...Marketing Plan for Renegade Martial Arts and Fitness Name Professor DeVry University February 01, 2014 Table of Contents Page 1. Executive Summary 3 2. Company Description 4 3. Strategic Focus and Plan 5-6 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 6-8 a. SWOT analysis b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus 9-11 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program 11-14 a. Product Strategy b. Price Strategy (i) Breakeven Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections 14-16 a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 16-17 9. Implementation 17-18 10. Evaluation and Control 18 11. Bibliography ……………………………………………………………………………….…... 19 1. Executive Summary ~It is shown that in Oklahoma City is a hotspot for known criminal activity because of the dense population and wealth. One in every One hundred and eight people has the possibility of being a victim of a violent crime such as murder, rape, robbery and assault. Shockingly one on every seventeen citizens has a chance of falling victim to a residential crime and this poses a threat to our beloved children and women. With a crime rate of 69 per one thousand residents...
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...There are many aspects of the sports world that could be considered controversial, and one of these are dangerous sports. Dangerous sports can be considered anything ranging from mixed martial arts, to base jumping, or bicycle motocross (BMX). These sports in themselves are considered to be controversial due to the potential risk of injury by the participants. For the purposes of this marketing plan, it would be wise to utilize only mixed martial arts. In the attempts to persuade my manager to allow the use of dangerous sports in this marketing campaign, the pros and cons of this plan need to be addressed. These pros can include that this plan could entice a younger demographic to express interest in the product this company would be offering....
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...a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities. This SWOT analysis is about Crayola. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are packaged in many languages and are sold worldwide. Safety in art materials was the...
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...INTERACT BUSINESS PLAN Entrepreneurship and Innovation Group Project By Mohamed Khaled Abdalla (118055) Omar Farid Hamada (120216) Youssef Tarek Negm (120304) Word Count: 4,016 (excluding tables) DECEMBER 16, 2015 INFORMATICS AND COMPUTER SCIENCE BRITISH UNIVERSITY IN EGYPT Table of Contents Executive Summary .................................................................................................................... 3 Company Description .................................................................................................................. 4 Vision Statement ................................................................................................................................... 4 Mission Statement ................................................................................................................................ 4 . Service Description ..................................................................................................................... 7 Industry Overview ........................................................................................................................ 9 Market Analysis {Customers, Competitors, marketing plan} ............................................... 11 Customers ............................................................................................................................................ 11 Customer profile ............
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...COACHING Life Coaching/Consulting Services Marketing Plan Mabel Meadors Keller Graduate School of Management 1.0 EXECUTIVE SUMMARY 3 2.0 SITUATION ANALYSIS 4 2.1 MARKET SUMMARY 5 2.2 STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREAT ANALYSIS (SWOT) 7 2.3 COMPETITION 9 2.4 SERVICE OFFERING 10 2.5 KEYS TO SUCCESS 11 2.6 CRITICAL ISSUES 12 3.0 MARKETING STRATEGY 13 3.1 MISSION 14 3.2 MARKETING OBJECTIVES 15 3.3 FINANCIAL OBJECTIVES 16 3.4 TARGET MARKETS 20 3.5 POSITIONING 22 3.6 STRATEGIES 25 3.7 MARKETING MIX 26 3.8 MARKETING RESEARCH 28 4.0 CONTROLS 29 4.1 IMPLEMENTATION 30 4.2 MARKETING ORGANIZATION 32 4.3 CONTINGENCY PLANNING 33 5.0 CONCLUSION 34 REFERENCES 35 1.0 EXECUTIVE SUMMARY Life Coaching /Consulting Services will offer services to inner city youth and young adults. Initially the plan is to offer the services in the St. Louis City, County and outlying Missouri State major cities. Increasingly young people seem to be having difficulty making good choices, from as simple as deciding should they do their homework or watch TV or play video games instead. Some youth are faced with more serious life choices of dropping out of school, choosing to use drugs, engage in sexual activity, which may result in STDs and/or unplanned pregnancies, or even to join a gang or participate in criminal activity. How does Life Coaching/Counseling Services plan to make a difference, reach the youth and equip...
