...WAI Solar charger | Tutor NameMam MalihaGroup LeaderM.Imran 11383Group Members Roll NumM. Waqas Iftikhar 11306Ali Riaz Chaudhery 11335Muzzamil Attique Topic: Marketing PlanProduct: Solar Mobile chargerName: WAI Cell phone charger | Introduction .Our New Innovation Product: Solar charger for Mobile Name : WAI Solar Mobile Charger. Solar energy has been common we are innovating in the product of solar energy which is that solar energy charger we are launching it because we are know that there are so many problem people face sometime in the charging of cell phone and due to energy crises load shading we are launching it that people can get more benefit from it The main advantage behind the invention of these solar powered cell phone charges is to save large amount of electrical energy. The solar panels of which will help in converting the solar energy from the sun into electrical energy through various reactions. Other advantages of solar powered cell phone charges reside in the fact that they allow you to access power outside the national grid. You can charge yours phones even while traveling without depending on electricity. This property has made it possible to make use of these cell phone chargers at any possible place. Vision To become a...
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...Intro Ever been stranded somewhere and your cell phone battery dies? Help is on the way. The new solar powered cell phone will allow you to gain two hours of standby power from 10 minutes of sun. It can be charged with indoor light when no direct sun light is available. This cell phone can also be charged by charger. Features will be the same as traditional cell phones which include a camera and internet capabilities. The phones will be available in a variety of colors and sizes. Touch screen will also be available. Solar power cell phones will hold a charge longer. Consumers will be able to have longer running time. Marketing segmentation Marketing segmentation is the process of dividing a group of key buyers that require different products. The goal of market segmentation is to target the correct audience with the correct product and obtain the highest rate of return for a product. There are 2.0 billion cell phone users in the world and 219 million are in the United States. Most cell phone users replace their cell phones every eighteen months. According to a Harris interactive survey, the use of cell phones is increasing and traditional landline telephone coverage is decreasing. Those who use a cell phone as their only telephone service are largely men between the age of 18 and 29. This group is more likely to have at least some college education and have income less than $30,000 and less likely...
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...Solar World, A New Way to Charge Your Life Patricia M. Robertson Dr. Harrychand Kalicharan Marketing 500 July 22, 2010 The name of my company is Solar World. The product I will be marketing is a solar charger which would be considered a good. This product is considered a good because it something tangible that the consumer can purchase. A tangible product is anything a customer can physically purchase and take home with them. For example, some other tangible products are computers, televisions, food etc. This product is a new invention that I am still exploring so I must incorporate a marketing framework. The first thing I must do in this framework is put in place a STP. The STP consists of: Segmentation, Targeting and Positioning which will allow me to focus on the customer needs, target the right group of people for my product and positing my company as a top provider of electronic convenience. The company I chose to market through is American Telephone and Telegraph Corporation (ATT) who has a reputation for being a good product provider. I will also strive to open a headquarters located in California because this would be the ideal location for my positioning strategy. My positioning strategy is centering my business in a highly populated area that would generate quick sales and publicity. This idea will work because it is a needed and tangible product for consumers. For example, in the text it is stated that “The best marketers put themselves...
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...is described as introducing something new, whether it is an idea, device or method (“Innovation” 2015). Innovation is about making things work better, more efficient, less expensive and competitive (MacKechnie, 2015). One very well-known innovative organization would be Apple. Apple has introduced many innovative products such as the iPod, iPad and iPhones. After these innovative ideas, the company expanded drastically. These organization’s ideas made a great breakthrough and were products that consumers were seeking to buy and still are very interested in buying to date. With inventions and creative ideas such as the ones Apple has produced, an organization will succeed. Although Apple has experienced certain downfalls, the company has still managed to succeed. Through innovation the economy expands. Through time and as the economy grows, new ideas or ways of doing things are created. Most organizations are seeking to produce the new “It” item, an invention that will meet the needs of consumers and improve past inventions in an effort to outshine competitors. Each organization seeks to come up with a product that is creative and inventive. Organizations may come up with great inventions and creative ideas through trial and error. It is very common for initial ideas to fail however, these failures almost always tend to lead to greater outcomes and inventions. There are already many technological devices being produced such as, a cell phone charger built into a laptop, mobile cable...
