...and nail art pens. The target market for this ad includes women who want fashionable colors and designs for their nails. Sally Hansen provides that want with a new product and fun, fashion shades. Does the ad convey the value that the product will offer the customer? The ad conveys the value of having fashion at your fingertips and being able to have salon quality nails quickly with Sally Hansen’s conditioning formula that allows nails to dry quickly. The nail pens’ formula also has panthenol, vitamins, and UV protection. The nail art pens provide a pen point to activate color that allows the consumer to design nails easily and according to their standard. The ad itself displays various designs that customers can rip out of the magazine and keep to mimic themselves. The nail art pens offer consumers value with water based nail polish that can be wiped away clean if a mistake is made and can work on top of any nail color. Customers are not only getting a design tool but a top coat. Where does the...
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...simple life style. The need for different ways of relaxation have been increasing and the locals live within has an extremely high demand for their choices in traveling, dining and cultural information. With the strong influence from the east and the west, combining with its own root from China, this created a high diversity of acceptance from the people within this city. There are many types of magazines that accommodate the reader’s need locally, from gossip to politics, gadgets to latest fashion. One of the most outstanding out of all is the ‘U Magazine’. Under Hong Kong Economic Times Limited, this publication was launched in 2005, offering an all-inclusive leisure guide in Hong Kong, consisting three individual parts with five topics – U Travel, U Food combine with U Life, U People combine with U Style. Target Audience The purpose and genre of U magazine is somewhat obvious. The front cover, main content and its images all represents strongly the message they are trying to put through, a luxurious yet affordable relaxation and leisure. Within the three parts of this magazine, the main part that is always on show as the front cover booklet is U Travel, the front cover of this part generally shows an image of a desire destination for traveling. Its major genre is traveling, dinning,...
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...dollar deal with our fashion magazine, Zoelle, provided we changed the magazine's appearance to attract a broader European audience. As production manager, my job was to lead and supervise a staff of 30 to match Nancy's vision, working closely with the design team, photographers, production staff and marketing team. After three weeks of heavy brainstorming, we developed a fresh appearance for the magazine. I invited Nancy to a meeting with me and three of our executive producers. I shared with her the strategy we had created in order to solve our appearance problem, as well as estimated costs and complications. Nancy agreed that the direction our magazine was going fit well with her vision and audience, and that JPH would be happy to work with us within the next week. Although the team was excited to accept the offer, I was concerned that we were not prepared to complete the project so quickly. Though the executive producers did not understand, as our production team was to begin work on the next issue the following day, I explained that there may include deep financial consequences if we rush into the process. I wanted to ensure that JPH received a consistent layout from Zoelle magazine. Nancy agreed to wait until the upcoming issue was complete before beginning work on the new look. We began work the following Tuesday, after the latest issue was produced. I collaborated with an eight member marketing team to develop new branding for our magazine and mediated this branding...
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...with our fashion magazine, Zoelle, provided we changed the magazine's appearance to attract a broader European audience. As production manager, my job was to lead and supervise a staff of 30 to match Nancy's vision, working closely with the design team, photographers, production staff and marketing team. After three weeks of heavy brainstorming, we developed a fresh appearance for the magazine. I invited Nancy to a meeting with me and three of our executive producers. I shared with her the strategy we had created in order to solve our appearance problem, as well as estimated costs and complications. Nancy agreed that the direction our magazine was going fit well with her vision and audience, and that JPH would be happy to work with us within the next week. Although the team was excited to accept the offer, I was concerned that we were not prepared to complete the project so quickly. Though the executive producers did not understand, as our production team was to begin work on the next issue the following day, I explained that there may include deep financial consequences if we rush into the process. I wanted to ensure that JPH received a consistent layout from Zoelle magazine. Nancy agreed to wait until the upcoming issue was complete before beginning work on the new look. We began work the following Tuesday, after the latest issue was produced. I collaborated with an eight member marketing team to develop new branding for our magazine and mediated this...
