...Assignment #1: Marketing Model Model Marketing Marketing 506 (Intergrated Mkt Communication) Oct 23, 2012 1. Develop an argument regarding the significance of marketing to organizational success in the 21st century. Marketing plays an important role in creating a the solid position in the competitive market. Organizations are also able to build competitive advantage through effective marketing strategy. The importance of marketing for the business to be successful is so that firms can make appropriate strategies to gain advantages. In today’s competitive environment, the success of a business is solely dependent on the type of marketing. Most of the operations and aspects of the business are based on the successful marketing. Marketing covers different components such as personal sales, public relations, sales promotions and advertising. Marketing is the process through which, business firms introduce and promote the product and services to the potential customers. Without marketing, business firms can offer the products within its industry; they cannot sell it to the potential buyers in other countries and industries (Gitman & McDaniel, 2008). It is then very important for the business firms to make effective strategies for marketing of products. In the 21st century...
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...Management Models... 150 Slides Product Promotion Price Customer Service Place People Processes Powered by www.drawpack.com. All rights reserved. Key Words... Break-even – Financing Life Cycle – Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s Hierarchy – Herzberg’s Theory – Cultural Web – Pareto Curve – CIM Concept – Value Drivers Markets and Structure of Flow Resources Resources Money Resource markets Money Taxes, goods Services, money Services, money Manufacturer markets Taxes, goods Government markets Taxes Services Consumer markets Services, money Taxes, goods Money Goods and services Middlemen markets Money Goods and services A Company‘s Macroenvironment MACROENVIRONMENT IMMEDIATE INDUSTRY & COMPETITVE ENVIRONMENT Suppliers Substitute COMPANY Rival Firms Buyers New Entrants The Economy at large Break-even Point Value $ Sales Profit Break-even Point Variable costs Total costs Current sales level Fixed costs 0 0 Units sold Break-even...
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...How to apply the theories: There are many ways to apply these theories to any organization. There are four theories of marketing concept that are called the 4 P's: product, place, price, promotion. An example of the marketing concept is Microsoft. Microsoft Company is an international company that makes many different and good products to satisfy all customers’ needs and to full all organization’s goals. Microsoft’s marketing mix consists of product, place, price, and promotion. Products Microsoft companies offer many new products to their customers that attach them to their products and to let them more comfortable with those products. Microsoft constructs the platforms ahead which other companies manufacture digital platforms. Microsoft is...
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...from South Africa. This report investigates and analyses the market for edible oil in China, grape seed oil in particular, to find out whether it would be profitable to sell it in China and find out the best channel of distribution. The study consists of both macro and microenvironment analysis based on secondary research of industry research reports and local government statistics. Moreover, this report aims to provide recommendations on the best ways to launch the product and proposes possible marketing strategy. TABLE OF CONTENTS. EXACUTIVE SUMMARY TABLE OF CONTENTS 1.INTRODUCTION 2.PROJECT STRUCTURE MARKET RESEARCH 3.1 MEGA ENVIRONMENT ANALYSIS 3.1.1 ECONOMIC ELEMENT 3.1.2 POLITICAL/LEGAL ELEMENT 3.1.3 TECHNOLOGICAL ELEMENT 3.1.4 SOCIO-CULTIRAL ELEMENT 3.2 MARKET POTENTIAL 4. MARKETING STRATEGY 4.1 INTERNAL SWOT ANALYSIS 4.2 MARKETING STRATEGY THROUGH MARKETING MIX 4.3 MARKETING PROPOSAL REFERENCES 1. INTRODUCTION Nan Fei Long Food Trade Co. Is a company established in 2011 and is a Wholly Owned Foreign Enterprise (WOFE) with the centre of operations in Wuxi. The company sells pure grape seed oil produced in South Africa.The company is interested in expanding their operations and looking at importing the product to China. The owner of the business is looking for recommendations on how to launch and market the product in China. Grape...
