...Marketing Plan Part E MRT 100 / Journal Entry # 4 Since VIP Board Rentals are an online-based company we will be offering online services. All service packages will have to be booked online so that we have the ability to keep the overhead low by not having a store location. No sales team will be required since we will be using online advertisements via social media, TV, and special events near the snow resorts. With little to no restrictions on site locations, we will be able to travel further out to different snow resorts to serve a larger customer base. Since we are using social media to promote our service, we could use a buy-one-get-one free strategy to draw customers in to try the service. Another one could be a package deal for the length of time that the customer wants to use the service. A multi-day deal would be another strategy that I would use to get customers to keep the product longer at a reduced price. The last strategy that I would try to use would be a convenience strategy. By offering free delivery and in room fitting, this should temp the younger generation to try the service. The younger generations like the convenience of online ordering so that they can avoid the long lines and waits at stores. Our main marketing goals for promotions, offers, and giveaways would be as follows: We would use online promotions on social media to get customers to become interested within the services. Within the online websites and social media pages we could then use...
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...7 things to consider before marketing your business to China - part 1 | China Online Marketing China Online Marketing HOME ADVERTISING Search: MARKET REPORT E-COMMERCE MARKETING ONLINE GAME BLOG SEARCH ENGINE SERVICE ABOUT CONTACT REGULATION SOCIAL MEDIA GO! Topics: Select category Select category Subscribe to Posts Subscribe to Comments YOU ARE HERE: HOME / BLOG / BUSINESS CULTURE / 7 THINGS TO CONSIDER BEFORE MARKETING YOUR BUSINESS TO CHINA – PART 1 eNews & Updates Sign up to receive weekly news, blog & other Site updates about China Online Marketing! 7 things to consider before marketing your business to China – part 1 Posted by Steven Chow on April 26, 2010 · 2 Comments China’s economy is booming, we are now third largest economy in the world, and there is no argument that we will become the world’s largest economy in 10 to 20 years’ time. The 1.3 billion population, double-digit growth rate, 4 trillion economy stimulus plan…… We could feel the trend, as more and more overseas companies approach us to assist them enter the huge Chinese market. They are determined, well-equipped with excellent product or service, they are confident with their business goal in China. However, the lack in understanding of Chinese business culture and business practice could dramatically affect the ROI, the return of their investment. To put it simple, it is extremely important to figure out how the business operate in China before you start to sell in China, isn’t...
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...BizLabs – Student Manual Business Strategy Simulation Table of Contents 1 INTRODUCTION ................................................................................................................................................ 4 1.1 COMPANY DEPARTMENTS ......................................................................................................................... 4 1.1.1 RESEARCH & DEVELOPMENT (R&D) ........................................................................................................................ 4 1.1.2 MARKETING ..................................................................................................................................................................... 4 1.1.3 PRODUCTION ................................................................................................................................................................... 4 1.1.4 FINANCE ........................................................................................................................................................................... 4 1.1.5 HUMAN RESOURCES ........................................................................................................................................................
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...Program in Marketing Management Information Myntra.com has very clearly sorted the information element on its sight, where the each segment has been covered very clearly in its landing page or home page. This covers a large portion of the information that a customer would look for while shopping online. Myntra has covered from the most basic information to more complex information that advanced customers would look for. The below are listed as basic information 1) Information on apparels based on gender 2) Information on discounts 3) Information on sale The more advanced information like 1) Designer ware 2) Beauty tips 3) Fashion trends 4) Information on designers 5) Information on new launches from brands It also carries information on all that the customer would want to know on what are the current trends. The information on the site is elaborate with regard to the fashion and apparel, and one more advantage of the information on Myntra is that it is much sorted and the customer does not have to look for in sub pages. This makes the experience on Myntra easy to navigate and a pleasure. It also covers information on shipping, tracking the consignment, cancellation and returns Price Like all other .com organizations the price is very clearly displayed on Myntra for each and every product and if compared to the market it is competitive. The price range displayed is vast which gives every segment an opportunity to feel as part of the...
