...and wants of the employees in order to create process improvements to increase employee satisfaction. Increasing employee satisfaction can be the first flight Classic Airlines should take in order to create a customer friendly environment for the loyal and new Classic Airlines customers. End State and Company Goals In order to create a reachable goal, the organizational goals must be realistic, and the end state must be within the mission and vision of the company (Marketing Review, 2006). The goal of Classic Airlines is to increase customer loyalty, as well as gain an increase within the market share of customers. Classic Airline’s goal is to become the airline of choice for the existing customers, as well as create a new customer base. Creation of a successful customer loyalty and rewards program is also a goal within many of the organization. Creation of a successful loyalty program will help Classic Airlines to climb the ladder to become the leader within the airline market. Also, creation of a marketing program which emphasizes customer satisfaction that outlines the importance of Classic Airline’s customers will also help Classic Airlines to climb to the top as well. Classic Airlines was once at the top of the market with customer loyalty and also had a rewards program which helped the company to become a leader within the market. Therefore, making market gains will come with creation of new...
Words: 1982 - Pages: 8
...MARKETING PLAN FOR ABIGAIL’S MEDICAL BILLING AND CODING Abigail’s Medical Billing and Coding Services, LLC is an accurate, timely and affordabl Here are the major elements of a marketing plan: Executive Summary: The Executive Summary should be a brief summary of the entire marketing plan and include the highlights of each section to be included in your marketing plan. It should also include your Business's Mission (or Vision) Statement. Start with your Mission Statement and use this as a foundation for the rest of marketing plan. Next, work on the rest of the plan, skipping the remainder of this section until the rest of the marketing plan is complete. Your Mission Statement should be a simple paragraph describing your company's values as well as what your company does and who it is. After the rest of the marketing plan is complete, come back and finish the Executive Summary. Product Description: The product description is the detailed description of the products and/or services that you intend to market. Anywhere in length from a few paragraphs to a few pages, use this as an opportunity to communicate your ideas regarding exactly what your product is and how your customers will use it. Market Analysis: The Market Analysis is drawn from in-house or third party Marketing Research and includes: * A description of the target market * Distribution channels with any applicable laws or regulations * The unique positioning of the company and its products...
Words: 1282 - Pages: 6
...Marketing for Kudler Fine Foods Barbara Norftill University of Phoenix Marketing for Kudler Fine Foods What is the one thing that raises a profitable company above the rest? This can be described in one word, “marketing”. Marketing is a major business component in today’s world. Kudler Fine Foods is a retailer of high-end foods who is focusing on expanding their services. This paper will cover the positives and the needed deltas on marketing for Kudler Fine Foods. According to an article by zimbio.com, there are several positive points in internet marketing. The first positive point is that the advantage of the internet is its convenience. Zimbio.com states that if you have a computer and internet access, you can conduct business anytime and anywhere you please 24 hours a day. Along with its unique product line with goods imported from overseas, Kudler Fine Foods is on the internet. Another positive point is that Kudler has a strategic plan. Ezinearticles.com writes that a good marketing plan is essential and does not have to be complex. A good marketing plan should understand the situation, size the market, strategy, and objectives. Kudler Fine Foods is definitely going in the right direction with the positives that they already have in place. Along with what is already there, Kudler Fine Foods still have a lot to go with their marketing. There are several variables that can be controlled in marketing. These variables are known as the marketing mix and consist of...
Words: 545 - Pages: 3
...Deepak Tiwari (IMC Plan) Executive Summary The intention of this Integrated Marketing Plan is to assist Red Bull to spread its wings across the country, eliminate the threat from competitors and increase sales. The IMC plan uses all the available media channels to promote the brand throughout the year because of the market needs. The Red Bull Company cannot afford to stop advertising any given time of the year and thus it has to have good and effective marketing plans to lure the customers. The chances of customers shifting to other competitors are high and thus Red Bull should use this marketing plan to develop loyal customers. Table of Contents INTRODUCTION 4 SWOT ANALYSIS 5 CONSUMER BEHAVIOR & MARKET ANALYSIS 6 CONSUMER POWER: 7 CUSTOMER ANALYSIS 7 MARKETING OBJECTIVES & STRATEGIES 8 TARGET MARKET PROFILE 8 POSITION STRATEGY 8 INTEGRATED CREATIVE STRATEGY STATEMENT 9 ADVERTISING OBJECTIVES 9 CREATIVE BRIEF 10 CREATIVE EXECUTION 11 MEDIA OBJECTIVES & STRATEGIES 12 REACH 12 FREQUENCY 12 ALLOCATION OF BUDGET 12 MEDIA STRATEGY 12 SCHEDULING 13 PUBLIC RELATIONS OBJECTIVES & STRATEGIES 14 PR OBJECTIVES 14 TARGET AUDIENCE 14 KEY TARGET MEDIA 14 EVALUATION PLAN 15 CONCLUSION 15 REFERENCES 16 Introduction In the 1970s, the Red Bull Company took marketing and ingredient ideas from energy drink named Krating Daeng from Thailand (Red Bull, 2015). By the year 1987, An Australian named Dietrich Mateschitz developed the Red Bull drink through the...
