...COMPONENTS OF A MARKETING INFORMATION SYSTEM A marketing information system (MIS) is intended to bring together disparateitems of data into a coherent body of information. An MIS is, as will shortly be seen,more than raw data or information suitable for the purposes of decision making. An MISalso provides methods for interpreting the information. Moreover, as Kotler's definitionsays, an MIS is more than a system of data collection or a set of information technologies: Figure 9.1 The marketing information systems and its subsystems Figure 9.1 illustrates the major components of an MIS, the environmental factorsmonitored by the system and the types of marketing decision which the MIS seeks tounderpin.The explanation of this model of an MIS begins with a description of each of itsfour main constituent parts: the internal reporting systems, marketing research system,marketing intelligence system and marketing models. It is suggested that whilst the MISvaries in its degree of sophistication - with many in the industrialized countries beingcomputerized and few in the developing countries being so - a fully fledged MIS shouldhave these components, the methods (and technologies) of collection, storing, retrievingand processing data notwithstanding. Internal reporting systems: All enterprises which have been in operation for any period of time have a wealth of information. However, this information oftenremains under-utilized because it is compartmentalized, either in the form...
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...Journal of Marketing 29,1 8 Received June 1994 Information systems in marketing Identifying opportunities for new applications Jari M. Talvinen Helsinki School of Economics and Business Administration, Helsinki, Finland Introduction Over the past three decades, subtle changes in the theory and practice of marketing have been fundamentally reshaping companies. These changes have also been evident in marketing and management related information systems. More and more, companies are faced with the need to control an ever larger and rapidly changing marketing environment. The information processing requirements of companies are expanding as their competitive environments become more dynamic and volatile[1]. To handle the increasing external and internal information flow and to improve its quality, companies will need to take advantage of the opportunities offered by modern information technology (IT) and information systems (IS). Managing marketing information by means of IT has become one of the most vital elements of effective marketing. By collecting and sharing marketing information and by using it to promote corporate and brand image, IS offer new ways of improving internal efficiencies of the firm. Information systems allow dynamic marketing communication between personnel in corporate planning, accounting, advertising and sales promotion, product management, channels of distribution and direct sales. Information technology-based marketing information systems (MkIS) have...
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...RUNNING HEAD: MARKETING INFORMATION 1 Marketing Information System Jonique McClain BUS 339: Marketing Research Instructor: Jeanne Oxley May 16,2016 Starbucks Company was established in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel their dream was to instruct American buyers about the fine espresso drinking background. In 1987 Howard Schultz assumed control over the Starbucks Group, he needed to make the Italian coffee bar encounter in America by making a particular relationship between the clients and their espresso. Just inside a few years they developed from a little espresso business house turning it into a multi-million-dollar player in the business by purchasing just the best espresso accessible and giving the individuals an unmatched store experience. As standing, Starbucks is number one in the forte espresso industry, with more than 12,000 shops in more than 35 nations. Marketing Challenges: Because of the current financial crisis in the world economy Starbucks is forced to call closures of many stores around the world. Another challenge that Starbucks is dealing with is competitors. There are numerous coffee shops all over the world and being able to stand out to generate customers is important. Their main competitors are Dunkin Donuts, McDonald’s, and Nestle in the US and brands like Costa Coffee and Caffè Nero in the UK, the two major markets for Starbucks. It is important for Starbucks to know their competitors...
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...SECTION - I 1 INTRODUCTION TO MARKETING PART I Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Meaning & Definitions of marketing 1.3 Importance of marketing 1.4 Scope of marketing 1.5 Concepts of marketing 1.6 Role of marketing manager in changing environment 1.7 Summary 1.8 Exercise 1.0 OBJECTIVES After studying this chapter students will be able to: Understand the meaning and definition of marketing. Explain the nature of marketing Discuss the importance of marketing Know the scope of marketing Explain the concepts of marketing 1.1 INTRODUCTION The emergence of ‗marketing‘ as a business discipline is of relatively recent origin. Though it has been practiced from the time of barter through money economy to today‘s modern complex marketing system, exchanges have been taking place. The ideas associated with marketing have undergone a great deal of change over centuries. Even after marketing became a full–fledged business discipline. Marketing, more than any other business function, deals with customer. It revolves around the customer. Building relationship based on customer value and satisfaction is at the very heart of modern marketing. The pricing strategies adopted the promotional tools selected; the design, shape and size of the product and the place of sales etc. are all decided after finding out the lifestyle, culture, buying habits and media consumption habits etc of all customers Marketing links producers and consumers together for mutual...
