...Advertising stragtegy of .. [pic] The brand ‘Fevicol’ – an introduction The Fevicol story began in 1959, when the Parekh Group floated Pidilite Industries to capitalize on the potential market for synthetic resin adhesives, or “white glue” in India. Pidilite Industries decided to enter into adhesive or white glue market in the country which is primarily consumed in woodworking. The primary application of white glue was in woodworking, with secondary applications in upholstery, flooring, and footwear. Company decided to enter in to retail market with the product and for that, they come up with collapsible tube. Company came up with different packaging in order to cater to different segment of customers. Pidilite Industries decided to leverage the Fevicol brand’s success and popularity by launching a version suitable for the retail market. The first product line extension, a 30-gram collapsible tube, was introduced in the early 1970’s. Subsequently the company rolled out a spate of uniquely packaged Fevicol products, available for school students as well as professional and educational institutions. The introduction of various packaging formats helped transition the brand from the image of an industrial product to an all-purpose glue. The USP of brand is ease of applying it. Consistent quality, widespread distribution networks, and excellent customer relationships have been the key success factors for the Fevicol brand and knowing its strong brand equity, the brand will...
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...| SUMMER PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE PGDM PROGRAM By :- Abhishek Kumar Roll. No.: 03 Supervisors: 1.Company Guide:- Bharath Rajgopal 2.Alumini Guide:- Siddharth Sharma 3.Faculty Guide:- Dr. M.Sivagnanasundaram Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka (2011-2013) ACKNOWLEDGEMENT It has been a privilege that Cipy Polyurethanes Pvt. Ltd has been my stepping-stone into the corporate world. Words cannot express the gratitude I feel towards the innumerable people who have helped me in my endeavor. I avail this opportunity to express my heartiest gratitude to Mr. Bharath Rajgopal (Asst. General Manager) for giving me the platform to do a project and providing me with an enriching experience, with the right blend of theoretical as well as practical exposure. I would like to thank Mr. Naveen Sangwan (Business Development Ofiicer) and Ms.Kriti Wadhwa (Business Development Ofiicer) for her guidance, valuable inputs and also for her time. .Their guidance during the internship has proved to be beneficial in many ways. I would like to express my sincere gratitude to my Faculty Guide, Dr .M. Sivagnanasundaram and my alumni guide, Mr. Siddharth...
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...Rukh Khan and Hrithik Roshan. However, what Lunel did for Liril, Cinthol could not quite duplicate with all the hunks put together — perhaps because shopping trips in large parts of India are still a male domain. But times have changed and so has Cinthol. The new advertising campaign for the brand, conceived by Creativeland Asia (CLA) is devoid of any wellknown face but has a bunch of young people bathing in several unlikely, improbable parts of the world. There's a good reason for that. "Our consumer research showed shifts in lifestyle and that every individual wants to live life to the fullest. Personal grooming plays a very important role in a person's life, and we found a good opportunity there," explains Sunil Kataria, EVP - marketing & sales, Godrej Consumer Products LtdBSE -1.12 % (GCPL), which owns Cinthol. Launched in 1952, Cinthol was born much later than it biggest competitor in the 'popular' segment of toilet soaps, Lux (1929), which today is also the leader by far. Dettol (1987) and Santoor (1986), which arrived on the scene much later, are also ahead of Cinthol in this segment of the highly fragmented Rs 9,000 crore soap market. Now GCPL is dusting up the brand and its communication in a bid to find more buyers....
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...are analytical thinkers, while others thrive in creative zones. Some are meticulous planners, and others love spontaneity. By mixing up the types of thinkers in this team, we are able to stimulate creativity, spur insight, and increase efficiency in our team projects. Saily Mahangade Birthplace, Previous places lived and education: I am originally from India. I have a strong educational background with a Bachelors of Engineering degree in Electronics & Telecommunications as well as an MBA in Marketing from India. Hobbies and Interest: I love all the outdoor activities right from trekking to just sight seeing. I especially love to explore new places, meet new people and introduce myself to new cultures and traditions. I have also played Volleyball, badminton since my school and would enjoy doing that even now. Work experiences: I have got 4 years of work experience in media industry with progressive levels of responsibility. I started my career as a Marketing Manager with The Times organization, which is the leading media provider in India. I was responsible for media and sales of their prestigious events, Asia tech, where I was interacting with all the tech giants and taking care of their media needs. After that I was working with Madison communications as a Planning Manager, I was primarily responsible for exploring and implementing branding opportunities using traditional and digital media. After that I got an opportunity to work with Starcom MediaVest Group...
