...To: Dr. James Melton From: Elizabeth Date: July 31, 2012 Subject: Mock Interview Evaluation This memo is in regards to the experience of a mock interview, goals for my future, and how to obtain these goals. Experience- Positives Overall, I believe I had a positive mock interview experience. I was marked excellent with a positive first impression, neatness, appropriate attire, hand gestures, and posture. Within the first few minutes of an interview a foundation is set based on your greeting and appearance alone. With a positive foundation set for the interview, I believe, it can make the interviewee show you are comfortable and confident with yourself when you give them a positive first impression. I was also able to mark excellent in being positive, courteous, asking appropriate question, volunteering information, leadership, good work habits, and problem-solving abilities. By knowing how to ask questions and give information appropriately it shows that you will be able to present the company positively in the future. Experience- Negatives Some things I do have to work on is to avoid saying “um” and wondering my eyes off into space while trying to figure out how I want to appropriately answer a question. Eye contact is a major when communicating with others; it shows that you are interested in what they are saying so I definitely need to work on maintaining eye contact more. Also, when saying ‘um’ it might sound like I am not sure or confident in...
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...Economy Shipping Company (Abridged) Question 1. What are the relevant cash flows under each of the two alternatives? And in what years do they occur... Save Paper * Hgfdsaswe In the spring of 1950 the controller for Economy Shipping Company was asked to report on whether or not the company should refurbish an old steamboat, the... Save Paper * Current Trends In The shippIng Industry speed to maximize profit. With the intention of cutting costs of fuel, ocean shipping companies are instructing their Captains at sea to throttle back the engines... Save Paper * Marketing Plan For a Mock Company This is indeed a trend that is expected to become more, and more popular while the economy struggles. Companies are forced today to maximize their marketing dollar... Save Paper * a Look Into The Economics Of The Shipping Business / Mediterranean ports / ports in northwest Europe 6|Page Passenger Ships The company owns two passengers vessels that operate on the line of the Suez / Safaga... Save Paper * Shipping for impressive economic progress. There are over four hundred domestic and international shipping companies engaged in maritime trade making China an A class member... Save Paper * Economics - The World Economy 2 Section 3 Section 4 © Scottish Qualifications Authority 2004 Economics 2: The World Economy Unit Student Guide Scottish Qualifications Authority 5.12... Save Paper Financial Outcome: Ford Motor Company sales along with...
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...Objectives 3. Marketing Strategies (2008) 3.1 Overview 3.2 Budget 3.3 Marketing Strategies 3.4 Assessment 4. Current Situational Assessment 4.1 Industry Analysis 4.2 Macroenvironmental Analysis 4.2.1 Culture 4.2.1.1 Cultural Trends: United States of America 4.2.1.2 Cultural Trends: Canada 4.2.1.3 Cultural Trends: Domestic Market 4.2.2 Demographics 4.2.2.1 Customer Trends: United States of America 4.2.2.2 Customer Trends: Canada 4.2.2.3 Actual Density of Customer: United States of America 4.2.2.4 Actual Density of Customer: Canada 4.2.3 Social 4.2.3.1 Social Trends: United States of America 4.2.3.2 Social Trends: Canada 4.2.3.3 Actual Social Customer: United States of America 4.2.3.4 Actual Social Customer: Canada 4.2.4 Technology 4.2.4.1 Technology Trends: Domestic Market 4.2.5 Economics 4.2.5.1 Economic Trends: United States of America 4.2.5.2 Economic Trends: Canada 4.2.6 Political/Legal 4.2.6.1 Political/Legal Trends: United State of America 4.2.6.2 Political/Legal Trends: Canada 4.3 Microenvironment Analysis 4.3.1 Company 4.3.2 Competition 4.3.2.1 Direct Competition 4.3.2.2 Indirect Competition 4.4 Primary Research (Mock Review Survey) 4.4.1 Demographic 4.4.2 Major Themes 4 4 4 4 5 5 5 5 7 8 8 8 8 8 9 9 10 10 10 10 10 10 10 11 11 11 11 11 12 12 12 12 12 13 13 13 15 15 16 17 17 17 3 4.5 SWOT Analysis 4.5.1 Strengths 4.5.2 Weaknesses 4.5.3 Opportunities 4.5.4 Threats 5. Marketing Segmentation ...