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...Table of contents 1. Introduction 2. Company Background 3. Applied Information system 4. Discussion of input, processing, output, storage and control activities 5. Business benefits 6. Competitive advantages 7. References Introduction In this 21st century, information systems have become as integrated into our daily business activities as accounting, finance, operation management, marketing, human resource management, or any other major business function. Hence, information systems and technologies are the important contributing factors that drive businesses and organizations to success. Besides that, many businesses today are using Internet technologies to Web-enable their business processes and create e-business applications. One of the influential e-business application information systems that support every real world business system is the E-payment system. The payment system is a functioning network that links bank accounts and provides the functionality for monetary interchange which governed by laws, rules and regulations.1 Electronic payment systems (EPSs) are also known as e-commerce payment systems, involving an electronic payment transactions for buying and selling goods or services via internet.1 In other words, the payment process in the e-commerce world can be described as, in most case the customer does not actually see the concrete product at the time of transaction, and the method of payment is performed electronically. Moreover...
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...Philosophy Jia lin kong “Socrates asks Euthyphro whether his view is that the Gods love certain act because they are right, or his view is that those act are right because the Gods love them.” the view of Socrates is that he love the god, he will follow all the acts that the God loves. The first view of “God loves them” is “all the right actions right because the God loves them”; the second view of “God loves them” is “God loves right actions because they are already right.” In those two views, we can realize that Socrates thinks all the things are right if the God loves them. The first as the “God says so”, in my mind that is god always right, as in a family, father says everything will be right. Like someone hits someone, the person who hit someone he must wrong, he doesn’t have any excuse, also “kill is wrong because God says it is wrong. Someone in the world, who is a justice person, to kill a hellion, at the end, he still does the wrong thing, because he kills a person. The second as “seems someone make something right, and then the God make sense to that”, in my mind, that it like “God stipulated certain things to be good is because these things itself are good.” Like the philanthropist, who always does benevolent contribution, everyone thinks that is the right thing. In the world, this is the right thing; they contribute their money for the poor people, those poor people have chance to live. I think that Euthyphro will take the first view, “all the right actions...
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...When we talk about marketing in today’s society, it is no longer about billboard signs or 30 second radios spots. To reach the larger audience you need to market where people or going and the internet is where you can get your bang for the buck. When marketing on the internet you want to get your ads where people are on the internet. Google and Yahoo have one of the highest hit rates on the internet and for any business or corporation looking for exposure those two sites are the place to be. Both of these are exceptional websites to starting your marketing campaign. Both have pros and cons that will meet everyone’s needs. How you choose what is best for you is a personal decision but in the end you should meet your marketing goals. First I will tell you a little about both of these services that are provided by Yahoo and Google. Yahoo is a suite of several online marketing tools, including sponsored search, local advertising, and the Yahoo. I will give a brief detail of similarities and differences between the pricing schemes of both Google and Yahoo. First, let’s start off with the similarities between the two. They both offer what they call PPC “Pay Per Click” service which is an advertising program that involves a payment to the host each time a visitor clicks on a link that leads it to a vendor site. Pay Per Click programs, PPC or Pay For Performance are terrific ways to extend your business reach beyond your city and even state. The growth in web traffic generated...