Words: 2290 - Pages: 10
...Final Business Model and Strategic Plan Bus/475 July, 11th 2015 Strategic Plan, Part 1: Conceptualizing a Business Introduction The sought after products Ingram offers such computers, software, storage devices and so on will give in such a way that the consumer will report nothing but positive feedback. This is a company that strives to provide the most outstanding services and leads the completion by far. They offer services such as financial planning initiatives for corporation seeking to improve their corporation. These services not only provide a way to improve your business but it provides the technology that by far exceeds the leading corporations that offer these services. The idea of offering warranties for the devices they sell opens a whole new dimension that involves reshaping the company to allow for the growth and become the industry’s leading sought after company for the services they provide. The new offer for technical support which provides online chat and remote assistance with problems people experience will allow for the company to improve on company’s morale and dedication. This will allow for customers to seek advice for their purchased products and allow the new desire for other products that are available. If the customer is satisfied they will be a good referring agent and continue to add to the growth of the company. These steps will allow for the desired planning strategies to be put into place and result in the desired outcome in the...
Words: 3269 - Pages: 14
...MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages) Short background of the study/project Brief description of the product / offering, target market and market share (% & volume) Promotions mix highlights and budget cost Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and FIGURES (with titles and page numbers) I. INTRODUCTION (at least 3 pages) A. The Company – nature of business operations and target markets B. Market Offering - current product lines and branding 1. Product (characteristics, attributes, features, quality, image; include pictures, etc) 2. Value proposition (differentiation aspects / benefits / Why should the product be bought?) II. ENVIRONMENTAL SCANNING A. Industry Analysis 1. Industry Definition and Drivers 2. Industry Players (companies, market size) 3. Market Competition (brands, distribution, differentiation) 4. Competitive Assessment (competitive profile matrix ) 5. Key Success Factors B. Internal & External Environmental Analysis 1. Changes In Macro-Environmental Factors (demographics, economics, technology, political-legal, culture, nature) 2. Task Environmental Analysis (Porter’s 5-Forces Model of Competition) 3. SWOT Analysis / TOWS Matrix III. STRATEGY FORMULATION A. Vision, Mission, Values & Objectives (strategic & financial) B. Generic...
Words: 715 - Pages: 3
...University Dear Sir, We are pleased to present our final report, "Business Plan: FANTA-C," for partial fulfillment of our Entrepreneurship course (MGT 368). This report presents you a business plan for our business idea, supported by suitable feasibility study. We hope that our report includes all topics demanded by the project outline accurately. We look forward to discussing this report with you and receive good comments. Yours Sincerely, Akhlakun Nobi Chowdhury | 071 467 030 | | Abid Rahman | 073 453 030 | | Nirjona Wahed Zara | 073 456 030 | | Md Tariqul Islam | 082 291 030 | | Farah Ahmed | 091 0973 030 | | SL no# | Table of Content | Page no | 1 | Introduction | | 1.1 | Business overview | | 1.2 | Mission | 1 | 1.3 | Vision | 1 | 1.4 | Our Value | 1 | 2 | Opportunity and research analysis | | 2.1 | Primary feasibility analysis | 2-7 | 2.2 | Porter five forces | 8 | 2.3 | PESTEL analysis | 10 | 2.4 | SWOT analysis | 11 | 3 | Marketing plan | 14 | 3.1 | Marketing mix | 14-16 | 3.2 | Marketing strategy | | 3.2.1 | Typologies of our current marketing strategy | 17 | 3.2.2 | Current marketing strategy | 18 | 3.2.3 | Future marketing | 19-22 | 4 | Management and Operation | | 4.1 | Physical location | 23-24 | 4.2 | Floor plan | 25 | 4.3 | Management team | 26 | 4.4 | Overall Business strategy | 27-28 | 5 | Financial plan | | 5.1 | Startup cost | 29 | 5.2 | Sales forecast | 30 | 5.3 | Income statement...
