...the history of mankind? Who can say how much has not been written, drawn, sketched, designed, painted simply because there was no pen to hand? Editorial Count Anton-Wolfgang von Faber-Castell, Chairman and CEO of Faber-Castell AG The values of any well-managed family business must include sustainability, social and environmental responsibility, and human virtues such as tolerance, humbleness and honesty. My great-great-grandfather, Lothar von Faber, was a businessman of great social dedication, and his descendants have followed his example as a matter of duty. The Social Charter signed in 2000 prohibits discrimination and child labour and protects our employees against exploitation. The agreements of the International Labour Organization (ILO), to which the Charter commits us, are for me no more than natural standards for anyone engaged in business. In order to achieve long-term success, you have to think in terms of the future. For me as a businessman it is extremely important not to make profit at the cost of future generations. Amongst other things, I am creating sustainable sources of wood, our most valuable raw material, which do not have a negative impact on either people or the environment. It was for the same reason that, some 30 years ago, Faber-Castell set up a forestry project in Brazil which was certified by the Forest Stewardship Council® (FSC®) as being...
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...created are in service-related, rather than manufacturing, industries. Due to the high level of anticipated local demand, because of the increasing number of multinational companies, it succeeded to benefiting the commercial stationery market. Another driver of the market is the growing number of schools and educational establishments being built across the region, which is boosting demand from the education sector. Product Faber-Castell is well known for its brand of PITT Artist pens. The pens, used by comic and manga artists such as Adam Hughes, emit an India ink that is both acid-free and archival, and comes in a variety of colors. The following chart contains all the Faber-Castell product lines. Category Range of products Professional Art and Graphic Pencils (graphite and color), pastels, charcoals, erasers, sharpeners Kids & School Art and Graphic Pencils, watercolors, brushes,markers, crayons, modeling dough, oil pastels, papers Technical Drawing Mechanical pencils, refills Pens Fountain pens, ballpoint pens, refills From about 1880 to 1975 Faber-Castell was also one of the world's major manufacturers of slide...
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...Marketing plan 1.Company analysis: The name of our company is "yazsil". Our produst is the new type of pencil combined with with a pen. It is the only product available on the market , in other words it will bring an entirely new way of writing to its customers. It will present itself as a convenient and unusual alternatif to the traditional pens. It makes a user to feel great and cool while using our product that's why it is suitable for students.We have objectives to become a leader in innovative product launching and to satisfy the needs of the more adventureous young consumers with anew eye-catching and functional product. 2.Market analysis: Yazsil’s top competitor for the multifunction pen industry are Faber- castell and Lamy, which are leading companies in world wide. Faber- castell and Lamy are the world's largest manufacturers of pens[->0], pencils[->1], other office supplies. They offer customers a high quality and functionabilty, but mostly it is suitable for artists and professionals as their product is very expensive. 3.Marketing mix: Product: Yazsil is a combination of mechanical pencil with a ballpoint pen. The pen has many colors and pencil lead has 2 sizes: 0.5 and 0.7mm. It is available in pear wood in brown or black with a black cap, light maple wood with grey cap and chrome-plated polished metal. All the materials of the Yazsil are intoxic, the ink is not refillable but it is possible to use substitude ink. The pencil part accepts only one lead at a time...
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...already use throughout their daily activities, with something most people wish they could use on a daily basis. Well after some brain storming that’s exactly what we did. Our new product “Handy Pens” combines the convenience and familiarity of a pen with hygienic items we found to usually be more troublesome to carry in your pockets or handbags. For starters our pens include an attachment full of either a breath freshening spray to keep your mouth smelling minty fresh in the blink of an eye or a pen with an attachment filled with hand sanitizer keeping your hands germ free with the push of a finger. Barriers to entry in the stationary industry are low and we feel consumers would be excited to test out the innovative concept behind Handy Pens. We understand our weaknesses and plan to turn them into strengths, we acknowledge the threats ahead and are excited to change those into opportunities. The potential rewards in this industry outweigh the risks and we are excited to dive in and see what awaits us in the near future. BUSINESS CONCEPT The problem our product resolves in the stationery market is the convenience of having two products combined into one. Our pens have either hand sanitizer spray or breath freshener spray built-into the pen. We will have retail customers who would distribute our product in their General...