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...12.5 Human Resource management Information Systems A human resource information system (HRIS) supports the human resources function of an organization with information. The name of this function reflects the recognition that people who work in a firm are frequently its most valuable resources. The complexity of human resource management has grown immensely over recent years, primary due to the need to conform with new laws and regulations. A HRIS has to ensure the appropriate degree of access to a great variety of internal stakeholders, including, the employees of the Human Resources department in performance of their duties, All the employees of the firm wishing it inspect their own records, all the employees of the firm seeking information regarding open positions or available benefit plans, employees availing themselves of the computer-assisted training and evaluation opportunities, managers throughout the firm in the process of evaluating their subordinates and making personnel decisions, and corporate executives involved in tactical and strategic planning and control. let’s see the transaction Processing Subsystems and Databases of Human Resource Information Systems. At the heart of HRIS are its databases, which are in some cases integrated into a single human resource database. The record of each employee in a sophisticated employee database may contain 150 to 200 data items, including the personal data, educational history and skills, occupational background, and the...
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...Information Systems and Software Application BIS/219 April 25, 2012 Abstract Information Systems and Software Application There are many types of information systems and software applications that an organization uses to run their businesses. Today, organization uses the information systems and software applications to broaden their horizons and allow their businesses to function at its full capacity. For example, human resources use the software applications to manage employees, were accounting uses the software applications to help manage the company finances and other applications that help manage the company on day-to-day operations. Every organization has a different agenda and specific duties they must perform. The information systems and software applications helps the organization to run a successful business in todays, environment and help manage every aspect of their business affairs. Also, it will help determined how well a business is doing and which direction the business is going. Business that takes the opportunity to seek investment in this type of software can help take accurate inventory of the company. Three major organizational departments that help run a company is human resources, marketing, and accounting. Human resources gather the information that relates to the employees and the company they uses the information system and software applications to help maintain the company, such as hiring, employees...
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...The Information Systems Department August 4, 2012 XBIS/219 University of Phoenix There are many different departments in a business. I will discuss the human resources department and the sales and marketing department. The human resources department deals with all the recruitment, training, the health and safety, and pay negotiations with unions/workers. Before you use an information system in this department you have to decide on what you need the system to do for you. This is considered the most important step of the Human Resources Software Technology system selection process. The more detailed you are in this step the more likely you will be to find the correct system for your needs. The main purpose of the information system in HR is so companies can manage their benefit plans and their employee information. Next I will be discussing the marketing department. The marketing function carries out marketing research and also organizes advertising and product promotion. Information systems play a role in this department as well. This department has to act as a guide and lead the company’s other departments in developing, producing, fulfilling, and servicing products or services for their customers, with some input from other workers within the company on doing so. They rely on various technologies within the scope of marketing efforts. Computer based information systems can be employed. They aid in better processing and storage of data. The researchers can use this system...
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...Information Systems and Software Applications The world that we live in today is continuously changing and expanding. In order to have and maintain a successful business, you must integrate and use the various forms of technological advancements. Software applications and information systems facilitate businesses in managing all aspects of their business dealings/associations. Accounting, Human Resources (HR) and Marketing are a few of the many different applications that are used in assisting companies in becoming successful. Software and applications for every department are specialized to help the department benefit the organization as much as possible. Accounting The accounting department maintains a record of the funds the organization receives, expends, and has in different accounts, such as banks and stocks. Accounting software has functions for accounts receivable, accounts payable, ledger, inventory, billing, purchasing, and sales. Six different components make up Accounting Information Systems. People, Procedures and instructions, Data, Software, Information technology infrastructure and Internal controls and security measures. Human Resources The human resources department’s main function is to recruit, train, and retain the workforce. Human resources software helps keep track of hours worked and payroll, benefits administration, recruiting, training, HR management information system, performance record and employee self-service. The goal of HRIS is to merge...
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...Business Information Systems • Business Processes - Daily tasks and activities related to Business functioning Business Information Systems Information System Architecture Business Information Systems - Transaction Processing Systems Enterprise Resource Planning Systems Management Information Systems Decision Support Systems Technology Infrastructure Software Hardware Databases Telecommunications and Networks People Procedures Business Information Systems Business Information Systems Suppliers Competitors Business Problems and Opportunities Business Planning Customers Business Problems and Opportunities Organizational Individual Group Enterprise Business Planning Business Objectives (What)) Business Strategy (How) Business Processes Effective Integration Increased Performance Business Objectives (What) Information Systems Essentials, Sixth Edition Business Strategies (How) Information System Architecture Business Information Systems Technology Infrastructure Information Systems Essentials, Sixth Edition Business Information Systems • Various types of information systems that support the business functions in an organization • Types - TPS,MIS,EIS, GSS,GDSS, AI, ES,… • Business Functions - Accounting, Finance, Marketing, Production, Human Resource Management Business Information Systems Marketing Accounting BUSINESS INFORMATION SYSTEM Human R Resource Management Information Systems Essentials...
