...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
Words: 2574 - Pages: 11
...Marketing Strategy Outline Having a business or acquiring a new acquisition in other countries entails lots of hard work and different types of marketing segmentation. Whipkey is part of a growing organization that is now interested in having an establishment in Japan. The new decision to acquire a new establishment in Japan requires some marketing strategies. In doing this, the company has to understand the culture and nature of Japanese business in order to penetrate the market effectively. As a member of Whipkey management team, presentation will be focusing on Whipkey’s approach to acquisition such as International segmentation, effective and strategic communication in global organizations, Impact of Cultural Barriers on Communication Strategy, and ERP systems. However, there are issues related to marketing and promotion of the acquisition that can impact decision making within management. These issues needed to be tackle and resolve before acquisition can take place. Communication, retaining key talent, and integrating cultures are part of the issues that affects marketing and promotion of new acquisition. These factors are some of the critical challenges Whipkey ownership has to look into. It is difficult enough to run strong a team that has a unified culture with good leadership experience not to talk of acquiring a new company with various backgrounds. Communication is very important within the organization and outside the organization. “An effective communication...
Words: 649 - Pages: 3
...Kohl’s * Obtaining a percentage from purchases as donations * Partnering with the NFL, NHL, and other professional sports in the community * Partnering up and aligning with a national charity * Creating additional partnerships with online sports related stores and retail stores (Amazon, E-bay, Groupon, Living Social) * Marketing and Corporate Objectives: increasing product awareness among targeted consumers, providing information about product features * Product features: uniqueness and customizable options * Competitive Advantages Public Relations * Creating publicity; buzz, viral messages via: local commercial running, radio ads, social networks, and telethons to increase organizational and product awareness * Image building * Use the press: It always helps to get a little PR. ACF will approach PR with a newsworthy angle for our marketing (our "story," describing that what we offer that's different), write a simple press release and send it to local publications * Maintain good employee relations: The people who work for you can be strong assets to your marketing strategy. Employees who love their jobs and believe in...
Words: 425 - Pages: 2
...Marketing Plan Outline Summary A marketing plan is designed to direct company activities towards the satisfaction of customer needs; determine what the customer wants, develop a product/service to meet those needs, get the product/service to the end user and communicate with the customer—at a profit! Introduction WHO | is the company, principals, employees, community? | WHAT | is the product/service, what is the company's goal? | WHERE | is the plant to be established | HOW | does the company intend to meet its objectives, production levels, sales volumes? | WHY | was the product/service developed, what are its attributes or qualities, and how is it superior to existing products? | Target Markets * What is the company's initial proposed market? * local * provincial * western provinces * national * How does the company fit in the chain of basic markets? * consumer * industrial * government * international * supplier * manufacturer * wholesaler * What are the target market boundaries? * by consumer group * geographically * Define the dollar value of total potential sales within the proposed target market. * Describe the targeted user groups by age, gender, lifestyle, values (major customer groups). * Define the company's sales level objectives and what percentage of total market share they represent. * Describe how planned production capability compares to proposed market...
Words: 980 - Pages: 4
...Marketing Plan Outline I. Executive Summary A high-level summary of the marketing plan. II. The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals. III. Situation Analysis Company Analysis * Goals * Focus * Culture * Strengths * Weaknesses * Market share Customer Analysis * Number * Type * Value drivers * Decision process * Concentration of customer base for particular products Competitor Analysis * Market position * Strengths * Weaknesses * Market shares Collaborators * Subsidiaries, joint ventures, and distributors, etc. Climate Macro-environmental PEST analysis : * Political and legal environment * Economic environment * Social and cultural environment * Technological environment SWOT Analysis A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows: * The firm's internal attributes can be classed as strengths and weaknesses. * The external environment presents opportunities and threats. IV. Market Segmentation Present a description of the market segmentation as follows: Segment 1 * Description * Percent of sales * What they want * How they use product * Support requirements * How to reach them * Price sensitivity Segment 2 . . . V. Alternative Marketing Strategies List and discuss the...
