...AGRICULTURAL MARKETING INFORMATION SYSTEM (AGMARK-NET) MARKETING INFORMATION SYSTEM: A marketing information system (MIS) is intended to bring together disparate items of data into a coherent body of information. An MIS is, as will shortly be seen, more than raw data or information suitable for the purposes of decision making. An MIS also provides methods for interpreting the information the MIS provides. Definition: - By Philip Kotler A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, needed, timely and evaluate,and distribute accurate information to marketing decision makers to improve their marketing planning, implementation, and control * Interacts with information users to assess information * Develops needed information from internal and external sources * Helps users analyze information for marketing decisions * Distributes the marketing information ATTRIBUTES OF MKIS: MKIS should be a cross between what managers think they need, what they really need, and what is economically feasible. * Relevance to decision making * Reliability (genuine sources) * Clarity * Precision * Timeliness * Strategic value * Accuracy * Completeness * Authenticity COMPONENTS OF MKIS: The marketing information systems and its subsystems Figure illustrates the major components of an MIS, the environmental factors monitored by the...
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...ICTs for Better Marketing of Agricultural Produce in Bangladesh 1. Introduction Agriculture is the most important sector in the economy of Bangladesh. As the largest private enterprise, agriculture contributes about 21% of the GDP, sustains the livelihood of about 52% of the labour force and remains a major supplier of raw materials for agro-based industries in Bangladesh [1]. The rural economy of Bangladesh is transforming, the specific manifestation is non-farm economy is flourishing. Out of 80% of total population living in rural areas, 46% are employed in the non-farm sector [2]. In Bangladesh, the alarming trend is that income share of lower tier people has decreased, widening gap between the richest and poorest [3]. According to PRSP, 2005, agriculture must grow yearly by at least 4-4.5%. It is apparently possible through increasing agricultural productivity based on modern agricultural technology and a supply chain linking farmers with consumers in the domestic and global markets [1]. In a market economy framework, access to information is crucial in terms of having access to market and getting price advantage in the production process. Unfortunately, there is no separate market for the poor producers of goods and services. Accordingly, access to information may drastically change the situation in favor of the poor producers within and outside the country. Country like Bangladesh where most of its population live in villages and depend on agriculture as their main occupation...
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...Ethiopia with particular emphasis on: Market-led agricultural development strategy A term paper submitted in partial fulfillment of the requirements for the course GaDS 503 Development Perspectives and Political theories. By: Nardos Legesse School of Governance and Development Studies College of Law and Governance (M.A Development Management) Hawassa University Hawassa January, 2013 List of contents Contents page 1. Introduction………………………………………………………………………………….…1 2. Working towards market led agricultural development……………………………………….2 2.1 Agricultural developments- key to poverty reduction………………………………...2 2.2 Agricultural development not driven by market forces can’t be rapid and sustainable.3 2.3 The role of markets in productivity of agricultural sector …………………………... 4 2.4 Building an agricultural marketing system…………………………………………....5 2.4.1 Grading agricultural product……………………………………………..….5 2.4.2 Provision of market information………………………………………...…..5 2.4.3 Promoting cooperatives…………………………………………………...
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...COOPERATION) DIRECTORATE OF MARKETING & INSPECTION BRANCH HEAD OFFICE NAGPUR MRPC-70 1 POST-HARVEST PROFILE OF SUNFLOWER CONTENTS Page No. 1.0 INTRODUCTION 1.1 1.2 2.0 Origin Importance 4-5 4 5 6-9 6 7 9 10-36 10 10 11 14 14 25 25 26 27 29 31 32 33 PRODUCTION 2.1 2.2 2.3 Major producing countries in the world Major producing states in India Zone-wise major commercial varieties 3.0 POST-HARVEST MANAGENENT 3.1 3.2 3.3 3.4 Post-harvest losses Harvesting care Post-harvest equipments Grading 3.4.1 Grade specifications 3.4.2 Adulterants and toxins 3.4.3 Grading at producers’ level and under Agmark 3.5 3.6 3.7 Packaging Transportation Storage 3.7.1 Major storage pests and their control measures 3.7.2 Storage structures 3.7.3 Storage facilities i) Producers’ storage ii) Rural godowns iii) Mandi godowns iv) Central Warehousing Corporation v) State Warehousing Corporations vi) Co-operatives 3.7.4 Pledge finance system 36 Page No. 2 4.0 MARKETING PRACTICES AND CONSTRAINTS 4.1 4.2 4.3 4.4 Assembling (Major assembling markets) 4.1.1 Arrivals 4.1.2 Despatches Distribution 4.2.1 Inter-state movement Export and import 4.3.1 Sanitary and Phyto-Sanitary requirements 4.3.2 Export procedures Marketing constraints 37-45 37 38 39 39 39 40 43 44 45 46-48 46 48 50-53 54-56 54 55 55 56 58-63 58 61 63 66-68 66 68 70-71 72-73 5.0 MARKETING CHANNELS, COSTS AND MARGINS 5.1 5.2 Marketing channels Marketing costs and margins 6.0 7.0 MARKETING INFORMATION AND EXTENSION ALTERNATIVE...
