The

MARKSMAN
VOL. 2 | ISSUE V | OCT’11

K J SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

FESTIVE MARKETING
Celebration time for buyers and sellers alike!

INSIDE

and more !
4 Ps of Anna
Hazare’s Campaign

Guerilla Marketing

No Money marketing Old Monk

EDITOR’S DESK
Dear Readers,
At the onset of this festive season, we bring to you a riveting, celebratory and insightful festive edition of your very own MARKSMAN! This issue is our basket of wishes to all our readers thanking you all for your encouragement, suggestions and unstinted support. We shall continue to strive towards excellence; learning and raising the bar at each leap! The coming few months, beginning Diwali to the New Year, are going to be full of merriment and ebullience. Ring in the revelry with our cover story on Festive Marketing! Read on how companies hit full throttle with promotions, offers and advertising campaigns to leverage the occasion. We hope you appreciate the element of surprise! Our special story shall take you through some intriguing and creative Guerrilla marketing. Indulge yourselves with MARKSMAN traditions such as TWEETS, ITS ALL ABOUT AD-ITUDE, REWIND and get acquainted with our new addition “SQUAREHEAD”! We, at Interface are overwhelmed by the increasing number of entries we have been receiving in response to our call for articles. We take this opportunity to thank all our readers for their enthusiasm and for making our job more challenging- we love it! Keep writing in! We would also like to congratulate the winner of our featured articles section Mr. Abhimanyu Sukhwal. Our featured articles shall take you through the unique, penniless marketing of Old Monk; explore how 4Ps are being used to sell not just products or services but also socio-politico awakening, case in point, AntiCorruption campaign by Anna Hazare; next we open the Pandora‟s box