CONTENTS I. Introduction……………………………………………………………………………….2
II. Company Overview……………………………………………………………………..3
Company Background……………………………………………………………...3
Services Offered……………………………………………………………………..4
SWOT Analysis……………………………………………………………………...5
III. Environmental Analysis………………………………………………………...……13
PESTEL Analysis…………………………………………………………………..13
Competition Analysis………………………………………………………………16
IV. Marketing Plan…………………………………………………………………………16
Marketing Goals…………………………………………………………………….16
Marketing Strategies……………………………………………………………….17
Marketing Mix……………………………………………………………………….20
Marketing Budget…………………………………………………………………..22
V. Recommendation………………………………………………………………….…..23

INTRODUCTION
The competition in the business arena has been very stiff and complex. In this regard, the organization must be able to utilize a strategy and management system that will enhance the performance of the business so as to outgrow its rivals (2000; 2003). There are certain ways or techniques that can be considered in order to emerge and continue to be competitive within the market place. The marketing concept has been defined as ‘the key to achieving organizational goals’ and the marketing concept rests on ‘market focus, customer orientation, coordinated marketing and profitability’. In a profit making business the firm obviously has to try and achieve this level of customer satisfaction as a way of staying ahead of the competition and making a profit.
Traditionally, marketing has been utilized by most of the organisation in order to increase the capabilities and core competencies of the company. It can be said that marketing can be considered as one of the most important element supporting successful business establishment (1994). This is because of marketing’s complex applications, this have been defined in different manners. The significance of marketing