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...In-depth analysis of the business model and marketing strategy used by Jetstar Asia Business model of Jetstar Asia Upon its official launch in December 2004, Jetstar Asia launched an all-out aggressive expansion plan to operate numerous flights connecting Singapore to the major cities of the South-East Asia region like Jakarta, Pattaya, Surabaya, Shanghai, Taipei, Hong Kong, Manila and a few other cities in India. Jetstar’s targeted market would be a 'combination of business and leisure travellers' according to the company. Jetstar believed that their success would wholly be dependent on its ability to cultivate the targeted market and also have the advantage of serving highly populated major areas and cities by being the first Low-Cost Carrier (LCC) to do so by the addition of new routes to the destinations that are frequented by its targeted market. Unlike any conventional LCC which aims to only make air travel more accessible and more affordable to their target market by taking away all of the frills & entertainment on board to cut cost. Jetstar Asia employs a modified Low-Cost Carrier model which not only offered low fares by cutting away as much frills & entertainment costs as possible. While the same time offering some services and comfort typical of Full-Service Carriers (FSC) such a ‘Business class’ on-board its long-haul flights which offers meals and beverages, in-flight entertainment and seats covered in premium leather. Therefore it can be seen from their operations...
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...MKT 6362 Project Reports 1. Problem statement The data provided (Ketchupsas) is a subset of the data used by Kamakura and Russell (1989). It is household panel data on choices of ketchup brand as a function of price and promotion. We need to know how prices and display influence a family’s choice on specific brand of ketchup, comparing three brands (Heinz, Hunts, Del Monte) with others. The most effective element should be chosen so that we could give suggestions on how to make them more attractive to customers. The following questions should be answered in order to provide proper suggestions. * Evaluate the influence of different prices and promotions to choice * Study the price elastic of different brand * Conclude the analysis and provide some advice for different brands 2. Data and Methodology a) Data Description The data we have are panel data with 2000 observations. It includes customers’ preference of ketchups along with price and the promotion statue of three key brands. b) Methodology With such a dataset, the first analysis would be descriptive analysis. As we would like to know about difference between promotion and non-promotion, a chi-square test (t-test) could help to identify. Since we are interested in preference, the multinomial logistic is prefect for it. Considered it is a panel data, mixed effect should also be considered. We would also like to study the behavior of customer switch (which means a customer changes his...
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...Marketing Communications – A Strategic Approach Approval of Term Project - Winter Semester 2013 Group Members: Ana Chan, Forhad Pavel and Sarah Daoudi Name of Company: Make-A-Wish Quebec Industry: Not-for-profit/charitable organization Description: Make-A-Wish Québec is the local and regional office of Make-A-Wish Canada, one of the largest not-for-profit organizations (In the world), that operates (36 countries) worldwide with offices spread across all continents. Founded in 1980, Make-A-Wish helps make children’s with life-threatening conditions’ wishes come true. Every year wishes are granted to children to give them strength and hope, and since its inception, Make-A-Wish has helped make over 250,000 wishes come true for children around the world. Mission Statement: Make-A-Wish’s mission is to bring hope, strength and joy to those children, through the help of partners, donors and volunteers, to “share the power of a Wish”. Partnership: The foundation has therefore secured multiple partnerships with multinational companies, in order to get funding, and make a name for itself as the major “wish” foundation in Canada. Among its partners, we can find “WestJet care for Children”, “Disney”, “Sony Canada Charitable foundation”, “Ikea”, “Honda” and many more. Events/programs: Make a Wish arrange some activities such as 48 hours ride for wishes, skate for the stars, Season of wishes in order to raise their fund for those vulnerable...