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...Mountain Dew: Selecting a New Creative Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940. It’s Bright yellow / Green in color and has more sugar, Citrus flavor, and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category (Bruce 1) “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests, understanding this they changed the direction of the creative. Though the creative changed, the target market for Mountain Dew remained in line. Mountain Dew’s ad campaign between 1995 and 1999 did not live up to the brands expectations. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super Bowl rather than Pepsi. This was an enormous feat, as the Super Bowl had been an influential event for advertisers for decades. It was already October 1999 for the marketing executives and decisions had to be made to get the production started. Only three advertisements were going to be chosen, two to be played during the Super Bowl and all three throughout the year 2000. There were ten initial concepts proposed and five remained. Scott Moffit, the Marketing Director for Mountain Dew, was the least senior executive and first to evaluate the concepts. Throughout the years PepsiCo managers paid close attention to music and sports as these...
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...Strengths Essay My name is Destiny Lind. I possess many strengths that can be very valuable to any organization. I will be discussing five strengths that can suit your organization and make me an excellent candidate for the position with your company. I am dependable, and efficient in completing tasks. I abide by the instructions given and attentive to details. I also am a team player that will make sure all task are resolved and completed. I am dependable with tasks. I maintain a high attendance rate, in both my professional and scholar, environments. When a task must be completed, there is no time to miss any available opportunity to work towards completion. This in turn makes dependability a valuable strength. While attending my last semester to obtain my Associates, I maintained 19 credit hours. In these courses I developed a business plan, a sales presentation, and a marketing portfolio. During this semester I also suffered a miscarriage, however I made sure I came to class in order to complete my tasks at hand. Efficiency plays an important role in assuming a leadership role. I maintain a level of efficiency that will help lead the team towards completion. In the process of maintaining efficiency, I also help the team to eliminate any possibility for error that may need to be corrected upon completion. Maintaining efficiency can also be a time saver. If time is saved daily through efficiency, then the team can be more productive and set higher goals. Upon starting...
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...title might give the impression that the CIM Certificate's ‘Marketing Essentials’ module is a walk in the park. But be warned: this is not the case. As the first module usually studied when pursuing a Professional Certificate in Marketing, its three-hour exam demands preparation. The exam is broken into two parts. Part A requires candidates to answer 10 short questions, each carrying four marks. Part B includes three questions based on a case study, each carrying 20 marks. The following tips tell you how to successfully approach and complete all of them. Tip 1: Be concise. It is important to take note of the answer length you need to provide based on the marks awarded for it. In Part A, candidates are asked to provide short answers. In fact, try not to write more than five to six lines for a two-mark question. Addressing the requirements is all that is needed. Tip 2: Understand the questions. Part B requires a very different approach. They are designed to test your ability to apply theory to a given context. They always raise key points and students are required to identify these points to contextualise the answers. For example, a question could be as follows: “As a marketing manager of a newly formed manufacturing company in the fashion industry, you are required to recommend a suitable pricing strategy that will help the company to grow.” In this question, the key words are “newly formed”, “manufacturing company”, “fashion industry” and “grow”. Tip 3: Allocate your time...
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...Riordan Manufacturing Business Plan BSA/310 Riordan Manufacturing Business Plan Overview Riordan Manufacturing creates plastic designs and makes plastic products through a custom use of plastic injection molding. A few major customers who purchase materials from Riordan are automotive parts manufacturers aircraft, the Department of Defense, beverage makers and bottlers, and appliance manufacturers . Currently, Riordan Manufacturer has three plants located in Pontiac, Michigan; Hangzhou, China; and Albany, Georgia. Each plant supplies specialized products to customers. Riordan’s corporate headquarters is in San Jose, California and is also the location for the company’s research and development. With the popularity of these high-tech designed products Riordan is increasing in sales and growth. Riordan Manufacturing’s global business currently employs 550 people at the four locations. The company projects it will have annual earnings of over $46 million, and because Riordan Industries owns it; a Fortune 1000 enterprise, continued growth, and expansion is likely. To improve management of this profitable and growing company; it needs to review existing business systems. This review will show the current system including: finance and accounting, sales and marketing, human resources, legal, and operations. After this review has been accomplished; recommended business system and subsystem needs will be addressed...