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...American Journal of Experimental Agriculture 4(12): 1680-1696, 2014 SCIENCEDOMAIN international www.sciencedomain.org Market Information and Extent of Agricultural Commercialization: Empirical Evidence from Smallholder Farmers in Effutu Municipality of Ghana Edward Martey1* 1 Savanna Agricultural Research Institute of the Council for Scientific and Industrial Research, P. O. Box TL 52, Tamale, Ghana. Author’s contribution This whole work was carried out by author EM. th Original Research Article Received 26 March 2014 th Accepted 14 May 2014 th Published 29 July 2014 ABSTRACT Aims: Agricultural commercialization literature has shown that access to market information influences market participation by smallholder farmers. However, documentation on which type of access to market information influences the extent of market participation in the study area is missing. Therefore, this paper analyzed the effect of the different types of access to market information on the extent of agricultural commercialization by using data on smallholder maize farmers in the Effutu Municipality of Ghana. Study Design: The study basically used primary data collected through farmer interviews. A structured questionnaire was used to collect information on demographic characteristics, institutional factors, production, marketing and post-harvest activities. Place and Duration of Study: The study was conducted in 15 communities of Effutu Municipality of Ghana between April and May, 2011. Methodology:...
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...Working Paper Series No. 16 Agricultural Marketing and Supply Chain Management in Tanzania: A Case Study Elina Eskola 2005 __________________________________________ ______________________________ 2 Success under Duress: a Comparison of the Indigenous African and East African Asian Entrepreneurs ESRF Study on Globalisation and East Africa Economies ARGICULTURAL MARKETING AND SUPPLY CHAIN MANAGEMENT IN TANZANIA: A CASE STUDY Elina Eskola12 ABSTRACT This study describes the prevailing marketing arrangements in Tanzania at local, regional, national and export markets using Dar es Salaam, Ifakara, and Mtwara as case study examples. The major impediments for trade in Tanzania has been categorised into three groups: 1) Physical infrastructure, 2) know-how and capital, and 3) institutional framework. Insufficient physical infrastructure in terms of roads increases the cost of transportation, works as an informal market barrier, forms a wedge between the supplier price and consumer price, and increases the loss of perishable products. Lack of know-how shows in poor market orientation and business skills, and leads to difficulties in managing and obtaining loans. Furthermore, the current institutional framework is unable to support the formation of strong traders and producers’ associations and other representative bodies to enhance capacity building and to bargain for fairer terms of trade. In addition, the lack of market information and the weak legal framework...
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...this process as explained in below. I) Market Information Sharing of market information among supply members is a complex issue in food supply chain as there are many stake holders...
