...Amber Rice Marketing Company (ARMC) Marketing Plan * Prepared By: Munaf Alethari Table of Contents 1.0 Executive Summary 2 2.0 Sitiuation Analisys 2 2.1. Market Summary 4 2.2. SWOT Analisys 6 2.3. Competition 7 2.4. Product Offering 8 2.5. Keys to Success 9 2.6. Critical Issues 10 3.0 Marketing Strategy 11 3.1. Mission 11 3.2. Marketing Objectives 12 3.3. Financial Objetives 13 3.4. Target Markets 14 3.5. Posioning 15 3.6. Strategies 17 3.7. Marketing Mix 18 3.8. Marketing Research 24 4.0 Controls 26 4.1. Implementation 28 4.2. Marketing Organization 28 4.3. Contingency Planning 29 5.0 Coclution 30 References 31 1.0 Executive Summary Amber Rice Marketing Company (ARMC) will add a rare and delicious type of rice to the U.S. markets, will offer the American people of this new type of rice so that they get its benefits and enjoy with its unique flavor. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. We are not just any rice marketer. Our unique focus of providing a distinct type of rice gives us an advantage over our competitors by giving customers a new outlet to enjoy of delicious taste . This increases our desire that the providing of Amber rice will not be limited to the markets of Kansas City but expands our reach to people in all U.S. markets. Our brand is our promise. It says consumers can count on us to provide consistently high-quality...
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...MM522 Marketing Plan Guide MM522 MARKETING PLAN GUIDE Objective This Marketing Plan assignment gives you the opportunity to practice develop an integrated business and marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials and threaded discussions. Assignments such as this also help you develop business-oriented communication skills. The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information...
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...Checkpoint MM522 1. Question : (TCO A, B, C) Describe a value proposition and provide an example. How important is value to the consumer? Answer: (Chapter 1, p. 13) A value proposition is a set of benefits that companies offer to customers to satisfy their needs. An intangible value proposition can be made tangible by offering a combination of products, services, information, and purchasing experiences. 2. Question : (TCO A, B, C) How would you describe relationship marketing? Why are these relationships so important to successful marketing? Answer: (Chapter 1, pp. 20–22) Relationship marketing aims to build mutually satisfying long-term relationships with key constituents (consumers, employees, marketing partners, and members of the financial community) in order to earn and keep their business. It is important to recognize the need to create prosperity for all these constituents and balance the returns for all key stakeholders. 3. Question : (TCO A, B, C) What are the similarities and differences between holistic marketing and integrated marketing communications? Answer: (Chapter 1, pp. 19–22) Holistic marketing recognizes the breadth and interdependencies of marketing program design, development, and implementation – “everything matters” in marketing. Integrated marketing communications recognizes the added value of a comprehensive marketing plan. A marketers’ task is to create marketing activities and assemble fully integrated marketing programs that...
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...MARKETING PLAN ASSIGNMENT MM522Marketing Management This marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a product or service of your choice. It also helps you to develop a strong business-oriented written proposal and communications expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats. We have chosen this format to follow our course of study. An important element of this plan is practicing the use of applied business research tools to gather information about your proposed product or service, its industry, competitors and possible markets. At least part of your research should be conducted on-line for this project (e.g. Keller’s “Virtual Library”, the Internet at large, other proprietary on-line databases). You also have many other sources of potential information: • Internal, non-proprietary company information • Consider calling competitors for product and company information • Conduct telephone interviews of potential customers • Use empirical observation of prospective customers • Conduct customer surveys • Conduct a literature search at the library • Review periodicals for articles and advertisements The development of this Plan is an on-going and integral part of this course. At your option, you may submit one double-spaced section...