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...Strategic Marketing ANNUAL MARKETING PLAN The goal of this project is to provide you with an experience in addressing a real-life marketing opportunity, i.e. you will be creating an "original" product concept, gaining an understanding of a particular market, deciding which customers to target, and developing the marketing mix required to introduce your product concept. You may develop this project from the perspective of a start-up company or an established firm who is adding your novel product/service to their existing line. Written Final Report: A single comprehensive final report (not to exceed 20 pages; plus bibliography and exhibits). Document should be double spaces and stapled in top left corner (with a cover page but no covers). Report due on or before May 9, 2015. All following points/exercises should be considered as you’re developing your marketing plan as the answers will help you write the final report. The points/exercises are NOT part of the report but you will use the information in your final report. Situation Analysis/Utilizing Secondary Sources of Information 1. Specify your tentative product concept. (As you progress through the exercises you are likely to refine, or possibly change this.) 2. Find the NAICS/SIC code (corresponding to a manufacturing industry) that most closely describes your product category. Use economic census data from the U.S. Census Bureau to find and report the total sales and number of competitors...
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...CV (curriculum vitae) ( Resume) It is the first thing companies/firms see/know about you. Should be: * Well written * Straight to the point * Neat and well formatted * Honest * No spelling an grammar mistakes * One page long if under 27 years old * Informative (as it is a snapshot of who you are) Should contain: 1. Contact information: name, address, phone number, e-mail, websites e.g blogs, twitter, etc. (only if it is relevant) 2. Career objectives: a statement used to focus a CV when you know what position you are interested in a. Stay short, two lines are all you need b. Be specific but not too specific c. Helps you get the position 3. Education and training: d. Reverse chronological (newest to oldest) e. Keep GPA to yourself, unless really excellent f. Don’t describe your education, keep it for the interview 4. Don’t include anything that may put you at a disadvantage 5. Format: month year-month year Job title Department, company name city, country OR Degree of education School city, country 6. Skills: g. Computer skills h. Language skills i. Soft skills 7. Other useful information: j. Volunteer work, include what you have gained out of it and how it has benefitted you k. Awards and accomplishments that are relevant l. Hobbies (acts as a good ice breaker for interviews and adds a personal touch, one line max) 8...
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...MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing Strategies………………………….. Basis for Segmentation…………………. Target Market…………………………… Positioning……………………………….. Competitive Approach…………………..Target Audience………………………………Proposed Budget………………………………Communication Objectives…………………...Overall Creative Strategy……………………..Creative Executions…………………………... Social Media……………………………... Experiential Marketing…………………. Sponsorship………………………………. Personal Selling…………………………. Television Ad……………………………..Media Strategies………………………………Activity Schedule……………………………..Plan Assessment & Closing Recommendations……Bibliography………………………………………….Appendix……………………………………………... Appendix 1: Tables…………………………… Appendix 2: Images…………………………... Appendix 3: Definitions……………………… |...
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...Group Project Presentation – Scope of Work The Group Project, the Global Marketing Plan, is to provide students with the opportunity to develop marketing plans, which can reflect students’ deep understanding of a foreign country. The plans should also encompass any necessary decisions of Global marketing. Each group has to select a foreign country as the host market for a product / company. You are required to document the selected country’s culture which may be relevant to the product you select. Then, you will need to develop a marketing plan for its introduction or expansion in the host country. You will have to write the plan as a proposal by a Global Marketing Consultant to solicit a business. There is no definite outline and / or framework for the presentation, the essence will be ← Creativity of your idea(s) ← Focus of your plan(s) ← Differentiation of your strategy(ies) ← Attention-arresting presentation If deemed necessary, you can refer to the suggested scope of work for case presentation as follows: Each group should make use of the business theories, models and strategies learned so far (e.g. i. Hofstede Cultural Dimensions, ii. SRC, iii. different types of centrisms, iv. Porter’s 5 forces, v. SWOT analysis, vi. PEST(LE) analysis, vii. the notions of “serendipity”, “ubiquitous” & “synergy”, viii. different modes of entry ix. growth matrix, x. consolidation matrix &...