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...Marketing Management Swati Sisodia swati.sisodia@nmims.edu Introduction to Marketing What is Marketing ? ‘Marketing is the ManageMent process that identifies, anticipates and satisfies custoMer requireMents profitably’ What is marketing? ‘the right product, in the right place, at the right tiMe, and at the right price’ What is marketing ? ‘Marketing is the huMan activity directed at satisfying huMan needs and wants through an exchange process’ Management definition it is the process of planning and executing the conception, pricing, proMotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. What is Marketed? • • • • • • • • • • Goods Services Events Experiences Persons Places Properties Organizations Information Ideas Implications of Marketing Who are our existing/potential customers? What are their current/future needs? How can we satisfy these needs/ Can we offer a product/service that the customer would value? • Can we communicate with our customers? • Can we deliver a competitive product or service? • Why should customers buy from us? • • • • CUSTOMER VALUE AND SATISFACTION Customer Value & Customer Cost Customer value Customer cost “Is the bundle of costs customers expect to incur in evaluating, obtaining, and using the product or service” “Is the bundle of benefits customer expect from a given product or service” Total Customer Cost is the summation of: -Monetary...
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...3PL Services in India: Challenges, Opportunities and Recommendations - A Study at IIFT Contents 3PL Services in India: Challenges, Opportunities and Recommendations - A Study at IIFT ..................................................................................................................................... 3 Methodology ....................................................................................................................... 3 Introduction ......................................................................................................................... 3 Discussion Point 1: Definition of 3PL and its Evolution.................................................... 3 Discussion Point 2: Elaboration of the reasons for choosing 3PL. What is meant by value added services? ................................................................................................................... 4 Discussion Point 3: What are the salient findings from the literature? ............................. 5 What is lean supply chain? ................................................................................................. 5 Discussion Point 4: Discuss the functions of 3PL. ............................................................. 6 What services are provided globally (reference to additional literature)? ........................ 6 An Overview of the Logistics Sector in India .................................................................... 7 Discussion point...
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...The MARKSMAN VOL. 2 | ISSUE V | OCT’11 K J SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH FESTIVE MARKETING Celebration time for buyers and sellers alike! INSIDE and more ! 4 Ps of Anna Hazare’s Campaign Guerilla Marketing No Money marketing Old Monk EDITOR’S DESK Dear Readers, At the onset of this festive season, we bring to you a riveting, celebratory and insightful festive edition of your very own MARKSMAN! This issue is our basket of wishes to all our readers thanking you all for your encouragement, suggestions and unstinted support. We shall continue to strive towards excellence; learning and raising the bar at each leap! The coming few months, beginning Diwali to the New Year, are going to be full of merriment and ebullience. Ring in the revelry with our cover story on Festive Marketing! Read on how companies hit full throttle with promotions, offers and advertising campaigns to leverage the occasion. We hope you appreciate the element of surprise! Our special story shall take you through some intriguing and creative Guerrilla marketing. Indulge yourselves with MARKSMAN traditions such as TWEETS, ITS ALL ABOUT AD-ITUDE, REWIND and get acquainted with our new addition “SQUAREHEAD”! We, at Interface are overwhelmed by the increasing number of entries we have been receiving in response to our call for articles. We take this opportunity to thank all our readers for their enthusiasm and for making our job more challenging- we love it! Keep writing...
