...|Research Methods for Business and Management | |Expansion plan for Kat Maconie’s entrance to the Indian market | | | | | | | |Kapil Bam | |15-Aug-14 | | | Contents Significance of the study/ Research rationale 2 Research aims 3 Research objectives 3 Research questions 3 Literature Review 4 Research Design and Methodology 4 Research Philosophy 4 Research Approach 4 Research Strategy 4 Data collection method 4 Accessibility issues 4 Ethical issues 5 Data analysis plan 5 Research limitations 5 References 6 Holts G.B. (2004). How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School 6 Introduction The systematic way of collating data which involves designing and following a number of steps for the purpose of analysis or in pursuit of seeking solution to a problem is known as research. Research is conducted in order to obtain knowledge...
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...Management Definition An operations system is defined as one in which several activities are performed to transform a set of inputs into useful output using a transformation process Operations Management is a systematic approach to address all the issues pertaining to the transformation process that converts some inputs into output that are useful, and could fetch revenue to the operations system Mahadevan (2010), “Operations Management: Theory & Practice”, 2nd Edition © Pearson Education Operations Management (OM) Salient Aspects OM is a systematic approach using scientific tools & techniques and solution methodologies to analyze problems OM is about addressing several issues varying in terms of time horizon, nature of decisions Transformation processes are central to Operations Focusing on keeping costs to the minimum Developing a set of measures to assess performance of the system Mahadevan (2010), “Operations Management: Theory & Practice”, 2nd Edition © Pearson Education Manufacturing Sector Salient Aspects Index of Industrial Production* 2003‐04 2004‐05 2005‐06 2006‐07 Average Manufacturing 9.20 9.10 12.50 10.27 Capital goods 13.60 13.90 15.80 18.20 15.38 Consumer goods 7.20 11.70 12.00 10.10 10.25 Intermediate goods 6.40 6.10 2.50 12.00 6.75 # Corporate Sector Performance Sales/Income: Manufacturing 13.30 20.50 18.30 23.10 18.80 Sales/Income: Services (other than financial) 27.00 21.40 15.70 22.60 21.68 ‐9.10 ‐66...
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...However, in spite of all those siblings, at the fairly young age of fourteen years, I found myself in the unusual position of being in charge of all my mother’s finances and household activities. Due to a separation of my family, I became an only child with my mom working double shifts three to four times weekly. During that period of my life my level of maturity had to be drastically elevated to allow my mom to maintain her sanity, for the bills to be paid and things kept in order at home. I took on this challenge and thus my desire to go into accounting and finance was developed. However, at this point in my life, could I have considered myself as a good leader? What exactly does it take to be called even a great leader? According to Draft(2006), “Leadership is the ability to influence people toward the attainment of organisational goals.” He also continues by stating that, “Leadership is dynamic and involves power to get things done.” The people element in the definition of leadership plays an extremely important role since a leader is the motivating factor that drives individuals to achieve the company’s goals. Without a capable team, the leader will be ineffective. That is the driving force behind Jim Collins “Level 5 Leadership”. Therefore according to Collin’s hierarchy, I was more or less a capable young man that then became a contributing team member in the household. There is never the need to go beyond those initial levels since my mom was the head or the real...
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...1. Title The effect of brand placement on brand recall and buyer behaviour. 2. Introduction Brand placement is an art in itself. Correct placement of a brand may give flying colours to the company and on the other hand wrong placement may ruin the image of the brand and then a considerable investment may be again required to re-build the lost brand image. Huge amounts are spent every year by various organisations worldwide in order to build their brand. Companies have placed their brands in various television programmes, movies, internet, music videos and many other sources according to their need. Apple laptop computers have been used in more than 1500 movies and TV shows. Brand Placement can create both a positive as well as negative impact on the buyer behaviour and brand recall (Karrah 1998). 3. Research Background Brand placement is an attractive option for marketers for some of the advantages such as low cost, substantial reach, low competition and longer shelf life. Placement can provide a competitive edge to the brand as compared to competing brands. The use of Nokia mobile in The Dark Night has given tremendous amount of publicity and reach to the Nokia 5800 before the launch of the handset (Bartlett,1932). There is a unique relation which carries the brand to the consumer which modifies the buyer behaviour as well as the brand recall process. TATA has been selling all its products in the name of one single brand i.e. TATA whereas if any other company...
