...Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Submitted to Humaira Matin Associate Professor Dept. of Banking and Insurance Faculty of Business Studies University of Dhaka Submitted By Amit Kumar Banik 51531013 Sohan Kowsar 51531085 Prahlad Kumar Shah 51531019 Safanur Sifat 51531026 Ali Hossain Maruf 51531050 Submission Date: 23.04.2016 Executive summary Walton is the pioneer of electric product manufacturing in Bangladesh with the slogan “Made in Bangladesh”. Starting from 2006, they are now the first multinational manufacturing company of Bangladesh. Overcoming all the hurdles they are now representing Bangladesh with their high quality product all over the world. Capturing the local market with their electronic products, now they are also manufacturing two wheeler vehicles. With low labor cost they are offering highly affordable price to the consumers. All their foreign competitors are having tough competition in all the sectors but Walton has made and unique brand image by branding Bangladesh. They have spread out their marketing and service network all over the country. Now they have the best marketing network in South Asia with superior service. Among all other good quality products their refrigerator is the most popular and widely accepted that has captured 70% of the local market share. With ISO certificate it is also started to capture the international market. With their...
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...conclusion An Assignment on Walton Introduction : We are the member of Over Viewer Group. Our group has been asked to make a research paper on” Analysis of Marketing Mix ” in Marketing 101 course by Mashruha Zabeen , lecturer of East West University ,department of business administration. We have been selected to make the case study on “Walton HIL (Walton Hi-Tech Industries Ltd.)”. We have selected a specific product of Walton. Our selected product is “Walton Refrigerator and freezer”. We have six members in our “Over Viewer” group. Name and ID of group members: Abu Hossain Anik :2010-3-10-045 Sohan Kowsar :2010-3-10-128 Syad Abrar Ahamad : 2010-3-10-127 Ibrahim Hamid 2010-2-13-085 Mahamudul Mojid Mim 2010-3-13-048 Sanjoy Sarker 2010-3-10-046 Company profile: Walton HIL (Walton Hi-Tech Industries Ltd.) is the pioneer of Refrigerator, Freezer, and Motorcycle manufacturing technology in Bangladesh which is treated as one of the most sophisticated plants in South East Asia. It is also the manufacturer of Energy Saving Lamp and Microwave Oven. R. B. Group, Mother Company of Walton Hi-Tech Industries Ltd. (Walton HIL) is one of the country’s top and expanding business organizations in the arena of electrical, electronic products, which has been operating its business with a great reputation using the brand. Walton is directed by 5 owner-directors. The whole company is divided into 40 departments with almost 17000 employees. R. B. Group started its journey in 1977...
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...Walton Group of Bangladesh Introduction This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been committed to satisfying customer demand by introducing new products. Recent production and selling of motorcycle and air-conditioner testifies that position of Walton. Walton has a goal to double overall market share in the next 5 years. It has successfully positioned itself as a customer friendly and eco-friendly company. Its after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people, the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market. In recent years Walton has increased promotional activities through organizing various national sports events. Further investigations have revealed that to achieve the role of market leader, it will face challenge from foreign brands. Moreover, rapidly growing demand from customers for electronic products may put pressure on Walton. It has adopted market penetration, product development and...
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...15 WALTON BANGLADESH Role of Walton Hi-Tech Industry in the Economy of Bangladesh By Group Five An assignment on “Role of Walton Hi-Tech Industry in the Economy of Bangladesh” Prepared to: Professor Dr. Farah Hasin Faculty of School of Business BUS-525 North South University (NSU) Prepared by: Group: Five (Section – 03) SL NO | NAME | ID | 1. | Md. Easir Arafat | 1512679660 | 2. | Md. Asif Morshed Azad | 1513028660 | 3. | Md Owahiduzzaman Bhuiyan | 1512678660 | 4. | Md. Rowshan Ali Khan | 1512716660 | North South University Date of Submission: 17 August, 2015 Table of Content S.L No | Particulars | Page No. | | Executive Summary | 1 | 1. | Company Background | 2 | 1.1 | Walton HIL | 2-3 | 1.2 | Primary industry | 3 | 1.3 | Standard Industrial Classification | 3 | 1.4 | Mission | 3 | 1.5 | Vision | 4 | 2. | Describing the Walton Customer | 4 | 2.1 | Electronics Market in Bangladesh | 4 | 2.2 | International Market of Walton Hi-Tech Industry | 5 | 3. | Major Determinants of Demand of Walton hi-Tech Industry | 6 | 3.1 | Choice of variables...