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...New Product Launch Marketing Plan MKT 571 New Product Launch Marketing Plan The purpose of this assignment is to create a marketing plan to launch a new product for both the domestic and international marketplace. Kotler & Keller define the marketing plan as “the central instrument for directing and coordinating the marketing effort” (Kotler & Keller, 2012, p36). This plan will include the following components: market need, market growth, SWOT analysis, potential competition, product offering and product definition, product identification, justification for choosing this product, and a 10-question survey. Market Needs According to research, young adults are the most attractive segment among marketing consumers both in terms of its size and its multibillion dollar purchasing power (Awan, M. 2014). The youth culture has been held up as the prototypical example of a global segment. They are reported to be the world biggest adopters of mobile technology, but limited research is available regarding segmentation. Therefore, there is a strong need for more segmentation research in the cell phone market, especially among the young adults since this age group is driving the market to new directions and uses. Market Growth According to the Cellular Telephone Industries Association (2012), cell phone usage in the United States has ballooned over the past 15 years with subscriber’s usage averaging 8 times more since 1995. There was 3.8 million subscribers in 1995 with...
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...Calveta Dining Services, Inc. Jinu JosephPA1115 | Abstract Calveta Dining Services, Inc. was a $2 billion, privately held firm that provided food services to almost 1000 senior living facilities (SLF’s) in the United States. Antonio Calveta, the founder of Calveta Dining retired in 2007 after 35 years of leadership and he named his eldest son Frank as the new CEO and told him to double the company’s revenues within a space of 5 years. The dilemma that Frank was facing was that even after 2 years into this job of his he did not have any credible strategies to fulfill his father’s promise or to attain aggressive growth as his father wanted. Calveta Dining Services owed its success to Antonio Calveta’s passion for food, traditional family values and the customized services they offered to the SLF residents. Frank was named CEO of the company over his other siblings including his sister Jennifer Calveta who was more suited for the job, now Frank was left with the option of expanding their business by acquiring Great South West Dining (GSD) or to enter into the hospital segment and diversify their business and at least try and come close to meeting his promise to his father. Analysis The United States Census Bureau’s survey showed that only 25% of the total SLF’s in USA had contracted to food services, this survey alone shows that there is a great potential for growth in the SLF’s segment and therefore it would have been meaningful for Frank to buy Great South West Dining...
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...departments; heavy maintenance, shop maintenance and finance. (partial implementation) 2) How does Maintenix improve operational efficiency and decision-making? • Matintenix provides a system platform that is accessible via the Web and easy to deploy to all stations around the world. Mxi claims that their software reduces repetitive tasks and time chasing missing or incomplete information by allowing maintenance, engineering, and finance divisions to easily share information. This assures the improvement of operational efficiency. • Maintenix can supply data to the company’s existing enterprise resource planning and financial software. • Wireless deployment also make Maintenix more effective, since aviation technicians, equipment, and parts are always on the move. • All of the information provided by Maintenix’s various modules is located in one place. This results in more rapid scheduling and avoids pitfalls of poorly organized information systems. 3) Give examples of three decisions supported by the Maintenix system. What information do the Maintenix modules provide to support each of these decisions? Maintenix software package consists of 6 different modules which are separate segments of the product and interconnect. • The Maintenix engineering...
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...Career Plan Reflection BCOM/275 3 November 2014 Bruce McEwan, Ph.D. Career Plan Reflection I found the Career Plan Building Activity to be both helpful and trivial. There were 4 segments in this survey tool and I noticed dead accurate results on the first two but the remaining two seemed illogical and contradictory. The Career Interests Profiler segment results showed I would excel in any technical field to include engineering, law and technical sales. I could definitely understand the results and the questions in the survey seemed to be logical and presented in a way to which I wasn’t forced to contradict myself as I would see in a later segment. The Competencies segment was also logical and I would agree with the findings. It showed strengths in the areas of taking initiative, coping with pressure, applying expertise, writing, researching and presenting. I do hold myself to a high standard in all of those categories and already consider those some of my strengths. Under the Work Culture Preference section I found the questions to be trivial and the restrictions on how the answers were to be submitted forced me to directly contradict previous answers. There were a great number of questions repeated but due to the compound questions and the format in which they were presented I found myself frustrated and unable to accurately answer. An example is similar to having the user choose their single favorite and single least favorite among three choices: dogs, leadership...
