...Final Project Report ITE-603: E-Commerce Business Plan: Tickets.pk Submitted to Dr. Zainab Riaz Submitted by Muhammad Iqrash Awan Jamal Hassan Amber Younas Farah Naz NUST Business School TABLE OF CONTENTS Table of Contents .......................................................................................................................................... 1 1 2 Executive Summary ............................................................................................................................... 3 About Ticket.pk ..................................................................................................................................... 4 2.1 2.2 2.3 2.4 2.5 3 Name ............................................................................................................................................. 4 Vision............................................................................................................................................. 4 Mission .......................................................................................................................................... 4 Objectives/Goals ............................................................................ Error! Bookmark not defined. Keys to Success ............................................................................................................................. 4 Environment Analysis..............................................................
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...ANALYSIS OF NAM HO TRAVEL PTE LTD STUDENT NAME: Huang Yingbo COURSE: ADVANCED DIPLOMA (TTH) STUDENT No.: 130601AD 1.0 Background of the Organisation In this chapter, it will give a throughout brief understanding of Nam Ho Travel Pte Ltd, it will be divided into brief introduction, products and services and locations of the offices. This chapter will help the researcher to do a in-depth analysis of Nam Ho Travel Pte Ltd 1.1 Brief Introduction Nam Ho Travel Service Pte Ltd is incorporate in 1963, until now, it is one of the most established travel agency in Singapore. Nam Ho travel is a travel agency that providing a wide range of services and products to both corporate and leisure traveller. The mission of the organisation is to provide result-oriented services to meet customer’s requirements and also budgets. As one of the oldest travel agency in the market, Nam Ho Travel keep updated with technologies, new computerised technologies helped Nam Ho Travel to retain and even increase the reputation in the industry by providing a efficient service. Nam Ho Travel Service Pte Ltd takes pride in satisfying the customers, and even surpassing the expectation of customers. Meanwhile offer wide-range of products and services, to satisfy different types of consumers. 1.2 Products and Services This chapter will be introducing and analysing the products and services that Nam Ho Travel provides. As listed down: * Outbound group tours Nam Ho’s outbound group...
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...1 Executive Summary The Head of Ticketing must deliver a sales and marketing framework which achieves the vision of London 2012 Olympics as Everybody’s Games. It is incongruent to suppose maximum revenue and maximum attendance can both be achieved and therefore the critical problem is developing a strategy that affords the appropriate balance of emphasis to revenue or attendance. Previous host countries have had varying levels of success with their strategy and due to the unique context of the London 2012 games past approaches do not provide a definitive solution. This report utilises (model) to assess the strengths and weaknesses of the two propositions, evaluate the options for each and provide a recommended sales and marketing approach. Ultimately, the analysis identifies an attendance focused strategy will more likely achieve the vision and have longer term social benefits and revenue potential. 2 Introduction This report focuses on the responsibility of the Head of Ticketing, London Organizing Committee of the Olympic Games (LOCOG), to establish a sales and marketing strategy for the 7.9 million tickets available at the London 2012 Olympics. With the support of 70% of people in the UK, London’s Olympic bid was founded on three key aspects; firstly, the opportunity to socially and economically revitalise the disadvantaged area of East London; secondly, creating the first 100% public transport facilitated games, and ultimately, recognition of the London 2012...
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........................... 1. Introduction Social Media has made a huge impact to the entire world and not just to internet marketers. It changed the way in which we communicate – both personally and professionally. In the time before the development of the various social media platforms, the classical mass medias like Television, Radio and Newspapers were great tools to reach a huge audience. But these were tipically one way channels. You could reach out to people via these channels, but the audience was not able to respond to the sender and additionally the people could not communicate with each other via these channels. Today social media is the most important communication tool to reach young target groups and it calls for new marketing strategies. One technology which changed this even further is the mobile phone. The speed of communications has dramatically...