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...attention in this regard. Walton Technologies Corporation is one of the sister concerns of R.B. Group of companies Ltd. is now one of the leading companies in Bangladesh. It holds its long cherished desire to be the Number One Company in Bangladesh both in volume and turnover. which inspired it to go for expansion of its market internally to establish as a high quality achiever. In this connection Walton is doing pretty good in this highly competitive electronics market. And there is a tremendous role of the dealers to promote the products through effective salesmanship to the customers. They are of vital importance for every company because they make a huge contribution in marketing and promoting of electronics products. So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. This research program is undertaken especially to judge the market position of Walton. In spite of its sincere efforts, excellent image and credibility, the company is pressurized by the growing and aggressive competition in the industry. Faced with increasing competition in the market and huge sales target Walton realized the fact that there is no way but to be more aggressive in marketing. Though happy with the existing marketing system yet Walton management wants to keep their eyes open for unseen days and wants to develop their existing marketing system to cope with changing environment. Therefore Walton management has assigned to...
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...International Review of Management and Marketing Vol. 2, No. 1, 2012, pp.52-58 ISSN: 2146-4405 www.econjournals.com Human Resource Management Practices and Employees’ Satisfaction Towards Private Banking Sector in Bangladesh Md. Tofael Hossain Majumder Department of Accounting and Information Systems, Comilla University, Comilla, Bangladesh. Phone: +8801816436176. Email: tofael_cou@yahoo.com ABSTRACT: Dramatic advances of Information and Communication Technology (ICT), changing mix and personal values of the workforce, emergence of the knowledge economy and increasing global competition have created enormous challenges on organizations. To cope with the challenges efficiently, human resource has been considered as one of the most important factors in today’s hypercompetitive market place. The focus of this study is to gain an insight into the current HRM practices and its impact on employee’s satisfaction on the private banking sector in Bangladesh. For conducting this research, 100 bank employees are selected from the chosen banks and out of this 88 employees responses properly, the response rate is 88 percent. The questionnaire consists of different questions on nine HRM dimensions such as recruitment and selection systems, compensation package, job security, career growth, training and development, management style, job design and responsibilities, reward and motivation and working environment. The questionnaire was developed by using a five point Likert scale. In this study...
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...International Review of Management and Marketing Vol. 2, No. 1, 2012, pp.52-58 ISSN: 2146-4405 www.econjournals.com Human Resource Management Practices and Employees’ Satisfaction Towards Private Banking Sector in Bangladesh Md. Tofael Hossain Majumder Department of Accounting and Information Systems, Comilla University, Comilla, Bangladesh. Phone: +8801816436176. Email: tofael_cou@yahoo.com ABSTRACT: Dramatic advances of Information and Communication Technology (ICT), changing mix and personal values of the workforce, emergence of the knowledge economy and increasing global competition have created enormous challenges on organizations. To cope with the challenges efficiently, human resource has been considered as one of the most important factors in today’s hypercompetitive market place. The focus of this study is to gain an insight into the current HRM practices and its impact on employee’s satisfaction on the private banking sector in Bangladesh. For conducting this research, 100 bank employees are selected from the chosen banks and out of this 88 employees responses properly, the response rate is 88 percent. The questionnaire consists of different questions on nine HRM dimensions such as recruitment and selection systems, compensation package, job security, career growth, training and development, management style, job design and responsibilities, reward and motivation and working environment. The questionnaire was developed by using a five point Likert scale. In...
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...our each and every moment on making this business plan. All of our group members were really co-operative. We had done library work, survey and web searching and came to understand many events in preparing this business plan. Executive Summary HAMKO is also a pioneer Battery Components and Chemical manufacturer serving and supporting other battery companies of the country. We are intending to introduce online merchandised on HAMKO for selling products online for the mobility of consumer. With just a click of the mouse, shoppers can buy nearly any product online -- from groceries to cars, from insurance policies to home loans. The world of electronic commerce, also known as e-commerce, enables consumers to shop at thousands of online stores and pay for their purchases without leaving the comfort of home. For many, the Internet has taken the place of Saturday afternoon window shopping at the mall. Consumers expect merchants to not only make their products available on the Web, but to make payments a simple and secure process. Our expected market share will grow most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, newspaper. Quality is our primary concern so we will be implementing quality control systems including: meeting regulatory standards Business Description Company Overview HAMKO Group started its journey in 1979 with the vision to excel in the accumulator...