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...customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist. In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety. In general, it holds true that “You can’t be all things to all people,” and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Generically, there are three approaches to marketing. In the undifferentiatedstrategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups. This may work when the product is a standard one where one competitor really can’t offer much that another one can’t. Usually, this is the case only for commodities. In the concentratedstrategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example, Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low prices. In contrast, most airlines follow the differentiated strategy: They offer high priced tickets to those who are inflexible in that they cannot tell in advance when...
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...Hello! Thank you for your question regarding the statistics of test takers and their test preparation expense. The short answer is that there are variations based on the specific type of test. I have prepared a response for each of the tests. Below are the details of my finding. TEST STATISTICS: For the statistics on test preparation cost, I have assumed the cost of test preparation materials found online for each of the tests. GRE: According to data from an ETS report, the total number of test takers for the general GRE between July 2013 and June 2014 was 572 779. Of this figure, 59% was US citizens while 36% was non-US citizens. The citizenship status of the remaining 5% percent was not specified. Preparation for the test varies as individuals may decide to buy the GRE test preparation samples available online. Assuming one prepares with the super kit, the cost is $70 for a soft copy. The cost of the taking a GRE test is $220.70 for Chinese test takers and $205 for test takers from the rest of the world. The test is available in about 1000 test centres around the world. The paper-delivered tests are offered three times a year at each test centre while the computer tests can be available for up to three times a month in Mainland China, Hong Kong, Taiwan and Korea test centres. These data translate to a minimum of 3000 tests offered per year. GMAT: A report available from GMAC indicates that GMAT had a total of 247,432 GMAT test takers between July 2014 and June 2015. This...
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...PART3 Individual Journal Reflecting On Group Experience. 1. Describe We have a lot of differences in choosing the research model and the data because each of us has our own understanding and opinion about this assignment. Our resources are different and limited so we cannot reach an agreement at the beginning. 2. Analysis The reason of the difficulty is that some parts of the assignment need the data on some websites like ASX and others come from the financial statement. That means the resources of each part is very different and limited. Using limited resources to do research is difficult and challenging. But this is a good opportunity to improve our academic ability. And also in order to improve the integrity and rationality of the whole assignment, we must consider our teammates as far as possible, such as using the same data range. Besides, there is a very important point in the whole assignment. Sometimes one person finishes his part and calculates a ratio as a result. It seems that he has done his part. In fact, the ratio is very important or the key point in the teammates’ part, so he must take the rationality of the result in consideration, or it will create a lot troubles for the teammates. 3. Evaluation A group assignment is different from the individual assignment. Although the distribution of the sections seems to reduce the burden of everyone, it is necessary to spend more time and effort on the discussion, compromise and even debate which out...
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...Tamala Ruffin ENG 1250 October 11 2014 How to do a sew-in weave First, setup a work station so that you have all your supplies to be readily available. After the station is setup lay out all of the supplies that’s needed. The supplies that are needed for the service are at least two combs, a towel, clips, needle and thread, the hair, curling or flat irons (depending on the desired style that's to be achieved), oil sheen, and hair spray. Next, wash and blow dry the client’s hair. After the hair is thoroughly dried you began the parting. Parting can vary depending the outcome that's to be achieved. For a more natural look, and versatility the desired parting would be four sections. At the very top of each section leave at least an inch of hair unbraided to cover up the weave wefts. Once the four sections are done, begin to braid each section making sure the braids are not too big. Braid the hair in a horizontal pattern until you get to the ends leave the ends hanging, although it looks odd just hanging there once you start to sew-in the hair you can just simply add that hanging braid with the first row from the bottom you start to apply the hair to (sample web page). Now you can begin to thread your needle making sure you have enough thread to cover the weft of hair being used. Starting from the back of the head measure the weave hair against the braid that it's is going to go on than cut it. Place the cut weft on top of the braid, and began the process of sewing...