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...ADVERTISING SALES & PROMOTION | INTEGRATED MARKETING COMMUNICATION | Submitted by :Submitted to: Aisha Rizwan BS(Hons) Management 7th Semester – 2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9 Youth’s Companion 10 Price Decreases Attract Larger Audiences 10 EARLY 20TH -CENTURY DEVELOPMENTS 11 NEWS MAGAZINES 11 PICTURE MAGAZINES 12 INTO THE 21ST CENTURY 12 INFLUENCE OF THE INTERNET ON THE MAGAZINE INDUSTRY 13 ONLINE-ONLY MAGAZINES 13 MAGAZINE-LIKE WEBSITES 15 PRINT MAGAZINES WITH ONLINE PRESENCES 15 PAKISTANI MAGAZINES 17 ENGLISH 18 URDU LANGUAGE 18 URDU MAGAZINES FOR CHILDREN 19 ENTREPRENEURSHIP DEVELOPMENT INSTITUTE 20 INTRODUCTION 21 VISION 21 MISSION 21 PORTFOLIO 22 STARTUP MAGAZINE 22 INTRODUCTION 23 MAGAZINE PROFILE 23 FEATURES 23 CREATIVE BRIEF 24 MEDIA PLAN 27 SITUATIONAL ANALYSIS 28 MARKETING ANALYSIS 28 PRINT MEDIA 28 DIRECT MEDIA 28 SOCIAL MEDIA 29 RADIO AD 29 MEDIA OBJECTIVES 29 MEDIA STRATEGY DEVELOPMENT AND IMPLEMENTATION 29 EVALUATION AND FOLLOW UP 30 PRINT ADS AND ITS DIFFERENT VERSION 31 RADIO ADVERTISEMENT 41 SCRIPT 41 PRINT IS NOT DEAD 42 ACKNOWLEDGEMENT EXECUTIVE SUMMARY ...
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...I am allowing myself to write you this letter about an issue that I feel strongly about. I am a teenager going to school in Switzerland. I am writing you this letter to express my own personal opinion on the matter of sexism. How your magazine contains advertisements that encourage sexism. I fully understand it is not your company that creates such adverts but you make the choice to use them in your magazine. I hope after having read this letter you will have the will to reconsider the use of these sexist advertisements in your magazine causing your audience to suffer different consequences. In your magazine, you include advertisements playing on stereotypes of women. The models in these advertisements are often naked or almost naked...
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...TO: Michael Neystat, Office Manager FROM: Sofya Beckerman, Secretary DATE: September 8, 2011 SUBJECT: Obtaining a better magazine for our office Michael, At out last meeting together you have asked me to look for a magazine that would be beneficial to our neurology practice. In my recent search through all the current publications I came across three very similar magazines. I would like to present to you the three publications and explain in detail the benefits of each one. * “Neurology Now” is a bi-weekly publication. It delivers credible, most up-to-date articles for the neurology professionals. It touches on many subjects like Alzheimer’s disease, stroke, multiple sclerosis and Parkinson’s disease. It also offers a lot of new technology instruments like articles on eReader, Ealerts with Personalized Alert Management and CME XtraCredit. EReader would allow the physicians to read the latest articles on their electronic reading devices without having their laptop around. EAlerts would allow the physicians to know what is being published ahead of time. CME XtraCredit is earned when the physicians answer online clinical questions. * “Neurology” is a monthly journal. It is said to be the premier peer-reviewed journal for clinical neurologists. It is the leading worldwide neurology journal directed to physicians concerned with diseases and conditions of the nervous system. The articles are up-to-date on all major issues in the neurology...
