...Contents 1. Introduction 2 Company: IBM 2 Country: Dubai 3 2. IBM's objective 3 3. IBM Business Environment 4 Political: 4 Economic: 5 Social: 7 Technology: 8 4. Cultural factors and company strategy 10 Importance and information as part of IBM's marketing strategy: 11 The global environment with IBM's market planning: 13 5. Conclusion 13 6. References 14 1. Introduction Company: IBM IBM is a global leader in services of Technology Company which is active in 180 countries. IBM began his career in the early 20th century, the name Computing Tabulating-Recording Company. Now, IBM is providing services to the aerospace, defense, automotive, banking, construction, electronics, retail and telecommunications. IBM's contribution to the development of computer technology is higher than other companies. This report clearly describes changes in five IBM Business Environment. This report briefly reviews the various steps that led to changes in the world. These include the environment in earlier versions of IBM, which partly explains IBM, the type of activities, products and policies. Second, changes in the business environment for micro and macro environment, the effect of environmental factors. Third resolution SWOT analysis mortar disputes and analysis of five forces model Porter, contributing to the achievement of the company and, finally, a detailed analysis of economic developments and the recommendations, some better suggestions to help...
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...air-conditioned busses including mini buses for special occasions. All are meticulously maintained and are outfitted to the highest safety specifications. All Dream Buses are equipped with cooler boxes, fire extinguishers and first aid kits and are fully insured. The safety, well being and security of our clients, partners and staff are at the heart of everything we do. All our drivers are fully trained in first aid, fire prevention and defensive driving, all of our buses are spacious with a large TV screen, an internal bathroom and refreshments are served during the tour of Dubai. The unique experience about riding this bus is that the tour of Dubai takes you around Dubai and also takes you on water, up and down the Dubai Creek. For safety measures, a life jacket is found under each seat and the bus has an automatic fire extinguishing system. Contact Information: Dream Buses Sheikh Zayed Road, Dubai, UAE PO Box 2222 Tel: +971 4 222 2222 Fax: +971 4 222 222 Web site: www.dreambuses.com Business Description Dream Bus provide a one of a kind experience to foreigners and Locals, range in age from children to adults to ensure success. We have a clear vision to make a difference in the travel industry. Dream Bus is a Sole Property ship Company. And all Of It’'s Shares are Owned By MR. Ali Bin Hindi And the capital amount is 1,000,000 (One Million AED)...
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...INTRODUCTION Dubai is one of the seven emirates of UAE. The emirate consists of a city of the same name. The city is the largest in terms of population among the rest of the cities of UAE and is the second largest city in terms of area after Abu Dhabi. The history of Dubai dates back to the era even before than the formation of United Arab Emirates. It was only a desert back then in which only tribal Bedouins living in the area could survive. Gradually the population began to rise and thus the desert gained the shape of a city that is one of the largest cities in the world of modern times. Previously Dubai's economy was dependent on oil trading business only. Then steps were taken by the government of Dubai to diversify the economy of Dubai. One of these steps was making Dubai an industrial and commercial hub in the region. For this purpose, many different free zones were established all over the city. These free zones played quite an important role in the diversification of the economy of Dubai and in the creation of a business hub in the city. The companies that were operating in these zones were given special allowances and benefits that helped in flourishing their trades all across the city. Dubai freezone company enjoys benefits such as better infrastructure, a wide range of facilities (warehouses, offices), relief from corporate tax, and zero import duties. One of the most important benefits that were available to the companies operating in the zone was that these companies...
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...A Literature Review on Destination Branding: DUBAI Bygone are days when only the rich explored the realms and secrets the world has to offer; or days when expectations were simple. There was a time when people were dependent for a holiday on various other elements. Now, with one click on the internet, you can choose from the places within your budget, read hotel reviews and plan holiday as per your comfort. Globalization has resulted in options galore, be it entertainment, shopping or sightseeing, followed by global business expansion and revolutionizing of tourism sector. The world has transformed into a global village, it’s a crowded place where 250 countries are competing to woo holidaymakers of all kinds. In today’s rat race, it has become imperative for each nation to compete with other for their share of the world’s consumers, business, investment, attention, tourists and position. For each country, the cities play a significant role in international competition for funds, fame and talent. The prosperity of an entire economy is at stake, and how effectively the city manages to succeed or fall depends on how effectively it communicates and brands itself. The nations focus on marketing their cities as a distinctive place and communicate about the place with help of media resources. In today’s world cities are like companies; those with a strong brand image will attract more tourists and investors. Any factor that emphasizes on a country’s appeal is constructive...
