...Dr. Shirley Todd McLaughlin, CLU, ChFC - MKT 500 Marketing Management Week 10 Assignment 5: Marketing Strategies “Peloton Cycling” Anthony Pastore 6.9.12 Executive Summary- Marketing Plan Peloton Cycling The market- The target market for Peloton Cycling will be towards the cycling community. Since I have been an avid cyclist for twenty years, I am familiar with the network of cyclist including events, shops and organizations. The plan and focus of Peloton Cycling will be to attend, participate and host cycling events in order to advertise our product and inform the community of our mission. In addition to targeting the cycling community, the target will also include to the community who are interested in a healthy lifestyle, including the triathlete. The potential audience for the marketing plan will include a full range of the cycling community including the avid cyclist, the professional looking for an extra edge, the intermediate cyclist riding in order to maintain a healthy life style and a family who enjoys biking. In addition, the target will include the mountain bike trail rider. The plan for Peloton Cycling to reach its target audience will include the participation and hosting of cycling events. In addition, during the cycling events, Peloton Cycling will distribute shirts, stickers and fliers, in addition Peloton Cycling will build relationships with local cycling clubs who normally host cycling events and guide group rides. Peloton Cycling will...
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...and Kevin. Marketing Management. 13 pg 14 ), this technique offers as profitable marketing strategy to retail stores. Value is important because it provides customer satisfaction. “Satisfaction reflects a person’s judgment of a product’s perceived performance in relationship to expectations” (Keller, Philip Kotler and Kevin. Marketing Management. 13 pg 14). 2. Question : (TCO A, B, C) How would you describe relationship marketing? Why are these relationships so important to successful marketing? Student Answer: The text defines relationship marketing as "building enduring relationships with people and organizations in order to earn and retain their businesses". Relationship marketing many benefits. It allows the business to build referrals, reduce marketing expenses and allows for company growth in a way that is aligned with the core customer needs. It helps the company focus on retaining their customers and keeping them satisfied which will in turn help build their marketing network and in turn build profitable business relationships with the companies and people in the network 3. Question : (TCO A, B, C) What are the similarities and differences between holistic marketing and integrated marketing communications? Student Answer: Holistic marketing recognizes the breadth and interdependencies of marketing program design, development, and implementation – “everything matters” in marketing. Integrated marketing communications...
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...to reach a large section of customers by different innovative promotional campaigns. Moreover discounts, rebates, relaxing of interest rates on loan during crisis etc. has helped to gain popularity as well as confidence among its customers. HSBC also keeps a strong focus on the services that it offers to the customers. It offers personal banking services, consumer finance, commercial banking, corporate investment banking and market, private banking etc among 100 million customers spread all over the world in a very professional and efficient way .This has helped to boost up the confidence level of the customers to a great extent. Also its professional attitude towards understanding the different hitherto untapped segments like niche marketing or targeting a specific demographic segment has led to its success story. 2. Where is HSBC vulnerable? What should it watch out for? Ans. The vulnerability of HSBC lies in its business model. It has expanded into a true international bank starting from a small unit in UK with its vision as 'World's local bank' by providing the customers local touch and...
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...MGMT 120 Principles of Marketing Lecture 4: – You need to have your group ready by due date. Group submission form available for download on website. Marketing Environments Resources and Objectives of the Firm Competitive Environment Direct Market Environment Cultural and Social Environment Economic Environment Political and Legal Environment External Market Environment Technological Environment The Marketing Environment: Internal • It is about the company Company mission, structure and culture, financial situation, technology, production, quality control programs, R&D (research and development), relationship with suppliers/agents/customers. • Objectives should set the course – Should be socially and economically useful – Should organize to innovate, implement strategies – Should sustain profitability – Helps to have a mission statement • • It is about strength and weaknesses It is usually controllable. Hierarchy of Objectives Company Objectives Production Objectives Finance Objectives Product Objectives Marketing Objectives Place Objectives Personal Selling Objectives HR Objectives Promotion Objectives Mass Selling Objectives R&D Objectives Price Objectives Sales Promotion Objectives MGMT 120 Lecture Notes ©Professor Freddy Lee Resources vs Opportunities Limitation of resources ??? ?? ??? ?? Financial Strength Producing Capability and Flexibility Marketing Strengths The Marketing Environment: External • • • • It is about the macro-environment...