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... | | SUBJECT MARKETING SUPERVISED BY Sir SOHAIL ASHRAF TABLE OF CONTENT | NO OF CONTENTS | TOPICS | PAGE NUMBER | 1 | Introduction to company | 3 | 2 | New product development process | 8 | 3 | Market place and customer needs | 11 | 4 | Market segmentation | 12 | 5 | Marketing Strategies and plans | 13 | 6 | Market targeting | 13 | 7 | Pricing Strategies | 16 | 8 | Advertising, public relation and sales promotion | 17 | Company Profile Gucci | | Type | Subsidiary | Industry | Fashion | Founded | 1921 | Founder | Guccio Gucci | Headquarters | Florence, Italy | Key people | Marco Bizzarri (CEO) Alessandro Michele (Creative Director) | Owner | Kering | Website | www.gucci.com | Introduction Gucci was founded in 1921 when Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Today, it is part of fashion conglomerate Kering, which is controlled by French billionaire Francois Pinault. Gucci added a children's line in 2010 to its collection of men's and women's fashion and leather goods. The brand's growth has slowed due to weaker demand in Asia. Chinese clients represent about one-third of Gucci product buyers. Brand revenue fell 2% in 2013 and was down again in 2014. Gucci a symbol of the top...
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...year 2011. The company operates its business with four business units: mobile communication, air conditioning & energy solution, home entertainment and home appliance. (LG, 2012) It has 75 subsidiaries operates around the world that design and manufacture its products. LG is the world’s second largest flat screen television-set maker after Samsung Electronics Co. (Lee, 2012) Home Entertainment The LG Electronics which is also known as the top global players in home entertainment produces flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumers and also the commercial markets. LG is not only focusing on creating full-features devices but it is also emphasizing on following the technology boundaries to improve the products. Mobile Communication LG has committed to provide the best ever user experience to expand the next generation of communication by inventing new technologies and innovative in smart phone devices. Mobile handset (CDMA/GSM/3G), mobile accessory, PCB and WLL are some of the examples of mobile communication that produced by LG. Home Appliance LG is a global leader in creating complete home solutions through advanced products to boost consumers’ daily lives. The home appliances produced LG including washing machines, cooking appliances,...
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...made at the discretion of management for achieving or surpassing a certain level of performance. The incentive will work as follows: one if you sell a warranty on a cell phone the salesperson receives an extra five dollars on their check. Another incentive for the salespeople is a $200 dollar bonus for going over their quota by 100 cell contracts or cell phone. The incentives for the sales team are below. Also a superstar employee can be promoted from within, Sales Supervisor, Manager and store Manager. The employee will receive health insurance if they work twenty-five hours a week. The health insurance is through Humana which covers, dental, doctor visits, emergency room care. Each employee will receive one week of sick time and two weeks of vacation per year Sold Warranty | $5.00 | Selling 50 over Quota | $100.00 | Selling 100 over Quota | $200.00 | Selling a Credit Card | $50.00 | Manager Yearly Bonus for Over Quota | $1000.00 | Sales Associate | 10.00 an hour | Sale Supervisor | $15.00 an hour | Manager | $35,000 a year | Store Manager | $50,000 with Stock options | Salesperson | $10.00 Commission on a sale of a 499.99 phone | Plan for Motivating the Sales Force The plan for motivating the sales team is to have weekly manager meetings to evaluate their staff and determine new incentives and bonus for sales. Another way to motivate the sales team is to plan on having a motivational speaker that talks about sales. Another thing that the managers...