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...Running head: Magic Eye Marketing Plan Course Project: Magic Eye Marketing Plan Patrick D Wattles MM522 Marketing Management Course Project: Magic Eye Marketing Plan 2.0 Situational Analysis The Magic Eye represents a technology that is yet to exist in the construction optics industry. Camero has come to the realization that it’s military and law enforcement Through the Wall Radar Imaging (TWRI) optics can be applied to the construction industry. Camero likewise understands that the construction industry could help the organization to diversify its product offerings and increase revenue. SWOT Analysis 2.1 Strengths 2.1.1 Experience with military and law enforcement Through the Wall Radar Imaging (TWRI) optics. 2.1.2 Product uses parts within existing supply chain. 2.1.3 Strategic partnership with FLIR® (Forward Looking Infra-Red) to supply thermographic optics. 2.1.4 Technology does not currently exist within the construction optics industry. (New market segment) 2.2 Weaknesses 2.2.1 No market share in the construction optics industry. 2.2.2 Construction industry is a shrinking market. 2.2.3 Construction industry lack of familiarity TWRI technology 2.3 Opportunities Course Project: Magic Eye Marketing Plan 2.3.1 Increased sales to markets in Europe, India, and China. 2.3.2 Diversification of Camero® brand. 2.3.3 Continued development of Camero® product lines. 2.4 Threats 2.4.1 Competition in military and law enforcement TWRI technology...
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...MM522 – Marketing Management 06/17/2012 Week7 for IT Shared Services – Marketing Plan 1. Executive Summary 2 2. Situation Analysis 4 2.1 Market Summary 5 2.2 Strengths, Weaknesses, Opportunities and Threat Analysis 5 2.3 Competition 6 2.4 Service Offering 7 2.5 Keys to Success 8 2.6 Critical Issues 8 3. Marketing Strategy 8 3.1 Mission 8 3.2 Marketing Objectives 9 3.3 Financial Objectives 9 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11 3.7 Marketing Mix 11 3.8 Marketing Research 12 4. Controls 13 4.1 Implementation 13 4.2 Marketing Organization 13 4.3 Contingency Planning 14 5. Conclusion 15 6. References 15 1. Executive Summary Shared service organizations have been an important strategy for process optimization and cost control in any fortune company. Specifically IT shared services offer unparallel benefits by combining the synergies of effective functional knowledge with exceptional technical disciplines. Various common services such as IT help desk, Quality assurance, application development and maintenance; change management can be combined and offered to various parts of the organization. In addition to cost reduction, several best practices can be established in terms of technology standards, process standards and resource utilization. Though the benefits are clear several companies face challenges in implementing a well functioning IT shared services organization. This marketing plan examines...
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...MM522: Marketing Management Professor: Dr. James Frazee Keller Graduate School of Management: Winter 2008 Session Effectiveness of a Marketing Ad Introduction: There is not doubt that the name Trump calls the public’s attention; hence, I chose the ad for Ivanka Trump’s jewelry collection. Trump is already an established brand name; thus, it is easily marketable. However, Ivanka especially, has had immense achievements. I am greatly impressed to see how ambitious and entrepreneurial this young woman is. Despite having been born into wealth, as the daughter of real estate mogul Donald Trump, she is nothing like other young celebrities, i.e., Paris Hilton, Lindsay Lohan, Nicole Ritchie and/or Britney Spears. She is the heiress to an empire, composed not only of real estate properties worldwide, but also casinos, television series, and mainly her father’s assets and entire net worth. This young woman clearly does not need to work. Ivanka could very well dedicate her time to create celebrity gossip, be a party girl, and have her picture taken. Indeed, money is certainly not an obstacle for her. Background: Although some could argue that Ivanka has had it easy, as her father’s empire was given to her, this is far from the truth. Ivanka Trump graduated from the Wharton School of Finance. As one of most prestigious universities in the nation, at Wharton only outstanding candidates are considered for admission. Furthermore, she graduated with honors, excelling...
