...Taran Swan at Nickelodeon Latin America Background Nickelodeon is a cable channel for kids 2-11 years old. It started out in the US in 1979. Nickelodeon produced cartoons, live action, comedy, drama, music, sports and game shows. In 1996 it was the most popular kid’s TV channel in the US. The international channels had their own names, but relied on US programs that were voiced over. The channels were launched by a team from corporate the company called the Nickelodeon International Swat Team. They would build the channel and transition it to local management. By 1998 Nickelodeon was in more than 30 countries. While Taran Swan was the director of Business Development for Nickelodeon International, she had begun to look into opportunities in Latin America. But in 1993 when Swan first looked at Latin America the market seemed too volatile and Nickelodeon was more interested in Australia and Germany. Swan became the launch director for Germany where her team built the channel from scratch and turned it over to local management in 1995. When Swan returned from Germany she turned again to Latin America. She found that the Cartoon Network and Fox Kids Network had already launched in Latin America. Swan felt that now was the time to enter before the market was saturated. During the three years Swan spent with Nickelodeon International she had studied entry strategies for ten countries, but Latin America was her favorite. Viacom, the owner of Nickelodeon, needed to see a proven...
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...1 M5: INTERNATIONAL MARKETING DIAGEO: INNOVATING FOR AFRICA ESIC: MDCI 35 GROUP 2 Alaoui, Ismal Lei, Li Aissi, Meriem Maioui, Mohamed Noor Blal, Mehdi Sierra Alonso, Eduardo Domínguez Pérez, Roberto 2 INDEX 1. Situation To Date 1. 2. 3. 4. 5. 6. 7. 8. Company Size Product Range 2013 Results Geographical Scope Sales by Geographical Areas African Markets ROI by Geographical Area Domestic Market 3. 2014 Marketing Plans for African Markets 1. 2014 Objectives 2. Strategy 3. Product Actions 1. 2. 3. 4. 5. 4. Strengths Weaknesses Opportunities Threats 6. Areas of Distribution Points of Sale Correction of On-trade vs. Off-trade Imbalance Share of Wallet Promotion Actions 1. Bibliography MCDI 35 Assessment 4 – Group 5 Shipment Retail Price Estimates (Off-trade) Retail Price vs. Competition 2014 Sales Needed to Reach Objective Placement Actions 1. 2. 3. 4. 2. SWOT 1. 2. 3. 4. Pricing Actions 1. 2. 3. 4. 5. New Product Type of Consumer Region Ansoff Matrix Local Production vs Import Campaign 3 1.1. Situation To Date: Company size • HQ in United Kingdom. • Over 33,000 employees • 10 subsidiaries + 1 associate (Moët Hennessy) • Property, plants & equipment = 945 million GBP (30 Jun 2013) • Goodwill value = 1,377 million GBP (30 Jun 2013) MCDI 35 Assessment 5 – Group 2 Annual Report 2013 – Diageo. https://www.diageo.com/.../Diageo_AR_2013_LoRes_MASTER_FINAL.pdf 4 1.2. Situation To Date: Product Range 30 brands Brands combined value = 6,244 million GBP (30...
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...TABLE OF CONTENTS 1. INTRODUCTION...................................................................................................... 02 2. CONCEPTUAL FRAMEWORK............................................................................ 02 3. GLOBALIZATION OF FOOD SYSTEMS IN CONTEXT................................ 03 a. Urbanization.................................................................................................. 03 b. Economics, health and education................................................................. 04 c. Employment................................................................................................... 05 d. Technology and facilitating mechanisms..................................................... 06 4. CHANGES IN DIETARY PATTERNS ............................................................... 07 a. Dietary convergence ..................................................................................... 07 b. Dietary adaptation ....................................................................................... 08 i. Lifestyle changes and adaptation of meal patterns........................... 08 ii. Street foods......................................................................................... 09 iii. Supermarkets .............................................................................