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...£18000 | May | £43000 | £21000 | June | £49000 | £24000 | July | £49000 | £23800 | August | £52000 | £25000 | September | £47000 | £20000 | October | £34000 | £12000 | November | £31000 | £8600 | December | £18000 | £5000 | * In their first year Sharma and Ryan received 2,080 orders * Closing stock was £12000 * Rent on their factory premises was £6500 per quarter. * Non-domestic rates were ten instalments of £1,800. * Sharma and Ryan employed four machines operatives who were paid £1,400 per month * The telephone bill was £60 per month and post £200 per month. * Distribution costs via a courier were £10 per order. * They advertised in a local magazine for the year at the cost of £35 per week, and quarterly in a specialist trade magazine at £500 per advert. Other expenses include: * Repayment of bank loan (£1,000 per month) * Light and heating bills (£2,000 per quarter) * Insurance (£800 per annum, or year). Sharma and Ryan had fixed assets to the value of £105,000 at the start of the year which they had decided to depreciate on a straight line method at ten per cent per year. At the end of the year they owed £15,500 to suppliers and were owed £41,000 from customers. There was £17,160 positive balance of cash in the business. Sharma and Ryan thought it had been a good first year and decided to reward themselves for all their hard...
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...Chapter 1 Introduction Background of the Study In the world of reading, our interest is one of the most salient factor that needs to be consider. It depends on the reasons why we read a certain material. We read because we are force to do so, for school requirements or we read we like it. If we like to read, reading materials matters most. Among the four macro skills in learning, Reading is the most important that a person needs to acquire because it is a vehicle that can be used to know and discover the world of learning and experiences. Reading defined as the process of decoding the printed materials. It is the very important aspect in education. It is basic tool of all subject areas. As stated by Santiago (2003) of Department of Education, National Capital Region. Reading is the mother of all skills. Reading is one of the myriad vehicles that provide readers with opportunities to anchor their spaceship of eagerness and interests – to know and discover the secrets behind the wonderful planet of vision and ideas. (Violesa S. Adrian) However, students nowadays, reading is taken for granted. They access to almost anything electronic such that old habits like playing street games or even reading have almost gone extinct. And one important educational issue is to increase the amount of interesting reading that students engage in. The bulk of the research in this area examined text characteristics that contribute to making reading materials more interesting. Gregg Schraw...
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...Look at a Vogue magazine; welcome to the imaginary world of the "ideal." Nobody has a bad day, as they are too busy being perfectly happy, perfectly rich and perfectly successful. Everything is make-believe; so much for aspiration! However, walk down the street or look in the mirror and it becomes a case of welcome to the "real" world, us. Where everyone is in all shapes and sizes, colors and ages. Like in the book The Mouse that Roared, the authors shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. In the fashion industry I feel that it is the same way, while forty percent of the United States is obese, Vogues magazines and many others show those unreal skinny bodies that everybody is dying to have. The fashion industry has shaped women’s ideals of what to wear and what to look, and until the industry can shift from encouraging people to be a shape which nature never intended them to be, however, the media will continue to form young people’s view of the world, a world that is apparently populated by only thin girls. The words "eat" and "boring" are usually never found in the same sentence, but leave it to a supermodel to accomplish this task. Bodies in a bathing suit, underwear, or a skimpy tank top flood magazines magazines today. How many times have you flipped through the pages of a Vogue magazine and spotted an article...
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...Evaluation The brief I chose to work with for my coursework was Brief 2, which stated that I was to create a new lifestyle programme for the company Synopticity Productions. I chose to produce a two-minute segment from a television magazine programme that focuses on a lifestyle issue which in this case is fashion and beauty, and a front-page cover with additional two pages for a specialist magazine, to encourage the hype for the upcoming programme. For my broadcasting piece, I planned to create a review of a lifestyle related event, which will be a fashion show for the summer season. Therefore, I created a review called ‘Poise Summer Fashion Show 2014 Review.’ The basic idea for this moving image piece is to resemble similar codes and conventions to that of a reality television programme or event such as Project Runway and the Victoria Secret Fashion Show, in which the actors in this piece are continuously filmed, as it is designed to be entertaining rather than informative. The primary target audience for the fashion show review is initially targeted on a strong niche group of females between the ages of 16-35 years, who will most likely have a strong interest in high-fashion. However, as this moving image piece includes both genders, male audiences may also have an interest in it. Therefore, in order to appeal to our secondary audience, we try and balance this by incorporating the use of interviews...