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...CONTENTS Media, messages and styles used by Indian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategies in India 11. Messages and styles used for promotion of films 12. Bibliography Objective: To find out the Media, messages and styles used by Indian marketing communicators of Films. Methodology The project is based on secondary data information, as a source of secondary data various websites, movie magazines and marketing journals are used. Abstract: Bollywood, which contributes 27% of entertainment revenues, is changing from a fragmented industry to a few stalwart organisations who occupy all parts of the value chain starting from production to distribution. The article explores the new emerging trends in innovative movie promotions in the industry. The changing paradigm of its viewer ship and the increased role of NRI clusters is leading to a structural change in the way business is done in ‘Bollywood’. Overview of Indian Film Industry and Market India is the world's...
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...Project Report on Advertising Agency Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5 MEDIA.....................................................................................................................................................7 IN-FILM ADVERTISING.................................................................................................................................9 WORK ENVIRONMENT .............................................................................................................................10 PERSONAL CHARACTERISTICS.....................................................................................................................11 EMPLOYMENT AVENUES.............................................................................................................................12 PUBLIC SERVICE ADVERTISING....................................................................................................................12 REGULATION.........................................................................................................
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...Thematic Study | 12 December 2012 17th ANNUAL WEALTH CREATION STUDY (2007-2012) Economic Moat Fountainhead of Wealth Creation HIGHLIGHTS Economic Moat protects profits and profitability of companies from competitive attack. Extended CAP (competitive advantage period) of Economic Moat Companies (EMCs) leads to superior levels of profits and stock returns. Over 2002-2012, EMCs in India have outperformed benchmark indices. Breach of Economic Moat causes massive wealth destruction. Markets seem poised to touch new highs in the next 12 months. "(Great companies to invest are like) Wonderful castles, surrounded by deep, dangerous moats where the leader inside is an honest and decent person. Preferably, the castle gets its strength from the genius inside; the moat is permanent and acts as a powerful deterrent to those considering an attack; and inside, the leader makes gold but doesn't keep it all for himself. Roughly translated, we like great companies with dominant positions, whose franchise is hard to duplicate and has tremendous staying power or some permanence to it." — Warren Buffett TOP 10 WEALTH CREATORS (2007-2012) THE BIGGEST Rank 1 2 3 4 5 6 7 8 9 10 Company ITC TCS HDFC Bank MMTC HDFC State Bank of India Infosys Tata Motors Hind Unilever Jindal Steel Wealth Created (INR b) 1,187 1,082 744 671 558 556 516 499 457 436 THE FASTEST Company TTK Prestige LIC Housing Finance Coromandel Inter Eicher Motors IndusInd Bank MMTC Jindal Steel Bata...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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...ABHILASH GOYAL, ELECTRICAL ENGINEERING COCA COLA Supply Chain Operations Excellence Trainee OTHER COMPANIES INTERVIEWED WITH: ITC and Schlumberger Program- BTECH HIGHLIGHTS OF MY CAMPUS STAY CPI: 8.8 Volunteer in Ritambhara, participated in 2-3 robotics events etc. PRE-PLACEMENT PREPARATION - When it came to resume building, I mentioned my internship (which was in Samsung), projects I did and the co-curricular activities - I was confident about my aptitude and was focussing mainly core and analytics. - I didn’t prepare for GD but finally had to give GD in Coca Cola, ITC and Schlumberger. So you can never be too sure of what comes your way during the placements. PLACEMENT EXPERIENCE - I started my placement journey by getting shortlisted in Capital One on Day 1. They shortlisted 125 candidates on the basis of resume. Then they took a case study interview and reduced the number to 30. Then again took an aptitude test but finally didn’t give offer to anyone. - Then came Coca Cola on Day 2. They organised GD in the groups of ten each and then there was a single interview of about half an hour which mainly consisted of HR based questions. The topic of the GD was “Are Engineering students wasting time in studies ?”. The interview mainly focussed on the commitment to work with them and asked whether I did any activity depicting leadership skills. - Coca Cola shortlisted candidates with medium profile like moderate CPI with few extracurrecs. I had a target of gettng...