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...all efforts to obtain group business. Makes commitments to a convention or a group function. Works closely with advertising agencies in the development of all printed matter and promotional programs. (Walker 93) Walker, John R. Hotel & Restaurant Mgmt for Devry Ebook. Wiley Custom Select, 7/4/09. VitalBook file. 2. What factors would you utilize to determine whether or not a sales department in a full-service hotel is organized for success? A successful sales department usually has a fully stocked reference library that contains the following: copies of booking reports from other hotels in the chain, research of past conventions in the city from the Convention and Visitors Bureau, city and state manufacturer directories, pertinent telephone directories, city directories, world convention dates, a directory of associations, and a standard directory of advertisers. (Walker 94) Walker, John R. Hotel & Restaurant Mgmt for Devry Ebook. Wiley Custom Select, 7/4/09. VitalBook file. 3. What information should be included in a function book entry? Lists all group business and the guest rooms, meeting space, and other items the hotel has committed for a particular period. (Walker 98) Walker, John R. Hotel & Restaurant Mgmt for Devry Ebook. Wiley Custom Select, 7/4/09. VitalBook file. 4. Why is a one-stop service contract important for an association executive? This would be important due to everything that is needed is in one contract and the executive does not have to...
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...2014-2015 MID-TERM EXAM SCHEDULE [Revised on October 12, 2014] Day 1: Saturday (October 18, 2014) TIME Campus 1, 5 & 4 PRINCIPLES OF ECONOMICS ECONOMIC GEOGRAPHY MEASUREMENT & INSTRUMENTATION BASIC PLANNING CATERING & BANQUET MGMT. [THM] SELECTION AND STAFFING [HRM] INTRODUCTION TO PSYCHOLOGY Campus 7 SECTIONS A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R A,B,C,D,E,F,G,H,I,J A A A A,B,C A A,B,C1,C2,C3,C4,C5 A,B A,B,C A A,B,C,D,E,F A,B,C A,B,C A A,B,C,D B,C,D,E,F,G,I,J,K,L A A,B,C,D,E,F,G,H,I,J,K,L,M,N,O A A A,B,C,D,E,G A A A,B A,B,C,D,E,F,G,H A,E,F,G,H,I A A,B,C A A A,B A A A A A,B,C,D,E,F,G,H,I,J,K,L,M,N A,B,C,D,E,F,G 9:3011:30 CHEMISTRY BRAND & PRODUCT MGMT.[MKT.] GLOBAL FINANCE GLOBAL FINANCE (ECO) MODERN PHYSICS SOFTWARE DEV. & PRO. MGMT. THEORY OF COMPUTATION PROFESSIONAL PRACTICE FINANCIAL INSTITUTIONS AND MARKETS LEGAL ENVIRONMENT IN BUSINESS CYBER JOURNALISM 12-2 PHYSICS 2 STRUCTURE-II (REINFORCED CONCRETE DESIGN) STRUCTURE-I (BASIC MECHANICS OF SOLIDS) CONTROL SYSTEM ADVANCED SOCIOLINGUISTICS & WORLD ENGLISHES ROMANTIC POETRY FINANCIAL STATEMENT ANALYSIS BASICS IN SOCIAL SCIENCE ENTREPRENEURSHIP DEVELOPMENT MUSIC APPRICATION TRAINING & DEVELOPMENT [HRM] COMPUTER VISION & PATTERN RECOGNITION VISUAL ENVIRONMENT SOFTWARE REQUIREMENT ENG. RURAL MARKETING [MKT.] INTRODUCTION TO COMMUNICATION PROFESSIONAL ENGLISH TRADE & DEVELPOMENT IN ECONOMICS STATISTICS & PROBABILITY POWER STATIONS 3-5 Revised on October12, 2014 Day 2: Sunday (October 19, 2014) TIME Campus 1, 5...