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...Intro to marketing communications MW 4:30pm MKTG-4233 Sec001-1320 Product name: Morph Ernesto Castro Intro to marketing communications MW 4:30pm MKTG-4233 Sec001-1320 Product name: Morph 1. Executive Summary The world’s fully flexible phone. Morph is a cellphone concept created by Nokia. Morph is a “bridge between highly advanced technologies and their potential benefits to end-users.” Some of features this new technology included: •Newly-enabled flexible and transparent materials blend more seamlessly with the way we live. •Devices become self-cleaning and self-preserving. •Transparent electronics offering an entirely new aesthetic dimension •Built-in solar absorption might charge a device, while batteries become smaller, longer lasting and faster to charge. •Integrated sensors might allow us to learn more about the environment around us, empowering us to make better choices. The main target audience for this concept is for the innovators and early adopters. By having this group test the product, we’ll be able to decide if the product needs to be changed or if we have green light to mass produce. Promotions will mostly be targeted to those two groups and it’ll be done in such way that will have the greatest impact. Popular channels of communications will definitely be used to capture the most attention which will also include that of other groups like early majority. 1. Situation Analysis Environmental Scan Introducing a whole new product with...
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...Question 1 (is on Theme 3: International Management Strategy Issues) “For a newly internationalised company, like Elecdyne, discuss one of the following sets of issues (from 1-4), plus you must discuss issue 5.” 1. The centralisation-decentralisation debate You should identify where the various functions of management sit in terms of being upstream, downstream, neither, or both, and how developments in technology may affect these functions in the next 10 years. | 2. Social innovation and networking You should undertake an analysis of the social innovation based opportunities that might develop for a newly internationalised company, like Elecdyne in different sectors (e.g. health and education) over the next 10 years. | 3. Sustainability and the potential impact of related issues on the company’s innovation, production and / or logistics functionsYou should analyse the sustainability based opportunities that might develop for a newly internationalised company, like Elecdyne over the next 10 years and evaluate the potential impact of these on the company’s innovation, production and / or logistics functions. | 4. Corporate social responsibility (CSR), including 5 key CSR related issues, Pyramid of CSR etc. You should evaluate the issue of corporate social responsibility using the “Pyramid of CSR framework” and analyse 5 key CSR related issues (recycling, ethical business, working condition, environmental issues, and philanthropy activities) or factors that...
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...Marketing Analysis of Verizon Britney Gonzales Texas Woman’s University Introduction Verizon is one of the largest technology companies in the world and operates America’s largest 4G LTE wireless network and the nation’s premiere all-fiber broadband network (Verizon.com). Verizon is number one in overall network performance, network speed, network reliability and data/call network performance. Having a better network quality than the competitors enables Verizon users to use more data from their smartphones and other devices such as tablets. Verizon has surpassed its competitors using affect market strategies. Product-Market Analysis Verizon has engineered powerful technology (Verizon.com). From 4G wireless to FiOS Internet, video...
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...overcome some major difficulties and enjoyed our each and every moment on making this business plan. All of our group members were really co-operative. We had done library work, survey and web searching and came to understand many events in preparing this business plan. Executive Summary HAMKO is also a pioneer Battery Components and Chemical manufacturer serving and supporting other battery companies of the country. We are intending to introduce online merchandised on HAMKO for selling products online for the mobility of consumer. With just a click of the mouse, shoppers can buy nearly any product online -- from groceries to cars, from insurance policies to home loans. The world of electronic commerce, also known as e-commerce, enables consumers to shop at thousands of online stores and pay for their purchases without leaving the comfort of home. For many, the Internet has taken the place of Saturday afternoon window shopping at the mall. Consumers expect merchants to not only make their products available on the Web, but to make payments a simple and secure process. Our expected market share will grow most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, newspaper. Quality is our primary concern so we will be implementing quality control systems including: meeting regulatory standards Business Description Company Overview HAMKO Group started its journey in 1979...