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...BUSINESS STRATEGY TERM PAPER ON STRATEGIC ANALYSIS OF SINGER BANGLADESH LTD Submitted to Mr. A.K.M. Saiful Majid Course Instructor & Professor Strategic Management Submitted by Quazi Asaduzzaman, Roll # 14, MBA 44E B M Hasan Mahmud, Roll # 36, MBA 44E Submitted on June 13 2013 Institute of Business Administration, University of Dhaka June 13, 2013 Mr. A.K.M. Saiful Majid Professor Institute of Business Administration University of Dhaka. Subject: Submission of Term Paper. Dear Sir, It gives us enormous pleasure in presenting herewith the Term Paper on “Strategic Analysis of Singer Bangladesh Ltd” which was assigned to us as partial fulfillment of Strategic Management course. While preparing the term paper we got an opportunity to have an insight on Singer Bangladesh Ltd. An attempt has been made in this report to get an insight of Singer Bangladesh Ltd. We have tried heart and soul to make the report effective and useful. We are grateful to you for providing us this opportunity of gaining such practical experiences. If you need any assistance for further interpretation, please call us up. Sincerely Yours, (Quazi Asaduzzaman) ID#14, 44th(E) batch (Quazi Asaduzzaman) ID#14, 44th(E) batch (B M Hasan Mahmud) ID#36, 44th(E) batch (B M Hasan Mahmud) ID#36, 44th(E) batch ACKNOWLEDGEMENT It gives us immense pleasure to thank few individuals for their cordial cooperation and encouragement, who have contributed directly or indirectly...
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...North South University School of Business Principles of Management GROUP PROJECT On SYMPHONY Prepared by: Prepared for: * AKIB NAWAZ SHOVON MS.TASMIA EKRAM * ID: 1211087030 Course Code: MGT210.23 * ABDULLAH Al NAHIAN Date of Submission: 08.09.2012 * ID: 1210806030 * AFNAN ELAHI * ID: 1210719030 * TAHMINA TABASSUM * ID: 1211105030 * MAHMOOD SHARIF * ID: 1210919030 ACKNOWLEDGEMENT Management 210 is the introductory and elementary course of Management in the module of Bachelor of Business Administration. Management is one of the most important subjects for a business graduate and proper knowledge of management is the key to a successful manager. Therefore this course is highly essential for business students. Management 210 deals with the various aspects of the world of management and its application to the real-time corporate world. A clear concept of this course can enable a person to carry out the roles of a manager of any level skillfully. With profound regard we gratefully acknowledge our respected course teacher, MS.TASMIA EKRAM, for her generous help and day to day suggestion during preparation of the report. He helped us in various cases; thus guiding us to successfully finish this report. We would also like to give thanks to Mr. Rezwan Hoque ; -Director/CEO/General Manager of SB TEL...
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...Wal-Mart: The Challenges of Dominance There are few companies that have become household names all across the Americas and many parts of the globe. One such company is Wal-Mart. Since its’ birth in 1962, there have been over 4,700 company locations opened, employing over 1.4 million people in the continental United States alone. (WALMART STORES.COM 2011) Wal-Mart was founded by Sam and Bud Walton as a department-sized store targeting small rural towns throughout the Midwest. It has immersed itself in a rapid amount of growth and success over the first few years by offering among the best levels of customer service, as well as “Every Day Low Prices.” After several decades of extreme growth, Wal-Mart began to finally shift its focus from targeting rural areas to that of urban areas all across the United States with its adaptation of the larger supersized centers that could offer a wide array of products and services. A great example to show its rapid movement would be to compare its growth to that of several of its’ competitors. It was founded the same year as corporate moguls Target and Kmart, and in 2011 it grossed revenues of more than four times that of both of these companies combined. (WALMART 2011) Retailing is the second largest industry in the U.S. and one of the most sizable in the world, and Wal-Mart is larger than the next four global giants combined. Wal-Mart’s capabilities in the Retail link-system, as well as its innovations in developing the hub...
