...Marketing Mix Of Reliance Communications Marketing Mix Reliance communications 7 P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing policy/ strategy vary in various situations. In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans. Place Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India. Promotion Another one of the 4P’s is promotion. This includes all of the tools available to the marketer for ‘marketing communication’. Reliance has recently started doing heavy promotions. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile provide various rental plans. People ...
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...lives in the village. Rural marketing is the new buzzword as the new marketing mantra for the survival and the growth of and the success forcing companies to go rural. These statements tell the importance of rural marketing for the survival and the growth of any marketers and is supported by the facts given below- The total FMCG market is in excess of US$16.4 billion and is set to treble from US$11.6 billion in 2003 to US$33.4 billion in 2015. It is currently growing at 14%. With 12.2% of the world population living in the villages of India, the Indian rural FMCG market is something no one can overlook. MarketingMix : Marketing mix refers to the set of tools used by a company to promote and sell its brands or product in market. “The most important decisions, and indeed the essence of the marketing manager’s task within a company, are decision about the controllable marketing variables: termed the 4Ps: product, price, place and promotion.” On contrary to the traditional 4P’smodel, some of the marketers are adopting the 4A’smodel, which is considered to be more customers oriented. As per figure 2, “The4A’s of rural marketing mix i.e. Affordability, Availability, Acceptability and the Awareness have been now universally accepted both by practiconers and the academicians, as touch stone for the success of any product/ business strategy in the rural market. What 4P’s are to main stream marketing, the 4A’s are for the rural marketing.” Marketing Mix –The HUL Way: How far...
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...Index: y y y y y y y y y y y y y Company profile Vision, mission and objectives Marketing strategies plans and tactics Product range Market segmentation Target market Positioning SWOT analysis PEST analysis 4 P¶s of marketing CRM and CPM at Reliance fresh Innovative approaches and new age marketing Recommendations and suggestions I have been given an assignment to develop various marketing aspects of a company on my own which is not more than 5 yrs old therefore the company I have selected is Reliance Fresh which was incorporated on 30th Oct 2006 Reliance fresh Company overview: Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2±3 km. Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited. There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing First, it wanted to go after the very core of the great Indian retail Opportunity...
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...Running head: MARKETING MANAGEMENT Marketing Management in Purity Cosmetics [Name of the Writer] [Name of the Institution] Marketing Management in the Purity Cosmetics Introduction The marketing concepts and the marketing strategies of a company lead the company towards the path of success in terms of higher economic growth and a competitive position among the leading companies in the marketplace. The Purity Cosmetics is lagging behind in the economic area in terms of slower progress and is therefore unable to compete with the leading companies of the respective field. The company needs to improve the marketing strategies by providing the staff members with the awareness programs related to the marketing concepts and enabling them to lead their company with distinct economic growth and progress among the competitors. Discussion The Purity Cosmetics tends to initiate the awareness campaign among its staff members to overcome the issues of slow growth and compete with the stiff nature of the market. The members of the staff are required to be aware of the core concepts of marketing, regarding the sales and marketing approach associated with the development of the Purity Cosmetics in the market. TASK 1 Core Concepts of Marketing Marketing is basically the transportation of the goods and products from the producers to the consumers. Meanwhile, it carries the process of discovering the customers’ needs and then translating into the products and services as required. The main theme...
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...WE PROVIDE NMIMS – NARSEE MONJEE - PGDSCM, PGDMM, PGDFM, DGM, DSCM, DMM, DITM, DHRM, DFM, DBM, DBFM, ASSIGNMENT ANSWERS, ASSIGNMENT SOLUTIONS aravind.banakar@gmail.com http://www.mbacasestudyanswers.com ARAVIND - 09901366442 – 09902787224 SALES MANAGEMENT 1. Suppose you are Sales Manager (priority banking) in a Bank which deals with key account holders explain how you will? a. Recruit sales force b. Prepare the Job Description and Specification c. Design training program for them. (Marks 15) 2. Suppose you are Sales Manager in life insurance Company, managing team of fifteen sales executives. How you will use sales force automation to improve efficiency and effectiveness of sales operation? (Marks 15) Corporate Finance 1. Suppose, a prospective client who wants to invest certain amount of money comes to you but does not know anything about ‘Time Value of Money’. So, please explain to the person the concept of ‘Time Value of Money’ in detail. 2. A limited company is considering investing a project requiring a capital outlay of Rs. 2, 00,000. Forecast for annual income after depreciation but before tax is as follows : Year | Rs. | 1 | 1,00,000 | 2 | 1,00,000 | 3 | 80,000 | 4 | 80,000 | 5 | 40,000 | Depreciation may be taken as 20% on original cost taxation at 50% of net income. You are required to evaluate the project according to each of the following methods: a) Pay back method b) Rate of return on original investment method ...