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...UNIVERSITY-BANGLADESH Summer’ 2012-2013 FINAL EXAM SCHEDULE (Released on July 13, 2013) Day 1: July 29, 2013 (Monday) TIME CAMPUS 1 ,4 & 5 GLOBAL TRADE HEALTH AND SAFETY FINANCIAL ACCOUNTING E-GOVERNANCE URBAN DESIGN-2 E-MARKETING AUDITING CAMPUS 7 SECTIONS ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL A,B,C,D,E,F,G,H,I,J,K,L ALL ALL ALL M,N,O,P,Q,R,S,T,U ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL 9:3011:30 ELECTRICAL CIRCUITS 1 ELECTRICAL CIRCUITS 2 ELECTRICAL MACHINES-1 ADVANCE MACRO ECONOMICS POWER SYSTEM PROTECTION STATISTICS FOR SOCIAL SCIENCE INTERNATIONAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT STRATEGIC MANAGEMENT BANK FUND MANAGEMENT SOCIETY & THE ARCH. OF BENGAL BUSINESS COMMUNICATIONS 12-2 INTRODUCTION TO ENGLISH POETRY COMPILER DESIGN MACRO ECONOMICS BUSINESS COMMUNICATIONS ELECTRICAL MACHINES -2 MANAGEMENT AND MEDIA MARKETING TRAINING & DEVELOPMENT FINANCIAL STATEMENT ANALYSIS OPERATING SYSTEM-2 DISCRETE MATHEMATICS FINANCIAL MANAGEMENT CONSUMER BEHAVIOR ALGORITHMS 3-5 AGRICULTURAL ECONOMICS SYNTAX AND SEMANTICS DESIGN THEORY-I MATH METH OF ENG’G VLSI CIRCUIT DESIGN Released on July 13, 2013 Day 2: July 30, 2013 (Tuesday) TIME CAMPUS 1 ,4 & 5 WEB TECHNOLOGIES TAXATION FUNDAMENTALS OF COMPENSATION BRAND & PRODUCT MGMT. INTRODUCTION TO BUSINESS PROGRAMMING LANGUAGE 1 (CS) CAMPUS 7 SECTIONS ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL...
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...1 AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH SUMMER, 2009-2010 SEC A B C TIME 8:0 - 9:30 8:0 - 12:0 9:30 - 11:0 8:0 - 12:0 11:0 - 12:30 8:0 - 12:0 DAY ST M MW T ST S RM 423 CL2 423 CL2 423 CL2 COMPUTER SCIENCE CODE COURSE NAME 00512 INTRO TO PROGRAMMING (BBA) LABORATORY 00513 INTRO TO PROGRAMMING (BBA) LABORATORY 00514 INTRO TO PROGRAMMING (BBA) LABORATORY 00516 00517 00518 00519 00520 00521 00522 00523 00524 00525 00526 00527 00528 00529 00530 00531 00532 00533 00534 00535 INTRO TO PROGRAMMING (BBA) LABORATORY INTRO TO PROGRAMMING (BBA) LABORATORY INTRO TO PROGRAMMING (BBA) LABORATORY INTRO TO PROGRAMMING (BBA) LABORATORY INTRO TO PROGRAMMING (BBA) LABORATORY COMPUTER FUNDAMENTAL (BBA) COMPUTER FUNDAMENTAL (BBA) COMPUTER FUNDAMENTAL (BBA) THEORY OF COMPUTATION THEORY OF COMPUTATION PROGRAMMING LANGUAGE 1(EEE) LABORATORY PROGRAMMING LANGUAGE 1(EEE) LABORATORY PROGRAMMING LANGUAGE 1(EEE) LABORATORY PROGRAMMING LANGUAGE 1(EEE) LABORATORY PROGRAMMING LANGUAGE 1(EEE) LABORATORY PROGRAMMING LANGUAGE 2 (EEE) LABORATORY PROGRAMMING LANGUAGE 2 (EEE) LABORATORY PROGRAMMING LANGUAGE 2 (EEE) LABORATORY PROGRAMMING LANGUAGE 2 (EEE) LABORATORY PROGRAMMING LANGUAGE 2 (EEE) LABORATORY E F G H I A B C A B A B C D E A B C D E 2:30 - 4:0 12:0 - 4:0 4:0 - 5:30 12:0 - 4:0 5:30 - 7:0 12:0 - 4:0 8:0 - 9:30 8:0 - 12:0 9:30 - 11:0 8:0 - 12:0 8:0 - 10:0 10:0 - 12:0 12:0 - 2:0 2:0 - 4:0 4:0 - 6:0 11:0 - 12:30 8:0 - 12:0 12:30 - 2:0 12:0 - 4:0 2:30 - 4:0 12:0 - 4:0 4:0 - 5:30 8:0 -...