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...development company and the brains behind the construction of the Maboneng Precinct, a thriving cultural district in the east side of Johannesburg’s CBD. Once neglected and deteriorating neighborhood housing abandoned industrial complexes. Liebmann transformed Maboneng into a vibrant urban mixed-use community complete with Art galleries, artist studios, retail spaces, offices and artist studios. Patrick Ngowi, Country: Tanzanian Position: CEO, Helvetic Solar Contractors Details: Nine years ago, Patrick Ngowi, 28, received a small loan from his mother to start off a business. He started off selling Chinese mobile phones, but when he discovered that a tiny fraction of Tanzanians enjoyed any access to stable and reliable electricity, he knew he had to rectify that problem. Ngowi set up Helvetic Solar Contractors Limited, a company that is a pioneer in the supply, installation and maintenance of solar systems throughout the Northern Circuit of Tanzania. Helvetic Solar Contractors is the first company in the Northern Circuit to cater for Solar needs. The company did about $3 million in revenues last year. Lorna Rutto Country: Kenyan Occupation: Green Tech Entrepreneur, Founder, EcoPost Details: Lorna Rutto, 28 is the founder of EcoPost, a profitable social enterprise which manufactures aesthetic, durable and environmentally friendly fencing posts using plastic waste, a more environmentally friendly alternative to timber. EcoPost collects this plastic waste (such as polypropylene and polyethylene)...
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...| Green Bank Report: Finding the best green banking deals and rates * Home * Eco-Friendly Banking * iPhone * Green Bank Deals * Credit Cards * Savings Rates * Checking Accounts * CD Rates What is the Meaning of Green Banking? Posted by Clark Schultz on Friday, September 10, 2010 · Leave a Comment Defining green banking is relatively easy. It means promoting environmental-friendly practices and reducing your carbon footprint from your banking activities. This comes in many forms. Using online banking instead of branch banking. Paying bills online instead of mailing them. Opening up CDs and money market accounts at online banks, instead of large multi-branch banks. Or finding the local bank in your area that is taking the biggest steps to support local green initiatives. Any combination of the above personal banking practices can help the environment. So this leads to the question, which banks are green. In general, online banks and smaller community banks have better track record than larger banks. For instance, take a look at the banks that British Petroleum has been reported to seek lines of credit from this past summer after the oil spill. Goldman Sachs (GS) Citigroup (C) JP Morgan (JPM) Bank of America (BAC) These banks have at least one thing in common. That is, they are all large billion-dollar asset banks. They are also in the group of banks that received TARP money in the government bank bailout program. In would seem common...
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...in industrial design whose products became renowned for their intuitive ease of use. The company designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS X operating system, iLife, iTunes, and peripherals such as printers or storage devices that go with these products. But the most famous product that they manufacture is Macintosh line of electronics that is the iPod, iMac, Macbook, iPhone and iPad. Apple Incorporation ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple Incorporation is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple Incorporation was found by Steve Wozniak and Steve Jobs. Both of them were college dropouts. It was first incorporated on January 3rd 1977. Previously the company’s name was Apple Computer Incorporation but it became Apple Incorporation on January 9th 2007 because of the company was ongoing expansion into consumer electronics. Up to September 2010 Apple Incorporation had worldwide annual sales amounted to RM130.46billion and they have 317 stores worldwide. Apple Incorporation headquarters are located in Cupertino, California. Brand Analysis Current marketing strategies One of Apple’s...
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...New Zealanders have a love affair with their houses. Saving a deposit for your first home is a common life priority. The mortgage payments and running expenses that follows consume a significant amount of household resources. However, as families evolve and grow, their living requirements also change, for example, a spare room may be needed to accommodate study or home business, or an older child or national tax system for home ownership many New Zealander acquire additional rental properties. These are often seen as an effective retirement fund and a physical symbol of wealth and comfort. Additionally, with our love of the outdoors and a mainstay of New Zealand culture being the summary vacation to the beach, mountain, lakes, or rivers, we invariably require accommodation in these often very remote areas. Introduction In an age of increasing climate change there is a need to consider the sustainability and environment al impacts of our housing and accommodation choices. The greening of the built environment is a result of greater public awareness, information and understanding of how the buildings we live, work and play in affect the natural environment, our bank balances and our health. But what to do we really mean when we say a product is green? It is a broad term that people are instantly drawn to but can only vaguely define. It is often linked to other words such as ‘sustainable’, ‘environmental’, ‘carbon footprint’, ‘ecological’, ‘carbon neutral’, biodegradable’,...
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