Words: 7286 - Pages: 30
...learning style models and relate them to a personal analysis in order to determine strengths and weaknesses and demonstrate a process of critical evaluation. These strengths and weaknesses will tie in to a personal SWOT analysis which will combine to highlight the rationale behind the Personal Development Objectives outlined towards the end of the assignment. Telford states that ‘It’s hard to imagine that our self improvement efforts will be successful without considering what is this “self” we want to improve’ Telford (2005) p9. And it is this concept which is sometimes difficult for us to embrace. The notion of looking closely at oneself and carrying out a critical analysis can at times be quite uncomfortable but as demonstrated above it is necessary in order to embark upon the process of self improvement. Honey and Mumford The dictionary definition of learning is ‘to obtain knowledge or awareness of something not known before, through observation or study’. The learning process is something which is a continual process throughout life but in the context of this assignment it is the gaining of self knowledge and awareness and relating it to one’s own personal behaviour and the consequent outcomes which are the most relevant. Honey and Mumford describe the four categories in the...
Words: 3307 - Pages: 14
...willing to maintain this success into bigger one, the other method is the result of failing , In other words it is the dramatic plan for any organization and this takes place when there is a big loss or at least a negative workflow .. Each organization should take into consideration that its will to change may motivate or destroy her human resources, those who design the biggest percentage of each organization’s factors.. as much as the organization have a successful plans and ideas , those last will not be effective unless there is a good team and a professional leaders , so that’s why it is so important to know how to market the new changes within the employees. I passed through 2 different change situations, each in a different company, the first was so successful but the other was pathetic and it leads to a big loss.. I used to work in an entertainment company that has a biggest cinemas chain in the Middle East. I used to work in Lebanon ‘s management office, we were about 12 employees , 9 were above the age of 35 and the rest younger .. 3 of those 9 employees was holding the marketing department positions , and that was the reason of the traditional trailers and banners , all are the same , straight to the point with no creativity , after 2 years of my employment , the management took decision to recruit 2 additional employees to the marketing department to handle the positions of social media and graphic designer , the must was to be young with no previous...
Words: 718 - Pages: 3
...persons as partners. They are my fried Mr. Mehedi Hasan who is a student of Bo- Chemistry and another person is Mr. Sarwar Morshed, student of Genetic engineering. These two persons will look after the production side. And I will care for the marketing side. Location analysis: Highest sugarcane growing area of Bangladesh Site for my factory Location of my factory Factory: From the above map of our country, we can see that highest amount of sugar cane grows in the northern part of our country. In the map, the dark area is RAJSHAHI, CHAPAINABGANJ, NATORE, PABNA, KUSTIA and MEHERPUR district. Among these districts, Natore and Chapinababganj produce the highest amount of sugar cane. So I have selected Natore district to establish my factory. My factory will be in the Gurudashpur thana of Natore district, which is beside the Dhaka-Rajshahi highway. I will need 5 acres of land for the factory. Bottling: After extracting the fresh juice in the factory, the juice will be carried to Dhaka. The bottling will be completed in Ganda of Savar thana under Dhaka district. I will not make any bottling plant. The bottles will be supplied by TABANI beverage ltd. Later we have the plan to make our own bottling plant.s PRODUCTS The product: The product is fresh sugar cane juice in fresh packs. At present we will have three types of package. Later we will consider for new package on the basis of public demand...
Words: 1315 - Pages: 6
...Marketing strategy PPPP 1) Bit of space explaining scenario, trends, etc 2) Target Market 3) Small paragraph about mainstream vs niche 4) Hotel Marketing mix 5) Recommendations 6) Contingency plan Put X instead of info you don’t have, make situation clear for Rach to edit. Target atleast 3 pages and max 5, although getting info in crucial (excl. references) Page1: Scenario, Trends, customer profile, mainstream vs niche Page 2+3: Marketing Mix Page 4: Estimated Budgetary recommendations and Contingency Plan Marketing Plan Introduction For a startup company, an effective marketing plan is essential in order to ensure that it stands out from other, larger and more established brands. Established brands not only have tremendous brand recognition and a developed customer base but also the financial wherewithal to influence or manipulate the market conditions to make them more favorable to them. Nowhere is this more evident than in the hotel industy where large family firms have dominated the industry for decades. in addition the large initial investments, large overheads and fierce competiton often deter new entrants. However, the advent of the internet and consequently E-busness and IT business solutions has significantly leveled said playing field. With tourism increasing rapidly, especially from inxcreasingly affluent middle classes from the Newly Industrialized Economies (NICs), the hotel industry faces new challenges and opportunities, somthing...