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...BLUE RIDGE MANUFACTURING ACTIVITY‐BASED COSTING AND CUSTOMER PROFITABILITY ANALYSIS 1. Allocate SG&A Costs to SG&A Activities SG&A Costs Administration Selling TOTAL Actitives & Costs allocated Enter P.O Commissions Shipping Activities Invoicing Cost to Make Sales Calls Checking Credit Samples, Catalog Info Special Handling Charges Distribution Management Marketing by Customer Type Advertising/Promotion Marketing Administrative Office Support Licenses, Fees TOTAL Total Shipping Sales Marketing Other Assigned Note 17,000 37,400 20,400 56,100 130,900 From Table 3 15,500 117,800 9,300 12,400 155,000 32,500 155,200 29,700 68,500 285,900 ‐ ‐ 85,360 ‐ 55.00% 6,850 92,210 Percentage x Total Cost Of Each Function 10.00% 15,520 ‐ 10.00% ‐ 15,520 21,125 ‐ 65.00% ‐ ‐ 10,275 31,400 15.00% ‐ ‐ ‐ ‐ 13,700 13,700 20.00% 46,560 ‐ 30.00% 6,850 53,410 10.00% ...
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...Course Description Seminar in Marketing Strategy: Builds upon marketing concepts learned in other courses and presents an integrated approach to marketing strategy. Uses a number of real-life cases and requires students to work in groups and make project presentations. Adv & Integrated Mktg Comm: Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships. Professional Personal Selling: Prepares students for business-to-business personal selling careers. Uses role-playing and experiential exercises to teach the latest strategies and tactics in prospecting and qualifying, planning sales calls, approaching prospects, making sales presentations, negotiating resistance, confirming and closing "win-win" agreements, and servicing customers to ensure satisfaction. New Product Development: Analyzes the process of discovering new product opportunities and creating new product ideas that are strategically sound. Covers demand analysis, futuristics, new product strategy, creativity techniques, product evaluation, interacting with research and development departments, and developing a marketing plan. Interactive Marketing: Addresses the principles, techniques, and methods of direct, interactive marketing in an era of emerging global...
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...EXAM SCHEDULE (Released on February 04, 2014) Day 1: March 01, 2014(Saturday) TIME Campus 1, 5 & 4 PRINCIPLES OF ECONOMICS ECONOMIC GEOGRAPHY GLOBAL FINANCE MEASUREMENT & INSTRUMENTATION BASIC PLANNING AIRLINE RESERVATION & TICKETING SELECTION AND STAFFING PHYSICS 1 PHYSICS 1 FOR ARCHITECTS MODERN PHYSICS SYLLABUS DESIGN DEV COMMUNICATION & DEV JOURNALISM LOGIC & PHILOSOPHY STATISTICS FOR DEVELOPMENT SOFTWARE DEV. & PRO. MGMT. THEORY OF COMPUTATION HOUSING FINANCIAL INS. AND MARKET LEGAL ENVIRONMENT IN BUSINESS MEDIA LAW AND ETHICS 12-2 PHYSICS 2 STRUCTURE-II (REINFORCED CONCRETE DESIGN) STRUCTURE-I (BASIC MECHANICS OF SOLIDS) CONTROL SYSTEM DATA WAREHOUSING AND DATA MINING [CS] PHONETICS AND PHONOLOGY LANGUAGE TESTING FINANCIAL STATEMENT ANALYSIS BASICS IN SOCIAL SCIENCE ENTREPRENEURSHIP DEVELOPMENT MUSIC APPRICATION GLOBAL OPERATIONS MANAGEMENT MULTIMEDIA SYSTEMS [CS] TRAINING & DEVELOPMENT COMPUTER VISION & PATTERN RECOGNITION 3-5 VISUAL ENVIRONMENT SOFTWARE REQUIREMENT ENG. STATISTICS & PROBABILITY INTRODUCTION TO STATISTICS [ECO] POWER STATIONS RURAL MARKETING ADVERTISING AND PUBLIC POLICY INTRODUCTION TO SOCIOLINGUISTICS CONTEMPORARY ISSUES IN GLOBAL ECONOMY [ECO] Campus 7 SECTIONS A,B,C,D,E,F,G,H,I,J,K A,B,C,D,E,F,G,H A,B,D A A A A,B A,B,B1,B2,B3,B4,B6,B8,B9,B10, C1,C2, C3,C5,C6,C7,C4,D A A,B,C,D,E,F,G,H A A A A A,B A,B,C,D A A,B,D,E B,C,D,E,F,G,H,I,J,K,L A A,B,C,D,E,F,G,H,I,J,K,L,M,N A A A,B,C,D,G A A A A,B A,B,C,D,E,F,G,H,I,J,L,M A,B,C,E,F,G,H,I A A A A,B A A A A,B,C,D,E...
