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Marketing Plan Draft

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Executive Summary

This report was composed to examine the demise of the sense of community in the City of Memphis. The communities in the City of Memphis are in distress due to the breakdown of family values, which are derived from the matriarchs. Currently, there is a need for women of all ages to get assistance with handling issues that sometimes affect the general overall health – mentally, physically and emotionally. Sometimes circumstances and forces beyond one’s control may put a female in a position of desperation and give her a feeling of solitude. Through “Reach One, Teach One, Girls United Across the World” outreach program, the goal is to provide a place where girls and women of all ages can and will join together to share their lives (both the successes and failures) with one another as a chain linked support system. The dynamics of this program will help with the difficulties faced and will assist each one of them with overcoming overwhelming and dismal obstacles, through a stringent support system. The objectives of this program will be to deliver direction and provide quality educational and training programs which will effectively meet the challenging needs of the participants within the program. These objectives will then, in turn, provide participants with the opportunity to make themselves more confident and effectively armed with tools that will help them become better citizens. The cost of implementing the programming will be dependent upon private and public donations, governmental funding, as well as, grants to assist with education, staffing, activities/events and funds provided by the participants.

Vision & Mission Statement

Reach One, Teach One, Girls United Across the World Mission Statement
The vision and mission of Reach One, Teach One, Girls United across the World, is to be a positive influence and force within the lives of women. We strive for excellence by offering a product mix which include educating, motivating and uplifting the core values of an individual by promoting self-improvement. This is achieved through a participant’s spirit, mind, body and soul, which will touch the lives of all who interact and participate in the union of self-love, perseverance, discipline and endurance.
Situation Analysis
Company Analysis
Reach One Teach One, Girls United Across the World Outreach Program is unique because of what their overall goals are, although the outreach program is similar in certain aspects to other organizations in the market. The primary goal of the company is to provide a more complex dynamic solution to the community. At a time when domestic violence, mental, physical, and sexual abuse is at an all time high in the United States, Reach One, Teach One, Girls United Across The World Outreach Program’s primary difference is that it will help families in these situations, primarily women and girls, overcome the obstacles of home life by teaching women - both young and old - through exposing them to the benefits of education which divulge how to become self-motivators, how to practice self-love, and how to get assistance with any issue at hand as well as direct them to how and what it would take to get out of these toxic situations even to the point of referring them to safe havens. Reach One, Teach One, Girls United Across The World Outreach Program will assist with making a change on the inside of the individual, which in turn will produce an outside change for the betterment of the person, their family and the community as a whole. Multiple factors within the Reach One, Teach One, Girls United Across The World Outreach Program will be based on potential issues related to the home life of its participants. Last year, more than 57 percent of the murders in Tennessee was committed by people related or acquainted with each other, and domestic violence is the root cause of many of those crimes. That number is even higher in Memphis. There were more than 20,000 domestic violence crimes in Memphis. This shows us that the demand for assistance to step in and provide education and awareness on how to deal with these issues are very strong. Domestic violence is one of the criteria which demonstrate why there is a demand for entering into this market of assistance. Through the Reach One, Teach One, Girls United Across The World Outreach Program the sharing of knowledge justifies and strengthen the resolve of the program. This alone will ensure the endurance of this particular aspect of the program.
The Reach One, Teach One, Girls United Across The World Outreach Program has significant aspects that are different from our current competitors. Our counseling program, a secondary teaching program for mothers who haven’t graduated from high school, and tutoring for young students who may be behind in their educational studies are the key components that differentiate us from other programs. Potential teachers, who are in college, need internship hours in their respective fields. The impact of environmental and competitive changes can be addressed by adding the internship opportunities for interns. This allows the interns to engage in the level of teaching hours that are required to graduate. This keeps Reach One, Teach One, Girls United Across The World Outreach Program’s cost down (in relations to future teaching and staff costs). Furthermore, it takes an important component and adds in value to Reach One, Teach One, Girls United Across The World Outreach Program by providing much needed collaboration with the community colleges and local universities. Reach One, Teach One, Girls United Across The World Outreach Program will also desires to participate and collaborate with other charities and nonprofit organizations.

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