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...SFX Entertainment Inc. Backgrounder Eastan Croson Southern Methodist University Abstract SFX Entertainment Inc. is the largest producer of live events and entertainment that are focused primarily on the electronic music culture (“EMC”). This company has excelled in presenting leading EMC festivals and events such as Tomorrowland, Sensation, Q-Dance, Stereosonic, Electric Zoo, Decibel, Nature One, MayDay, Ruhr-in-Love, Life in Color and TomorrowWorld; many of which have over a decade of history, passionate fans and vivid social communities. This company views EMC as a global generational movement being driven by a growing community of avid millennial generation followers. SFX states their mission as enabling the movement by providing the best live experience to fans, music discovery and by connecting other fans and events. Through continuing investments in their festivals and events, adding new creative aspects and expanding into new-unexplored markets, the company has become a major player in the production of electronic dance music (“EDM”) festivals and events. The company plans to continue its growth as well as launching new and exciting events for the EMC community. Keywords: SFX Entertainment Inc., EMC, EDM, music, festivals, events SFX Entertainment Inc. Backgrounder Company History SFX Broadcasting was founded by Robert F.X. Sillerman in 1992, and spurred the consolidation of the radio business after Sillerman bought 120 radio stations under the company’s name. SFX Entertainment...
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...Grand Escape Travel and tours A Feasibility Study Submitted to the Faculty of the Cavite State University Bacoor, Cavite In partial fulfillment of the requirements of the degree of Bachelor of Science in Business Management Major in Marketing Arcillas, Jaycel H. Atienza, Edwelyn G. Baccol, Jasmin C. Cabillo, Judy Ann D. Dinlasan, Sarah Joy P. Dugang, Philippe Madeleine Flores, Mary Rose D. Morcelos, Karl Ramon A. Tanglao, Marilie P. October 2012 Chapter 1 Introductory Page (Sarah Joy P. Dinlasan) Name and Address of Business Grand Escape Travel and Tours #11 Biak na Bato Street, Barangay Sto. Domingo, Quezon City Names and Addresses of the Principals * Mr. Karl Ramon A. Morcelos B2 L8 Anahaw St., Garden City II Village Queens Row West Bacoor City * Ms. Philippe Madeleine Dugang B16 L17 Charity St. Queens Row Central Bacoor City * Ms. Jaycel H. Arcillas B3 A Bagong Silang Queens Row East Bacoor City Nature of Business The Grand Escape Travel and Tours aims to provide affordable and reasonable tours to their clients. The business offers services regarding the need for travel and tour packages. The business started with the principal shareholders, sharing a common goal which is to provide quality service to the customers and to give extraordinary experiences. This travel agency was created to have a deeper understanding of what can cater most to the interest...
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...Subcategories 7 4. Ticketing Prices 9 5. Sponsorships, Endorsements and Promotion 11 6. Settling the Show 12 7. References 13 1. Introduction Traditionally, artists used to keep businessmen away. But the cool, artsy guy needs some of the skill sets that the businessman has, and businessman could certainly learn fluidity, creativity and computer-marketing skills from the artist. The smart ones seek each other out. If someone isn't watching out for the business, there won’t be any art or music. Since I'm majoring in business administration, with an emphasis in finance, I decided to write about concert touring financing. First, we'll discuss in general, the steps of concert touring and we'll later focus on tour budget, ticket pricing, sponsorships and finally settlement after the show. 2. Overview of Concert Touring In concert touring, there are several steps, that will be discussed briefly in this section, since our major focus in on the financial part of the process. While studying this process, the touring artist should be considered first. Find out who he is, and what does touring mean for him. Then a study of the current touring industry should be conducted in order to know where do we stand today. Afterwards, the management should be determined. Managers are the communication link with everyone else, while agents are the ones that will sell the artist's show to club owners, promoters or event organizers, or the buyers. Then, a plan should be put together...
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...Case Management Study StubHub, Inc. operates as an online ticket marketplace for fans to buy and sell tickets for sports, concerts, theater, and other live entertainment events. Jeff Fluhr and Eric Baker founded the company in 2000. It is headquartered in San Francisco, California. As of February 13, 2007, StubHub, Inc. operates as a subsidiary of eBay Inc. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. Despite the competition, StubHub managed to attract 2.1 million unique visitors per month and generate over $100 million in revenue. [1] The adjustments made over time to its business model have proven to be effective. StubHub consistently ranks #1 and remains the nation's leading secondary ticketing Web site, according to exclusive industry rankings by TicketNews. However, a new strategy is required to create additional growth and profit. A situational analysis (SWOT analysis) is an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment. StubHub’s strengths include its basic strategy and unique transaction capabilities. Their system is well developed and unique. It is comprised of ticket exchange, event information, and guaranteed delivery. The StubHub Fan...