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...ORGANIZATIONAL BEHAVIOR: Practices’ Comparison Costa Rica versus United States Coming together is a beginning; keeping together is progress; working together is success. Henry Ford When talking about organizational behavior the first thing that comes to my mind is the best fashion to integrate people to a “group” with the goal of achieving the best results for the institution behind that group, and simultaneously creating the correct atmosphere to make it happen. As explore on the Ford’s phrase above; reaching success impose a challenge, because cohesion and willingness have to come first. My thinking about organizational behavior is not that “off” from the scholar definition: “Organizational behavior is a field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving and organization’s effectiveness.” (Robbins, page 10). Organizational Behavior embrace many thematic areas that are directly related to the core structure of any organization such Communication, Leadership, Motivation, Diversity and Teams. A good understanding of those aspects will offer a competitive advantage to any professional entering the labor force. Thus, I would like to synthesize the learnings from the organizational behavior course taken at UCSD extension. More than homework this document is a practical tool to review and reinforce those concepts. The best alternative to...
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...they do to aid our everyday existence. There is an unlimited demand for electronic devices worldwide, and Foxconn has taken the helm at providing those products. They do business with some of the leading companies internationally such as Microsoft Corp., Cisco Systems Inc., Sony, Hewlett-Packard Co., Nokia and of course Apple Inc. Foxconn serves a worldwide network of distributors and original equipment manufacturer customers in the U.S., Latin America, Europe, and Asia. Foxconn’s innovative and forward thinking has indeed launched them full bore into the international export history books. Foxconn Foxconn is one of the world leaders in manufacturing, assembling and design of electronics. Foxconn is the registered trade name of the Hon Hai Precision Industry Co., Ltd. a global leader in providing mechanical and electromechanical solutions to the communications, consumer, and computer industries. Founded in 1974, and listed on the Taiwan stock exchange in 1991, Foxconn is the largest exporter from mainland China; their market capitalization exceeds $12 billion USD (Foxconn Expands, 2005). Their sales revenues for 2010 exceeded $137 billion USD. Foxconn employs upwards of 1 million employees and is the worldwide leader in manufacturing graphics cards, motherboards, optical storage devices, servers, workstations, information assurance products and bare-bone systems. They manufacture products for companies including: Acer Inc., Amazon.com, Apple Inc., Cisco...
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...Llerenas | 1599511 | Efrén Huerta Aguilar | 1692895 | Roberto Carlos Hernández Díaz | 1693016 | Group: 5Bi November 5th, 2015, Cd. Universitaria de Nuevo León GRUPO VILLACERO HISTORY Villacero is Mexican steel distributor company that was founded in 1955, as company Materiales de Fierro Monterrey. It was not until 1970 when Villacero was consolidated and expanded its activities in steel processing services. In November 2006 Villacero and C & F acquired a significant share of Adelphia Metals, the third largest distributor in North America rods. In 2007 Villacero formed a strategic alliance with ArcelorMittal to form a joint trading company to serve the domestic and US markets. With over 55 years of experience, Villacero is a leading Group in Mexico that stands out worldwide in more than 34 countries through marketing, processing and logistics in the steel sector. It has large activities that provides to the most varied market segments such as: Distributors, Construction, Housing Developers, general industry, government, and international trade, among others. Villacero is a responsible company towards the communities they attend and therefore promotes an important activity that positively impact social welfare through Villacero Foundation. In 2012 it restated its commitment to the development of Mexico when opening in the industrial corridor Apodaca-fishery which is one of the most important for their activity in the country, two new world class facilities: Service...
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...all 20 questions. 1. The rapid globalization of capital markets enables individuals and institutions based in one nation to invest in corporations based elsewhere with relative ease. a. True (X – Correct Answer) b. False 2. Systematic risk refers to movements in a stock portfolio’s value that are attributable to macroeconomic forces affecting all firms in an economy, rather than factors specific to an individual firm. c. True (X – Correct Answer) d. False 3. Market makers are: e. Financial service companies that connect investors and borrowers. (X – Correct Answer) f. Those who want to borrow money including individuals, companies and governments. g. Nonbank financial institutions who want to invest money. h. High net worth individuals with surplus cash to invest. 4. An equity loan i. Is a share of stock that does not give the holder a claim to a firm’s profit stream. j. Is made when a corporation sells stock to investors. (X – Correct Answer) k. Includes cash loans from banks and funds raised from the sale of corporate bonds. l. Requires the corporation to repay a predetermined portion of the loan amount at regular intervals regardless of how much profit it is making. 5. A company’s political economy and culture are independent of each other. m. True n. False (X – Correct Answer) 6. In a market economy if demand for a product exceeds supply, prices will...