Words: 840 - Pages: 4
...Definition of Marketing Paper Written By Cecily Hickman University of Phoenix Marketing 421 – Marketing August 28, 2012 Prof. Catherine Lovett Marketing is an important asset to any business in the fact that it helps a business to be able to remain competitive in the industry and it also, depending on how well the marketing department is for a specific company, helps them to set a precedence of uniqueness and individuality in the industry. In this paper, I plan to define marketing, talk about what I perceive marketing to be, and discuss the importance of marketing to an organization. Marketing is currently defined as “the action of promoting and selling products and services”. I also understand that marketing is responsible for making sure that the specific product that is sold for an organization is set up and presented to the world in the most effective way possible. For example, I work for ADT security services and my company is always marketing our company as being the leader in the industry when it comes to providing security solutions for not just your home, but your business. This is always the first thing that ADT leads with and me being a Sales Representative, this is the first portion of information that we provide to our customers before we even begin to talk about what it is we offer. I have worked for companies...
Words: 936 - Pages: 4
...RUNNING HEAD MARKETING PLAN QMC’s Marketing Plan Simon Sayez MKT305-1002B-08 Marketing and the Virtual Marketplace CTU Online QMC’s Marketing Plan Expansion, a phrase all businesses love to hear but few get to experience. At QMC, this is but a small stepping stone to our overall goal which is to be the most trusted provider in the Personal Computer industry. The time has come for QMC to officially establish a marketing plan that will lead us into the future. As you all know, our local locations are doing extremely well, there are literally lines at every location all day, every day. From a financial angle, we were able to establish a partnership with a couple of manufacturers and suppliers by agreeing and on a long-term contract at a very reasonable price. No one else has been able to provide customer care services, installation of software prior to shipment (if software is sent to QMC prior) as well as selling computer parts, laptops, and full systems. For this reason alone, customers consider QMC a cut above the rest. Through careful market analysis we have finally determined who our target audience is. Now before I go into more detail, obtaining the information was no easy feat. for our marketing department. Basically they went through the local census countless times, sent out intricate marketing surveys that isolated the consumers by their computer use and finally by the analyzing all the final sales at our local stores by age group . A lot of man...
Words: 920 - Pages: 4
...Marketing Importance of Marketing Marketing is used in different ways in all different types of organizations. The purpose of this report is to define marketing. Marketing will be defined by three different individuals of organizations. The report will also explain the importance of marketing to an organizations success. Finally the report will provide at least three examples of organizations that or successful due to their marketing strategies. Marketing can be defined in many different ways. I define marketing as the process by which companies create customer interest in products or services. It generates strategies that underlie the sales techniques, business communication and business development. It is the part of business that helps get a company noticed. Marketing helps to build customer loyalty and creates value for the customers. The business dictionary defines marketing as the management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy (Business Dictionary, 2010). Marketing is based on thinking about business in terms of customer needs and their satisfaction. Another definition of marketing is the social process by which individuals...
Words: 956 - Pages: 4
...STUDIES (PGDMS). COURSE LECTURERS DATE: 05/08/2011 1.Project Executive Summary The overall project is focusing on a plan to design and launch the next generation mobile handset –Samsung Solid Extreme which will be called V2 as per clients needs. This project plan has aim and objectives to be achieved within the agreed project scope. The deliverables of this plan contains network diagram and Gantt chart to measure the project performances and on-going approaches. Moreover, in order to indentify and handle the risk involved within the project, this project will use risk register. Key areas of this project approach will be the stages in PBS, WBS and CBS where it will function as a framework of this project and affect the final outcome of this whole project. The ideal outcome of this project will be a successful launch of a new V2 design within the time, budget and scope limit. 2. Project overview Using the Client briefing document, this section will describe: • Project background and context, • Main requirements of the Project. Project Planning Inc. has been invited by an SME electronics design company , to tender for the commission to manage and launch its next generation mobile phone which is Samsung Solid Extreme Version 2 targeting the needs of the current market. The goal of the project is to successfully deploy the project plan with a view to indentifying market needs and overcoming the risks involved. 3. Project Specification 3.1 Project scope ...
Words: 3979 - Pages: 16