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...MANAGEMENT INFORMATION SYSTEM IN AGRO-INDUSTRY | COURSE ID: MIS105SECTION: 2 | PREPARED FOR:ASHIK IMRAN KHAN | PREPARED BY-NAME: EMRAN SAYEEDID: 1130833030NAME: CHOWDHURY SAIMA TABASSUMID: 1210194020NAME: MONOLOVA SAMARUKHID: 1210368630NAME: SHOAIB AHMEDID: 1210009030NAME: NISHAT TASNEM EASHAID: 1211168020 | * ABSTRACT- 4 * CONCEPT OF MIS- 4 * FIELD OF MIS DEALS WITH- 4 * AGRICULTURE- 6 * AGRO-SOCIETY AROUD THE GLOBE- 7 * PERSPECTIVE FROM BANGLADESH- 8 * MIS IN AGRICULTURE- 10 * MANAGEMENT IFORMATION SYSTEM IN ACTION- 11 * AGRICULTURE, MIS AND BANGLADESH- 22 * AGRO-SOCIETY OFBANGLADESH BELONGS TO- 23 * CHALLENGES FACED BY AGRO-INDUSTRY OF BANGLADESH- 24 * POSSIBILITIES FROM AGRO-INDUSTRY OF BANGLADESH- 25 * THE GOALS THAT BANGLADESH GOVERNMENT SHOULD ACHIEVE TO DEVELOP ITS ECONOMY AND AGRO-INDUSTRY- 25 * AND WITH MIS- 25 * USING MIS IN AGRO-INDUSTRY MARKETING- 26 * LASTLY- 27 INDEX ACKNOWLEDGEMENT NAME: EMRAN SAYEED NAME: CHOWDHURY SAIMA TABASSUM NAME: MONOLOVA SAMARUKH NAME: SHOAIB AHMED NAME: NISHAT TASNEM EASHA ABSTRACT We are reporting on...
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...Introduction to Cooperative Marketing Zvi Galor www.coopgalor.com 1. Introduction - What is marketing? There exist today a wide variety of concepts of marketing and its nature. The very definitions of marketing have also undergone considerable development in the second half of the 2nd century, which is reflected in the literature mentioned below. Today we encounter several basic concepts of marketing and its nature. The five main marketing concepts are listed below [1]: - "The production approach - being a managerial orientation assuming that customers would prefer products which are both accessible and affordable. The main managerial function would then be the improvement of production efficiency and of the distribution system. . The product approach - being a managerial orientation assuming that customers would prefer products of the highest quality for a given price. The firm should accordingly devote its main resources to improvement of product quality... The sales approach - being a managerial orientation assuming that customers would (or would not) acquire the firm's products, in proportion to the efforts made by the firm to generate an interest in the product. The firm should accordingly locate potential customers and try to convince them, sometimes aggressively, that its products are something they cannot do without... The marketing approach - being a managerial orientation maintaining that the key to the attainment of the firm’s...
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...Agricultural Journalism Definition-principles-Purpose- Importance & Functions Farm / Agricultural Journalism In the era of knowledge, intensive agriculture farmers need timely and local specific information about their farm practices. Farm journalism can play very crucial role in collection, processing and dissemination of information according to need of the farmers. The farm journalism should be based on scientific research and should be timely, local specific and according to needs of farmers. Concept of Farm Journalism A journal was originally an account of daily events. The word “joun” means day. The habit of keeping diaries or daily account gradually led to the evolution of the word journalism. It may also mean the editorial or business management of an agency engaged in the collection and dissemination of news. Journalism is a systematic process of gathering, writing, interpreting, processing and disseminating public opinion, public information and public entertainment for publication in newspaper, magazines and broadcast (Wolsley, 1969). Farm journalism may be defined as the collection and processing of facts, converting into local specific and need based and dissemination of timely information to the farmers by different methods of communication. Agricultural journalism is a specialized branch of Journalism which deals with the techniques of receiving, writing, editing and reporting farm information through the media like newspapers, periodicals...
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...THREATS 6 MARKETING OBJECTIVES 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 MARKETING STRATEGIES 7 Product Strategies 7 Price Strategies 8 Place Strategy 8 Promotion Strategies 9 TACTICS AND ACTION PLAN 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 MONITORING PROCEDURES 11 Introduction As a proactive, innovative leader in the electronics industry, Company G maintains its position as the brand recognized for excellence, reliability and high quality, and further expands its ever-growing market dominance with the addition of agricultural products. The Chix-Trax farm management software and cruelty-free chicken tracking device allows farmers to observe flock behavior, and adjust environment to better support production and flock health. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The new Chix-Trax Chicken Management software and gentle, effective tracking band provides farmers with the solution to their flock management issues by using real-time satellite uplinks to collect and analyze data necessary to identify flock behavior patterns including feeding movements, egg production, breeding and brooding cycles, and interactions of flock members. Also included are modules to link to social media networks, allowing farmers to readily share pertinent information and to advertise...