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...dubaiThe current issue and full text archive of this journal is available at www.emeraldinsight.com/1753-8335.htm JPMD 1,1 Dubai – a star in the east A case study in strategic destination branding Melodena Stephens Balakrishnan University of Wollongong in Dubai, Dubai, United Arab Emirates Abstract Purpose – Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the UAE in the Middle East has been chosen as a case study to explain some elements of successful destination branding. This paper aims to apply a framework developed by Balakrishnan to explain areas of caution when competing in an international market where success is also partially dependent on the macro-environment. Design/methodology/approach – The framework was developed by reviewing literature on destination, place, corporate, product portfolio and service branding. The framework was tested using case study methodology. Secondary research was primarily used to develop the case. Findings – There is a strong fit with the model suggesting that destinations can use this as a basis for continuity in strategy even as governments change. Based on the analysis and review; a checklist for destination branding strategy was recommended. Research limitations/implications – Since, this study depends...
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...BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...Assignment 5: Marketing Strategies MKT 500 – Marketing Management 1. Write an executive summary of your marketing plan. The marketing plan consists of 5C’s, STP and 4P’s. I will elaborate on these points. The 5C’s Consumers: Our customers consist of low to middle income group. Our refurbished products have the most appeal to this group. Because these groups are price sensitive to expensive products such expensive brand new computers, laptops and printers. Company: Our company name is “Silicon Trading.” We trade in the refurbished industry of personal computers and all other I.T. related products. This industry is unique because not only do we sell I.T. products but our service that goes along with our product is critical to sales and retaining customers. Context: Currently there are few competitors in the market right now. However, we expect that in the next ten years competition will increase a lot. Profit margins will get smaller and smaller. Therefore, we at Silicon Trading will concentrate on the regional export market. Because exporting our products in volume has the potential for high profits. If we can establish a first movers advantage in the refurbished export market. Then it will be difficult for our competitors to enter this market because it takes a lot of time to establish close relationships with business partners in export markets. Collaborators: Besides selling our products to individual customers. We also sell to small organizations/businesses as well...
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...BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...RIZWAN SHAIKH E-mail: rizwanshaikh007@gmail.com ( +971 552584384. Address: 1206, Damac Properties, Cresent Tower-B, I.M.P.Z Emirates road, Dubai. CAREER OBJECTIVE A highly experienced and motivated Manager with 7 years of experience in organizational operations and decision making for the improvement of organizational activities, I have ability to perform all organizational activities with good leadership skills. PROFESSIONAL EXPERIENCE APPAREL GROUP L.L.C, (Brand BOOKSPLUS) U.A.E. (July 2009 to till date) Area Manager – Brand & Operations BOOKSPLUS offers a whole range of books, be it fiction, non-fiction or any genre that you seek. Booksplus is a part of APPAREL GROUP at present group has 50 International brands under its portfolio from U.S, Canada, Europe, Australia & Far east. The group now operates 500 stores in UAE, Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, India, Poland, Russia, Singapore, Jordan, Thailand, Indonesia & Malaysia. Job Profile: ➢ Delivery of the business plan: Achieving the sales objective in the Business Plan through periodic brand performance review and taking practical and appropriate actions (e.g. Trading Calendar, training, merchandising, advertising etc.) in compliance with standards to ensure the desired results are achieved. ➢ People management: Owning the manpower planning and management of stores and its staff in order to achieve work environment...
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...College Of Business Administration Comparative Analysis of University of Dubai and Abu Dhabi University “Education Sector” Table of Content I. Current Situation……………………………………………………………………………3 II. Corporate Governance………………………………………………………………………4 III. External Environment………………………………………………………………………4 IV. Internal Environment………………………………………………………………………6 V. Analysis of Strategic Factors (SWOT)……………………………………………………7 VI. Strategic Alternatives and Recommended Strategy………………………………………7 VII. Implementation, Evaluation and Control…………………………………………………7 VIII. References……………………………………………………………………………………7 IX. Appendix A…………………………………………………………………………………8 X. Appendix B…………………………………………………………………………………14 Strategic Audit of Abu Dhabi University & University of Dubai I. Current Situation: |Strategic Posture | |University of Dubai |Abu Dhabi University | |Vision: University of Dubai is working with a vision of being a leading |Vision: To provide high quality in education, apply and use research | |University across UAE offering the higher education in the American system|tools for economic development and gain international accreditation | |with internationally accredited degree programs on the platform of quality|plus to be the best in UAE...