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...310 Week 2 Discussion Question 1 (UOP Course) BSA 310 Week 2 Discussion Question 2 (UOP Course) BSA 310 Week 2 Individual Assignments Critical Information Systems Paper (UOP Course) BSA 310 Week 3 Discussion Question 1 (UOP Course) BSA 310 Week 3 Discussion Question 2 (UOP Course) BSA 310 Week 3 Individual Assignment Service Request SR-kf-013 (UOP Course) BSA 310 Week 4 Discussion Question 1 (UOP Course) BSA 310 Week 4 Discussion Question 2 (UOP Course) BSA 310 Week 4 Individual Assignment McBride Marketing Paper (UOP Course) BSA 310 Week 5 Discussion Question 1 (UOP Course) BSA 310 Week 5 Discussion Question 2 (UOP Course) BSA 310 Week 5 Team Assignment Service Request SR-rm-012 Paper and Presentation (UOP Course) ____________________________________________________ BSA 310 Week 2 Individual Assignments Critical Information Systems Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Individual Assignment: Critical Information Systems Paper • Write a 3-5 page paper based on one of the following Virtual Organizations: o Smith Systems Consulting. Huffman Trucking. Kudler Fine Foods. • For the selected Virtual Organization, describe an information system critical to the business processes of the organization. Include in your description how this information system has an effect on the organizational structure. ____________________________________________________ BSA 310 Week 3 Individual Assignment Service...
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...BIS/219 Michael O’Neal May 3, 2011 Information Systems and Software Applications With the breakthrough of information system and technology the entire world has altered the way it does business. Software, hardware and the computer has now replaced the work of an individual in a more organize and hasty environment in the global economy. Large and small firms now use the technology to gather, analyze, and report vital information to make them more efficient, competitive and profitable. Applying and running these applications in accounting, Human Resource, and marketing will allow these organizational departments to grow and run more effective and professional. A Human Resource (HR) application that is popular to use is called PeopleSoft. It enables companies to manage employees globally, from one system, while still complying with all laws and regulations (2009). This is especially useful to global companies with thousands of employees because their HR departments are located around the world, and this will reduce the time it may take to search for the information they are looking for. PeopleSoft records employee's benefits, pension, payroll, and stock allowances. Other enterprise applications also have the ability to access this information and link itself to PeopleSoft, such as Microsoft's Active Directory. This makes revising an employee's contact information easier and quicker. Marketing is the department that should be involved in hiring...
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...Domino’s Sizzles with Pizza Tracker Management Information Systems 625 Jacob M. Shannon Walsh University Case Study #1 There has been a definite transition in the pizza delivery business, with massive pizza chains vying for the most innovate way to create and sell their product. Even though this case may be a few years dated, one can still observe these innovations occurring in the present. Through intricate and efficient information systems, these innovations can be a viable and a creative way to get the customers what they want; however, in a different more unique fashion that can appeal to a wide and young demographic. Where one business lacks in quality compared to the other chains, the business can make up for it with innovative strategies for the customer to create the product they want. This in a sense almost gives the company, like Domino’s, a competitive edge when their quality doesn’t match competitors’. Utilization of systems like Pulse, a proprietary point-of-sale system, is an important asset in maintaining consistent and efficient management functions in each of its franchises (Laudon & Laudon, 2012). There are various types of information systems utilized within Domino’s strategy to gain a valid entry in the pizza chain market. One of these systems implemented is the transaction processing system or (TPS), which is utilized within their Pulse network. The transaction processing system serves to perform and record the daily routine transactions necessary...
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