Words: 385 - Pages: 2
...Baskin Robbins Marketing Plan Final Outline Paper Lou Ann San Nicolas MKT 421 Marketing 1. Baskin Robbins Organizational Overview Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid business model for existing and future franchise business owners. Despite, by these two ice cream enthusiasts, whose passion leads to the creation of more than 1,000 ice creams flavors, and with a variety of delicious treats, such as nutty berry banana (Baskin & Robbins, 2011). The Baskin and Robbins business home office is situated in the area of Canton, Massachusetts. a. Organization Baskin Robbins Ice Cream Industry b. Mission Statement The philosophy and mission statement is eloquently put by a quote from co-founder Irv Robbins, “we sell fun, not just ice cream” (Robbins, 2011, p. 1). It is this statement that allowed Burt Baskins and Irv Robbins the opportunity to grow the business from one store to many. c. Geographic Locations The company had become an ice cream mega-empire, consisting of 5,800 stores in different geographical locations throughout the international. Exhibit 1.1 below shows the international geographic locations of Baskin Robbins industry (Baskin...
Words: 14978 - Pages: 60
...My overall impression on my speech was better than I anticipated. I was very nervous and anxious to get the speech over. I could tell that in the pace of my speech. I was rushing through it and at times it was hard for me to keep track of my place on the outline. I thought I gave good eye contact and I stayed on the speech path, but I could have projected my voice more so that it would have been easier to hear and understand what I was saying. I felt that the delivery was good but I could have moved around more and gave more hand gestures to keep my speech alive. Although I didn’t feel it was a boring speech, I feel like I still tell showed how nervous I really was by the body chemistry I gave off. I prepared a lot for the speech and I went over the speech 3 times in front of the camera at home. I think this helped me a great deal because I had full knowledge of what my speech was about. Because I was nervous and rushing through my speech I often lost my place on my outline, but was able to wing it because I had practiced. It helped a lot that I did my speech on a topic that I am very familiar with and used to talking about. I also used the technique in the chapter that tells you that when you are nervous take a deep breath and use a focus word, mine was “Money”. This technique helped me a great deal in the beginning because I actually felt overwhelmed and on the verge of an anxiety attack. Using this technique calmed me down and made me able to deliver my speech. ...
Words: 476 - Pages: 2
...Research or Interview Paper Instructions You can choose 1 of the following two options for your Research or Interview Paper. Your paper will be 7 double-spaced pages for the main content (not including the cover page and reference page). Your choices include: 1. A research paper Steps for writing the research paper: a) Choose a topic in Managerial Economics. b) Submit the topic and the outline of the paper to the instructor anytime for approval. c) A minimum of 3 references besides the textbook are required. Liberty University library has excellent resources for your search for journals. http://www.liberty.edu/index.cfm?PID=178 OR 2. An interview paper Steps for writing the interview paper: a) Choose a topic in Managerial Economics. b) Design at least 5 questions according to the topic. c) Submit your questions to the instructor for approval. d) Contact a local or non-local company for an interview. e) Conduct the interview for answers to your questions. f) The paper must have 3 parts: • The description of the company; • Interview questions and answers; and • Your comments. *The research paper is to be done individually, not as a group. **Do not wait until the last module/week to work on the paper. Do it as early as possible. ***A paper that was written for other classes would not be accepted for...
Words: 265 - Pages: 2
...Composition I Week 9 IW Assignment Worksheet Instructions: As you did in Week 3, please fill in the answers to the prompts on this worksheet and save them as a Word doc. You are only filling in the blue areas! Then, attach your completed worksheet to your drop box submission. You will work to create your thesis statement and a basic outline for a comparison/contrast essay. There are two patterns from which to choose, and you will select ONE below. Creating a Thesis Statement and Basic Outline for the Comparison/Contrast Essay I.) First, you’ll choose two items to compare and contrast. There are some great examples of items to compare/contrast on pages 229-230 in our textbook, especially #9, #10, #11, #12, #14, and #15. Fill in the two items that you will compare/contrast. A.) Nokia 7110 – the first effort at taking the Internet onto a mobile (1999) B.) Amazon Fly – Taking Image Recognition Software to its next level (2014) II.) Next, you will identify three criteria that you’ll use to evaluate each of the items. Think about three qualities or characteristics of the two items that you can evaluate to choose the better item. For example, in the Week 10 Sample essay, the writer compares/contrasts the cost, nutrition and taste of two types of bread. Fill in the three evaluative criteria you will use to decide which of your two selected items is better. 1.) Internet capability 2.) Ability to take pictures and record videos 3.) Text messaging III.)...
