“MARKETING ANALYSIS OF WATEEN”

SUBMITTED TO: SUBMITTED BY :
MRS ANUM SARA NAEEM (345)

DEPARTMENT OF MANAGEMENT SCIENCES

LAHORE COLLEGE FOR WOMEN UNIVERSITY

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PREFACE

First of all, I am very thankful to Almighty Allah, with the help of whom I have completed this task. The journey has not finished yet and I pray to Him who shows us the straight path & helps us in every difficulty as we are nothing without His mercy.
Project report is the indispensable part to complete BBA program. This report is based on my research and the objective of this project is to give overview of marketing strategy of Wateen Telecom to provide DTH television services to viewers in Pakistan. Analysis carried out on TV and cable market in terms of size and growth, covering different segments present in the market.
It includes introduction of company and product, external and internal environment, market and competitor analysis, and marketing mix.

“TABLE OF CONTENTS”

Marketing
Introduction 1 Vision 2 Mission Statement 2 Corporate values 3 Business Line 3 Management profile 4
Market Segmentation 5 Geographic Segmentation 5 Demographic Segmentation 6
Target market and Target market strategy 7 Target Market: 7 Target Market Strategy: 7 Revenue figures 8 Market Position 8
Marketing mix 11 Four P’s 11
BCG Matrix 14
SWOT Analysis 15
Product Life-Cycle 19
Conclusion 21
References 22

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Marketing

“Marketing is the process by which companies create value for the customers and build strong customer relationships in order to capture value from customers in return.”
It is the process of performing market research, selling products and/or services to