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...OPERATION PROCESS | Date of Submission: 1st August, 2015 OPERATION PROCESS | OPERATION MANAGEMENT | OPN - 501 Submitted to: Mr. Mosaddeq Khan Assistant Professor BRAC Business School BRAC University Submitted by: Richard Anick Gomes ID NO: 14164020 Operations Management (OPN-501) Section: 02 Date of Submission: 1st August, 2015 LETTER OF TRANSMITTAL 1st August, 2015 Mosaddeq Khan Assistant Professor, BRAC Business School BRAC University Subject: Submission of the Term Paper. Dear Sir, It is my great pleasure to submit you the term paper on Operation Management – Production Process. I have truly enjoyed my times to prepare the term paper and I think that this work would help me in my future. This term paper attempts to describe my observations and learning. During the preparation of term paper I made sincere efforts to study and examine relevant data relating for preparing my term paper. I have tried my best to prepare this term paper as comprehensive and informative as possible within the time allowed for us. Due to various constraints, there may be some mistakes for which I beg your apology. I hope that the term paper would be meeting your expectations and standards. Your kind consideration and cooperation will be highly appreciated. Sincerely, ..................................... Richard Anick Gomes ID NO: 14164020 Master of Business Administration BRAC Business School BRAC University ACKNOWLEDGEMENT I am grateful...
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...Learning Report To: The Students of BBA & LLB Programme From: Muhammad Fazlur Rabb Tanvir Assistant Professor, School of Business, Metropolitan University, Sylhet. 10 October 2012 Social Business (Source: Yunus Talks on Social Business with British Council team, The Daily Star, Wednesday, 10 October 2012) Introduction: Social business, as the term is commonly used, was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity's most pressing needs. A number of organizations with which he is involved actively promote and incubate social businesses. (http://en.wikipedia.org/wiki/Social_business) In Yunus' definition, a social business is a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today. It is distinct from a non-profit because the business should seek to generate a modest profit but this will be used to expand the company’s reach, improve the product or service or in other ways to subsidise the social mission. In fact a wider definition of social business is possible, including any business which has a social rather than financial objective. Prototype: In Yunus’ book Creating a World without Poverty—Social Business and the Future of Capitalism, two different types of social businesses are proposed: ...
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...Executive summary The report’s main objective is to build an integrated marketing plan for the “Sanhinda Saver” savings account of Sampath bank. This account is developed for Senior citizens who are in need of a savings account, which provides financial needs and other benefits expected by them. The product was introduced in June 2009, with a massive introduction campaign with TV and Radio commercials, out door promotions and hoardings at selected places. At present the product is in the growth stage. Though it was the only product specifically created for senior citizens in 2009, now there are number of competitors in the market. Marketing objectives have been set according to the competition to increase and retain the position of market leader. It is clear in the market that the other competitors are not competing with aggressive advertising strategies, but they have clearly set low pricing for value added services of their products. We have considered revising the charges of Sanhinda Saver account to win the market. But when we consider the initial deposit of our product and competitor’s product we have a significant advantage of having the lowest rate in the market. Since Sampath bank is considering improving personal banking services by implementing growth through innovative product design and outreach, developing Sanhinda brand is also considered Finally the responsible matrix and implementation procedure have been developed for the proposed plan. Therefore this will...
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...Sam Walton Made in America My Story by Sam Walton with John Huey BANTAM BOOKS NEW YORK• TORONTO• LONDON• SYDNEY• AUCKLAND This edition contains the complete text of the original hardcover edition. NOT ONE WORD HAS BEEN OMITTED. SAM WALTON: MADE IN AMERICA A Bantam Book/published by arrangement with Doubleday PUBLISHING HISTORY Doubleday edition published June 1992 Bantam edition/June 1993 Photographs without credits appear courtesy of the Walton family. All rights reserved. Copyright© 1992 by the Estate of Samuel Moore Walton. Cover photo copyright© 1989 by Louis Psihoyos/Matrix. Cover design by Emily & Maura Design. Library of Congress Catalog Card Number: 92-18874. ISBN 0-553-56283-5 Published simultaneously in the United States and Canada Bantam Books are published by Bantam Books, a division of Bantam Doubleday Dell Publishing Group, Inc. Its trademark, consisting of the words "Bantam Books" and the portrayal of a rooster, is Registered in U.S. Patent and Trademark Office and in other countries. Marca Registrada. Bantam Books, 1540 Broadway, New York, New York 10036. PRINTED IN THE UNITED STATES OF AMERICA OPM 31 30 29 28 27 26 25 24 23 Contents Acknowledgments 4 Foreword 5 1 Learning to Value a Dollar 9 2 Starting on a Dime 14 3 Bouncing Back 25 4 Swimming Upstream 33 5 Raising a Family 44 6 Recruiting the Team 50 7 Taking the Company Public 58 8 Rolling Out the Formula 68 9 Building the Partnership 77 10 Stepping...
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