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...AGRI-PINOY CORN PROGRAM Print Email Corn is the second most important crop in the Philippines. About 14 million Filipinos prefer white corn as their main staple and yellow corn accounts for about 50% of livestock mixed feeds. Some 600,000 farm households depend on corn as a major source of livelihood, in addition to transport services, traders, processors and agricultural input suppliers who directly benefit from corn production, processing, marketing and distribution. Corn is also processed into high value products, such as cornstarch, corn syrups, corn oil, gluten and snack foods. The Department of Agriculture’s Agri-Pinoy Corn Program aims to increase production of quality corn and also cassava for human consumption, feeds and industrial uses, as well as empower the farmers and increase their income, thereby improving their quality of life. Overall strategy is to fast track the expansion of hybrid corn, cassava and other feed crops production to achieve food and feed self-sufficiency, enhance the competitiveness of the domestic livestock and poultry sectors through cheaper feed inputs as well as generate jobs in rural communities. Program Components I. PRODUCTION SUPPORT SERVICES Activities under this component are geared towards showcasing cost—reducing technologies which are efficient, effective, and economical towards global competitiveness and productivity. A. White Corn Seed Production and Exchange Subsidy Production and distribution of quality registered...
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...FACTORS AFFECTING SMALLHOLDER COFFEE PRODUCTION IN KARAGWE DISTRICT, TANZANIA FACTORS AFFECTING SMALLHOLDER COFFEE PRODUCTION IN KARAGWE DISTRICT, TANZANIA By Rodrick Wilbroad Mugishagwe A Dissertation Submitted in Partial/Fulfilment of the Requirements for the Degree of Masters of Science in Economics (Project Planning and Management) of Mzumbe University 2015 CERTIFICATION We, the undersigned, certify that we have read and hereby recommend for acceptance by the Mzumbe University, A dissertation entitled Factors Affecting Smallholder Coffee Production in Karagwe District, Tanzania, in partial/fulfilment of the requirements for award of the degree of Master of Science in Economics (Project Planning and Management) of Mzumbe University. ___________________________ Major Supervisor ___________________________ Internal Examiner External Examiner Accepted for the Board of ………………………………… _________________ DEAN/DIRECTOR, FACULTY/DIRECTORATE/SCHOOL/BOARD DECLARATION AND COPYRIGHT I, Rodrick Wilbroad Mugishagwe, declare that this dissertation is my own original work and that it has not been presented and will not be presented at any other University for a similar or any other degree award. Signature ____________________________ Date ________________________________ © This dissertation is a copyright material protected under the Berne Convention, the...
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...that makes the farm an old fashioned home with diversified crops, fruits and domestic animals sufficient to meet the household needs will still find agriculture one of the most satisfying forms of existence.” By Calvin Coolidge As Mahatma Gandhi said, "Real India lives in villages”. Nearly two-thirds of its population depends directly on agriculture for its livelihood. Agriculture is the backbone of the Indian economy earlier it had a major contribution in Indian economy, at the time of independence it was 33.3 percent which is increased to 56.5 percent in 2013. Current agriculture marketing system in the country is the outcome of several years’ planed work of Indian government and fourteen five year plans including few Prime Minister’s special plans for rural people. The efforts took place immediately after the independence of the nation. The foundation of markets is to provide market to agricultural produce and supporting them with minimum support price so that farmers get a healthy margin for their produce. This will encourage them to take agriculture as one of the mean for their livelihood. SUMMURY The central and state government equally responsible for the matters related with agriculture and agriculture market system. In the initial stages Five Year plans has focuses on the infrastructure development in the specific sector. In 1960’s the focus moved on the institutional building such as Central Warehousing Corporation, Food Corporation of India. The National Commission...
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...Modern information systems are designed not only for the purpose of collecting, gathering, generating, processing, storing and packaging information but for the dissemination or distribution of information as well. Information dissemination principles are therefore essentially part of the criteria used for evaluating information systems. Information dissemination is an important part of information systems management since the concept is part of the information life cycle that information systems are designed to complete. Without information dissemination the information life cycle is incomplete thus making it imperative that information systems be evaluated on that basis. For the purpose of this discussion, the Agricultural Market Information System (AMIS) shall be evaluated based on information dissemination principles. However, before making an attempt to evaluate the information system, it is important to comprehend what the concept of information dissemination entails and the principles thereof. Dissemination of information refers to “the distribution of information to the general public usually conducted by the government or an agency specifically given authorisation to release information for any public sector” (Fyler, 2011). The information released to the public is normally regulated by the government in terms of its content and quality of content. However, it is important that specific information is disseminated to the various groups of people that the information concerns...
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