Words: 631 - Pages: 3
...PROCEDURE FOR WRITING A TERM PAPE A term (or research) paper is primarily a record of intelligent reading in several sources on a particular subject. The task of writing such is not as formidable as it seems if it is thought out in advance as a definite procedure with systematic perpetration. The procedure for writing such a report consists of the following steps: 1. Choosing a subject 2. Finding sources of materials 3. Gathering the notes 4. Outlining the paper 5. Writing the first draft 6. Editing the paper Now let's look at each of them. CHOOSING A SUBJECT Most good papers are built around questions. You can find subjects in any textbook. Simply take some part of the text that interest you and examine it carefully. Ask yourself the following things about it to see if you can locate a question to answer in your paper. Does it tell you all you might wish to learn about the subject? Are you sure it is accurate? Does the author make any assumptions that need examining? Can two of the more interesting sections in the text be shown to be interrelated in some useful way? Your paper is an attempt to write a well-organized answer to whatever question you decide upon, using facts for the purpose of proving (or at least supporting) your contention. The most common error made by students in choosing a subject for a term paper is to choose one that is too general. (The most specific subject will always have enough aspects to furnish a long paper, if you think...
Words: 1279 - Pages: 6
...the page next to the home tab. Click the classroom tab. The student’s next page will be the current class the student is participating in. Under the classroom tab are four new tabs. They are materials, discussions, assignments, and grades. The University of Phoenix is geared for adult learners. UoP has a very extensive user friendly website for the active learner. Figure 1.3 CLASSROOM TAB 5.1.1 COURSE OUTLINE When the student has clicked the classroom tab, the next screen will be automatically being the materials tab. The tabs are located at the top of the screen, directly under the classroom tab. In the materials tab the student will have a variety of information at their fingertips. Located on the left will be the course outline. The outline will give the student an overview of week to week activities. It will also give the student a course overview, and course policies. The student has the ability to access an overview of the course. Figure 1.4 MATERIALS TAB, COURSE OUTLINE 5.1.2 POLICIES Under the course outline there is a link for policies. When the link is clicked on, it will open another window. It will give the student the opportunity to read all the policies and procedures of UofP. It gives the user the opportunity to read all the rules and policies under several different types of students. 5.2 DISCUSSION TAB Next to the materials tab at the top of the page is the discussion tab. Under the discussion tab are the forums...
Words: 597 - Pages: 3
...Introductory Presentation ------------------------------------------------- ------------------------------------------------- Purpose of Presentation: to introduce yourself as a (potential) professional ------------------------------------------------- Audience: class members and your tutor ------------------------------------------------- Due: Week 3 Seminar 1 (Week starting 27 August 2012) ------------------------------------------------- Time limit: (3 minutes, Powerpoint not required) ------------------------------------------------- This presentation is video-taped. ------------------------------------------------- Short written outline of your presentation (one page or less), submitted to your tutor ------------------------------------------------- in hard copy on the day you present. ------------------------------------------------- Presentation Assignment Prepare a presentation to introduce yourself to your class and tutor. The speech will be videotaped for your review and self-assessment. Your presentation should be thoroughly planned, outlined, and rehearsed but not memorized or read. This handout covers the introductory presentation assignment, procedures for giving most business presentations, and a specific assessment sheet to help you prepare your talk and to give peer feedback. TASK: Adapt to Audience and Purpose Prepare and rehearse a presentation to develop your professional identity, establish rapport with your peers, and practise...