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...| Organisational Change and Development | | [Type the company name] Date 19/03/13Word count 2874 | | | Contents: Page 2: Introduction Page 3: Situation Problem Solution Consequence Page 4 Change Initiatives (The What) Pages 5 Revenue and Cost initiatives (The How) Cost controlling Page 6 Change Matrix Page 7 Strike Initial change reaction Page 8 TABLE 3: New Recommended changes. Page 9 Recommendations based on failed changes in Table 2: Change Model: Page 10 GSRTC and Kotter Page 11 Managing future change at GSRTC. Recommendations Page 12 Steps to Change: Page 13 Conclusion Page 14 References Introduction: This paper will reflect on the number of changes that Gujarat State Road Transport Corporation went through in response to two events, (1) Government of Gujarat to allowing competition (2) Paying back several years of unpaid wages to employees. These events would cripple Gujarat State Road Transport Corporation if it was not for dynamic changes. The changes that took place after these events proved to be unwelcomed by the employees resulting in a strike, again, impacting Gujarat State Road Transport Corporation. By reviewing this case and analysing change modelling literature, this paper discusses the implementation of Kotter’s eight step change model to assist in the success of managing change. In addition to Kotter’s linear model, Senge’s fifth discipline is suggested to assist build the foundations...
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...Classic Airlines and Marketing MKT/571 Every company recognizes that it costs far less to hold on to a customer than to attain a new one. As the commercial airline industry is shifting at a fast pace, Classic Airlines is faced with the obstacle of bringing improved value within thinner consumer budget. Since the travel industry expenses are decreasing and new technology is steadily replacing many jobs, Classic Airline is set to use this as an opportunity to influence proven techniques while improving the existing Customer Relationship Management system. Classic Airlines strives to introduce a transparent planning process to increase customer loyalty. Rising costs and over expansion has been a hindrance for Classic Airlines. With a 20% decrease in flights, 19% decrease in rewards members and 32,000 employees on the payroll; the company is need for a significant change. The Board of directors have also added a 15% cost reduction mandate for 18 months increasing the need for a transformation within the company. Amanda Miller was hired in 2000 to prepare for her promotion in 2002, following the retirement of Jack Broadway. This switch happened at a critical time, and has inopportunely set the airline back. Amanda Miller believes in operational excellence as the number one priority for the company, which has left the firm vulnerable in a time when consumers need to be valued and competitors are learning more of continuous improvement. Problem Solution Classic Airlines earned...
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...Market feasibility overview Hempstead, NY June 2012 MOVIE THEATRE Overview Members of Renew Hempstead have suggested and shown strong support for development of a movie theatre in downtown Hempstead. Renaissance Downtowns engaged our firm to explore the potential market viability of a movie theatre. This brief summarizes our findings. In comments on the Renew Hempstead website, members recommended the following possible characteristics for a downtown movie theatre: Small community theatre Smoke free Locally owned, not a chain Security Collaborate with Hofstra Not too many seats in one theatre Host student films, documentaries Stage for open mic night Family nights Alternating screen Should have regular snacks Solar power Free wifi Reduced ticket price for bringing in Mini arcade inside recycled things Lounge area Recycled popcorn bags as well as cups Stores inside the movie theatre Every fifth visit is free A little bar for older people Major motion ...