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...Last month, California-based Tesla Motors reveled a prototype of their third model, the all-electric SUV Model X. The Model X will feature a first of its kind on passenger doors called Falcon Wings which have hinges on the top and open upward, rather than sliding sideways like the doors of typical minivans. Tesla expects to begin production of Model X in late 2013, and have them ready to be delivered in early 2014. The all-electric vehicle has already received positive buzz and Tesla reported that just one day after the reveal of the Model X, it received over 500 reservation requests, representing almost $40 million in potential sales. In a recent interview by GigaOM, Tesla’s CEO and co-founder Elon Musk mentions that the Model X will be marketed towards SUV and minivan consumers who look for a more functional SUV and a better style minivan. According to Tesla’s website, the Model X was “designed from the ground up to blend the best of an SUV with the benefits of a minivan, as only an electric car can. [The model X was] built around the driver—and six of her friends. It artfully provides unfettered performance and brilliant functionality.” 2014 Tesla Model X According to The Detroit News, Tesla last year invited a dozen Palo Alto, California-area women to its headquarters for a free-wheeling, three-hour-long focus group led by Franz von Holzhausen, Tesla’s chief designer. Tesla asked the participants, most of whom drive minivans and SUVs, to talk about their cars: how...
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...ECW 3301: CASE STUDIES IN INTERNATIONAL TRADE SEMESTER 1, 2016 ASSIGNMENT DUE DATE: Wednesday 4th May 2016; by 5pm Value: 15% Length: 2,500 words (excluding tables and figures) Instructions: The assignment is worth 15% of the total assessment. This assignment will be marked out of 100%. Assignments should be computer-typed, double spaced, having a font size of 12. All pages must be numbered accordingly. All figures must be plotted using computer (i.e,, using the Microsoft Excel program), do not “copy-paste” from other sources. This is a group assignment. A maximum of 3 students can form a group to hand in the project. Your answers must be original. All assignments must have a cover sheet and include a signed declaration that the work has not been plagiarised. Any student suspected of copying another person’s work or plagiarising from the internet will be thoroughly investigated. You need to send your assignment to Turnitin. You can first submit to Turnitin under “Assignment Submission - For Checking” and view your Turnitin report on the level of similarity between the submitted text and other. As a guide, NO more than 20% of your assessment should be quoted material, the reference list or bibliography is not included in this percentage (in both Turnitin for checking and final submission, please remove your reference list or bibliography). Submit the hard copy of your assignment (with cover page, group member...
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...1. MACRO ENVIRONMENT Social Forces Two publicly controversial issues in the modelling industry are slenderness and racial exclusion. Models do much more than promote the sale of fashion. The model look promotes and distributes ideas about how women and men should look. Models “do gender” professionally in ways that connect with social positions such as race, ethnicity and class, and there are many critiques of fashion models and their gendered and racial meanings. Modelling succeeds on the criticism of the female body and the gap between promoted beauty ideals and reality. As women gain political and social ground, beauty ideals are held to higher extremes of slenderness and perfection. Another social force for clients is they face uncertainty of changing consumer desires as they are highlighting the importance of healthy lifestyles and body types. Demographics For fashion models age is a very strong factor in the selection process. Models are usually discovered between the ages of 12 to 20 by agents or scouts. High fashion modeling agencies often demand height and body shape requirements and have strong preferences for standards. With cultural diversification of the Western world, ethnic diversity is becoming an important factor for all people in the modeling industry. Moreover, various races and backgrounds are becoming progressively noticeable. Anita Norris needs to be aware of the changing demographic trends in the modeling industry Technological Factors...
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...2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146712463823 jmk.sagepub.com Blaine J. Branchik1 and Tilottama Ghosh Chowdhury1 Abstract This research chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of advertisements in fifty-one years of Sports Illustrated magazine and (2) an experiment involving age-based differences in consumer ad perceptions. Both investigate changing ad values and the ethnic diversity of ad models. Results indicate that the male market is becoming increasingly self-oriented in its values orientation as a result of broad societal changes and changing gender roles. Increasing use of black or African American models in key positions indicates a growing acceptance of minorities as representations of the ideal self among younger men, who express a preference for black or African American models. This finding speaks to the increasingly multicultural nature of society and the impact of minority celebrities on American culture. The results are indicative of the power of advertising in both reflecting and facilitating societal change. Keywords advertising, male market, societal change, ethnicity, gender, culture, macromarketing Introduction American men, as a cultural entity and market force, are undergoing rapid change. This metamorphosis is reflected in men’s increasing focus on their bodies (Alexander 2003; Pope, Phillips...