Words: 2525 - Pages: 11
...However, as I’m coming close to the end of my college career I realized I was wrong. Nonetheless, looking at my freshman essay now, I do see how I’ve grown within these past for years. Within my freshman year, I realized didn’t take the time to actually analyze my topic to where I could have understand it more. Therefore, it didn’t come out the way that I’ve envisioned it to be. The topic of evil is a widespread and extensive topic. If I was to approach this topic now, I would have done more extensive research on the nature of evil. This would have made me more knowledgeable about the topic at hand and helped me determine how to start this paper. In addition, before beginning this essay, I should have created an outline to help guide me throughout my paper. The outline would have given me the opportunity go through the research that I’ve gathered and helped to be more critical on how I wanted to present evil and it’s different levels. Doing this would have help me to develop this essay within a more critical and organize matter. While reading my freshman essay, I find myself coming up with more ideas of how I could have develop my point of view of the branches of evil, hence making an stronger argument. For example, I should have went into more deal of the ways evil is view within religion and our society. By doing this, it would have gave a more insight to the reader of how the paper is developing. This also would have given the reader an additional understanding of what evil...
Words: 398 - Pages: 2
...Appendix D Topic Outline and Thesis Statement Guide My thesis is : Even though most people think that tattoos and piercings are known to be unholy, there are a lot people in the world today who strongly believe that they are meant to be pictures of art from personal feelings such as personal histories, special events, or past/present experiences in their lives. ________________________________ I. All Peoples views on tattoos in today’s world A. many people view tattoos as good/or bad 1. Most People view tattoos as being unholy 2. Younger people view tattoos as being a form of art B. Why most people view tattoos as being bad 1. Tattoo’s are unholy 2. Many people believe you are to treat your body as a temple II. Effects of tattoos A. How tattoos effects you 1. Tattoos are feelings of art, or personal experiences 2. Help people express their selves with pictures B. How tattoos effects other people 1. People may dislike you 2. People may feel angry III. Cost of tattoos in today’s world A. Are tattoos worth a lot of money? 1. How expensive are tattoos 2. What do you get for your money? B. Do teenagers spend all of their money on getting tattoos? 1. How much do teenagers spend? 2. How many teenagers get tattoos, and why? IV. Health Risks and prevention from tattoos A. What are the health risks of getting Tattoo’s? 1. Blood Bourne diseases 2. Skin disorders and infections 3. Allergic reactions ...
Words: 259 - Pages: 2
...Chapter 1. How to Write an A+ Research Paper This Chapter outlines the logical steps to writing a good research paper. To achieve supreme excellence or perfection in anything you do, you need more than just the knowledge. Like the Olympic athlete aiming for the gold medal, you must have a positive attitude and the belief that you have the ability to achieve it. That is the real start to writing an A+ research paper. CONTENTS: STEP 1. CHOOSE A TOPIC STEP 2. FIND INFORMATION STEP 3. STATE YOUR THESIS STEP 4. MAKE A TENTATIVE OUTLINE STEP 5. ORGANIZE YOUR NOTES STEP 6. WRITE YOUR FIRST DRAFT STEP 7. REVISE YOUR OUTLINE AND DRAFT Checklist One Checklist Two STEP 8. TYPE FINAL PAPER STEP 1. CHOOSE A TOPIC Choose a topic which interests and challenges you. Your attitude towards the topic may well determine the amount of effort and enthusiasm you put into your research. Focus on a limited aspect, e.g. narrow it down from "Religion" to "World Religion" to "Buddhism". Obtain teacher approval for your topic before embarking on a full-scale research. If you are uncertain as to what is expected of you in completing the assignment or project, re-read your assignment sheet carefully or ASK your teacher. Select a subject you can manage. Avoid subjects that are too technical, learned, or specialized. Avoid topics that have only a very narrow range of source materials. STEP 2. FIND INFORMATION Surf the Net. For general or background information...
Words: 2333 - Pages: 10