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...The Ballpoint Pen Guide February 20, 2015/28 Comments/in Accessories, Ballpoint Pen, Fountain Pens, Other Accessories, Pens, Reviews, Savoir Vivre, Wardrobe /by J.A. Shapira Pin It At Gentleman’s Gazette, we have a deep appreciation for all fine accessories. From the neck and bow ties we sell in our online shop, to pocket squares, cufflinks and business card cases; there really is no limit to our love for well crafted, sartorially-savvy products. One accessory that is dear to our hearts are fine writing instruments, and with that said, we are proud to introduce you to our new series on pens. In the past, we’ve discussed fountain pens on occasion, even publishing a very in-depth and comprehensive guide on Pelikan fountain pens. To kick off this new series, we’re going to begin by focusing on ballpoint pens. Something, that many pen aficionados often dismiss as being subpar to that of the other styles including fountain pens and even rollerball. However, I am inclined to disagree with the majority of these critics. While ballpoint pens are certainly not as special as fountain pens, they do have their merits which I’ll discuss in this segment. History I remember as a child thinking to myself that ballpoint pens must be a relatively recent invention. I’m not sure why I thought this, but I’d like to guess it was due to their increased popularity in the Canadian grade school system. While fountain pens continue to be used in parts of Europe; they haven’t been in the North American...
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... ………………………………………………………………………….. page 4 Customer Analysis ……………………………………………………………………………….. page 7 Competition Analysis …………………………………………………………………………… page 11 STP Analysis …………………………………………………………………………………………. page 13 2 Introduction This marketing plan has been written for the Marketing course in Católica Lisbon School of Business and Economics. It consists of a study for the launch of a new and original product, called Smartink, as well as a proposal for a commercial plan of action. Even in the technological era we live in, it is noticeable that people still do a considerable amount of work recurring to paper materials, and not just electronic devices as many would have thought. So when it comes to studying or memorizing certain ...
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...Entrepreneurship Business plan FOR Expressionz.com NIDA SAEED SANIYA ANWAR BBA V MIS Fatima Salahuddin BBA VII MIS November 23, 2006 COMPANY PROFILE The company for which we are developing the online business strategy is a hypothetical business and does not have physical existence. However, after establishing the business through its website, we plan to expand the business by opening offline stores as well. Thus the ecommerce model that we will be implementing is Click ( Brick. But the expansion of business is subject to its online success. BUSINESS OVERVIEW Though the company is a new entrant in the online greeting industry, the concept of such business is quite old and very popular as well. Considering the Pakistani situation, sending free ecard greetings’ trend has increased drastically over last few years. People prefer greeting each other by sending ecards or by using sms services offered by their respective mobile services. Main reason for this inclination is the postal services’ cost i.e. Rs. 8 for Pakistan Post (with a very low probability of reaching the desired destination) and Rs. 25-100 for other courier services. Following are the Pakistani sites that provide free ecard and gifts services in line with other major services, but there exists no single Pakistani site that is in greetings (ecards, gifts etc.) business solely. Thus this business will have a competitive advantage since its inception. http://www...
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...COMPLIANCE REPORT – 2009-2010 1 i) Name and Address of the Institution : |Name |National Institute of Industrial Engineering (NITIE) | |Address |Permanent Location as approved by AICTE |Temporary Location (if applicable) | | |Vihar Lake Road, Mumbai 400 087 | | |Village |Passpoli | | |Taluk |Kurla | | |District |Mumbai | | |Pin Code |400087 | | |State |Maharashtra | | |STD Code |(022) |Phone No: 28573371 to 77 | |Fax No. |28573251...
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...[pic] Frank G. Madsen Queens’ College University of Cambridge International Monetary Flows of Non-Declared Origin This dissertation is submitted to the University of Cambridge to Fulfil the Requirements for the Degree of Doctor of Philosophy April 2008 Ambrogio Lorenzetti, Effetti del Buon Governo Siena, Palazzo Pubblico Sala dei Nove 1337-1340 Declaration This dissertation is the result of my own work and includes nothing, which is the outcome of work done in collaboration. Chapter 3, “Complexity, TOC and Terrorism”, was presented in an embryonic form at the ISA conference in Chicago, USA, March 2007. Chapter 4, “Organised Crime”, is the further elaboration of a chapter of the same title published in 2007 in the Oxford Handbook on the United Nations Statement of Length The dissertation does not exceed the word limit of 80,000 words Fieldwork Thailand (money laundering); Indonesia and Burma (deforestation); New York (US money supply); Washington DC and Fort Worth, Texas (Organised Crime linked to terrorist funding); Australia (Sydney, (APG) and Canberra (money laundering, South Pacific); and Rome, Italy (Chinese organised crime). Contact Frank.Madsen@cantab.net Abstract Through an analysis of the presence and nature of international monetary flows of non-declared origin and their relation to deviant knowledge, the thesis...
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.... ReseaRching and WRiting a disseRtation a guidebook foR business students Colin Fisher second edition . Researching and Writing a Dissertation: A Guidebook for Business Students . We work with leading authors to develop the strongest educational materials in management, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high-quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing, please visit us on the World Wide Web at: www.pearsoned.co.uk . Researching and Writing a Dissertation: A Guidebook for Business Students Second edition Colin Fisher with John Buglear Diannah Lowry Alistair Mutch Carole Tansley . Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 2004 Second edition 2007 © Pearson Education Limited 2004 © Pearson Education Limited 2007 The right of Colin Fisher to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical...
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...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
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