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...The campaign was designed to combat problems women have been facing for decades, even centuries: self esteem issues and unrealistic views on body image. If you ask a woman her definition of beauty she will more than likely give you the description of a fashion model. The fashion models portray an unattainable, unrealistic, and often times unhealthy body image. Most women have a skewed image of what a healthy body physique looks like because of what they have seen in the pages of magazines, or billboards, or on television from an early age. Dove’s Real Beauty campaign features eleven women of all sizes, body types, and heights. They wear white lingerie, but of different styles to fit their body types. Dove used women of different races, hairstyles and hair colors. The Dove Real Beauty campaign provided a revolutionary view of beauty for young girls and women, and put on emphasis on self-esteem. The Dove Real Beauty campaign appealed to the average sized women, all over the globe, all races, from all walks of life, and from every age. From an early age women are led to believe that the 5’11” 115 pound model is the image of perfection and they should strive to look like the women in the magazines or the fashion models strutting down the runways. Women are brought up to think that the skinner they is the better they is, the more beautiful they is, the more loved they will be, the more successful they will be. That is all they sees when they flips through the pages of magazines...
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...Net Savvy chapter 9: Models The website of “Bureau of Labor Statistics” is a government agency that collect, measure and analyzes the marketing activity, the employment and unemployment rate, and the changes of the price in the economy in United States. In this assignment I choose the work of model that focused in different areas, including modeling cloths, photographic, in the area of television making commercials, fashion shows, product modeling, and a lot of more of variety of products to advertise. To become a model is does not require to have any degree, but they are some of bachelor’s degree, associate’s degree or certificates programs that have a relation with modeling, including photography, fashion design, fashion merchandising among others. But if the person decide to do one of the bachelor’s degrees it would take 4 years and with an associate two years and some of the certificates it would take months or 1 year. One of the Skills that this type of job is required is that, the person has to be in a good shape that also reflects that have a good eating habits, because is very important the appearance to good look in cloths and the skin, in some companies or agencies has specifics requirements in relation of measures, also the person has to be hardworking , eager to excel, inspire confidence, have flexible schedule, not afraid of anything, good attitude, and be able to convey the emotion of what the person is representing. The median salary for someone with...
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...XRF Gold testers Density Testers Amit Sood Hi everyone... You can now chat with me Shaji what is the weight of Desktop 7200 Amit Sood 45kg Shaji 6900? Amit Sood discontinued model Shaji any model available wich is less than 15kg Amit Sood 6308 Shaji i couldn't find details in site of this model sorry it is there what is the weight Amit Sood 15kg weight Portable kind 6308 model Shaji what is the weight of Desktop 7200 Amit Sood 45kg Shaji 6900? Amit Sood discontinued model Shaji any model available wich is less than 15kg Amit Sood 6308 Shaji i couldn't find details in site of this model sorry it is there what is the weight Amit Sood 15kg weight Portable kind 6308 model Shaji oh thanks...sorry iwas on a con call Amit Sood its ok Shaji what is the approximate price of this model Amit Sood where do you want delivery of the unit Shaji cochin Amit Sood for 6308 4.35+tax Shaji both 6308 & 7200 Amit Sood EXF 6308 Portable kind 4.35 lac plus tax accuracy EXF 7200 Desktop Kind 4.50 lac plus tax Shaji ok, how about service and warrnty Amit Sood one year warranty those machines are ready to use software support only required Shaji onsite warranty? Amit Sood yes on site ...
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...S ANITA NORRIS MODEL MANAGEMENT w 9B10D013 Authorized for use only in the course BSAD 471 Strategic Management at St. Francis Xavier University taught by Brad Long from Jan 05, 2015 to Apr 17, 2015. Use outside these parameters is a copyright violation. Prashob Menon and Paul Lee wrote this case under the supervision of Professor John Haywood-Farmer solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors might have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: (A) 2010-09-10 On March 17, 2010, Anita Norris, owner of Anita Norris Model Management (ANMM) of London, Ontario was contemplating the future of her business. In the two years since Norris started ANMM, the business had grown quickly through her efforts to pursue any revenue stream that presented...
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