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...Essay on a Miss Representation Images of women are presented in all different kinds of mass media. Such images of women in the media portray the ideal women’s body as very thin and as a sexual object. These unrealistic images are particularly found in women’s magazines all over the country. Many young women between the ages of 14 and 32 hold these unrealistic and unattainable images of ideal models’ bodies. There are numerous studies regarding the negative effects of women’s body portrayal in the media. Two of these studies, cultivation theory and self-schema theory, explain why and how women internalize unrealistic and unattainable ideal body images in three ways: women’s body objectification, repetitive exposure to unrealistic images, and women’s internalization of the idealized body. These cause women to have eating disorders and low self-esteem. Women should be aware of theses subtle but strong influences and these negative effects should be eliminated. Many fashion magazines objectify the woman’s body in order to sell products by portraying women in very sexual ways and by emphasizing women’s body images rather than women’s health and ability. For instance, a recent American Apparel ad in a magazine, with the copy “now open,” sends the message that a woman in the ad spreading her leg widely is open for sex. This sexual availability of the woman in this ad implies that she can be had by anyone. Usually the copy in advertisements is short, but has influential messages...
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... | | | | |Grade: |/100 | Viewpoints Comparison Redjon Xhafa May 25 2014 A paper submitted in partial fulfillment of the requirements of BC 301 Critical Thinking ……… address Naxou 5-7 Email tzafasalex@yahoo.com course instructor Cesselin Todorov ……… ……… ……… Viewpoints Comparison After searching about magazines, the author decided to write about an article presented in two magazines that each of them focuses on different material but still talk about news. These two magazines are both online magazines and they are...
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...There is no formal introduction, but in paragraph 2 the author explains their position on the study and mentions past literature to back up him/her up. The author also uses a descriptive approach when beginning this article to let the readers know who the author was studying and why this study was important. Title for the Study The title reflects the central phenomenon being studied. The title also reflects the people that are being studied but not the site where they are being studied. Problem Statement The problem statement does indicate an educational issue. The study tries to advocate using teen magazines as a mean of teaching and that the magazines need to be placed in the classrooms. The author has provided ample evidence that this issue may be important. The author feels that the magazines are vital tool in the four girls’ life and reading magazines may evolve into other reading. The author chose this issue based on her personal experience because she spent a year following the participants and gathering information. This study displays many qualities of a qualitative study for example, in paragraph 2 the author looks at the problem of young female adolescents and how they feel about themselves. Another example would be the data collection and the small number of participants. Review of the Literature The literature in this study does not play a huge role, which is consistent with qualitative studies. The author does however document the reading...
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...sources when doing research. The first important difference between scholary, popular, and trade sources is who they are written by. Scholarly sources are written by scholarly authors. These are people who are experts in the field that they are writing about. They usually have one of more phds.Occasionally you will see scholarly scources written by phd canidates or people with master degrees. On the other hand popular degrees are written y non-experts. Journalists and freelance writers make up a large percentage of the authors of popluar sources. Ocasssionally you will see a popular publication about a certain topic written by an expert. But just because the author is a scholar doesn’t make the article scholarly. Trade magazines, also known as professional magazines or journals, are publications about skilled work that require special knowledge and skills but people don’t get advanced degrees in those fields. Articles and trade journals are written by people with extensive training, experience, and relevant certifications in theor fields regardless if they have college degrees. The second important difference points out that it’s not only important who wrote the article but who it is written for. Scholarly articles and books are written for fellow experts in a specialized sunject area. They are also read by undergraduate and graduate students who are taking courses in that area. Because they are intended for fellow experts, scholarly articles use advanced specialized vocabularly...
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