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...The National Football League (NFL) is a professional American football league composed of 32 teams divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The highest level of professional football in the world,[4] the NFL runs a 17-week regular season from the week after Labor Day to the week after Christmas, with each team playing sixteen games and having one bye week. Out of the league's 32 teams, six (four division winners and two wild-card teams) from each conference compete in the NFL playoffs, a single-elimination tournament culminating in the Super Bowl, played between the champions of the NFC and AFC. Most games are played on Sundays, with games regularly held on Mondays and Thursdays. The NFL was formed on August 20, 1920 as the American Professional Football Conference; the league changed its name to the American Professional Football Association (APFA) on September 17, 1920 and changed their name to the National Football League on June 24, 1922 after spending the 1920 and 1921 season as the APFA. In 1966, the NFL agreed to merge effective 1970 with the rival American Football League (AFL); the first Super Bowl was held at the end of that same season in January 1967. Today, the NFL has the highest average attendance (67,591) of any professional sports league in the world[5] and is the most popular sports league in the United States. The Super Bowl is among the biggest club sporting events in the world[6] and individual...
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...Tkachenko, and Roman Yakub – the MGI founders, seems like an ideal team, with each member bringing different experiences and technical skills to help with the business plan contest at HBS. However, as we will see in this paper, interpersonal dynamics, a lack of clear leadership, resulting in unclear team goals and individual roles, and a lack of healthy group norms, contribute to an ineffective team process at MGI. With the deadline less than three weeks away and the team without even a first draft of the business plan, Henry is certain that the team would not meet the deadline if it continued to function as it had so far. Case Analysis Team Process is defined as the team members’ behaviors and interactions, occurring over time. It is through this process that all of the members’ expertise and knowledge, along with other inputs, functioning in the group environment, manufacture an output. MGI’s team process seems ineffective, resulting a lot of conflicts among the subgroups of the MGI team and inability to complete the business plan. At the “launch” of the team in Mellon Hall on HBS campus, it was clear that the team did not have any specific role for each of the team members, nor was there a clear leadership arrangement. “..It seemed to me that Sasha saw our role as business plan writers, specifically for the contest, whereas Igor understood the need for us to help with vision and strategy.”...
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...policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Coronel, C., Morris, S., & Rob, P. (2011). Database systems: Design, implementation and management (9th ed.). Mason, OH: Cengage Learning. Eckerson, W. W. (2011). Performance dashboards: Measuring, monitoring, and managing your business (2nd ed.). Hoboken, NJ: John Wiley & Sons, Inc. Hoffer, J. A., Ramesh, V., & Topi, H. (2011). Modern database management (10th ed.). Upper Saddle River, NJ: Pearson. Linoff, G. S., & Berry, M. J. A. (2011). Data mining techniques: For marketing, sales, and customer relationship management (3rd ed.). Indianapolis, IN: Wiley Publishing, Inc. Ponniah, P. (2010). Data warehousing: Fundamentals for IT professionals (2nd ed.). Hoboken, NJ: John Wiley & Sons, Inc. All electronic materials are available on the student website. Point Values for...
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...University of Glasgow Adam Smith Business School International Business & Entrepreneurship Research Method MGT 5174 A Comparative Study of Entry Modes Adopted by Sainsbury’s and M&S in China Based on Resource-based View Theory Yuyu Xiong 2203873 07/24/2016 Word Account: 3013 Table of Contents 1. Introduction……………………………………………………………………..…3 1.1 Background ………………………………………………………………..…3 1.2 Research Questions …………………………………………………………..3 1.3 Research aim and objectives………………………………………………… 4 2. Literature Review ……………………………………………………………..….4 2.1 Timing ………………………………………………..…..4 2.2 Scale of Entry ………………………………..…..……5 2.3 Steps taken before choosing entry modes………………………………..…. 2.4 Entry Modes……………………………….……………………………..…. 2.5 Factors that influence the choice of entry mode…………………………..…. 3. Methodology…………………………………………………………………..….6 3.1 Research philosophy………………………………………………….………6 3.2 Research approach……………………………………………………………7 ...
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...MANAGEMENT 163 Entrepreneurship and New Product Development Winter 2015 Draft Syllabus January 2015 Instructor: Farhad D. Rostamian, PhD., MBA Office and Office Hours: By arrangement Teaching Assistant: TBD E-mail: fdrostamian@gmail.com Messages: Valerie Myers, (310) 206-3011, vmyers@anderson.ucla.edu Enrollment: Open enrollment. Time: Wednesdays, 4 to 7 PM First Class meets: Wednesday, January 7 Room: Anderson Complex, Cornell Hall, D-307 Course Description New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions). This course is designed to help students deepen...
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...1.0. Introduction The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients...
