to tourism management in hospitality management and will focus on aspects of accommodation and marketing in tourism management. The notion of tourism is complex and tourism management covers a wide range of fields. According to PAGE (2003), the definition of tourism is people travel and stay in a new place where they do not usually live in. The aim to the new place is for fun, business which has no relation with profit. The time of travelling should not be more than one consecutive year. Since it provides services and products to tourists for profit, tourism is a kind of business. Tourism management appears to achieve the profitable goal. The main objective of tourism management is combining employees to utilize resources such as people, finance, technology and organization to supply services, products and outcomes to meet customers’ need. There are a lot of purposes -1- for tourism management .For instance, ensuring flow in work task, examining organization activities, directing daily work, controlling human resource functions and minimizing expenditure. (PAGE,2003) In a word, tourism management is a sophisticate task that needs to consider many aspects. Accommodation and marketing are two important part of tourism management. Accommodation sector is major part of a tourist's...
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