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...…………………………………………………….………..…………….9 The Coca-Cola Company® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. Founded over 125 years ago, the company has evolved from one product, Coca-Cola to more than 500 brands in 2011. They’ve grown from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The most recognizable world-wide brand has expanded from one city in one country to availability in more than 200 countries around the world. Coca-Cola is one of the world famous and largest brands in beverages industry. Coke is a multinational company and it has its market around the entire world. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component in Coca-Cola Company which account for about 78% of the total volume sold in the 2008. The company has over 3000 beverages products and has about 500 brands in its portfolio these includes Coca-Cola/Diet Coke family, Coca-Cola Enterprise (CCE) wide range of carbonates includes Fanta, Lilt, Sprite and Powerade, plus the Schweppes brand in the United Kingdom. In order for Coca – Cola to remain...
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...tremendously and an ordinary middle income household earns roughly 60-90 thousand dollars in a year here in the United States of America (Census, 2007). With these stats in mind it’s hard to comprehend a family living without electricity all year throughout and earning a meager 2-5 dollars a day. At present there are 3 billion people in the world earning less than 5 dollars a day, and living without electricity. They rely on Biomass fuel and Wood for their energy needs, be it related to light or heat. The indoor air pollution resulting from this use of wood and biomass fuel claims approx. 1.5 million lives each year. The tackle the issue faced by these billion people, students and faculty of Colorado State University (CSU), college of Business and engineering, innovated the Starlight Stove, which is fuel efficient, reduces air pollution and also generates electricity that can be stored for future use or used to light a bulb. The Faculty and Students are wondering how to produce the stove at cheap price for the poor, and also generate enough revenue to sustain the product. The idea of micro financing looks feasible to them, though the ability to use microloans though a micro financing organization is a little tough as most of the population is poor and illiterate. According to MicrofinanceGateway.org, Most microcredit borrowers have microenterprises unsalaried, informal income generating activities. research suggests that only half or less of loan proceeds are used for business purposes...
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...Shantou University, Shantou City, Guangdong Province, Southern China. Accepted 8 March, 2012 Cultural factors have long been known to influence the communication and success potential of competition. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This paper probes some key elements of cross-cultural issues in international business communication and provides a framework for creating competitive advantage for firms engaged in international business. Culture affects many aspects of international business communication. It impacts free trade policies, localization and standardization strategy decisions, advertising, brand effectiveness, business relationships, international business management, international marketing, international negotiation, and consumer behavior. Seven themes are suggested as guidelines for further research: Cultural impacts of markets, international versus domestic business communication, standardization versus adaptation in cross-cultural communication; cross-cultural dimensions of business communication research, cross-cultural aspects of the business communication mix (advertising, promotion, sales, public relations, trade shows...
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...Foreign market Entry and Diversification Dr. Sarita Wesley BUS 599- Strategic Management November 12, 2011 Global beer market trends Over the past decade, the global beer market has undergone a lot of change. Developments and improvements in the quality and appeal of beer brands have resulted in a strong organic growth in the beer category. Brewers have responded to the declining beer consumption trends in developed markets. The decline of beer consumption in developed markets is due to high unemployment rates, high fuel prices, and reduced consumer spending. Industry consolidation has continued and the four largest brewers-Anheuser-Busch InBev, SABMiller, Heineken, and Carlsberg- produce almost half of all industry volume and generate up to 70 percent of industry profits. The beer consumption in countries like Africa, Asia, and South American continue to rise. This is primarily driven by the growth in population and incomes. Improvements in beer quality and appearance have also lead to the rise of beer consumption. Consumers have begun to shift from informal and unregulated forms of alcohol to attractively branded and safer commercial beers. Modelo’s international expansion Grupo Modelo’s international expansion began with the United States. As Modelo continued to produce beer domestically, they entered into distribution contracts with companies that possessed local knowledge of the beer market and gave them the freedom to market the product appropriately, yet maintain...