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...Middle East College MBA (IT) Fall 2013 ECM85EKM Marketing Management Assessment 2: Individual Marketing Plan Salalah Medical Manufacturing Devices Company Student Name: I.D: Teacher Name: Word count: 5,222 TABLE OF CONTENT No | Contents | Page No | I. | Executive Summary | 1-2 | II | Overview | 2 | III | Situation Analysis, SWOT Analysis, Detailed Internal Factor and External Factor Strengths | 3-4 | IV | Detailed Internal Factor and External Factor Weakness | 4-5 | V | Industry Analysis | 5-6 | VI. | Competitors, Strategic focus on plan , mission/vision | 6-7 | VII | Pest Analysis | 8-10 | VIII | Marketing and product objectives, Target market. Point of differences | 11 | IX | Positioning, marketing strategy, product strategy | 12 | X | Price, Promotion, Place Strategy | 13 | XI | Budget, Financial data and projection, Marketing expenses, | 14 | XII | Future Sales forecast | 15 | XIII | Market implementation plan | 16 | XIV | Evaluation and Recommendations | 17 | XV | References & Bibliography | 18 | XVI | Word Count | 18 | Executive Summary Hard of Hearing patients need something that will suit their financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. Salalah Medical Device Manufacturing Company propose in creating a Battery-Less-Hearing Aid and they believe that it is the best option to go because Hard of Hearing patients will never have...
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...Abstract: This course work will concentrate on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to break even. Second, with its innovative and creative productions, the Cirque stays in a distinct position that none of its competitors can compete. Third, the Cirque’s shows ease to accept by the world and became more flexible due to the sufficient diversity in performers’ nationalities and with experience in multi-field. Table of Contents 1. Introduction………………………………………………………..5 2. PEST and Porter’s 5-forces analysis................................................5 3. SWOT Analysis................................................................................11 4. Marketing and positioning strategies...............................................14 5. Ansoff’s Matrix…………………………………………..………..16 6. Conclusion........................................................................................18 Bibliography.......................................................................
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...Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-1-6-quiz-latest Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION MKT 571 Week 1 – 6 Quiz Latest, week1 WEEK 1 1 In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debt-to-income ratio consumer borrowing increases during recession of stringent credit policies adopted by the Fed before the onset of recession of steady supply of loanable funds in the economy during recession Correct 2 Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? Marketing balances the need for data with that of creativity. Marketing is about advertising. Marketing focuses on sales as the primary goal. Marketing is involved with price as the major factor. Correct 3 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. Licensed information Secondary data Primary data Tertiary information Correct 4 Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations...
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...Marketing Plan Table of Contents Page 1.0Executive Summary3 2.0Situation Analysis3 2.1Overview3 2.2Current Market Situation4 2.3SWOT analysis5 2.3.1Strengths5 2.3.2Weaknesses6 2.3.3Opportunities7 2.3.4Threats7 2.3.5Keys to success8 3.0Objectives8 4.0Marketing Strategy9 4.1Overview9 4.2Mission9 4.3Target segment9 4.4Positioning10 4.5Communication Program10 5.0Action Program11 6.0Expenses Forecast12 7.0Implementation Controls13 1.0Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals' entertainment dollars and time towards community theatre. To fit the needs and wants...
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...Name: Nikita Patel Course: Marketing Management DSI # 01433731 Email:niks_pat87@yahoo.com Assignment: Week # 4 Executive Summary Professor: Dena Hale Executive Summary: Kellogg's Mission Statement: Kellogg's is a global company which is committed towards long-term growth both in volume and profit. It enhances its worldwide leadership position by providing superior value nutritious food to their customers. Its organizational strategies can be classified as below. * Leadership in innovative products * Strengthening the company's seven largest cereal market. * Develops a focused organization * Strategy of continuing to reduce the costs. Introduction: Breakfast is considered as the most important meal of the day. And the best choice among all is cereal breakfast which provides essential nutrients. Many people claim that skipping breakfast is the fastest way to lose weight. As they do not realize the importance of breakfast which is most important meal of the day.( Patanathabutr, Chaiyakal) Kellogg Company is a multinational producer for breakfast foods,snack,cookies and crackers. It is famous for the production of ready to eat breakfast cereals. The company operates in the Americas Asia Pacific, Europe, Middle East, and Africa. Its headquarters is at Battle Creek Michigan and employs around 30,277 people as of December 28,2013 Rice Krispies Cereal was introduced to Kellogg's company by Eugene McKay in 1927 and was released to the public in 1928. Rice...