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...Evaluate the overall effectiveness of the “Fair and Square” repositioning strategy. How well or poorly do all of the elements work together or work at odds with one another to deliver a coherent whole? What elements are missing? The “Fair and Square” repositioning strategy is a value-based proposition, where J.C. Penney (JCP) is attempting to capture more value through everyday low prices (EDLP) and alter the perception of customers to see JCP as an everyday shopping experience versus a store that thrives on deals and promotions. This issue that JCP is running into is price is not a way to create value, it is a strategy to capture value. A company strategy that is focused on price neglects the value creating elements of the marketing mix that really create long-term value and success of the overall strategy. Neglecting to conduct market research to assess customers’ current perception of JCP and their thoughts on the pricing change was the first critical mistake. In terms of performance, JCP knows they are positioned between price-oriented mass merchandisers, such as Wal-Mart and Target and higher end department stores like Macy’s and Nordstrom. However,...
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...discussing strengths and weaknesses of the RBS brand. Anna Regnante has been promoted to Domestic Brand Director’s position for Reliance Baking Soda (RBS), a market leader in the baking soda category. Reganante has to develop a 2008 budget that would result in a 10 percent increase in profit over 2007 estimates. Before she makes any decisions about her future strategies and budget, she has to study RBS’s previous marketing and promotional strategies and evaluate their positive and negative impacts on the company up to date. Stewart was founded by James Stewart Augusta who had discovered the compound of Baking soda and branded it as RBS. Baking soda was a leavening agent and had 70 percent of the market share. The introduction of new substitutes such as self-rising flour and instant cake-mixes, however, had reduced the company’s market’s importance. Apart from the baking soda market, RBS competed with many products and became well-known for its different uses as cleansers, air fresheners, and laundry detergents. In order to understand consumer’s attitude toward RBS, One survey was conducted and its result showed that the brand had high loyalty among consumers but low advertising brand recall. There are five key RBS marketing mix considerations that Regnante has to study before she makes her decision regarding the company’s future strategies. These marketing considerations are distribution, pricing, adverting, consumer promotion, and trade promotion. RBS has been highly distributed...
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...What is Social Marketing? by Nedra Kline Weinreich The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process. Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is...
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...AT Submitted to:- Submitted by:- Mr. Sajid Husain Mohd Zeeshan Cluster Head, 10bbaho40 Reliance Communications Ltd BBA-8semester Allahabad Batch : AUGUST (10-14) . INDEX Executive Summary 1. Introduction 2. Objective of the study 3. Company Profile- * About the Company * Company’s Product and its Features * Marketing Strategies * Competitors * Government Policies * Achievements * Mission * Visions * National and International Image 4. Research Methodology- * Research Problem * Sources of data * Type of research * Method of data collection * Analysis of collected data 5. Project * Introduction of the topic 6: DATA ANALYSIS & INTERPRETATION * DATA INTERPRETATION & FINDING OF CUSTOMER SURVEY 7: CONCLUSIONS ...
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...Marketing principles Name Institution Marketing principles (ISBN) 978111862417-3 The Pepsi Brand A report with respect to marketing mix and positioning/branding of the Pepsi brand Executive summary Pepsi is a global renowned brand produced by PepsiCo, the company that is well organized and operates nearly throughout the world. Pepsi is doing perfectly well in the Pakistani market as a number one soft drink rivaling Coca Cola. Even though Coke’s primary power is its brand name, Pepsi has a quick diversification and aggressive marketing strategies that develops and promotes new ideas and brand packaging. According to an analysis made in the beverage industry in the global market, Pepsi is set to become the globe’s leading soft drink as worldwide consumption of such drinks is rising by 10% per year. This report will analyze and evaluate the marketing mix that Pepsi has used ever since, to retain the second rank in soft drinks category, the way the company positions the brand to retain its customers, and further suggestions to cope with the challenges. Introduction Pepsi is a carbonated soft drink manufactured and distributed by PepsiCo. Through the early sixties, soft drinks were the same as “colas” in consumers’ minds. However, in the eighties and nineties, other beverages became more popular. This forced Pepsi to expand their offerings via acquisitions and alliances. Today, even though the soft drink industry’s value has risen, the quantity...