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...more inclined to think in terms of people than the generation we grew up in. —Sergio Nacach, Head of Kimberly-Clark, Andean Region Sergio not only has done a terrific job in his own region, he became the evangelist, if you will, the missionary for the remaining countries and sub-regions in Latin American Operations. —Ramiro Garces, Vice President for Human Resources, LAO In the summer of 2008, Ramiro Garces, vice president of human resources for the Latin American region of Kimberly-Clark, the large consumer products company, was thinking about the many management changes spreading through the company almost like a virus. Less than a decade earlier, Kimberly-Clark had hired an Argentinean, Sergio Nacach, from Unilever. Nacach’s first job had been to run Kimberly-Clark’s operations in the small Central American country of El Salvador. Now, Nacach was running the Andean region for K-C and producing impressive business results. Because of his outstanding results, outgoing personality and willingness to talk to others about what he and his colleagues were doing, his management approach was generating interest throughout the company and particularly influencing its operations in Latin America. Operations in this area already demonstrated an organizational culture and leadership approach that was largely consistent with Nacach’s management style, so he did not have to struggle to implement his ideas. To make this different way of managing sustainable, the company needed to understand...
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...Harvard Business School 9-399-011 Rev. April 9, 2001 Acer America: Development of the Aspire In early 1998, Stan Shih, CEO of Taiwan-based personal computer (PC) manufacturer Acer, Inc., was reviewing the first estimates of 1997 year-end results. With revenue of $6.5 billion from own brand and sales to original equipment manufacturers (OEMs) such as IBM, the company was now acknowledged to be the third largest PC manufacturer in the world. Although the performance was respectable in the wake of a dramatic drop in memory chip prices that had plunged the company’s semiconductor joint venture into losses, Acer’s extraordinary growth period of the mid-1990s was clearly over. (See Exhibit 1.) The ever-restless CEO was wondering how to re-ignite the fire. Shih was convinced that Acer’s mid-1990 successes were due at least in part to the revolutionary “client-server” organizational structure he had introduced in 1992. The concept was inspired by the network computer model, where “client” computers—the strategic business units (SBUs) and regional business units (RBUs) in Acer’s organizational metaphor—were capable of complete independence but could also take on the “server” role, adding value for the entire network. To Shih, proof of the client-server structure’s potential had come with the 1995 introduction of the Aspire multimedia home PC. Created by Acer America Corporation (AAC), Acer’s U.S. marketing subsidiary and one of Acer’s five RBUs, this new product confirmed Shih’s...
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...Chapter 2 Globalization of Markets and the Internationalization of the Firm 1) Globalization of production activities and services is a dimension of market globalization. Answer: TRUE 2) Companies strive to drive down prices through economies of scale, by standardizing what they sell. Answer: TRUE 3) Falling trade barriers are facilitated by the WTO. Answer: TRUE 4) Technological advances have helped make internationalization affordable for all sizes of firms. Answer: TRUE 5) The Internet has increased the cost of transmitting voices, data, and images. Answer: FALSE 6) Mobile phones are the most transformative technology in developing economies. Answer: TRUE 7) Today, the cost of transportation, as a proportion of the value of products shipped internationally, has increased dramatically. Answer: FALSE 8) Globalization results in more demanding buyers who shop for the best deals worldwide. Answer: TRUE 9) Which of the following is characteristic of globalization of markets? A) lack of skilled labor B) conservatism C) declining trade barriers D) diminishing gap between the rich and the poor Answer: C Global Operations Report (Scenario) As Vice President of Global Expansion for Pax Telecom, Deva Mikiri is tasked with preparing a comprehensive report on the company's global operations over the past twenty years. Deva assigns three strategists to collaborate on the History portion of the report, which details...
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...of Leading Food Companies…………………. New Channels of Distribution…………………………………… Highlights of Presentation to International Society of Industry Analysts ……..………..….………….. Financial and Market Data……….……………………………… Product, Plant, and Warehouse Update...……………………….. Portfolio Planning Matrix………………………………………... Demographic and Market Analysis (Domestic and International). Operating Group’s Organizational Structure……….……………. Task Force Recommendations……………………………………. Results of Customer Service Study………………………………. International Operations…………………………………………. Foodcorp SPOT Analysis…………………………………………. Personal SPOT Analysis………………………………………….. 1 2 3 15 16 17 22 24 27 30 33 35 37 40 43 45 47 48 3 Overview of Foodcorp and Management Simulations Foodcorp International is a hands-on behavioral simulation that is run in teams. Participation involves an intensive, interactive experience which differs dramatically from other educational methods. The emphasis is on experiential learning through doing. Foodcorp International simulates the actual situations that senior-level managers experience in their work roles in a large multi-national company. In their roles, students must manage the complex and often competing areas that involve all aspects of business including Marketing, Finance, Human...
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