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...Socio-Cultural Geography- Dubai is situated on the Persian Gulf coast of the United Arab Emirates. Apart from being a city, it also forms one of the seven emirates of the country. It is roughly at sea level (16 m or 52 ft above). The emirate of Dubai shares borders with Abu Dhabi in the south, Sharjah in the northeast, and the Sultanate of Oman in the southeast. Hatta, a minor exclave of the emirate, is surrounded on three sides by Oman and by the emirates of Ajman (in the west) and Ras Al Khaimah (in the north). The Persian Gulf borders the western coast of the emirate. Dubai is positioned at 25.2697°N 55.3095°E and covers an area of 4,114 km² (1,588 mi²), which represents a significant expansion beyond its initial 1,500 mi² designation due to land reclamation from the sea. Dubai lies directly within the Arabian Desert. However, the topography of Dubai is significantly different from that of the southern portion of the UAE in that much of Dubai's landscape is highlighted by sandy desert patterns, while gravel deserts dominate much of the southern region of the country.[1] The sand consists mostly of crushed shell and coral and is fine, clean and white. East of the city, the salt-crusted coastal plains, known as sabkha, give way to a north-south running line of dunes. Farther east, the dunes grow larger and are tinged red with iron oxide. The flat sandy desert gives way to the Western Hajar Mountains, which run alongside Dubai's border with Oman at Hatta. Dubai has no natural river...
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...Course : Managing operation MBA 515 Semester : 2014 – 2015 1 Lecturer : Dr.Mohamed Gamal Back ground This report is going to discuss the operation management of Mubadala Development Company (Mubadala) is a catalyst for the economic diversification of Abu Dhabi. Established and owned by the Government of Abu Dhabi, Mubadala’s strategy is built on the management of long-term, capital-intensive investments that deliver strong financial returns and tangible social benefits for the Emirate. Mubadala brings together and manages a multi-billion dollar portfolio of local, regional, and international investments. It partners with leading global organizations to operate businesses across a wide range of industry sectors including aerospace, energy and industry, healthcare, information communications and technology, infrastructure and real estate. By doing so, Mubadala accomplishes its mission to expand the economic base of the Emirate and contribute to the growth and diversification of its economy. Introduction Mubadala operation management is providing components to the different sectors and activities, such as airports, universities, industrial businesses, offices and commercial activities. In other side, Mubadala directors are planning to increase profitability of the business, Mubadala is a big company and it makes Mubadala in every thing in life, health, house, transportation and in some cases, it give full Mubadala for people, who are...
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...OFFICIAL ASSIGNMENT COVER SHEET | | |Student Name: |TEAM 2 [NK Jaketia, Yi Hui Lim, Radha Murugarajan, Omar Sharief] |Student Number: |NJ6801, | | | | | |YL5247, | | | | | |RM4712, | | | | | |OS5310 | | |Assignment Number: |FP |Title: |Dubai Islamic Bank | | |Professor’s Name: |Dr. Mark Esposito | | |Due Date: |14th Feb 2010 |Subject Code and Name: |MBA690- Strategic Management | | |DECLARATION OF ORIGINALITY OF WORK: | |I affirm that the attached work is entirely my own except where the words or ideas of other writers are specifically acknowledged through the use of inverted | |commas and...
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...of corporate social responsibility (CSR) in Dubai government and the UAE has always been present from the earliest Islamic times, with people and organizations practising Islamic values, donating through philanthropy and Shariah compliant ways of commerce. In recent years, there have been worldwide initiatives to invest responsibly and focus on investing profits into community life and saving the environment. CSR addresses a company’s transparency or openness and considering its stakeholders’ expectations. This means that business does more than act out of self-interest and shows social responsibility (Juholin, 2004). Companies cannot operate any more entirely independently and need to consider the needs of society and welfare of the community. Organizations now realize that in order to survive and stay unique in business and obtain strategic advantages, they need to practice being socially responsible. Many larger organizations have already integrated CSR into their strategic plans as an important factor in order to have a sustainable business. Although larger enterprises have more impact on society today, SMEs are also considered as a leading area of business with great influence on society due to the fact that they comprise the largest business sector and are dominant employers in most economies. CSR awareness is increasing in the Middle East,particularly in Dubai. One of the main motivators for CSR in the UAE is the Dubai Chamber of Commerce and CSR centre namely; Centre...
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...* CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA Table of Contents 1 Introduction 3 2 Key Issues 4 3 General Environmental Analysis 5 3.1 Tourism 6 3.2 Business in Dubai 8 4 SWOT Analysis 10 4.1 Strengths 10 4.2 Weakness 12 4.3 Opportunity 13 4.4 Threat 14 5 TOWS Analysis 14 7 Recommendation 17 8 Conclusion 18 9 Update to Present 18 * * Introduction Dubai is a small nation that “thinks big and sells dreams”. As an emirate that is known very little for the oil that it produces, it has made a name for itself by providing the best tourist location for anyone looking for the perfect weather, extravagant amenities, jaw dropping architecture, high-end fashion and entertainment unlike any other place in the world. Dubai’s leaders, the Maktoum family, knew oil was a temporary resource that would eventually run out. The family wanted other revenue sources to be made from other places and the prince had a vision that has made Dubai the Jewel in the Desert (Temporal, 2006). Dubai joined six other states to form what is known as the Federation of the United Arab Emirates in 1971. Many have wondered, the likelihood for such a small nation to grow so quickly...
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