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...Dan Robinson Marketing 4-24-2012 Section 1 Situation Analysis Career Search Branding yourself is one of the most difficult things you can do in life. It represents the beginning of starting a career and establishing your credibility. It takes a lot of effort to discover your specific brand, so I will take a step by step approach in order to advertise myself. I can get a great grasp on my future by starting from the the very core: values. Self-Reliance Communication Determination Accountability Decisiveness Hard Working Efficiency Loyalty Individuality Trust Values may be seen as ways to accomplish a mission or achieve a certain goal. Individuals as well as organizations may shoot for specific values and goals in order to reach a level of success, including myself. I would not alter any of these values because, to me, they act out of universal importance towards anything I am striving for. In this case, I am establishing necessary values in the general field of business. In choosing the most important values towards my life in regards to my possible career choices, I asked myself what would it take to be the ultimate employee or eventually employer. The answer came down to a self-reliant, communicative, and determined person. These values that I would bring to the table are the cornerstone of a great career. In order to allow yourself to reach your full abilities, you must be able to rely on yourself to complete the tasks at hand. This first value...
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...Restoration is a small company located in Sarasota, Florida, which derives most of its income from the restoration of shoes and related articles such as handbags, belts, attaché cases, suitcases, and leather jackets. The store also provides a limited catalog of men and women shoes. Recently the company has entered the shoe industry designing field wherein the customer may choose from a selection of signature designs or it can create its own design with the assistance of the firm’s professional staff. It has been recommended that the company develops an online business presence by generating a well-designed website that will increase the firm’s visibility in the market as its strategy calls for the expansion of its products and services. The section below contains the new website’s structural site map and a design mock-up of its constituent pages. (see attachments). Project Scope and Estimated costs The new website for Silvio’s Custom Shoe Design & Restoration will be built using the Fortune3 platform. This turnkey solution provides hosting, and e-commerce capabilities such as an online store, shopping cart, and checkout. Silvio’s will subscribe to Fortune3 Gold plan based on a monthly fee. The company will retain the services of Gecko Media in the designing and the building of its website and to make ongoing changes once it is up and running. Fortune3 online store checkout module requires a third-party payment gateway provider, for which the company will utilize Authorize...
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...MANAGEMENT BRIEF - GILLETTE - THE SENSOR RAZOR LAUNCH. 15 August 1992 The Economist (c) The Economist Newspaper Limited, London 1992. THE BEST A PLAN CAN GET Our second case study involves one of the most successful launches of a consumer product in decades: Sensor, Gillette's high-priced, high-tech razor. In April 1990 Gillette's Bruce Cleverly made one of the hardest decisions a marketing boss can ever face: to pull an expensive television-advertising campaign off the air. Hard, but in this case, enviable. The advertisements in question had not been attacked as misleading; they had caused no offence; they had not failed to stir consumers. Far from it. Mr Cleverly was forced to stop advertising his company's newest product, Sensor, because demand for the high-tech razors was so intense that the company could not produce them fast enough to meet it. In America and Europe, pre-launch publicity had consumers clamouring for Sensor weeks before it arrived in shops that January. When it arrived, many retailers could not keep the razor and its premium-priced blades in stock for more than a day or two. Gillette vastly under-estimated its product's potential. The company's most optimistic pre-launch projections were for the sale of 18m razors and 200m blades in 1990. The actual totals were 27m and 350m. Sensor grabbed 7% of both the (at the time) $850m American blade market and the $1.1 billion European one, and an astonishing 42% of the $150m combined American and European...
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...make delicious cuisines. Since then, Kathy Kudler (founder) has opened two more locations to satisfy her target market’s thirst for her product(s). Although this small business expansion has increased the customer base and or revenue pursued by its owner, the induction of additional services provided has also slightly altered the projected operations plan and or business plan. Kudler Fine Food’s mission states that it will “provide its customers with the finest selected foodstuffs, wines, and related needs in an unparalleled consumer environment“(Apollo Group, 2008). In order for Kudler to meet the needs of the consumer at all times, administration has proposed a review of the companies operations and or communication plan(s) be reviewed for contingency of any unforeseen threats to daily operations. Scope To assist the company in their daily functions, Kudler Fine Foods stores information used to determine market conditions, customer demographics, individual store sales, employee demographics, payroll, administrative functions, and other human resource related information. A post review of Kudler’s fixed operations reveals the company is currently unprepared for any and all potential threats that may halt daily operations for an over-extended period. Potential threats that Kudler may face are: breach and or loss of client and or employee information, natural disasters, on-site disruptions (such as fire hazards and flooding), external threats (city power outages), damage to produce...
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