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...#1 没有理论 （No theory） #2 概念和操作并不一致（Concepts and operationalization not in alignment） #3 缺乏充分的定义—理论 （Insufficient definition--theory） #4缺乏充分的合理性—研究设计（Insufficient Rationale-Design） #5 整体结构不统一和流畅（Macrostructure-Organization and Flow） 多个作者写一篇文章的时候要注意 #6 业余的文体和词句（Amateur Style and Ton） #7 不合适的研究设计（Inadequate Research Design） #8与期刊主题不搭边（Not Relevant to the Field） #9过于强调统计方法（Overengineering） #10 结论部分过于简单，没有将其同前文的理论，方法部分同等看重（Conclusion Not in Alignment） The important thing is to use the conclusion section to fully develop the theoretical contribution and to point out the new understanding from the study. 结论部分突出理论贡献，并指出本文的新理解 The conclusion section should build on and be congruent with previous parts of the manuscript. The conclusion section deserves as much attention as the theory, method, and results sections, because the conclusion section explains what it all means. #11 把数据切块发表论文（Cutting up the Data） 这里要注意不要造成一稿多发。 怎样写好一篇论文常常与如何评价一篇论文有关，知道了论文的评价标准，实际上也就大致知道了写好一篇论文的方向和要求。 1 何谓实证性研究论文 实证性研究论文包括试验报告、调查报告、经验总结报告、行动研究报告、观察研究报告、个案研究报告等。这些研究报告的文体有其独特的结构模式。例如，试验研究报告的结构模式为：①题目；②问题的提出；③材料与方法；④结果与分析；③讨论与结论；⑥参考文献。 一般而言，实证性研究的文体结构严谨，表述规范，格式相对固定，在大多数情况下，研究者需经历一定的研究行动或研究实践才能完成。这类论文以检验假设、证实理论判断，或获得经验体会为主要特征。在行文上，一般先陈述研究背景、研究价值、研究目的或假设，有关变量、研究过程和方法，然后，重点陈述研究结果，并对所得到的结果进行分析讨论，指出新发现的情况和问题，最后，针对所得的研究结果，回答对理论假设的检验情况和是否达到研究目的、解决了研究问题，或陈述研究者的见解，也可提出进一步探讨的问题和建议。必须注意的是，对研究问题、变量、过程与方法的陈述，要清晰、准确，简明扼要；对研究结果的描述和解释要客观、平实，条理清楚；讨论问题应以客观事实为依据，采用科学的语体，恰如其分地阐析和评价；作结论应全面归纳、高度概括。 2 评价方法 ...
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...▪ Description [pic] ▪ Executive Summary ▪ Content Page ▪ Introduction The commercial aircraft engine consists of 3 major modules namely the Fan, Core and the Low Pressure Turbine (LPT). Each module will then be split into sub modules before it is stripped into individual parts. The engine is made up of thousands of parts put together and a typical shop visit (input, repair/upgrade, assembly, testing) will take approximately 60 days to complete. The current system of achieving the 60 days target is done by dividing the resources into 4 different sections. Each section will be in-charge of each module’s strip and assembly. Upon completion an additional team will put together all 3 major modules together before it is sent to the Test Cell for an engine run. The objective of this paper is to look into how the process of engine may be streamlined to reduce the overall turn around time (TAT). Some concepts and models adapted from an article “10 effective performance tools for 21st century managers” by Prof KC Chan (Reference 1) and the “Stage Gate System” by Robert R Cooper (Reference 2) will be incorporated to illustrate how to create an efficient system for the engine shop. The goal is to achieve at least 15% reduction in the TAT per engine. With a typical input of 100 engines per year, the target savings in number of labour days is approximately 900 days. Using the labour days multiplied by the cost...
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...Re: Cooper Industries’ Corporate Strategy (A) Diagnosis: Cooper Industries’ growth depends on its widely diversification. From 1960 to the following 30 years, the company purchased about 60 manufacturing companies that increased the size and scope of Cooper Industries. With its experience and strength in “Cooperization”, it has been able to digest the companies it purchased and welded the company into a highly efficient, profitable, competitive business. But they acquired too much debt due to it diversified its business too quickly. It leads whether or not acquires Champion and Cameron Iron Works became to the biggest problem when the case was written, which would raise the debt-to-capital ratio to 55% to 60%. If they leave the problem unaddressed, they might risk bankruptcy in the future. Analysis: Both of Champion and Cameron Iron Works were in related industries, automotive and petroleum equipment, which were profitable businesses. Cooper Industries was already doing those two businesses. For the opportunities identified in the case have to do with the purchase of Champion and Cameron Iron Works, both of them have a strategic fit with Cooper Industries’ long-term plans. For example, Champion has a poor management, old technology, and failures at diversification. But Cooper Industries is good at this field. Cameron Iron Works had a biggest Compression and Energy Business Segment until 1981. But it was the smallest segment of Cooper Industries. Moreover, Cameron Iron Works...
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