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...1.0 Executive Summary Air Africa is an establishing private limited African budget airline based on passenger and cargo air transportation service linking the whole southern and northern African region. We provide cheap and fast routes service to destinations within Africa with the aim to ease pressure on the middle and low income earners and give them an experience of also flying than resorting to bus and trains. Air Africa has healthy projected sales by the third year hopefully the market entrant would have been accepted and plans to transport 40 000 people monthly. It was started to provide and add and ease the transportation gap in the regional market. From our research we saw that there are some African routes which are not served or underserved so our Airline has targeted such destinations. Our customers are business executives and women who are involved in round tables were they sell products in different parts of the region to enhance cultural diversification. School children travelling within Africa to further education will not have the hassle of travelling by bus for long distances for example from Zimbabwe to Namibia which is a two day journey by road and will cost around US dollars 100. Tourist travelers who will be on the search of the African passion and wild life, Africa is well known for the BIG 5 and also possessing some wonders of the world and that’s the most rewarding trip of Africa to meet its people. Air Africa will cut the gap between the...
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...Final Report Endlessrise Inc., is a design and online marketing outsourcing company exclusively for resellers. It started out as an SEO reseller program provider and engaged many agencies and consultants to resell SEO. The company evolved and is now composed of design and online marketing professionals launching and running campaigns successfully for the resellers’ clients. The company is also known for world-class customer support. The business is built on the need for a dedicated, loyal and competent Internet marketing outsourcing partner that solely caters to frontend agencies and providers, and one which doesn’t compete for their clients. When the company did their research, amazingly, they couldn’t find one, and so the company built one. Endlessrise then came into existence. Endlessrise is the pioneer of this white label, private label SEO outsourcing and SEO reseller program business model and have expanded the packages to cover other online marketing and design services. The company is very passionate and committed and they have maintained the leadership in this industry. Endlessrise exist to service only you, and to see you reach higher levels of success. Endlessrise is principally owned by Paul Stinemetz and Lee Ann Roman, known and respected in the industry today as two of the highest level marketing consultants in the world. But this was not the case when they first started out. Most would say that all odds were against them given their unique and unrelated backgrounds...
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...rate (CAGR) of 11.6 per cent over FY06–14. It is expected to touch 209 million by FY17. International passenger traffic posted a CAGR of 9.6 per cent over FY06-14 and is set to touch 60 million by FY17. Total freight traffic registered a CAGR of 6.2 per cent over FY06-14. Domestic freight traffic increased at a CAGR of 7.1 per cent over FY06-14 while international freight traffic rose 5.8 per cent over the same period. The Government of India (GOI) envisions airport infrastructure investment of US$ 11.4 billion under the Twelfth Five Year Plan (2012-17). It has opened airport sector to private participation, six airports across major cities are being developed under the PPP model. It has also allowed 100 per cent foreign direct investment (FDI) under automatic route for Greenfield projects and 49 per cent FDI for foreign carriers. The Indian aviation sector is expected to see investments worth US$ 12.1 billion during the Twelfth Five Year Plan. Of the total investment, US$ 9.3 billion is expected to come from the private sector. Also, the repair and operations (MRO) business in India, which is currently worth US$ 500 million is estimated to grow over US$ 1.5 billion by 2020. (http://www.ibef.org/industry/indian-aviation.aspx) Jet Airways Jet Airways is a major Indian airline based in Mumbai. It is the second largest airline in India, both in terms of market share and passengers...
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...IM1042 SCHOOL OF COMPUTER SCIENCE & INFORMATION TECHNOLOGY B.SC (BUSINESS INFORMATION SYSTEM) ASSIGNMENT TITLE: APPLIED I.S MODELLING & DESIGN MODULE ASSESSMENT: GROUP ASSIGNMENT ACADEMIC TERM AND YEAR: SEMESTER A 2014/2015 LECTURER: MR. KOON KIM PEH MODULE CODE: (CN2042) GROUP MEMBER UEL ID’S 1341533 1341524 1341525 1341546 UEL ID: 1341533 1|Page IM2042 Table of Contents Dedication ..................................................................................................................................................... 4 Acknowledgements....................................................................................................................................... 5 0.0 INTRODUCTION ....................................................................................................................................... 6 0.1 Aims of the project.................................................................................................................................. 7 0.2 Objectives of the project......................................................................................................................... 7 1.0 System Request ....................................................................................................................................... 8 1.1 Business Needs ....................................................................................................................................... 9 1.2 Business Requirements...
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