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...Marketing Products, Service Component, Product Expansion, and Market Changes Timothy Townsend Strayer University Dr. James Fraser MKT 500 Marketing Management November 3, 2013 Introduction This paper that will be read will describe what happens when the company that is being marketed is a catering business. The paper will give a basic introduction describing what the paper will be about and how the writer will inform according to the topics. Next, there will be background information given about the company and the product or service that will on the market for consumers and how it will improve their lives. Secondly, the way the product can be enhanced through a service component will be described in the section. The next topic discussed will go into detail about how the product or service can be expanded to other boundaries and how this will help the company itself. Lastly, the marketing changes will be shown and how this could impact the way the business operates and how it will deal with the different changes of the market. Product-Service Offered There are multiple companies in the market that provide food service to the consumers. Promotion is the key to being able to have a business recognized beyond the others. All companies market themselves differently to grab the attention of the target market. The After Five Catering Company uses such strategic marketing for its service. The service that is provided goes beyond that of other competitors and is well within...
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...recession of steady supply of loanable funds in the economy during recession Correct 2 Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? Marketing balances the need for data with that of creativity. Marketing is about advertising. Marketing focuses on sales as the primary goal. Marketing is involved with price as the major factor. Correct 3 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. Licensed information Secondary data Primary data Tertiary information Correct 4 Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings. Diversification Differentiation Focus Promotional Correct week 2 1 What other dimension helps market segments be measurable, substantial, accessible, and differentiable? Obtainable Actionable Reasonable Functional Correct 2 Which of the following is a tool a company uses to position...
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...RESUMES WHAT IS A RESUME? A resume is a custom designed, written summary of your background. It provides a thumbnail sketch of your education, experience, and qualifications to a prospective employer. An effective resume targets a specific type of position and relates your skills and experience to that position. WHO WRITES A RESUME? A resume is written by anyone seeking employment, both part-time and full-time. Although there are companies that provide resume-writing services, the most effective resumes are written by the job seeker--after all, who else knows you, your qualifications, and your experiences better--someone you just met, or you? WHAT IS THE PURPOSE OF A RESUME? A good resume (in combination with a cover letter) will provide you with an interview. The employer will select applicants on the basis of how well their skills match up with the job requirements. Sometimes, the difference between getting an interview and being placed in the “no” pile is a well put-together resume. GENERAL RESUME GUIDELINES: Length: • A one-page resume works for the recent graduate. If you have extensive work history, two pages are reasonable. Remember to limit pertinent to what is important to the current job objective. Appearance: • Developing a well organized, readable layout determines if it gets read! Direct the reader’s eyes to the format. • Avoid dense text appearance, which is difficult to read. • Use high-quality white or off-white paper--stay conservative...
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...Disposarobot 3-Year Marketing Plan Assessment Code: Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses Error! Bookmark not defined. Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 9 Price Strategies 9 Place Strategies 10 Promotion Strategies 10 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 11 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction At Company G we are committed to supply you with robots that can be easily tossed in the trash should you be confronted with a situation where you may need to quickly remove a robot from your home, but don’t have a lot of time. Disposarobot is perfect for that stepford wife, who doesn’t have the proper domestication to achieve the perfect home and children on her own. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Disposarobot is a robotic product that can do a multitude of activities for busy housewives. Disposarobot can sweep the floor...
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...Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities.. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are packaged in many languages and are sold worldwide. Safety in art materials was the main focus for Crayola...
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