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...Marketing Strategy MGMT 687 Final Project Outline 1. Business/ Not-for-Profit Situation & Assessment * Market description (size, competitors): industry trends of note; growing or declining segments. Possible tool: Porter’s 5 Forces has been used in the past * Current situation: What are the businesses’ products; is the enterprise growing or declining; has it been acquired or has it made a major acquisition recently? * Where is it on the lifecycle curve? * What do you see as the issues/problems currently, or coming up, facing the business? * Alternatively, if it is a new business provide a brief overview of your basis for interest including the category you plan to enter Note: Basically this section should answer the question as to why you recommend a new marketing strategy (i.e., where does the current marketing strategy fall short)? 2. Current Marketing Strategy Framework – Briefly outline (i.e., based upon public information and/or your observation). If this is a new business proceed to Part 3. * What need has it been trying to address? * Who are the customers the business has been targeting? * How has it differentiated itself and did it leverage its capabilities to do so? * What is the value proposition? (Note: many people confuse the value proposition with the positioning. Review the definitions to be clear) * How has the business or product been positioned up until now? Note: save your more elaborate framework discussion...
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...Marketing Strategy week #1 Porter (1996): What is strategy? Summary: What is strategy? The article examines this question on different levels. First of all, operational effectiveness (OE) is clearly seperated from strategy. While OE is about achieving excellence in individual activities or functions, a competitve strategy is about combining activities and being different. There are 3 sources of strategic positioning 1) variety-based positioning, 2) needs-based positioning & 3) access-based positioning.To build a strategy you need to make trade-offs & tighten the fit among a company’s activities. If there is no fit among activites, there is no distinctive strategy & little sustainability. There are 3 types of fit 1) simple consistency, 2) activities are reinforcing & 3) optimization of effort. Growth can be a trap in developing a strategy. 1. Operational effectiveness is no strategy Environment: companies must be flexible to respond rapidly to competetive & market changes, they must outsource aggressively to gain efficiencies because competitors can quickly imitate mgmt-techniques, new technologies, input improvements & superior ways of meeting customer’s needs. Definition Operational effectiveness (OE): It means performing similar activities better than rivals do & to better utilize inputs by, e.g., developing products faster. OE includes efficiency but is not limited to it. Some companies get more out of their inputs (within OE) because...
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...includes overseeing not just guest rooms, but a banquet or rentable meeting space as well. They also have interactions with customers such as preparing information, receiving and responding to correspondence, and attending meetings before an event. A director of sales must be very versatile and be able to perform a variety of duties as needed. A director of sales typically works indoors, but may at times need to be outside to supervise a project. Usually, a director of sales works with the front-end staff of a hotel such as the valet and the front desk workers to ensure positive guest experiences. A director of sales for hotel and hospitality must have substantial experience in the hospitality industry. At least a bachelor's degree in marketing or a related field is also typically required. Typically, front-desk experience is needed as well. reference : Hotel&...
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...Marketing Strategies MGMT 520 Collective Paper November 23, 2010 In five years with the present strategies and objectives of marketing specialty home products William-Sonoma, I believe will continue to grow as it is betting on its online expansion venture of moderate price West-Elm chain to revive growth. The key I think is with diversification and understanding the different economic housing markets. In some states where housing market is high with Foreclosures and declining home purchases the process of exploring strategies targeting retails in remodeling is significant in future success. These strategies of old will support growth to an extent but needs to evolve over time. The company used the primary selling channels of retail and direct to customer channel. The retail consisted of four means to deliver products which were through Williams-Sonoma, Pottery Barn, Pottery Barn Kids and Hold Everything. The Williams-Sonoma brand of providing home goods, decorative accessories, and more importantly children market is expected to grow because of the expectations in birthrates. The competition in this market will continue to grow and startup companies are flooding the retail market to get its share of the pie. Today’s market involve new technologies and companies are continuously seeking methods to get there products to the customer faster and at any time. With this understanding Williams-Sonoma should continue to seek and build upon its strategies...
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