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...Abdoul Karim Cisse MM522 Class Project : Marketing Plan Outline 1.0 Executive summary 2.0 Situational Analysis 2.1 Market Summary Market Needs Market Growth Market Trend 2.2 SWOT Analysis Strengths Weaknesses Opportunities Threats 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to success 2.6 Critical Issues Executive Summary South Sound Cleaning is a commercial cleaning and janitorial service serving South King County and Pierce County private businesses and Government offices. This steady market will be targeted on because of their reliance on cleaning service to keep their offices and facilities clean. South Sound Cleaning intends to exceed expectation with better investment in human capital. It will work hard to provide costumers with a professional eco-friendly janitorial and cleaning service. Our existence is to attract costumer, satisfy their needs and keep them. 1.0 Situation Analysis South Sound Cleaning is just starting its first year of operation. The company recognizes that marketing will be critical to develop a large base of costumer. South Sound Cleaning provides services to private business and government offices building such as hospital, court rooms, universities and high school, DoL, DHSH,etc…. with focus on detail and being eco- friendly...
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...E-Leader Croatia 2011 Case Studies in Channels of Distribution Donald K. Hsu, PhD Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program. Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied in class whenever applicable. Students did final projects individually or in a team, by employing case studies via library and internet search. Class evaluations indicated that the case studies enhanced significantly their overall learning experience. Students rated the courses good to excellent. This paper gave the summary. Keyword: Case Studies, In-Class Team Assignment, Final Projects, International Management and Channels of Distribution Harvard University, Cranfield University (UK) and many other research institutions published case studies for 25 years. International Management and Channels Distribution were taught in an undergraduate business program and a MBA program respectively. Job market is very good. A quick search on Indeed (2011) yielded 5,850 jobs for international manager and 1,160 jobs for channels distribution. This search was done for Manhattan zip code 10001, and within a twenty-mile radius. In the down economy, managers and distributors are still...
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...Title: Second Draft for Marketing Plan Rodney Wilmore Keller Graduate School (Sherman Oaks) MM522 Instructor: Professor Phil Shaps November 14, 2011 Table of Contents 3.0 – Marketing strategy……………………….3 3.1 – Mission…………………………………...4 3.2 – Marketing Objectives ……………………5 3.3 – Financial objectives……………………..10 3.4 – Target markets………………………..…11 References….....................................................14 3.0 – Marketing Strategy The following section of the marketing plan is going to examine the major parts of the marketing objective. The mission will look at what the mission statement for EZ Duzz It LLC is. The mission statement is a clear description of what EZ Duzz It LLC represents and its purpose for existence. Our marketing strategy is based on becoming the resource of choice for people looking travel with their toddlers without the stress of extra luggage and kids running off. Our marketing strategy is based on superior performance in the following areas: * A practical product. * A quality product * Superior customer service. Our marketing strategy will create awareness, interest, and appeal from our target market for what EZ Duzz It LLC offers our customers. This section will look at the marketing objectives, financial objectives, and the target markets. The strategies that will be employed will be aimed at developing the need for this product by the target market. Initially, the price will be relatively low in order for there...
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...Marketing Plan For Health Care Monitoring Tool At Dell Services Amber Littleton MM522- Marketing Management 1. Executive Summary Dell Services offers a web tool for hospitals with Electronic Medical Records that enables them the client to view real time statistic of the interfaces flowing into the EMR and various reporting tools that allows access to the database in a GUI format. Although many Healthcare IT consulting companies have recently tried to implement a Host monitoring service, none have cornered the market with their technology the way Dell Services has with their unique application. Because the Monitoring tool is such a marketable product right now, the Dell Services team needs to find ways to boost performance and improve the users experience without increasing costs. The best opportunity for Dell Services to do these things and to maintain and grow the product marketability is to do a complete revamp of the web application framework and present the newly vamped application to existing and potential clients. According to Spetz 2009, having an Electronic medical record (EMR) systems offers substantial opportunities to organize and manage clinical data in ways that can potentially improve preventive health care, the management of chronic illness, and the financial health of the Hospital. The benefits are faster chart coding, which means faster payment for services to savings in personnel, transcription and paper costs; and efficiency...