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...Framework for Marketing Decision Making “What do we do well?” “What do buyers need?” “What are competitors doing?” “Where should we compete?” “How should we compete?” I. Situation Analysis A. Internal 1. The Organization’s Goals and Objectives 2. The Organization’s Strengths and Weaknesses B. External 1. Customer Analysis 2. Competitor Analysis 3. PEST Analysis C. Identify Key Problems & Opportunities 1. Perform SWOT Analysis 2. Set Priorities 3. Develop an Overall Assessment II. Segmentation, Targeting, and Positioning (STP) A. Identify Relevant Markets and Segments B. Select Target Markets and Target Segments C. Develop Positioning Strategy III. Determine Marketing Mix Alternatives A. Product (Goods and/or Services) B. Price C. Place (Distribution) D. Promotion (Advertising and Promotion) E. Evaluation of Alternatives IV. Implementation, Adaptation, and Renewal A. Implement Decision B. Monitor & Control C. Adapt & Renew Figure 1 Framework for Marketing Overview The framework for marketing - the process for implementing the Value Cycle - is illustrated in Figure 1. The basic steps are outlined on the previous page and each is developed more fully in the pages that follow. It is best to begin with a brief overview. The first stage, the Situation Analysis, combines internal analysis of the organization with external analysis of its customers and the competitive...
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...| | | | | | | | | | | | | | | What is Social Marketing?by Nedra Kline WeinreichThe health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." This technique has been used extensively in international health programs, especially for contraceptives...
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...2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific customer segment with proper marketing has been key to success for virgin mobile across the globe. So, from marketing and customer understanding point of view, this is a very unique company to study. Understanding Virgin’s business Model Virgin has promoted itself as the brand for young India, keeping the Indian youth as its target customer segment. The idea behind targeting this segment can be found inherited in virgin’s business model. The salient features of Virgin’s business model from customer perspective are: 1) With intensive competition and reducing voice tariffs, the profit margins for voice service are decreasing day by day. So, the future profit strategy is maximizing profit margins through data services and it is youth segment which provides maximum data service revenues. 2) Future projection of increasing young and working population of India as 65% of overall population by 2020. 3) Increased use of data services in future due to technological advancements. So...
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...Reliance About the Company: 1991, Reliance industries set up a new subsidiary, Reliance Refineries Private Ltd. The subsidiary later changed its name to Reliance Petroleum Limited, and in 1993 launched a public offering, which at that time was India's largest ever IPO. Reliance continued to pioneer financing channels in India. In 1993, for example, the company became the first Indian company to raise capital on the foreign market, through a Global Depositary Receipt(GDR) issue in Luxembtheirg. The company completed a second successful GDR issue in 1994. The company used the new capital in part to expand its petrochemicals wing, building the world's largest multi-feed cracker at the Hazira site. The company also added production plants for mono ethylene glycol, polyethylene, and purified terephthalic acid. The new units launched production in 1998.Reliance's opportunity for entry into petroleum refining came in 1997, when the Indian oil industry reached a state of near collapse. Unable to fund further exploration operations, and lacking the capital to expand its existing production, the government was forced to liberalize the sector. In that year, Reliance announced a plan to build one of the world's largest and most modern petroleum refining complexes in Jamnagar, Gujarat, at a cost of some $6 billion. The government agreed to the plan, and granted the company the right to import petroleum directly, rather than going through Indian Oil, which helped Reliance greatly drive...
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...Preface Our project based on Reliance - Fulling India's aspirations wid innovation and enterprise. It was assigned to us by our professor Mrs. Savina Shenoy. It was an interesting journey, compiling this encyclopedia with the help of the internet and various other sources. We would like to express our gratitude towards our professor and mentor Mrs. Savina Shenoy. And we hope we have Page 1 lived up to her expectations and hopes. Reliance Industries Limited Made By Jade D'mello - 3309 Alisha D'souza - 3314 Merlyn D'souza - 3316 Viola D'souza - 3317 Ritu Kanojia - 3326 Tejaswini Kotian - 3330 Page 2 Sumit Mirke - 3356 Reliance Industries Limited PREAMBLE WE, THE PEOPLE OF INDIA , having solemnly resolved to constitute India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC and to secure to all its citizens: JUSTICE, social, economic and political; LIBERTY, of thought, expression, belief, faith and worship; EQUALITY of status and of opportunity; and to promote among them all FRATERNITY assuring the dignity of the individual and the unity and integrity of the Nation; Page 3 IN OUR CONSTITUENT ASSEMBLY this twenty-sixth day of November, 1949, DO HEREBY ADOPT, ENACT AND GIVE TO OURSELVES THIS CONSTITUTION. Reliance Industries Limited Contents 5 8 14 20 34 37 40 45 49 53 56 59 62 64 65 69 90 94 96 98 99 112 117 4 Dhirubhai Ambani - End Of Era The Reliance Industries Ltd Business ...
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