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...Marketing Plan Team Project Team D Joseph Mumma, Chelsea Pacheco, Roy Purnell, Emvirgil Roces, Carlos Socarras, and Samantha Morris DeVry University, BUSN 319 February 22, 2008 Foot Locker, Inc. This is a proposal written to discuss the target market of retailer Foot Locker, the largest seller of athletic shoes in the United States. Team D has further researched this company and their tightly defined target market. During the past weeks, we discussed our hypothesis of what we expect to find during our research and conclusions, as well as our analysis of our environment. We then further defined our target market, as well as research similar companies. We also incorporate our marketing strategy, media plans and budgeting plans. Our final draft is a complete marketing plan with a detailed media and budget plan. We included a comprehensive analysis of the environment and the opportunities that it offers and a marketing strategy to maximize income by taking advantage of those opportunities. History Foot Locker was introduced to the retail market place in 1974. First and foremost it is the world's leading athletic retailer and has acquired more than 3,900 stores in 20 countries in North America, Europe and Australia. They also own Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores. You can also purchase merchandise through their website at footlocker.com/Eastbay. They were known as the F.W. Woolworth Company, founded...
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...Assignment 4: Internet Technology, Marketing, and Security Marquisha Tate Dr. Ingrid Wright BUS 508 Contemporary Business 5-31-2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media has received a lot of well-deserved attention. Highly accessible and scalable, it has changed the way we communicate, share, and interact. Companies have taken notice and now use social media to improve how they listen and engage with their customers. By monitoring streams of information from a variety of social media outlets, companies have access to large volumes of comments and discussions that are immediate and spontaneous. Best of all, they are top-of-mind thoughts coming directly from a company’s most important stakeholder – their customers (www.walkerinfo.com). Sites such as MySpace, Facebook, Twitter, Instagram and Friendster provide an unprecedented peer-to-peer communication channel, where people interact in an online community, sharing personal data and photos, producing and sharing all sorts of information and opinions, or unifying activists and raising funds. Smart companies are finding ways to benefit from the phenomenon. Work networks on Facebook, Twitter, and Instagram are exploding, and some companies, including JPMorgan Chase, and Lockheed Martin, are starting their own in-house social networks as a way to facilitate information sharing. In recent years, most organizations have incorporated the...
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...Chapter1 Introduction of The Report 1.0 Origin of the report: Every student of Bachelor of Business Administration (BBA) Program has to undergo a practical orientation (Internship) in any organization for fulfilling the requirements of program. In order to fulfill this requirement of the Internship program I have chosen National Bank Limited. The main purpose of the program is to know the real world situation. The tropic of my report is “Commercial Activities and Competitive Advantage Of National Bank Limited”. In this regard I have opportunity to make my internship in National Bank Limited (Progoti Soroni Branch). The National Bank Limited is a scheduled private commercial bank established on 23rd March, 1983. During this short span of time, the bank has been successful to position itself as a progressive and dynamic financial institution in the country. National bank was born as the first hundred percent Bangladeshi owned bank in Private sector. The then President of the People’s Republic of Bangladesh Justice Ahsanuddin Chowdhury inaugurated the bank formally on March 28, 1983. NBL was first domestic bank to establish agency arrangement with the world famous Western Union in order to facilitate quick and safe remittance of the valuable foreign exchanges earned by the expatriate Bangladeshi nationals. NBL was also the first among domestic banks to introduce Master Card in Bangladesh. Since the very beginning, the bank exerted much emphasis...
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...MNM3025/101/3/2012 Tutorial Letter 101/3/2012 Marketing research MNM3025 Semester 1 & 2 Department of Marketing and Retail Management This tutorial letter contains important information about your module. Bar code MNM3025/101 CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction and welcome Purpose and outcomes of the module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative...
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...MARKETING PLAN SUPERLIGHT CONCRETE BLOCK I. Executive summary Vietnam-Russia Technology and Investment Joint Stock Company (VRG) is preparing to launch a new type of concrete brick to the growing constructing market in Vietnam. It is called superlight foam concrete block with some striking features such as superlight weight, sound-proof and water-proof and heat resistance. The product will be offered at a good-value price. We are targeting at two main market segments including household and large construction corporation, taking advantages of increasing demand for non-baked bricks, cost-efficient technology and supporting government policies. The primary objective is to achieve first-year sales of 160,000 m3 of superlight concrete in the northern part of Vietnam. In other words, the financial goal is 40 billion VND in the first year of operation, keeping the loss less than 20 billion VND. The second year objective is to reach the sale of 200,000 m3, and break even in the middle of the year. II. Current Market Situation We decide to enter the market of industrial material (constructing block/brick) because it is a potential market in Vietnam. Traditionally, baked bricks are commonly used in construction in Vietnamese market. However, due to its bad effects on environment (clay exhaustion, toxic chemicals emission…), baked bricks are used less and less. Moreover, Government also has policies to promote the production and use of non-baked bricks.Technology of superlight...
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