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...| |Table of Contents | | | | Executive Summary 2 PRODUCT/SERVICE DESCRIPTION, SITUATION ANALYSIS 3 SWOT ANALYSIS 4 STRENGTHS 4 Weaknesses 4 Opportunities 4 Threats 4 Target Market 5 COMPETITORS & SUBSTITUTES 6 PRICING 8 CHANNELS OF DISTRIBUTION 10 PROMOTION 11 PROMOTION BUDGET 13 REFERENCES 14 |Executive Summary | | | The company mission statement is: By working towards this goal, TCH wants to open its first store near the Brea mall in both new and existing markets, increase their product development process, and cater to customers’ need to eventually improve their financial position and dominate market share. |Section |Product/Service Description, Situation Analysis | |1 | ...
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...Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success…………………………………………………………………………………...6 Critical Issues…………………………………………………………………………………6&7 Marketing Strategy………………………………………………………………………………7 Mission……………………………………………………………………………………….. 7&8 Marketing Objective…………………………………………………………………………….8 Financial Objective…………………………………………………………………………. 8&9 Target Markets…………………………………………………………………………. ..9,10,11 Positioning…………………………………………………………………………………...11,12 Strategies………………………………………………………………………………………12 Marketing Mix………………………………………………………………………………12,13 Marketing Research…………………………………………………………………………….13 Controls………………………………………………………………………………………….14 Implementation process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they...
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...AutoNation: Now Offering Navigational Service Plans and Agreements Cornelius L Davis (D01407581) Keller Graduate School of Business University Marketing Management MM522 Professor Lynn Szostek 09/11/2011 AutoNation: Now Offering Navigational Service Plans and Agreements Executive Summary AutoNation hired our firm, Cornel’s Strategic Marketing Incorporation to develop a marketing plan to sell global positioning systems (GPS) and offer an additional service program to service GPS systems. Cornel’s Strategic Marketing Incorporation has been in business since 1956 and has provided marketing plans to all types of businesses with great success. The following market plan sets the foundation to a successful project deployment. AutoNation is the top automotive retail industry with a strong brand name. Applying a new service for GPS systems will enhance the operation and provide an extra service to its customers. The additional service is in-line with AutoNations mission objectives. The GPS system is a hot commodity that gives customers an additional feature and benefit. Establishing a partnership with the top GPS manufacturers (TomTom, Garmin, and Magellan) increases the success rate of the marketing plan. Then the additional servicing programs of extended warranty, replacement program, upgrade program, installation, and set-up gives an added incentive with competitive pricing. Strategic development of the plan identified strengths and weaknesses. The strengths are magnified...
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...MM522: Week 7 – Assignment: Marketing Plan – Victus HR Solutions 06/12/2010 Omolola Adekeye D03211850 Student Keller Graduate School of Management Executive Summary Our company functions as a Human Resources Management Consultancy firm providing specialty human resource services and business immigration to small and midsize business. Professional recruitment services are offered to healthcare and legal professionals. We represent the interests of both healthcare and legal professionals and the facilities that employ them -- matching professionals with their most desirable job openings while supporting employers in their search for skilled, experienced talent in those same professions. Victus HR Solutions is a human resource (HR) consulting company Victus has expertise in a wide range of HR areas and is targeting the emerging company market. Victus HR Solutions will offer this market the ability to compensate it with stock options from their company in lieu of only cash. This will be especially appealing to start-up companies that find capital scarce. Omolola Adekeye, the founder and owner will be leveraging her past and current personal/professional relationships to generate business for Victus HR Solutions. The leveraging of these relationships will be especially fruitful since a large degree of business for emerging companies is based on networking. Omolola has a large number of relationships to utilize having spent over as immigration professional. She also has...
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