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...DOLAT CAPITAL Analyst: Nehal Shah Tel : +9122 4096 9753 E-mail: nehals@dolatcapital.com Associate: Mahvash Ariyanfar Tel : +9122 4096 9736 E-mail: mahvash@dolatcapital.com October 5, 2011 India Research DOLAT CAPITAL October 5, 2011 Int en tio na lly Le ft B lan k 2 India Research Index Industry DOLAT CAPITAL Executive Summary..................................................................................................5 Indian Plastic Consumption......................................................................................6 Global Scenario………................................................................................................8 Innovation: Key to Growth & Margins.......................................................................9 Polymer Demand & Pricing.....................................................................................10 Plastic Composites.................................................................................................12 Major Companies: Key Parameters.........................................................................14 Companies Supreme Industries Investment Rationale.........................................................................................17 Company Background.......................................................................................25 Financials................................................................................................
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...CONTE N T S CHAI R M A N ’ S LETTE R DEAR SH AREH OL DERS FY2012 has been a good year for your Company. The key financial results were: ¥ Consolidated revenues increased by 30% to Rs. 96.7 billion in FY2012. ¥ Earnings before interest, taxes, depreciation and amortization (EBITDA)1 rose by 55% to Rs. 25.4 billion. ¥ Profit after Tax (PAT)2 grew by 45% to Rs. 15.3 billion. ¥ Diluted Earnings per Share (EPS) increased from Rs. 64.9 in FY2011 to Rs. 83.8 in FY2012. I am particularly delighted by four developments. First, your Company succeeded in yet another blockbuster generic launch in the USA under 180days marketing exclusivity. Dr. Reddy’s launched olanzapine 20 mg tablets, the generic version of the brand Zyprexa®. Olanzapine is used to treat schizophrenia and bipolar disorder. This product has added around USD 100 million to your Company’s revenues for FY2012. Second, the biosimilars business continues along its impressive growth path. In my letter to you last year, I had discussed the critical importance of developing biosimilars in the years to come. I am happy to note that your Company’s global biosimilars business grew by 45% over last year and recorded sales of USD 26 million. Today, the biosimilars portfolio of Dr. Reddy’s constitutes (i) filgrastim, (ii) peg-filgrastim, (iii) rituximab and (iv) darbepoetin alfa, which have commercial presence in 13 countries among emerging markets. These are helping to treat patients suffering from cancer — and at prices that...
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...SU S AIN T ABI LI I M PA C T E EC ON OMIC S O CI A L & EN D R . R E D D Y ’ S L A B O R AT O R I E S L I M I T E D | A N N U A L R E P O R T | 2 0 0 9 – 1 0 RO VI V NM EN TA L • T Y • TI SI PO C R E AT I N G A C ONTENTS 24 MANAGEMENT DISCUSSION AND ANALYSIS 42 BOARD OF DIRECTORS 45 MANAGEMENT COUNCIL 72 DIRECTORS’ REPORT 2 CHAIRMAN’S LETTER 46 CORPORATE GOVERNANCE 89 IGAAP STANDALONE FINANCIALS 4 KEY HIGHLIGHTS 60 ADDITIONAL SHAREHOLDERS’ INFORMATION 70 FIVE YEARS AT A GLANCE 141 IGAAP CONSOLIDATED FINANCIALS 6 THE DNA OF SUSTAINABILITY 187 EXTRACT OF IFRS CONSOLIDATED FINANCIALS 190 STATEMENT PURSUANT TO SECTION 212 OF THE COMPANIES ACT, 1956 191 INFORMATION ON THE FINANCIALS OF SUBSIDIARY COMPANIES 192 NOTICE OF ANNUAL GENERAL MEETING 14 HUMAN RESOURCES 71 RATIO ANALYSIS 16 SAFETY, HEALTH AND ENVIRONMENT 18 CORPORATE SOCIAL RESPONSIBILITY 2 | S U S TA I N A B I L I T Y — C R E AT I N G A P O S I T I V E E C O N O M I C , S O C I A L A N D E N V I R O N M E N TA L I M PA C T CHAIRMAN’S LETTER 2009-10 has been a satisfactory year for your Company. Let me start with the financial results. Consolidated revenues for 2009-10 was Rs. 70,277 million. Excluding revenues from sumatriptan — your Company’s Authorized Generic version of Imitrex® which was launched in 2008-09 — revenue grew by 9%. In US dollar terms, 2009-10 revenue was US$ 1.56 billion. I am...
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